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Seong Ok Lyu
School of Global Sport Studies, Korea University, 2511 Sejong-ro, Sejong, 30019, South Korea

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Journal article
Published: 16 January 2021 in Journal of Destination Marketing & Management
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As a new tourism vehicle, many casino-based integrated resorts are developed by several Asian countries to revitalize their sluggish economies. The aim of this study is to better recognize what principal attributes of these integrated resorts are considered by South Korean tourists and how much money they are willing to pay for each attribute. Using a choice experiment, this paper also intends to identify differentiated preference patterns embedded in casino users and non-users. Results of this study indicate that respondents implement intricate trade-offs among different integrated resort attributes to obtain the greatest amount of utility. Results provide supportive evidences that casino tourists place the heaviest weight on the attribute associated with a range of integrated resort facilities. A segmentation approach based on respondents’ experience of using casinos suggests that casino users show stronger preferences for free casino entrance policy than casino non-users. Useful management strategies are discussed based on study results.

ACS Style

Hakjun Song; Junhui Wang; Seong Ok Lyu. Willingness to pay for casino-based integrated resorts: A choice experiment. Journal of Destination Marketing & Management 2021, 19, 100555 .

AMA Style

Hakjun Song, Junhui Wang, Seong Ok Lyu. Willingness to pay for casino-based integrated resorts: A choice experiment. Journal of Destination Marketing & Management. 2021; 19 ():100555.

Chicago/Turabian Style

Hakjun Song; Junhui Wang; Seong Ok Lyu. 2021. "Willingness to pay for casino-based integrated resorts: A choice experiment." Journal of Destination Marketing & Management 19, no. : 100555.

Research article
Published: 14 January 2020 in Tourism Economics
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This study aims to better understand how South Korean sport tourists show their preferences for Winter Olympic travel products. Comparing a series of discrete choice model (DCM) techniques, this study also investigates what attributes comprising PyeongChang Winter Olympic travel products are considered by sport tourists important and how they make trade-offs among those attributes for purchasing an optimal product. Study findings suggest that respondents place distinctive importance on each attribute to yield their greatest amount of utility through jointly considering a set of Olympic travel product attributes. Results also indicate that sport tourists put high willingness-to-pay values for multiple opportunities of attending skating competitions and popular tournaments while they show strong interests in more sightseeing and recreational experiences. Based on different DCM estimation results, several management strategies are presented for developing quality Olympic travel products.

ACS Style

Seong Ok Lyu. Applying discrete choice models to understand sport tourists’ heterogeneous preferences for Winter Olympic travel products. Tourism Economics 2020, 27, 482 -499.

AMA Style

Seong Ok Lyu. Applying discrete choice models to understand sport tourists’ heterogeneous preferences for Winter Olympic travel products. Tourism Economics. 2020; 27 (3):482-499.

Chicago/Turabian Style

Seong Ok Lyu. 2020. "Applying discrete choice models to understand sport tourists’ heterogeneous preferences for Winter Olympic travel products." Tourism Economics 27, no. 3: 482-499.

Research article
Published: 22 August 2019 in International Journal of Tourism Research
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Using a sample of South Korean family glampers, we aim to examine how they exhibit their willingness to pay for glamping travel site attributes. We also employ the notion of family functioning as a segmentation criterion to understand heterogeneity in family glampers' inherent preferences. Results of discrete choice experiments suggest that family glampers place the greatest importance on the site separation. A segmentation scheme using family functioning also provides evidence that glampers from an unbalanced family are willing to pay more for diverse recreation experiences and short‐stay programs. Different management strategies are presented for developing satisfactory family glamping travel sites.

ACS Style

Seong Ok Lyu; Jin‐Won Kim; Sang Woo Bae. Family vacationers' willingness to pay for glamping travel sites: A family functioning segmentation. International Journal of Tourism Research 2019, 22, 155 -167.

AMA Style

Seong Ok Lyu, Jin‐Won Kim, Sang Woo Bae. Family vacationers' willingness to pay for glamping travel sites: A family functioning segmentation. International Journal of Tourism Research. 2019; 22 (2):155-167.

Chicago/Turabian Style

Seong Ok Lyu; Jin‐Won Kim; Sang Woo Bae. 2019. "Family vacationers' willingness to pay for glamping travel sites: A family functioning segmentation." International Journal of Tourism Research 22, no. 2: 155-167.

Journal article
Published: 29 May 2019 in Sustainability
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Most airlines make various efforts to enhance their customers’ levels of in-flight satisfaction while offering alternative services and entertainment. As an innovative service item, some international airlines plan in-flight casino facilities to relieve their customers’ boredom and fatigue emanating from tedious long flights. Using a study sample of casino visitors in Korea, we intend to better understand how potential airline passengers show their willingness to pay for the hypothetical in-flight casino services. We also employ multiple choice experimental techniques to examine preference heterogeneity embedded in the sampled population. Based on study results, several management strategies are discussed for offering tailored in-flight entertainment services to targeted market segments.

ACS Style

Jinsoo Hwang; Seong Ok Lyu; Sun-Bai Cho. In-Flight Casinos, Is It Really a Nonsensical Idea? An Exploratory Approach Using Different Choice Experiments. Sustainability 2019, 11, 3038 .

AMA Style

Jinsoo Hwang, Seong Ok Lyu, Sun-Bai Cho. In-Flight Casinos, Is It Really a Nonsensical Idea? An Exploratory Approach Using Different Choice Experiments. Sustainability. 2019; 11 (11):3038.

Chicago/Turabian Style

Jinsoo Hwang; Seong Ok Lyu; Sun-Bai Cho. 2019. "In-Flight Casinos, Is It Really a Nonsensical Idea? An Exploratory Approach Using Different Choice Experiments." Sustainability 11, no. 11: 3038.

Journal article
Published: 23 July 2018 in Tourism Management Perspectives
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This study explored the importance of luxury value in the context of first-class flights. More specifically, it was proposed the role of luxury value in the formation of outcome variables. In addition, the moderating role of alternative attractiveness was suggested during the theory-building process. Lastly, this study tried to investigate significant differences in luxury value based on first-class passengers’ demographic characteristics. Data were collected from 201 first-class passengers in the United States. The results indicated that three dimensions of luxury value (i.e. functional, individual, and social values) have a positive influence on first-class attachment, which in turn positively affects both willingness to pay a price premium and word-of-mouth. In addition, alternative attractiveness plays an important moderating role in the relationship between first-class attachment and word-of-mouth. Lastly, there were significant differences in luxury value according to demographic characteristics such as gender, age, education, income level, and occupation.

ACS Style

Jinsoo Hwang; Seong Ok Lyu. Understanding first-class passengers' luxury value perceptions in the US airline industry. Tourism Management Perspectives 2018, 28, 29 -40.

AMA Style

Jinsoo Hwang, Seong Ok Lyu. Understanding first-class passengers' luxury value perceptions in the US airline industry. Tourism Management Perspectives. 2018; 28 ():29-40.

Chicago/Turabian Style

Jinsoo Hwang; Seong Ok Lyu. 2018. "Understanding first-class passengers' luxury value perceptions in the US airline industry." Tourism Management Perspectives 28, no. : 29-40.

Original paper
Published: 08 March 2017 in Journal of Child and Family Studies
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Despite growing public concern over Internet game use disorder, the popularity of Internet gaming has rapidly increased among adolescents. Since Internet gaming disorder has largely been investigated through the lens of serious psychiatric syndromes, most previous studies employed diverse psychopathological concepts like depression and anxiety. Unlike those studies, this study provides useful opportunities to better understand how adolescents’ Internet gaming disorder is conceptually linked with their family environment and recreation experience. Using a large sample of South Korean high school students (N = 2215), this study found that adolescents’ levels of Internet gaming disorder were positively associated with their perception of constraints to recreation participation. The structural equation model additionally indicated that respondents’ problematic engagement in the online activity was negatively related to the cohesive and adaptable characteristics of family system. According to the effect decomposition results, the concept of leisure constraints served as more important factor than family functioning and leisure satisfaction in determining respondents’ degrees of problematic involvement in Internet gaming. This study also revealed that the exogenous variable of family functioning was significantly related to leisure constraints and leisure satisfaction with an opposite path coefficient sign. Based on study findings derived from the conceptual framework, several policy implications are discussed to decrease adolescents’ excessive immersion in Internet games.

ACS Style

Seong Ok Lyu. Developmental Process of Internet Gaming Disorder among South Korean Adolescents: Effects of Family Environment and Recreation Experience. Journal of Child and Family Studies 2017, 26, 1527 -1535.

AMA Style

Seong Ok Lyu. Developmental Process of Internet Gaming Disorder among South Korean Adolescents: Effects of Family Environment and Recreation Experience. Journal of Child and Family Studies. 2017; 26 (6):1527-1535.

Chicago/Turabian Style

Seong Ok Lyu. 2017. "Developmental Process of Internet Gaming Disorder among South Korean Adolescents: Effects of Family Environment and Recreation Experience." Journal of Child and Family Studies 26, no. 6: 1527-1535.

Original articles
Published: 20 February 2017 in Journal of Travel & Tourism Marketing
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Utilizing a discrete choice experiment, this study attempts to provide improved knowledge regarding how golf tourists arrive at complex trade-offs between different golfing constraints and resort to diverse negotiation strategies to attenuate the effect of those constraining factors. With a study sample of Korean golf tourists, we find that respondents place distinctive weights on several golf course attributes representing various types of golfing constraints to attain the greatest enjoyment. Among a range of barriers to golf trip participation, golf tourists place the highest importance on structural constraints associated with limited personal time resources and inadequate access to golf courses. The study results substantiate golf tourists’ heterogeneous preferences for negotiation strategies, which are dependent upon their levels of golf specialization. Multiple management suggestions are developed to help golf course professionals adapt to the gradually challenging business environment.

ACS Style

Seong Ok Lyu; Jinsoo Hwang. Saving golf courses from business troubles. Journal of Travel & Tourism Marketing 2017, 1 -12.

AMA Style

Seong Ok Lyu, Jinsoo Hwang. Saving golf courses from business troubles. Journal of Travel & Tourism Marketing. 2017; ():1-12.

Chicago/Turabian Style

Seong Ok Lyu; Jinsoo Hwang. 2017. "Saving golf courses from business troubles." Journal of Travel & Tourism Marketing , no. : 1-12.

Journal article
Published: 01 December 2015 in Journal of Destination Marketing & Management
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The objective of this research is to examine the antecedents and consequences of well-being perception, focusing on golf tournament tourists. More specifically, it is proposed that four dimensions of the experience economy influence the formation of well-being perception. In addition, it is hypothesized that well-being perception can result in two managerial outcomes: brand identification and revisit intentions. During the theory-building process, the moderating role of customer involvement was proposed. Based on the theoretical relationships between the conceptual constructs, a model was proposed and then tested utilizing data collected from 230 golf tournament tourists. The results of the data analysis show that three dimensions of the experience economy (education, entertainment, and escapism) play important roles in the formation of well-being perception, which in turn positively affects two outcome variables: brand identification and revisit intentions. In addition, customer involvement moderates the relationship between well-being perception and brand identification. The theoretical and managerial implications of these findings are discussed in the latter part of the article.

ACS Style

Jinsoo Hwang; Seong Ok Lyu. The antecedents and consequences of well-being perception: An application of the experience economy to golf tournament tourists. Journal of Destination Marketing & Management 2015, 4, 248 -257.

AMA Style

Jinsoo Hwang, Seong Ok Lyu. The antecedents and consequences of well-being perception: An application of the experience economy to golf tournament tourists. Journal of Destination Marketing & Management. 2015; 4 (4):248-257.

Chicago/Turabian Style

Jinsoo Hwang; Seong Ok Lyu. 2015. "The antecedents and consequences of well-being perception: An application of the experience economy to golf tournament tourists." Journal of Destination Marketing & Management 4, no. 4: 248-257.

Journal article
Published: 01 June 2015 in Tourism Management
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ACS Style

Seong Ok Lyu; Jinsoo Hwang. Are the days of tourist information centers gone? Effects of the ubiquitous information environment. Tourism Management 2015, 48, 54 -63.

AMA Style

Seong Ok Lyu, Jinsoo Hwang. Are the days of tourist information centers gone? Effects of the ubiquitous information environment. Tourism Management. 2015; 48 ():54-63.

Chicago/Turabian Style

Seong Ok Lyu; Jinsoo Hwang. 2015. "Are the days of tourist information centers gone? Effects of the ubiquitous information environment." Tourism Management 48, no. : 54-63.

Research articles
Published: 14 July 2014 in Leisure Sciences
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Unlike prospective participants with desire for initial participation, current participants are likely to have different interest in habitual leisure engagement from participation itself. Accordingly, they may respond to the effects of leisure constraints differently in order to progress toward a higher level of leisure involvement. This study aims to construct a theoretical framework that demonstrates how diverse components of current participants’ constraints negotiation process are conceptually connected to each other. Study results suggest that different negotiation strategies help current participants adjust their willingness to participate in the activity more frequently. Results also denote that the three dimensions of leisure constraints are differently associated with cognitive negotiation strategies, and commitment plays an important role in promoting the use of negotiation strategies to mitigate current participants’ perception of leisure constraints.

ACS Style

Seong Ok Lyu; Chi-Ok Oh. Recreationists’ Constraints Negotiation Process for Continual Leisure Engagement. Leisure Sciences 2014, 36, 479 -497.

AMA Style

Seong Ok Lyu, Chi-Ok Oh. Recreationists’ Constraints Negotiation Process for Continual Leisure Engagement. Leisure Sciences. 2014; 36 (5):479-497.

Chicago/Turabian Style

Seong Ok Lyu; Chi-Ok Oh. 2014. "Recreationists’ Constraints Negotiation Process for Continual Leisure Engagement." Leisure Sciences 36, no. 5: 479-497.

Journal article
Published: 01 April 2013 in Journal of Leisure Research
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Diverse behavioral and psychological elements in the leisure constraints negotiation process are known to be closely associated with each other. Among several psychological factors, personality traits tend to be more stable over time and more influential on an individuals behavior. Nevertheless previous studies that investigated the constraints negotiation process have paid little attention to the influence of the personality traits. Further, people with disabilities likely perceive various leisure constraints differently, and adopt distinctive patterns of negotiation efforts. Thus, this paper employs the concept of extraversion as a personality trait for individuals with disabilities. Study results suggest that people with disabilities make use of different constraints negotiation mechanisms to decide on their leisure participation.

ACS Style

Seong Ok Lyu; Chi-Ok Oh; Hoon Lee. The Influence of Extraversion on Leisure Constraints Negotiation Process. Journal of Leisure Research 2013, 45, 233 -252.

AMA Style

Seong Ok Lyu, Chi-Ok Oh, Hoon Lee. The Influence of Extraversion on Leisure Constraints Negotiation Process. Journal of Leisure Research. 2013; 45 (2):233-252.

Chicago/Turabian Style

Seong Ok Lyu; Chi-Ok Oh; Hoon Lee. 2013. "The Influence of Extraversion on Leisure Constraints Negotiation Process." Journal of Leisure Research 45, no. 2: 233-252.

Journal article
Published: 01 March 2012 in Journal of Leisure Research
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The theory of recreation specialization indicates that as recreationists become more specialized into a recreation activity, they become more dependent on particular resources along a continuum of specialization. Previous empirical studies examining bivariate relationships have not provided a comprehensive understanding of the predictive linkages between recreation specialization and place attachment. This paper employed three sub-dimensions of recreation specialization to investigate the hypothesized connections to place attachment and examined the intermediate effects of experience preferences and consumptive orientation. Results provided empirical evidence that recreation specialization was associated with place attachment and other intervening variables also influenced the effects of recreation specialization on place attachment. Recreation specialization and the other accrued concepts when taken together provided substantial insights to predicting place attachment.

ACS Style

Chi-Ok Oh; Seong Ok Lyu; William E. Hammitt. Predictive Linkages between Recreation Specialization and Place Attachment. Journal of Leisure Research 2012, 44, 70 -87.

AMA Style

Chi-Ok Oh, Seong Ok Lyu, William E. Hammitt. Predictive Linkages between Recreation Specialization and Place Attachment. Journal of Leisure Research. 2012; 44 (1):70-87.

Chicago/Turabian Style

Chi-Ok Oh; Seong Ok Lyu; William E. Hammitt. 2012. "Predictive Linkages between Recreation Specialization and Place Attachment." Journal of Leisure Research 44, no. 1: 70-87.