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Dr. Andrea Pérez
Business Administration Department (Yunus Centre Cantabria), University of Cantabria, Santander, 39005, Spain

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0 Banking
0 Consumer Behavior
0 Corporate Social Responsibility
0 Fashion
0 Social Entrepreneurship

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Corporate Social Responsibility
Banking
CSR communication
Tourism
Social Entrepreneurship
Social Marketing

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Research article
Published: 13 July 2020 in International Journal of Business Communication
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In the context of corporate social responsibility (CSR) communication, we explore whether consumer perceptions and responses differ when the message content is based on storytelling or exposition. The conceptual model that we propose in the article includes five attributes of CSR message content (i.e., issue importance, CSR impact, CSR motives, CSR fit, and CSR commitment) and their relationships to two types of consumer responses (i.e., purchase and advocacy). We collected data from 444 participants who evaluated the website of a fictitious restaurant chain that included information about its CSR activities using (a) storytelling or (b) expositive CSR messages. The findings suggest that the use of storytelling notably improves perceptions of issue importance, CSR impact, CSR fit, and CSR commitment. On the contrary, the type of CSR message does not differentiate consumer perceptions of corporate CSR motives. The use of storytelling or an expositive CSR message also has a significant impact on the conceptual model, with consumers responding more or less intensively to each attribute of the CSR message content depending on the type of message they are exposed to.

ACS Style

Andrea Pérez; Elisa Baraibar-Diez; María Del Mar García De Los Salmones. Stories or Expositive Messages? Comparing Their Effectiveness in Corporate Social Responsibility Communication. International Journal of Business Communication 2020, 1 .

AMA Style

Andrea Pérez, Elisa Baraibar-Diez, María Del Mar García De Los Salmones. Stories or Expositive Messages? Comparing Their Effectiveness in Corporate Social Responsibility Communication. International Journal of Business Communication. 2020; ():1.

Chicago/Turabian Style

Andrea Pérez; Elisa Baraibar-Diez; María Del Mar García De Los Salmones. 2020. "Stories or Expositive Messages? Comparing Their Effectiveness in Corporate Social Responsibility Communication." International Journal of Business Communication , no. : 1.

Journal article
Published: 21 June 2020 in The International Journal of Management Education
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In this paper, literature regarding the definition and classification of entrepreneurship competencies is revised and areas of improvement are identified. Based on this literature review, the paper proposes the theoretical Model of Teachable Entrepreneurship Competencies (M-TEC) that is also tested empirically. Data is collected from 562 college students enrolled in an entrepreneurship course to test the multi-item and multi-dimensional scale developed to measure the M-TEC in this paper. The scale is tested using confirmatory factor analysis (CFA) and structural equation modelling (SEM). The scale consists of 38 items related to nine types of competencies classified in four dimensions: entrepreneurship, management and business, human resources and interpersonal competencies. The empirical findings of the study demonstrate the reliability and validity of the new measurement scale for the global sample, and when it is tested for male and female students independently. The findings also corroborate the adequacy of the scale to be included in causal research. Although research on entrepreneurship competencies has notably increased in recent years, the definition and measurement of the concept still concern researchers and practitioners. To close this gap in literature, we focus on the identification, definition and measurement of the entrepreneurship competencies that can be specifically developed through formal education and training.

ACS Style

Geraldina Silveyra; Ángel Herrero; Andrea Pérez. Model of Teachable Entrepreneurship Competencies (M-TEC): Scale development. The International Journal of Management Education 2020, 19, 100392 .

AMA Style

Geraldina Silveyra, Ángel Herrero, Andrea Pérez. Model of Teachable Entrepreneurship Competencies (M-TEC): Scale development. The International Journal of Management Education. 2020; 19 (1):100392.

Chicago/Turabian Style

Geraldina Silveyra; Ángel Herrero; Andrea Pérez. 2020. "Model of Teachable Entrepreneurship Competencies (M-TEC): Scale development." The International Journal of Management Education 19, no. 1: 100392.

Journal article
Published: 12 June 2020 in Sustainability
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In a context of corporate social responsibility (CSR) communication, we explore whether the use of expositive versus narrative discourses interacts with the type of service commercialized by the company (utilitarian vs. hedonic) to determine consumer perceptions and responses to corporate communication. Our main proposal is that, as representative examples of utilitarian services, banking companies would benefit significantly from communicating their CSR efforts with expositive discourses, whereas narrative discourses would be more adequate for hedonic services (e.g., catering). To test the research hypotheses, we use a 2 (expositive/narrative discourse) x 2 (utilitarian/hedonic service) between-subjects experimental design where we expose 302 consumers to different combinations of CSR messages and we evaluate changes in their message attributions and internal and external responses to them. The findings show that the interaction effect is significant and it works in the expected direction for issue importance, CSR fit, and CSR attributions. However, for CSR impact, attitude, trust, purchase, and advocacy intentions, the findings suggest that narrative discourses work better than expositive discourses both for utilitarian and hedonic services. No significant differences between types of discourses are observed for CSR motives, CSR commitment, and C-C identification and the interaction effect is also not significant for these variables.

ACS Style

Andrea Pérez; María Del Mar García De Los Salmones; Elisa Baraibar-Diez. Effects of the Type of CSR Discourse for Utilitarian and Hedonic Services. Sustainability 2020, 12, 1 .

AMA Style

Andrea Pérez, María Del Mar García De Los Salmones, Elisa Baraibar-Diez. Effects of the Type of CSR Discourse for Utilitarian and Hedonic Services. Sustainability. 2020; 12 (12):1.

Chicago/Turabian Style

Andrea Pérez; María Del Mar García De Los Salmones; Elisa Baraibar-Diez. 2020. "Effects of the Type of CSR Discourse for Utilitarian and Hedonic Services." Sustainability 12, no. 12: 1.

Journal article
Published: 06 June 2020 in International Journal of Hospitality Management
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The study examines the role of customer perceptions of CSR in improving customer loyalty by exploring its direct and mediated effects through service quality, customer satisfaction, corporate image and corporate reputation in a cross-country setting. Data from Pakistan, China, and Italy was collected through surveys to explore customers’ hotel experiences. The hypotheses were tested with SmartPLS-3. Findings for the overall sample revealed that CSR affected customer loyalty positively and significantly. Nonetheless, this relationship was insignificant in the samples from Pakistan and Italy, while it was found to be only partially significant in China. The findings also revealed a direct, positive and significant impact of CSR on service quality, customer satisfaction, corporate image and corporate reputation. The direct relationships among all these variables were also significant across samples. Customer satisfaction and corporate image were identified as significant mediators of the CSR-loyalty link, but service quality and corporate reputation were found insignificant.

ACS Style

Khawaja Fawad Latif; Andrea Pérez; Umar Farooq Sahibzada. Corporate social responsibility (CSR) and customer loyalty in the hotel industry: A cross-country study. International Journal of Hospitality Management 2020, 89, 102565 .

AMA Style

Khawaja Fawad Latif, Andrea Pérez, Umar Farooq Sahibzada. Corporate social responsibility (CSR) and customer loyalty in the hotel industry: A cross-country study. International Journal of Hospitality Management. 2020; 89 ():102565.

Chicago/Turabian Style

Khawaja Fawad Latif; Andrea Pérez; Umar Farooq Sahibzada. 2020. "Corporate social responsibility (CSR) and customer loyalty in the hotel industry: A cross-country study." International Journal of Hospitality Management 89, no. : 102565.

Journal article
Published: 22 January 2020 in Sustainability
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Research on social entrepreneurship (SE) has increased exponentially during the past decade. Even though this social phenomenon has aroused the interest of researchers, many aspects have not yet been fully studied. In this study, the goal is to analyze how the factors that define the behavior of social entrepreneurs are affected by the perception that they have about the development of the social enterprise sector (SES development). We perform an empirical multivariable analysis using 2015 Global Entrepreneurship Monitor (GEM) data related to SE, with an international sample that contains information of 17,778 entrepreneurs, of which 6470 are social entrepreneurs. The empirical analysis is carried out applying binary response models, introducing interaction terms to analyze the moderating effect of SES development. Our results show that the entrepreneurs’ perception of the SES development exerts a moderating effect over three different groups of factors: 1) factors related to self-perception about entrepreneurship (including values, perceptions, and entrepreneurial skills); 2) demographic factors (gender, age, and education level), and 3) context and entrepreneurial environment (including factors related to entrepreneurs’ perception of societal values, entrepreneurship environment, and economic development). This moderating effect has very important implications, especially for policymakers. Our results show that SES development could amplify some effects, both positively and negatively. Therefore, the design and implementation of policies to support SE must consider the moderating role of this variable on the entrepreneurial behavior, because it could affect the effectiveness of such policies.

ACS Style

Ana Fernández-Laviada; Carlos López-Gutiérrez; Andrea Pérez. How Does the Development of the Social Enterprise Sector Affect Entrepreneurial Behavior? An Empirical Analysis. Sustainability 2020, 12, 826 .

AMA Style

Ana Fernández-Laviada, Carlos López-Gutiérrez, Andrea Pérez. How Does the Development of the Social Enterprise Sector Affect Entrepreneurial Behavior? An Empirical Analysis. Sustainability. 2020; 12 (3):826.

Chicago/Turabian Style

Ana Fernández-Laviada; Carlos López-Gutiérrez; Andrea Pérez. 2020. "How Does the Development of the Social Enterprise Sector Affect Entrepreneurial Behavior? An Empirical Analysis." Sustainability 12, no. 3: 826.

Journal article
Published: 01 January 2020 in Small Business International Review
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El análisis de la literatura especializada en la educación empresarial permite ver las dudas existentes en torno a su validez y la dificultad de comparación y generalización de los resultados obtenidos por las investigaciones previas sobre esta educación, al no existir un consenso en su definición y terminología. Por tanto, el objetivo de este trabajo es establecer y delimitar una definición que integre las diferentes perspectivas existentes en la literatura previa y se consiga, de este modo, un lenguaje unificado que contribuya a definir programas formativos que alcancen los objetivos deseados, aumenten las intenciones empresariales y mejoren las competencias empresariales

ACS Style

Paula San-Martín; Ana Fernandez-Laviada; Andrea Pérez. La importancia de la educación empresarial y su terminología. Small Business International Review 2020, 4, 69 -87.

AMA Style

Paula San-Martín, Ana Fernandez-Laviada, Andrea Pérez. La importancia de la educación empresarial y su terminología. Small Business International Review. 2020; 4 (1):69-87.

Chicago/Turabian Style

Paula San-Martín; Ana Fernandez-Laviada; Andrea Pérez. 2020. "La importancia de la educación empresarial y su terminología." Small Business International Review 4, no. 1: 69-87.

Articles
Published: 04 November 2019 in Spanish Journal of Finance and Accounting / Revista Española de Financiación y Contabilidad
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This research explores the effects that media coverage of corporate social responsibility (CSR) news related to investor, customer, employee and community issues has on the market value of Spanish banks, measured as the impact generated in abnormal returns for these companies. We use an event study with a sample of 190 positive CSR articles published online between 2015 and 2018 in the most important Spanish business newspaper according to its diffusion rate. The findings demonstrate that positive CSR news related to investor, customer, employee and community issues generates positive abnormal returns for listed banks. In the [−1,+1] window, positive investor news has notably larger effects on the abnormal returns for these companies than positive news related to customer, employee and community issues, which have similar effects.

ACS Style

Andrea Pérez; Carlos López-Gutiérrez; María Del Mar García-De Los Salmones; Paula San-Martín. Stakeholder salience, positive CSR news and the market value of banks. Spanish Journal of Finance and Accounting / Revista Española de Financiación y Contabilidad 2019, 49, 483 -502.

AMA Style

Andrea Pérez, Carlos López-Gutiérrez, María Del Mar García-De Los Salmones, Paula San-Martín. Stakeholder salience, positive CSR news and the market value of banks. Spanish Journal of Finance and Accounting / Revista Española de Financiación y Contabilidad. 2019; 49 (4):483-502.

Chicago/Turabian Style

Andrea Pérez; Carlos López-Gutiérrez; María Del Mar García-De Los Salmones; Paula San-Martín. 2019. "Stakeholder salience, positive CSR news and the market value of banks." Spanish Journal of Finance and Accounting / Revista Española de Financiación y Contabilidad 49, no. 4: 483-502.

Journal article
Published: 03 June 2019 in Social Responsibility Journal
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Purpose Based on a review of previous literature that revealed a gap in the measurement of corporate social responsibility (CSR) from a customer perspective. The purpose of this study is to propose a multi-dimensional scale to measure customer perceptions of CSR. Design/methodology/approach Using a systematic development process, the scale items were generated through the review of CSR literature and the opinion of academic experts. The scale was validated using data collected from 393 customers of telecom industry. Data were initially subjected to exploratory factor analysis to identify the underlying scale dimensions. Confirmatory factor analysis was also conducted to validate the scale, test for reliability, convergent and discriminant validity. Findings The resulting scale is compounded of 30 items that load on five dimensions: developmental, ethical, relationship-building, responsiveness and information-sharing responsibilities. Practical implications The proposal of reliable measurement tools for evaluating customer perceptions is especially relevant for companies because of their significant role in influencing the design and implementation of corporate actions. The multi-dimensional scale developed in this study helps scholars and practitioners to better understand customer perceptions of the CSR actions that companies implement to improve these stakeholders’ satisfaction. In doing so, the scale is especially useful for companies to measure how well they respond to customer needs in their daily routines. Originality/value There is a significant lack of research into the development of reliable and valid tools to measure CSR from a customer perspective. The contribution of this study focuses on the identification of the five dimensions that determine CSR toward customers while it also provides a detailed scale to measure customer perceptions of these CSR dimensions.

ACS Style

Fawad Latif; Andrea Pérez; Waqar Alam; Adeel Saqib. Development and validation of a multi-dimensional customer-based scale to measure perceptions of corporate social responsibility (CSR). Social Responsibility Journal 2019, 15, 492 -512.

AMA Style

Fawad Latif, Andrea Pérez, Waqar Alam, Adeel Saqib. Development and validation of a multi-dimensional customer-based scale to measure perceptions of corporate social responsibility (CSR). Social Responsibility Journal. 2019; 15 (4):492-512.

Chicago/Turabian Style

Fawad Latif; Andrea Pérez; Waqar Alam; Adeel Saqib. 2019. "Development and validation of a multi-dimensional customer-based scale to measure perceptions of corporate social responsibility (CSR)." Social Responsibility Journal 15, no. 4: 492-512.

Chapter
Published: 21 February 2019 in Management for Professionals
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The present case study focuses on the application of social marketing principles to the promotion of blood donation. In this regard, many lives depend on the availability of safe blood supplies for transfusions and medical procedures, and the voluntary contribution of people is key to the success of the blood donation system. Specifically, we introduce the demographic profile of blood donors in Spain, paying special attention to the younger segment as a relevant target in promoting donations. We also detail the restraints and motivations that guide people’s behaviour regarding blood donation. Later, we describe the actions carried out by the Blood Donor Association of Cantabria (i.e. the main non-profit association in charge of creating the permanent blood bank in this geographical region) to promote voluntary donations, paying special attention to young people and experienced donors. The case study ends with conclusions and discussion questions.

ACS Style

M. Mar. García-De Los Salmones; Andrea Pérez. How to Promote Blood Donation? The Case of the Blood Donor Association of Cantabria (Spain). Management for Professionals 2019, 61 -72.

AMA Style

M. Mar. García-De Los Salmones, Andrea Pérez. How to Promote Blood Donation? The Case of the Blood Donor Association of Cantabria (Spain). Management for Professionals. 2019; ():61-72.

Chicago/Turabian Style

M. Mar. García-De Los Salmones; Andrea Pérez. 2019. "How to Promote Blood Donation? The Case of the Blood Donor Association of Cantabria (Spain)." Management for Professionals , no. : 61-72.

Journal article
Published: 25 January 2019 in Journal of the Scholarship of Teaching and Learning
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This paper explores a causal model, using Structural Equation Modelling (SEM), in order to understand how the perceived effectiveness of ‘flipped classroom’ and students’ satisfaction with this technique can be affected by students’ engagement in ‘flipped classroom’ activities as well as the complexity and task orientation of such activities. The findings of the study confirm that the perceived effectiveness of the ‘flipped classroom’ can be calculated by its contribution to the improvement of students’ general skills, knowledge and learning motivation. Students’ engagement in the ‘flipped classroom’ activities is the key factor influencing perceived effectiveness and students’ satisfaction, while the complexity and task orientation of the ‘flipped classroom’ also play a role in determining perceived effectiveness and satisfaction, although indirect and always mediated by engagement.

ACS Style

Andrea Pérez; Jesús Collado; María Del Mar García De Los Salmones; Ángel Herrero; Héctor San Martín. An Empirical Exploration of the Perceived Effectiveness of a ‘Flipped Classroom’ in a Business Communication Course. Journal of the Scholarship of Teaching and Learning 2019, 19, 1 .

AMA Style

Andrea Pérez, Jesús Collado, María Del Mar García De Los Salmones, Ángel Herrero, Héctor San Martín. An Empirical Exploration of the Perceived Effectiveness of a ‘Flipped Classroom’ in a Business Communication Course. Journal of the Scholarship of Teaching and Learning. 2019; 19 (2):1.

Chicago/Turabian Style

Andrea Pérez; Jesús Collado; María Del Mar García De Los Salmones; Ángel Herrero; Héctor San Martín. 2019. "An Empirical Exploration of the Perceived Effectiveness of a ‘Flipped Classroom’ in a Business Communication Course." Journal of the Scholarship of Teaching and Learning 19, no. 2: 1.

E conceptual paper
Published: 25 January 2019 in Corporate Communications: An International Journal
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Purpose The purpose of this paper is to provide an integrative theoretical framework that advances the underdeveloped stream of research that analyses how message authenticity influences the persuasiveness of corporate social responsibility (CSR) communication. Design/methodology/approach Theoretical and empirical literature on authenticity is reviewed to provide a comprehensive definition of message authenticity in CSR communication. An integrative theoretical framework is also developed to understand how message authenticity is enhanced through the design of informational content and it improves consumer responses to CSR communication. Findings The framework presented in the paper defends that message authenticity can be integrated in communication models based on three streams of research: identity-based brand management model, attribution theory and heuristic-systematic model. Consumer attributions of message authenticity can be notably improved with a message design based on CSR fit, social topic information and specificity. Authenticity improves message and source credibility by reducing consumer scepticism and enhancing their attributions of corporate expertise and trustworthiness. Indirect benefits of CSR message authenticity include increased consumer purchase, loyalty and advocacy behaviours. Originality/value The value of the paper resides in making the rather underdeveloped and inconclusive literature on authenticity accessible to CSR and communication researchers and practitioners. A theoretical framework is provided for further research that would contribute to improving the knowledge on the role that message authenticity plays in CSR communication.

ACS Style

Andrea Pérez. Building a theoretical framework of message authenticity in CSR communication. Corporate Communications: An International Journal 2019, 24, 334 -350.

AMA Style

Andrea Pérez. Building a theoretical framework of message authenticity in CSR communication. Corporate Communications: An International Journal. 2019; 24 (2):334-350.

Chicago/Turabian Style

Andrea Pérez. 2019. "Building a theoretical framework of message authenticity in CSR communication." Corporate Communications: An International Journal 24, no. 2: 334-350.

Original article
Published: 09 December 2018 in Business Ethics: A European Review
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Based on a classic conceptual model of corporate social responsibility (CSR) communication, we developed an empirical research study to test how several aspects of CSR message content (i.e., issue importance, impact, motives, fit, commitment) are associated with external support responses (i.e., purchase, advocacy). We also tested the moderating role of stakeholder‐ and company‐specific factors (i.e., issue support and industry, respectively) in the proposed model. Data were collected from 302 participants who evaluated the same CSR information displayed in the websites of a fictitious bank and a fictitious restaurant chain. The findings suggest that better perceptions on how the CSR message reinforces issue importance, corporate CSR impact and altruistic motives lead to higher purchase and advocacy intentions. CSR fit is related only to advocacy, while CSR commitment does not have any significant impact on participants’ responses. Some new interdependence relationships are also identified among issue importance, motives, fit, and commitment. The moderating role of issue support and industry is confirmed.

ACS Style

Andrea Pérez; María Del Mar García De Los Salmones; Matthew Tingchi Liu. Maximising business returns to corporate social responsibility communication: An empirical test. Business Ethics: A European Review 2018, 28, 275 -289.

AMA Style

Andrea Pérez, María Del Mar García De Los Salmones, Matthew Tingchi Liu. Maximising business returns to corporate social responsibility communication: An empirical test. Business Ethics: A European Review. 2018; 28 (3):275-289.

Chicago/Turabian Style

Andrea Pérez; María Del Mar García De Los Salmones; Matthew Tingchi Liu. 2018. "Maximising business returns to corporate social responsibility communication: An empirical test." Business Ethics: A European Review 28, no. 3: 275-289.

Research article
Published: 01 July 2018 in International Journal of Tourism Research
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Considering host communities as brands in the eyes of local people, our study examines how resident attitudes towards tourism and tourists are influenced by two brand factors: (a) equity perceptions related to their communities (i.e., brand equity) and (b) identification with their communities (i.e., brand identification). Our empirical results indicate that resident attitudes towards tourism are positively influenced by equity perceptions and identification, whereas attitudes towards tourists are positively influenced by attitudes towards tourism and identification with the community. These findings represent a step forward in better understanding how both types of resident attitudes are influenced by nontourism‐related factors.

ACS Style

Héctor San Martín; María Del Mar García-De Los Salmones; Angel Herrero; Andrea Pérez. Explaining residents' attitudes towards tourism and tourists: A new approach based on brand theory. International Journal of Tourism Research 2018, 20, 738 -747.

AMA Style

Héctor San Martín, María Del Mar García-De Los Salmones, Angel Herrero, Andrea Pérez. Explaining residents' attitudes towards tourism and tourists: A new approach based on brand theory. International Journal of Tourism Research. 2018; 20 (6):738-747.

Chicago/Turabian Style

Héctor San Martín; María Del Mar García-De Los Salmones; Angel Herrero; Andrea Pérez. 2018. "Explaining residents' attitudes towards tourism and tourists: A new approach based on brand theory." International Journal of Tourism Research 20, no. 6: 738-747.

Research article
Published: 22 May 2018 in Nonprofit and Voluntary Sector Quarterly
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In this article, we propose and empirically test a causal model to understand how consumer social orientation, the credibility of nonprofit organizations, the perceptions of fair trade products, and the attitudes toward the fair trade brand interact and affect the buying intentions of fair trade products in a sample of 292 Spanish consumers. The findings show that consumer social orientation has the greatest effect on buying intentions, above consumers’ perceptions of fair trade products, the credibility of the trading nonprofit organizations and consumers’ attitudes toward the fair trade brand. Actually, consumers’ attitudes toward the fair trade brand have no significant effect on consumers’ buying intentions. The findings also demonstrate that the credibility of nonprofit organizations only influences consumers’ buying intentions indirectly through consumers’ perceptions of the functional utilities of fair trade products.

ACS Style

Andrea Pérez; María Del Mar García De Los Salmones. How Do Consumers Face the Decision to Buy Fair Trade Products? A Marketing Approach. Nonprofit and Voluntary Sector Quarterly 2018, 47, 1057 -1080.

AMA Style

Andrea Pérez, María Del Mar García De Los Salmones. How Do Consumers Face the Decision to Buy Fair Trade Products? A Marketing Approach. Nonprofit and Voluntary Sector Quarterly. 2018; 47 (5):1057-1080.

Chicago/Turabian Style

Andrea Pérez; María Del Mar García De Los Salmones. 2018. "How Do Consumers Face the Decision to Buy Fair Trade Products? A Marketing Approach." Nonprofit and Voluntary Sector Quarterly 47, no. 5: 1057-1080.

Original articles
Published: 03 April 2018 in Journal of Media Ethics
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This article presents the findings of a theoretically driven content analysis of the coverage of corporate social responsibility by Expansión, the leading Spanish business journal, in a 1-year time frame. The goal of the article is to help companies understand how they can take advantage of media coverage of CSR by identifying the major stakeholder groups and CSR issues discussed in business news, the positive/negative/mixed tone of the coverage, and the differences that exist in media CSR discourse depending on the industry under scrutiny. The findings are explained under the salience framework of stakeholder theory.

ACS Style

Andrea Perez; Maria Del Mar Garcia De Los Salmones; Carlos López-Gutiérrez. Corporate Social Responsibility in the Media: A Content Analysis of Business News in Spain. Journal of Media Ethics 2018, 33, 66 -79.

AMA Style

Andrea Perez, Maria Del Mar Garcia De Los Salmones, Carlos López-Gutiérrez. Corporate Social Responsibility in the Media: A Content Analysis of Business News in Spain. Journal of Media Ethics. 2018; 33 (2):66-79.

Chicago/Turabian Style

Andrea Perez; Maria Del Mar Garcia De Los Salmones; Carlos López-Gutiérrez. 2018. "Corporate Social Responsibility in the Media: A Content Analysis of Business News in Spain." Journal of Media Ethics 33, no. 2: 66-79.

Journal article
Published: 28 November 2017 in International Journal of Business and Society
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The purpose of the authors in this paper is twofold. First, we aim to broaden the scope of analysis in the CSR-customer domain by testing the multidimensionality of CSR perceptions. We also define the role of CSR coherence, corporate altruism, expertise and trustworthiness in the formation of customer CSR perceptions. Results demonstrate that both altruism and CSR coherence directly influence CSR perceptions because of the scepticism of customers towards CSR. Corporate credibility dimensions -expertise and trustworthiness- have significant different effects on the formation of customer CSR perceptions so our results corroborate the necessity of analyzing these two dimensions as different concepts which affect corporate image in diverse ways.Keywords: CSR Perceptions; CSR Coherence; Altruism; Expertise; Trustworthiness.

ACS Style

Andrea Pérez; Ignacio Rodríguez Del Bosque. THE FORMATION OF CUSTOMER CSR PERCEPTIONS IN THE BANKING SECTOR: THE ROLE OF COHERENCE, ALTRUISM, EXPERTISE AND TRUSTWORTHINESS. International Journal of Business and Society 2017, 16, 1 .

AMA Style

Andrea Pérez, Ignacio Rodríguez Del Bosque. THE FORMATION OF CUSTOMER CSR PERCEPTIONS IN THE BANKING SECTOR: THE ROLE OF COHERENCE, ALTRUISM, EXPERTISE AND TRUSTWORTHINESS. International Journal of Business and Society. 2017; 16 (1):1.

Chicago/Turabian Style

Andrea Pérez; Ignacio Rodríguez Del Bosque. 2017. "THE FORMATION OF CUSTOMER CSR PERCEPTIONS IN THE BANKING SECTOR: THE ROLE OF COHERENCE, ALTRUISM, EXPERTISE AND TRUSTWORTHINESS." International Journal of Business and Society 16, no. 1: 1.

Journal article
Published: 11 October 2017 in Journal of Strategic Marketing
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The authors focus on the ethical consumption and propose a model of buying intention of fair trade products, including the utilities of the fair trade generic brand as direct determinants. The authors measure the functional and symbolic utilities provided by this brand, together with the attitude towards the commercialising organisations, consumer concern and perceived knowledge about fair trade issues. The model is tested through a structural equation model on a sample of members (students, lecturers and staff) of a ‘Fair trade University’. The results confirm that perceived functional utility is the most important antecedent of the buying intention, while the symbolic dimension has a significant but weaker explanatory power. Conversely, the consumer attitude towards the organisation has no influence. The authors also highlight the importance of communication and concern to stimulate consumer behaviour.

ACS Style

Maria Del Mar Garcia-De Los Salmones; Andrea Perez. The role of brand utilities: application to buying intention of fair trade products. Journal of Strategic Marketing 2017, 27, 119 -135.

AMA Style

Maria Del Mar Garcia-De Los Salmones, Andrea Perez. The role of brand utilities: application to buying intention of fair trade products. Journal of Strategic Marketing. 2017; 27 (2):119-135.

Chicago/Turabian Style

Maria Del Mar Garcia-De Los Salmones; Andrea Perez. 2017. "The role of brand utilities: application to buying intention of fair trade products." Journal of Strategic Marketing 27, no. 2: 119-135.

Article
Published: 28 September 2017 in Corporate Social Responsibility and Environmental Management
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Despite companies' wishes to publicise their corporate social responsibility (CSR) activities, communication remains a challenge. This research study tries to contribute to the literature, analysing the antecedents and consequences of attitude towards a CSR advertisement in the financial sector. Specifically, we designed a causal model, which included the prior ethical reputation, the range of possible attributions, and the mix of emotions provoked by the advertisement. We surveyed 225 adults in Spain who evaluated a fictitious advertisement for companies of different ethical reputations, conveying a philanthropic cause. As a result, it was observed that the advertisement generated a mix of intrinsic and extrinsic attributions and a mix of positive and negative emotions, and the prior ethical reputation of the company was a key antecedent of the effectiveness of the communication. Furthermore, a good attitude towards the advertisement has rewards, in terms of improvement of attitudes towards the brand and behavioural intentions. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

ACS Style

Maria Del Mar Garcia-De Los Salmones; Andrea Perez. Effectiveness of CSR Advertising: The Role of Reputation, Consumer Attributions, and Emotions. Corporate Social Responsibility and Environmental Management 2017, 25, 194 -208.

AMA Style

Maria Del Mar Garcia-De Los Salmones, Andrea Perez. Effectiveness of CSR Advertising: The Role of Reputation, Consumer Attributions, and Emotions. Corporate Social Responsibility and Environmental Management. 2017; 25 (2):194-208.

Chicago/Turabian Style

Maria Del Mar Garcia-De Los Salmones; Andrea Perez. 2017. "Effectiveness of CSR Advertising: The Role of Reputation, Consumer Attributions, and Emotions." Corporate Social Responsibility and Environmental Management 25, no. 2: 194-208.

Journal article
Published: 19 July 2017 in Journal of Nonprofit & Public Sector Marketing
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ACS Style

Andrea Pérez; María Del Mar García De Los Salmones. Information and Knowledge as Antecedents of Consumer Attitudes and Intentions to Buy and Recommend Fair-Trade Products. Journal of Nonprofit & Public Sector Marketing 2017, 30, 111 -133.

AMA Style

Andrea Pérez, María Del Mar García De Los Salmones. Information and Knowledge as Antecedents of Consumer Attitudes and Intentions to Buy and Recommend Fair-Trade Products. Journal of Nonprofit & Public Sector Marketing. 2017; 30 (2):111-133.

Chicago/Turabian Style

Andrea Pérez; María Del Mar García De Los Salmones. 2017. "Information and Knowledge as Antecedents of Consumer Attitudes and Intentions to Buy and Recommend Fair-Trade Products." Journal of Nonprofit & Public Sector Marketing 30, no. 2: 111-133.

Journal article
Published: 20 March 2017 in Accounting, Auditing & Accountability Journal
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Purpose Based on the principles of stakeholder theory, the purpose of this paper is to explore the relationship between the information reported to stakeholders in corporate social responsibility (CSR) reports and companies’ CSR reputation (CSRR). Design/methodology/approach The paper implements two regression models to test how reporting to stakeholders influences the CSRR of 84 companies included in the Spanish “MercoEmpresas Responsables” reputation index. Findings The results demonstrate that greater global reporting intensity to stakeholders does not necessarily mean a better CSRR. Contrarily, the reporting-reputation link depends on the intensity of reporting to specific stakeholders such as investors, regulators and the media. The findings are explained largely by the institutional, political and business characteristics of Spain after the Great Recession of 2007-2008. Research limitations/implications The evidence reported in this paper confirms stakeholder theory as an adequate framework to understand corporate reporting to stakeholders and its relationship with CSRR. The findings suggest that stakeholder salience (i.e. power, legitimacy and urgency) is a key concept for understanding the reporting-reputation link better in future research. Practical implications In the light of the findings, companies willing to use reporting to stakeholders as a tool to improve CSRR should establish regular mechanisms for monitoring stakeholder power, legitimacy and urgency, provide complete information to investors in their CSR reports and minimize the amount of detail provided to regulators and the media in their CSR reports. Originality/value There is still little empirical evidence concerning how the information to stakeholders contained in CSR reports influences the processes by which CSRR is built or destroyed. This paper contributes to the previous literature by describing how the global intensity of reporting to stakeholders and the intensity of reporting to different stakeholder groups relate to CSRR.

ACS Style

Andrea Pérez; Carlos López; Maria Del Mar Garcia-De Los Salmones. An empirical exploration of the link between reporting to stakeholders and corporate social responsibility reputation in the Spanish context. Accounting, Auditing & Accountability Journal 2017, 30, 668 -698.

AMA Style

Andrea Pérez, Carlos López, Maria Del Mar Garcia-De Los Salmones. An empirical exploration of the link between reporting to stakeholders and corporate social responsibility reputation in the Spanish context. Accounting, Auditing & Accountability Journal. 2017; 30 (3):668-698.

Chicago/Turabian Style

Andrea Pérez; Carlos López; Maria Del Mar Garcia-De Los Salmones. 2017. "An empirical exploration of the link between reporting to stakeholders and corporate social responsibility reputation in the Spanish context." Accounting, Auditing & Accountability Journal 30, no. 3: 668-698.