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The recent attention paid to internal corporate social responsibility (ICSR) observed in the academic literature has been paralleled by an increased focus thereof in management, to achieve the United Nations (UN) Sustainable Development Goals (SDGs). A bibliometric examination of the literature on ICSR and a complementary content analysis with ATLAS.ti revealed that the topic was largely neglected until 2014 but has now reached a consolidation stage. The main contribution of this paper was to conceptualize ICSR within the current theoretical paradigm of sustainability. The obtained results demonstrate that sustainable management requires attention to internal practices such as employee well-being and engagement. We anticipate that very soon, organizations will be directly involved in the SDG agenda through ICSR.
M. Sánchez-Hernández; Jose Vázquez-Burguete; Maria García-Miguélez; Ana Lanero-Carrizo. Internal Corporate Social Responsibility for Sustainability. Sustainability 2021, 13, 7920 .
AMA StyleM. Sánchez-Hernández, Jose Vázquez-Burguete, Maria García-Miguélez, Ana Lanero-Carrizo. Internal Corporate Social Responsibility for Sustainability. Sustainability. 2021; 13 (14):7920.
Chicago/Turabian StyleM. Sánchez-Hernández; Jose Vázquez-Burguete; Maria García-Miguélez; Ana Lanero-Carrizo. 2021. "Internal Corporate Social Responsibility for Sustainability." Sustainability 13, no. 14: 7920.
Consumers are often overexposed to sustainability symbols and claims on food product packages and find it difficult to accurately judge their meaning when making purchase decisions. Based on the heuristic-systematic model (HSM), this paper aims to identify cognitive mechanisms to reduce the heuristic credibility of organic advertising claims and to increase the motivation for searching for more reliable information when making product judgements. Particularly, we hypothesize that knowledge and defense and accuracy motivations affect organic claim credibility, which in turn is related to organic product judgement. Data collected from an experimental between-subject study with a sample of 412 Spanish undergraduates was analyzed using partial least squares. The results indicated that claim credibility was directly related to the attribution of organic properties to products, and was affected by defense motivation especially when appropriate knowledge was not available. Improving consumers’ knowledge reduced organic claim credibility and triggered a positive effect of accuracy motivation on credibility. The findings stress the importance of improving the regulation of ambitious advertising claims and developing specific educational campaigns to empower consumers and prevent biased purchase decisions of organic products.
Ana Lanero; José-Luis Vázquez; César Sahelices-Pinto. Heuristic Thinking and Credibility of Organic Advertising Claims: The Role of Knowledge and Motivations. Sustainability 2020, 12, 8776 .
AMA StyleAna Lanero, José-Luis Vázquez, César Sahelices-Pinto. Heuristic Thinking and Credibility of Organic Advertising Claims: The Role of Knowledge and Motivations. Sustainability. 2020; 12 (21):8776.
Chicago/Turabian StyleAna Lanero; José-Luis Vázquez; César Sahelices-Pinto. 2020. "Heuristic Thinking and Credibility of Organic Advertising Claims: The Role of Knowledge and Motivations." Sustainability 12, no. 21: 8776.
In current marketplaces, implementation of activities related to corporate social responsibility (CSR) is a new expectation to be fulfilled by all sort of organisations. These ethical practices are key issues at the time of differentiating products, gaining competitive advantages for consumer decisions and reviews, and building simultaneously a positive reputation in face of the various stakeholders. Although the recent marketing literature indicates a positive link between companies' involvement in social and environmental causes and consumer goodwill towards firms and brands, the effects of social reputation on consumer behaviour are not entirely demonstrated. In the context of these evidences, this paper analyses the consideration of responsibility criteria over the different stages of the consumer decision-making process with regard to hospitality services. Particularly, a self-administered questionnaire was conducted with a representative sample of consumers in Spain. In general, findings support a moderate-downward impact of perceived business responsibility over the consumer decision-making process, while some discrepancies can be observed between individuals within gender and different age groups. Lastly, a final discussion is carried out gathering some interest considerations as direct reflection of results obtained and further lines of future research are indicated.
César Sahelices Pinto; Ana Lanero Carrizo; José Luis Vázquez Burguete. Corporate social responsibility and consumer behaviour in the hospitality sector: its effects on the decision-making process. World Review of Entrepreneurship, Management and Sustainable Development 2019, 15, 132 .
AMA StyleCésar Sahelices Pinto, Ana Lanero Carrizo, José Luis Vázquez Burguete. Corporate social responsibility and consumer behaviour in the hospitality sector: its effects on the decision-making process. World Review of Entrepreneurship, Management and Sustainable Development. 2019; 15 (1/2):132.
Chicago/Turabian StyleCésar Sahelices Pinto; Ana Lanero Carrizo; José Luis Vázquez Burguete. 2019. "Corporate social responsibility and consumer behaviour in the hospitality sector: its effects on the decision-making process." World Review of Entrepreneurship, Management and Sustainable Development 15, no. 1/2: 132.
Carlota López-Aza; José Luis Vázquez; Ana Lanero. La Responsabilidad Social Universitaria como estrategia de marketing en la universidad. aDResearch ESIC International Journal of Communication Research 2019, 19, 68 -85.
AMA StyleCarlota López-Aza, José Luis Vázquez, Ana Lanero. La Responsabilidad Social Universitaria como estrategia de marketing en la universidad. aDResearch ESIC International Journal of Communication Research. 2019; 19 (19):68-85.
Chicago/Turabian StyleCarlota López-Aza; José Luis Vázquez; Ana Lanero. 2019. "La Responsabilidad Social Universitaria como estrategia de marketing en la universidad." aDResearch ESIC International Journal of Communication Research 19, no. 19: 68-85.
This study analyses the perceptions of a sample of 272 university students in Spain regarding current and ideal involvement of the municipality in six dimensions defining a smart city (smart economy, smart people, smart governance, smart mobility, smart environment and smart living). Data was collected through a questionnaire and analysed with descriptive statistical analysis and Student t-tests. Results point to an important gap between students’ real experience in the city and the perceived potential of the analysed dimensions to improve future quality of live. Main gaps were found in the dimensions of smart economy and smart governance.
José Luis Vázquez; Ana Lanero; Pablo Gutiérrez; César Sahelices. The Contribution of Smart Cities to Quality of Life from the View of Citizens. Applying Quality of Life Research 2018, 55 -66.
AMA StyleJosé Luis Vázquez, Ana Lanero, Pablo Gutiérrez, César Sahelices. The Contribution of Smart Cities to Quality of Life from the View of Citizens. Applying Quality of Life Research. 2018; ():55-66.
Chicago/Turabian StyleJosé Luis Vázquez; Ana Lanero; Pablo Gutiérrez; César Sahelices. 2018. "The Contribution of Smart Cities to Quality of Life from the View of Citizens." Applying Quality of Life Research , no. : 55-66.
In current marketplaces, Corporate Social Responsibility is a new expectation to be fulfilled by all sort of organizations in order to build a positive reputation and send a signal to their stakeholders. In this respect, analysis of the consequences of perceived firms’ responsibility on consumer behavior has been a common topic in recent marketing literature. Major evidences indicate a positive link between involvement in social and environmental causes and consumer goodwill towards firms and brands. In the context of these results, this paper analyzes the consideration of responsibility criteria over the different stages of the consumer decision-making process in the cosmetics sector. Particularly, a self-administered questionnaire was conducted with a representative sample of consumers in Spain. Descriptive and multivariate statistical analyses were performed to identify relevant dimensions of consumer decision-making based on responsibility criteria and their incidence on men and women separately and on different age ranges. In general, findings support a moderate impact of perceived business responsibility over the consumer decision-making process, while some discrepancies can be observed between individuals within gender and different age groups. In this sense, young consumers were found to display a lower consideration of responsibility criteria in their purchase decisions whereas the 51–75 age group pointed to an overall lack of knowledge about them. Additionally, women, in contrast to men, tend to be more responsibility-conscious when acquiring cosmetics. Lastly, a final discussion is carried out gathering some interest considerations as direct reflection of results obtained and further lines of future research are indicated.
José Luis Vázquez Burguete; César Sahelices-Pinto; Ana Lanero Carrizo. Corporate social responsibility and consumer behavior in the cosmetics sector: a study in the Spanish context. International Review on Public and Nonprofit Marketing 2017, 14, 375 -390.
AMA StyleJosé Luis Vázquez Burguete, César Sahelices-Pinto, Ana Lanero Carrizo. Corporate social responsibility and consumer behavior in the cosmetics sector: a study in the Spanish context. International Review on Public and Nonprofit Marketing. 2017; 14 (3):375-390.
Chicago/Turabian StyleJosé Luis Vázquez Burguete; César Sahelices-Pinto; Ana Lanero Carrizo. 2017. "Corporate social responsibility and consumer behavior in the cosmetics sector: a study in the Spanish context." International Review on Public and Nonprofit Marketing 14, no. 3: 375-390.
César Sahelices-Pinto; Ana Lanero-Carrizo; José Luis Vázquez Burguete; Pablo Gutierrez-Rodriguez. Ewom and 2.0 Opinion Leaders in the Food Context: A Study with a Sample of Spanish Food-Related Weblogs. Journal of Food Products Marketing 2017, 24, 328 -347.
AMA StyleCésar Sahelices-Pinto, Ana Lanero-Carrizo, José Luis Vázquez Burguete, Pablo Gutierrez-Rodriguez. Ewom and 2.0 Opinion Leaders in the Food Context: A Study with a Sample of Spanish Food-Related Weblogs. Journal of Food Products Marketing. 2017; 24 (3):328-347.
Chicago/Turabian StyleCésar Sahelices-Pinto; Ana Lanero-Carrizo; José Luis Vázquez Burguete; Pablo Gutierrez-Rodriguez. 2017. "Ewom and 2.0 Opinion Leaders in the Food Context: A Study with a Sample of Spanish Food-Related Weblogs." Journal of Food Products Marketing 24, no. 3: 328-347.
Hypermarkets have experienced substantial restructuring in the recent past because their situation has generated the necessity to develop new models that include different new aspects. The question under consideration here is whether the adoption of measures of corporate social responsibility (C.S.R.) by hypermarkets in Spanish markets can solve their continuing problems by establishing a fair degree of consumer-based brand equity. The purpose of the present study is twofold: (a) to investigate the effects of C.S.R. on hypermarket brand equity; and (b) to explore the dimensions of both these variables by using and testing property scales. As such, it is necessary to consider the possibility of integrating the management of C.S.R. into the global strategy of hypermarkets and to analyse its possible effects on the variables that influence consumer-based brand equity. It may be interesting to dedicate resources and efforts to strengthening hypermarkets’ links with their consumers.
Pablo Gutiérrez Rodríguez; Pedro Cuesta-Valiño; José Luis Vázquez Burguete. The effects of corporate social responsibility on customer-based brand equity: Spanish hypermarket case. Economic Research-Ekonomska Istraživanja 2017, 30, 290 -301.
AMA StylePablo Gutiérrez Rodríguez, Pedro Cuesta-Valiño, José Luis Vázquez Burguete. The effects of corporate social responsibility on customer-based brand equity: Spanish hypermarket case. Economic Research-Ekonomska Istraživanja. 2017; 30 (1):290-301.
Chicago/Turabian StylePablo Gutiérrez Rodríguez; Pedro Cuesta-Valiño; José Luis Vázquez Burguete. 2017. "The effects of corporate social responsibility on customer-based brand equity: Spanish hypermarket case." Economic Research-Ekonomska Istraživanja 30, no. 1: 290-301.
Due to the increasing dynamism of global economic activity, all kind of organizations are nowadays concerned for maintaining their involvement with demands and changes of society. Particularly, Corporate Social Responsibility (CSR) has gained increasing importance within both public and private organizations, it being the subject of much investigation and debate among both researchers and practitioners. In this sense, discussion of CSR implications for consumer behavior has been a common topic in recent marketing literature, demonstrating in some cases, a link between CSR and positive responses by consumers and inconclusive effects in others. In the context of such controversy, experts call for further investigation about the consequences of CSR on consumer behavior. Within this line of research, the present paper analyzes the influence of motivations attributed to CSR practices in business settings on four stages of consumer decision-making process. For that purpose, it was conducted a survey study which reached a final sample of 400 Spanish consumers. Regression analysis revealed that, while expectations of social-oriented goals in responsible firms is positively related to consumers’ goodwill over the various stages of their purchase decisions and actions, the potential effects of profit-based considerations are more complex.
César Sahelices-Pinto; Ana Lanero-Carrizo; José Luis Vázquez Burguete. Social commitment or self-interest? Effect of responsible practices performance motivations of firms on the consumer decision-making process. Journal of Marketing Communications 2015, 24, 304 -319.
AMA StyleCésar Sahelices-Pinto, Ana Lanero-Carrizo, José Luis Vázquez Burguete. Social commitment or self-interest? Effect of responsible practices performance motivations of firms on the consumer decision-making process. Journal of Marketing Communications. 2015; 24 (3):304-319.
Chicago/Turabian StyleCésar Sahelices-Pinto; Ana Lanero-Carrizo; José Luis Vázquez Burguete. 2015. "Social commitment or self-interest? Effect of responsible practices performance motivations of firms on the consumer decision-making process." Journal of Marketing Communications 24, no. 3: 304-319.
This paper is intended to analyse some variables related to youth participation in voluntary nonprofit associations in order to identify the factors which lead young people to engage in active participation in society. Particularly, we present some preliminary results from a sample of young people aged 14 to 30 years old in Spain. Different measures were taken with regards to participants’ socio-demographic variables, current or past participation in different kinds of associations, intentions to enter a nonprofit association in the future, and expressive and instrumental motivations towards youth organizing. Results support that young people are more likely to take active part in expressive associations oriented to personal goals than in instrumental associations focused in social pursuits. Similarly, sociability and ludic motives are the main reasons mentioned for joining an association, while political considerations are highly unnoticed. Implications of these results for marketing in nonprofit contexts to enhance youth engagement for civic purposes are discussed.
José-Luis Vázquez; Ana Lanero; Pablo Gutiérrez; María-Purificación García. Expressive and instrumental motivations explaining youth participation in non-profit voluntary associations: an application in Spain. International Review on Public and Nonprofit Marketing 2015, 12, 237 -251.
AMA StyleJosé-Luis Vázquez, Ana Lanero, Pablo Gutiérrez, María-Purificación García. Expressive and instrumental motivations explaining youth participation in non-profit voluntary associations: an application in Spain. International Review on Public and Nonprofit Marketing. 2015; 12 (3):237-251.
Chicago/Turabian StyleJosé-Luis Vázquez; Ana Lanero; Pablo Gutiérrez; María-Purificación García. 2015. "Expressive and instrumental motivations explaining youth participation in non-profit voluntary associations: an application in Spain." International Review on Public and Nonprofit Marketing 12, no. 3: 237-251.
Jose Luis Vazquez; Ana Lanero; Pablo Gutierrez; Maria Purificación García; Jean Bonnet; Marcus Dejardin; Antonia Madrid-Guijarro. The Results of Education in University: Does it Foster Students’ Propensity Towards Entrepreneurial Careers? The Shift to the Entrepreneurial Society 2015, 1 .
AMA StyleJose Luis Vazquez, Ana Lanero, Pablo Gutierrez, Maria Purificación García, Jean Bonnet, Marcus Dejardin, Antonia Madrid-Guijarro. The Results of Education in University: Does it Foster Students’ Propensity Towards Entrepreneurial Careers? The Shift to the Entrepreneurial Society. 2015; ():1.
Chicago/Turabian StyleJose Luis Vazquez; Ana Lanero; Pablo Gutierrez; Maria Purificación García; Jean Bonnet; Marcus Dejardin; Antonia Madrid-Guijarro. 2015. "The Results of Education in University: Does it Foster Students’ Propensity Towards Entrepreneurial Careers?" The Shift to the Entrepreneurial Society , no. : 1.
Ana Lanero; José-Luis Vázquez; Alfredo Muñoz-Adánez. Un modelo social cognitivo de intenciones emprendedoras en estudiantes universitarios. Anales de Psicología 2015, 31, 1 .
AMA StyleAna Lanero, José-Luis Vázquez, Alfredo Muñoz-Adánez. Un modelo social cognitivo de intenciones emprendedoras en estudiantes universitarios. Anales de Psicología. 2015; 31 (1):1.
Chicago/Turabian StyleAna Lanero; José-Luis Vázquez; Alfredo Muñoz-Adánez. 2015. "Un modelo social cognitivo de intenciones emprendedoras en estudiantes universitarios." Anales de Psicología 31, no. 1: 1.
La actividad comercial ha experimentado sustanciales transformaciones en los últimos tiempos, tanto en cuanto a pluralidad como a diversidad de formas y establecimientos. En tal sentido, el presente trabajo tiene por objeto analizar la evolución de las formas comerciales en la Provincia de León durante el período de referencia 1986-2011, así como la evolución del número de locales destinados a esta actividad en comparación con el total nacional.Dicho análisis sugiere que, si bien el comercio sigue siendo uno de los sectores con un mayor peso relativo en la actividad productiva provincial, las recientes transformaciones han llevado a una prevalencia de los grandes formatos y competidores. Al mismo tiempo, el pequeño y mediano comercio se ha visto abocado a una difícil situación, y sus posibilidades de supervivencia pasan por una mayor especialización y fidelización de la clientela mediante el buen trato y una oferta de productos con buena relación calidad-precio. En tal sentido, el uso de nuevas tecnologías resulta una herramienta fundamental para que los pequeños y medianos comerciantes puedan ampliar su mercado más allá de las fronteras locales.The commercial activity has undergone dramatic changes in recent times, both in terms of plurality and the variety of forms and establishments. In this sense, this paper aims analyzing the evolution of the commercial forms in the Province of Leon during the reference period 1986-2011, as well as the evolution of the number of establishments devoted to this activity compared to the national figures.Such analysis suggests that, even when trade remains as one of the sectors with a greater relative weight in the productive activity of the Province, recent changes have led to a prevalence of large formats and competitors. At the same time, small and medium retailers have been engaged in a difficult situation, and their survival chances imply a greater specialization and encouraging customer loyalty through good treatment and supplying good-value products. In this regard, the use of new technologies appears as an essential tool for small and medium retailers to expand their target markets beyond local borders.
José Luis Vázquez Burguete; Pablo Gutiérrez Rodríguez. El comercio de León en Europa (1986-2011): pasado, presente y ¿futuro? Pecvnia : Revista de la Facultad de Ciencias Económicas y Empresariales, Universidad de León 2014, 117 -141.
AMA StyleJosé Luis Vázquez Burguete, Pablo Gutiérrez Rodríguez. El comercio de León en Europa (1986-2011): pasado, presente y ¿futuro? Pecvnia : Revista de la Facultad de Ciencias Económicas y Empresariales, Universidad de León. 2014; (2013/14):117-141.
Chicago/Turabian StyleJosé Luis Vázquez Burguete; Pablo Gutiérrez Rodríguez. 2014. "El comercio de León en Europa (1986-2011): pasado, presente y ¿futuro?" Pecvnia : Revista de la Facultad de Ciencias Económicas y Empresariales, Universidad de León , no. 2013/14: 117-141.
The principal aim of this paper is to identify the factors that define the perceptions of students with regards to University Social Responsibility (USR), and discuss its implications for the design of University marketing strategies. In doing that, a self-report study was conducted with a total sample of 400 undergraduate students of the University of León, in Spain. Structural equations modeling with PLS was used to test the students’ overall perception of the USR. Results support that students distinguish between different facets of the USR, but only one affects the overall perception, internal management. From universities marketing perspectives, the results obtained point to the need of working towards a higher involvement in USR spreading actions and improving the education of students in the area of sustainability and social responsibility, in order to achieve higher standards of university quality, satisfaction and credibility.
José Luis Vázquez; Carlota L. Aza; Ana Lanero. Are students aware of university social responsibility? Some insights from a survey in a Spanish university. International Review on Public and Nonprofit Marketing 2014, 11, 195 -208.
AMA StyleJosé Luis Vázquez, Carlota L. Aza, Ana Lanero. Are students aware of university social responsibility? Some insights from a survey in a Spanish university. International Review on Public and Nonprofit Marketing. 2014; 11 (3):195-208.
Chicago/Turabian StyleJosé Luis Vázquez; Carlota L. Aza; Ana Lanero. 2014. "Are students aware of university social responsibility? Some insights from a survey in a Spanish university." International Review on Public and Nonprofit Marketing 11, no. 3: 195-208.
José Luis Vázquez; Ana Lanero; Oscar Licandro. Corporate Social Responsibility and Higher Education: Uruguay University Students’ Perceptions. Economics & Sociology 2013, 6, 145 -157.
AMA StyleJosé Luis Vázquez, Ana Lanero, Oscar Licandro. Corporate Social Responsibility and Higher Education: Uruguay University Students’ Perceptions. Economics & Sociology. 2013; 6 (2):145-157.
Chicago/Turabian StyleJosé Luis Vázquez; Ana Lanero; Oscar Licandro. 2013. "Corporate Social Responsibility and Higher Education: Uruguay University Students’ Perceptions." Economics & Sociology 6, no. 2: 145-157.
This paper presents some results from a research project aimed to set a model of corporate social responsibility (CSR) to create value in depressed regions, by leading local firms to gain awareness on their potential contribution to the communities in which they operate. From this general framework, two studies meeting complementary goals are described. The first study seeks to analyze consumer perceptions, intentions and behaviors towards CSR in Uruguay and, by this mean, generate basic information useful for local firms in the design and implementation of marketing strategies according to sustainability criteria. The second study is aimed to stress the role of education in the developmental processes of sustainable societies by analyzing the perceptions and experiences of business university students in Uruguay with regards to the education of CSR.
José Luis Vázquez; Ana Lanero; Oscar D Licandro. The added value of corporate social responsibility. Some insights from a research in Uruguay. International Review on Public and Nonprofit Marketing 2013, 10, 187 -200.
AMA StyleJosé Luis Vázquez, Ana Lanero, Oscar D Licandro. The added value of corporate social responsibility. Some insights from a research in Uruguay. International Review on Public and Nonprofit Marketing. 2013; 10 (3):187-200.
Chicago/Turabian StyleJosé Luis Vázquez; Ana Lanero; Oscar D Licandro. 2013. "The added value of corporate social responsibility. Some insights from a research in Uruguay." International Review on Public and Nonprofit Marketing 10, no. 3: 187-200.
Jose Luis Vazquez; Ana Lanero; María P. García; Jesús García. Altruism or Strategy? A Study of Attributions of Responsibility in Business and its Impact on the Consumer Decision Making Process. Economics & Sociology 2013, 6, 108 -123.
AMA StyleJose Luis Vazquez, Ana Lanero, María P. García, Jesús García. Altruism or Strategy? A Study of Attributions of Responsibility in Business and its Impact on the Consumer Decision Making Process. Economics & Sociology. 2013; 6 (1):108-123.
Chicago/Turabian StyleJose Luis Vazquez; Ana Lanero; María P. García; Jesús García. 2013. "Altruism or Strategy? A Study of Attributions of Responsibility in Business and its Impact on the Consumer Decision Making Process." Economics & Sociology 6, no. 1: 108-123.
Ana Lanero; José Luis Vázquez; María Purificación García; Helena M. Alves. The Perception of Sustainability in the University: Implications for Undergraduates’ Attitudes towards Responsible Consumption. The International Journal of Sustainability Education 2013, 8, 131 -141.
AMA StyleAna Lanero, José Luis Vázquez, María Purificación García, Helena M. Alves. The Perception of Sustainability in the University: Implications for Undergraduates’ Attitudes towards Responsible Consumption. The International Journal of Sustainability Education. 2013; 8 (1):131-141.
Chicago/Turabian StyleAna Lanero; José Luis Vázquez; María Purificación García; Helena M. Alves. 2013. "The Perception of Sustainability in the University: Implications for Undergraduates’ Attitudes towards Responsible Consumption." The International Journal of Sustainability Education 8, no. 1: 131-141.
José Luis Vázquez; Ana Lanero; María Purificación García; Jesús García. Tendencies in Responsible Consumer Behavior: An Analysis in Spain. The International Journal of Social Sustainability in Economic, Social, and Cultural Context 2013, 8, 87 -94.
AMA StyleJosé Luis Vázquez, Ana Lanero, María Purificación García, Jesús García. Tendencies in Responsible Consumer Behavior: An Analysis in Spain. The International Journal of Social Sustainability in Economic, Social, and Cultural Context. 2013; 8 (1):87-94.
Chicago/Turabian StyleJosé Luis Vázquez; Ana Lanero; María Purificación García; Jesús García. 2013. "Tendencies in Responsible Consumer Behavior: An Analysis in Spain." The International Journal of Social Sustainability in Economic, Social, and Cultural Context 8, no. 1: 87-94.
This case study deals with the application of place marketing strategies in a small Portuguese township called Fundão. Through this case study, it is shown how small tourism events, organised by the municipality of Fundão, can improve local residents’ quality of life. It was effectively possible to verify that place marketing actions have a greater probability of success when there is a global vision of the marketing action, that the definition of certain pilot events and effort concentration was fundamental for the success of these events and that the creation of a brand image was essential to keep together all other projects.
Helena Alves; José Luis Vázquez. Case 7: Place Marketing and Residents’ Perceptions of Improvements on Quality of Life. Applying Quality of Life Research 2012, 119 -134.
AMA StyleHelena Alves, José Luis Vázquez. Case 7: Place Marketing and Residents’ Perceptions of Improvements on Quality of Life. Applying Quality of Life Research. 2012; ():119-134.
Chicago/Turabian StyleHelena Alves; José Luis Vázquez. 2012. "Case 7: Place Marketing and Residents’ Perceptions of Improvements on Quality of Life." Applying Quality of Life Research , no. : 119-134.