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Dr. Silvia Sanz-Blas
University of Valencia

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0 Consumer Behavior
0 Social Media Communications
0 Social media in tourism
0 Big Data Analysis
0 Tourism Behavior

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Social media in tourism
Consumer Behavior

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Journal article
Published: 10 June 2021 in Sustainability
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With the development of technological innovations, Big Data is transforming the socio-economic world, impacting almost every organization and person. The transformations associated with the development of Big Data have important consequences for the sustainability of organizations, regions, and the society as a whole, and as such, they have been specifically addressed by the academic literature focusing on sustainability. Despite its importance, and perhaps because of its rapid emergence, there is a lack of studies dealing with the analysis of this body of literature and its trends. The current research attempts to fill this gap. The study develops a bibliometric and visualization analysis of the literature on the nexus between Big Data and Sustainability. The research analyzes 726 documents on this topic, published until the end of 2020, in the Web of Science Core Collection database through the VOSviewer software. The results indicate the main trends and developments on the topic related to the most cited papers, authors, publications, institutions, and countries. The visualized frameworks, structures and trends are useful for both researchers and practitioners, as they can help them understand the current situation, issues to consider, and main developments on the topic.

ACS Style

Fernando Garrigós-Simón; Silvia Sanz-Blas; Yeamduan Narangajavana; Daniela Buzova. The Nexus between Big Data and Sustainability: An Analysis of Current Trends and Developments. Sustainability 2021, 13, 6632 .

AMA Style

Fernando Garrigós-Simón, Silvia Sanz-Blas, Yeamduan Narangajavana, Daniela Buzova. The Nexus between Big Data and Sustainability: An Analysis of Current Trends and Developments. Sustainability. 2021; 13 (12):6632.

Chicago/Turabian Style

Fernando Garrigós-Simón; Silvia Sanz-Blas; Yeamduan Narangajavana; Daniela Buzova. 2021. "The Nexus between Big Data and Sustainability: An Analysis of Current Trends and Developments." Sustainability 13, no. 12: 6632.

Journal article
Published: 09 June 2021 in Tourism Management
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Despite the increasing academic interest in the sensory dimension of the tourist experience, the quantitative empirical research in the field is limited by a lack of measurement instruments for evaluating the sensory stimuli perceived by tourists during a destination visit. The study addresses this gap by developing a composite index to assess the sensory destination panorama, termed as “destination sensescape”. The construct is conceptualised as a formative multidimensional variable with 5 dimensions (visualscape, smellscape, tastescape, soundscape, and hapticscape). The psychometric validity and reliability of the 17 items integrating the formative index were established by a rigorous multi-step procedure based on three empirical studies. The instrument was tested with data collected from visitors of a Mediterranean urban destination. The operationalisation of the destination sensescape construct not only paves the way for future quantitative sensory studies, but also yields a useful tool for Destination Marketing Organisations (DMOs).

ACS Style

Daniela Buzova; Silvia Sanz-Blas; Amparo Cervera-Taulet. “Sensing” the destination: Development of the destination sensescape index. Tourism Management 2021, 87, 104362 .

AMA Style

Daniela Buzova, Silvia Sanz-Blas, Amparo Cervera-Taulet. “Sensing” the destination: Development of the destination sensescape index. Tourism Management. 2021; 87 ():104362.

Chicago/Turabian Style

Daniela Buzova; Silvia Sanz-Blas; Amparo Cervera-Taulet. 2021. "“Sensing” the destination: Development of the destination sensescape index." Tourism Management 87, no. : 104362.

Journal article
Published: 06 October 2020 in Technological Forecasting and Social Change
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This research explores the creation of relational worth in an online social community through the lens of social capital theory. Virtual structural embeddedness and relational embeddedness as dimensions of social capital are assessed through the concepts of media dependency and parasocial interaction. Both constructs are regarded as antecedents of relational worth in online social communities, which develops through their users’ self-connection to the community. To test the proposed conceptual model an analysis was undertaken of data from 370 personal interviews with online social community users. The results showed that structural and relational embeddedness are both associated with the development of online social community self-connection; and that in turn, community self-connection helps create relational worth, which is comprised of community openness and advocacy. The research contributes to the improved understanding of the formation of social capital in an online social community and addresses the under-researched role of members’ self-connection in generating relational worth in a virtual context.

ACS Style

Silvia Sanz-Blas; Daniela Buzova; Pilar Pérez-Ruiz. Building relational worth in an online social community through virtual structural embeddedness and relational embeddedness. Technological Forecasting and Social Change 2020, 162, 120350 .

AMA Style

Silvia Sanz-Blas, Daniela Buzova, Pilar Pérez-Ruiz. Building relational worth in an online social community through virtual structural embeddedness and relational embeddedness. Technological Forecasting and Social Change. 2020; 162 ():120350.

Chicago/Turabian Style

Silvia Sanz-Blas; Daniela Buzova; Pilar Pérez-Ruiz. 2020. "Building relational worth in an online social community through virtual structural embeddedness and relational embeddedness." Technological Forecasting and Social Change 162, no. : 120350.

Journal article
Published: 20 August 2020 in Sustainability
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This paper examines consumers’ behaviours towards mobile advertising alerts offered by branded mobile apps in the fashion industry. While consumer-driven factors have attracted much attention, little research has examined the impact of data-driven mobile advertising alerts on consumer continuance intention for branded mobile apps. This paper analyses the combined influence of consumer beliefs, data-driven mobile advertising alerts, and perceived value on mobile advertising acceptance, intention to repurchase, and recommendation behaviour towards branded mobile apps on social media. In total, 340 valid responses from Spanish customers of an online fashion outlet, all social media users, who make their purchases from the company exclusively through its branded mobile application, were analysed to test the hypotheses, using structural equation modelling. The results showed that mobile advertising acceptance, intention to repurchase, and recommendation behaviour are driven by the perceived value of the branded mobile app. Perceived value is determined by the usefulness of the branded mobile app, attitudes towards mobile advertising alerts, and irritation. Mobile advertising content (informativeness and credibility) improves attitudes towards mobile advertising alerts. Ease of use increases perceived usefulness, while perceived control decreases irritation. Managerial implications are provided.

ACS Style

Miluska Murillo-Zegarra; Carla Ruiz-Mafe; Silvia Sanz-Blas. The Effects of Mobile Advertising Alerts and Perceived Value on Continuance Intention for Branded Mobile Apps. Sustainability 2020, 12, 6753 .

AMA Style

Miluska Murillo-Zegarra, Carla Ruiz-Mafe, Silvia Sanz-Blas. The Effects of Mobile Advertising Alerts and Perceived Value on Continuance Intention for Branded Mobile Apps. Sustainability. 2020; 12 (17):6753.

Chicago/Turabian Style

Miluska Murillo-Zegarra; Carla Ruiz-Mafe; Silvia Sanz-Blas. 2020. "The Effects of Mobile Advertising Alerts and Perceived Value on Continuance Intention for Branded Mobile Apps." Sustainability 12, no. 17: 6753.

Research article
Published: 05 November 2019 in Psychology & Marketing
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The multisensory approach to understanding consumer behavior has received increasing attention as a factor shaping individuals’ perception, attitude, and behavior. However, previous studies have scarcely investigated the role of senses on destination experiences as places of consumption. The aim of the research is to uncover tourists’ meaningful multisensory place perceptions by analyzing cruise travel blogs. The study conducted a thematic content analysis of 248 blog entries on Mediterranean port of call experiences using the text analytics software Leximancer. The results show a convergence between visual, gustatory, olfactory, and haptic impressions, while auditory perceptions are scarce and refer mainly to the presence/absence of noise. Interestingly, unlike past multisensory studies that reported haptic perceptions as the least salient sensory dimension in tourist experiences, the research identified three haptic themes associated with cutaneous, hedonic‐elicited, and somatic touch. The research yields a threefold contribution: (a) It provides empirical evidence for the relevance of multisensory perceptions on tourists’ evaluation of place experiences; (b) a novel methodological approach to assessing sensory impressions is used by analyzing tourists’ freely written online narratives; and (c) the research broadens the scope of existing multisensory literature by assessing urban/coastal travel destination experiences.

ACS Style

Daniela Buzova; Amparo Cervera‐Taulet; Silvia Sanz‐Blas. Exploring multisensory place experiences through cruise blog analysis. Psychology & Marketing 2019, 37, 131 -140.

AMA Style

Daniela Buzova, Amparo Cervera‐Taulet, Silvia Sanz‐Blas. Exploring multisensory place experiences through cruise blog analysis. Psychology & Marketing. 2019; 37 (1):131-140.

Chicago/Turabian Style

Daniela Buzova; Amparo Cervera‐Taulet; Silvia Sanz‐Blas. 2019. "Exploring multisensory place experiences through cruise blog analysis." Psychology & Marketing 37, no. 1: 131-140.

Journal article
Published: 22 April 2019 in Electronic Commerce Research and Applications
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The present research deepens in the understanding of brand bonding in Facebook brand communities, drawing on value creation behaviours, the parasocial interaction paradigm and the attachment theory. Building up on these theories, our proposed conceptual model posits a direct relationship between value creation behaviour and brand community bonding, resulting from users’ interactions with other community members. The study also examines the moderating role of value co-creation behaviour on community members’ predispositions to develop emotionally based relationships with brands. The sample of the study consisted of 370 followers of brand Facebook pages and the model was assessed using PLS-SEM. The results confirm the posited direct and interaction effects, thus evidencing brand community involvement, attachment and advocacy as components of brand community bonding, and members’ value creation behaviour as its driver and moderator. Practical implications for online brand community managers are also provided.

ACS Style

Silvia Sanz-Blas; Enrique Bigné; Daniela Buzova. Facebook brand community bonding: The direct and moderating effect of value creation behaviour. Electronic Commerce Research and Applications 2019, 35, 100850 .

AMA Style

Silvia Sanz-Blas, Enrique Bigné, Daniela Buzova. Facebook brand community bonding: The direct and moderating effect of value creation behaviour. Electronic Commerce Research and Applications. 2019; 35 ():100850.

Chicago/Turabian Style

Silvia Sanz-Blas; Enrique Bigné; Daniela Buzova. 2019. "Facebook brand community bonding: The direct and moderating effect of value creation behaviour." Electronic Commerce Research and Applications 35, no. : 100850.

Journal article
Published: 13 March 2019 in Sustainability
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The sustainability of cruise tourism has been questioned in relation to its negative effects on ports of call, among which crowding has recently become more pronounced. However, an understanding of how crowdedness influences cruise tourists’ experience onshore is lacking. The study analyzed online reviews on onshore experiences in the main European ports of call through Leximancer, an automated text analytics software. The results revealed that the perceived destination crowding was not always negatively evaluated by tourists, but was also discussed as a factor adding up to the authenticity of the visit under certain circumstances. Nevertheless, the evidence indicates that only human crowding might be positively assessed, while the spatial crowdedness was always reported as detracting from the enjoyment of the visit. The analysis also showed that the crowding phenomenon was represented differently in the accounts of the low, average and high satisfaction cruise tourists’ groups. The role of the guide, as well as the attractiveness of the sightseeing were identified as factors that can ameliorate the negative effect of crowding on the destination visit. The findings yield relevant implications for all actors involved in the cruise tourism activity, which should manage destination crowdedness in a more sustainably innovative way.

ACS Style

Silvia Sanz-Blas; Daniela Buzova; Walesska Schlesinger. The Sustainability of Cruise Tourism Onshore: The Impact of Crowding on Visitors’ Satisfaction. Sustainability 2019, 11, 1510 .

AMA Style

Silvia Sanz-Blas, Daniela Buzova, Walesska Schlesinger. The Sustainability of Cruise Tourism Onshore: The Impact of Crowding on Visitors’ Satisfaction. Sustainability. 2019; 11 (6):1510.

Chicago/Turabian Style

Silvia Sanz-Blas; Daniela Buzova; Walesska Schlesinger. 2019. "The Sustainability of Cruise Tourism Onshore: The Impact of Crowding on Visitors’ Satisfaction." Sustainability 11, no. 6: 1510.

Journal article
Published: 26 January 2019 in Tourism Management Perspectives
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The main aim of this study was to examine the differences in the interrelationships between destination image-satisfaction-behavioural intention across cruise tourists with varying visit characteristics (length of stay and type of visit arrangement) and familiarity. The data for the study was obtained through interviews with cruise passengers visiting a major Spanish port of call. The results revealed that both familiarity (informational and behavioural) and type of visit arrangement (excursion versus independent visit) moderated the hypothesized structural relationships. The moderating role of length of stay onshore was only demonstrated on the impact of satisfaction on behavioural intentions. The findings make several contributions to the current literature on cruise tourist behaviour.

ACS Style

Silvia Sanz-Blas; Daniela Buzova; Elena Carvajal-Trujillo. Familiarity and visit characteristics as determinants of tourists' experience at a cruise destination. Tourism Management Perspectives 2019, 30, 1 -10.

AMA Style

Silvia Sanz-Blas, Daniela Buzova, Elena Carvajal-Trujillo. Familiarity and visit characteristics as determinants of tourists' experience at a cruise destination. Tourism Management Perspectives. 2019; 30 ():1-10.

Chicago/Turabian Style

Silvia Sanz-Blas; Daniela Buzova; Elena Carvajal-Trujillo. 2019. "Familiarity and visit characteristics as determinants of tourists' experience at a cruise destination." Tourism Management Perspectives 30, no. : 1-10.

Journal article
Published: 02 December 2018 in Administración y Organizaciones
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ACS Style

Silvia Sanz Blas; España. Universidad De Valencia. Determining factors of trade relations in Mexico. A study focused on online shopping. Administración y Organizaciones 2018, 21, 75 -90.

AMA Style

Silvia Sanz Blas, España. Universidad De Valencia. Determining factors of trade relations in Mexico. A study focused on online shopping. Administración y Organizaciones. 2018; 21 (41):75-90.

Chicago/Turabian Style

Silvia Sanz Blas; España. Universidad De Valencia. 2018. "Determining factors of trade relations in Mexico. A study focused on online shopping." Administración y Organizaciones 21, no. 41: 75-90.

Journal article
Published: 21 May 2018 in The Service Industries Journal
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ACS Style

Daniela Buzova; Silvia Sanz-Blas; Amparo Cervera-Taulet. Does culture affect sentiments expressed in cruise tours’ eWOM? The Service Industries Journal 2018, 39, 154 -173.

AMA Style

Daniela Buzova, Silvia Sanz-Blas, Amparo Cervera-Taulet. Does culture affect sentiments expressed in cruise tours’ eWOM? The Service Industries Journal. 2018; 39 (2):154-173.

Chicago/Turabian Style

Daniela Buzova; Silvia Sanz-Blas; Amparo Cervera-Taulet. 2018. "Does culture affect sentiments expressed in cruise tours’ eWOM?" The Service Industries Journal 39, no. 2: 154-173.

Articles
Published: 07 February 2018 in Journal of Tourism and Cultural Change
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The aim of this paper is to shed light on the elements underlying cruise tourists’ evaluation of shore excursions, approaching them as an interaction of expressive and instrumental components. To fulfil the aim of the investigation, a thematic content analysis of 1296 online reviews was conducted using the text-mining software Leximancer. The results of the study revealed that cruise visitors with different overall satisfaction with their guided tour focus the narrative of their opinion on different tour attributes. Thus, the dominant themes of the cruise passengers delighted with their tour included the performance of the tour guide, the arrangement of the tour, as well as the cruise destination sightseeing. On the other hand, instrumental components such as crowded bus tours, limited time at the port of call, and inadequate excursion design appeared to be the main aspects appointed by those unsatisfied with their onshore experience. Furthermore, the study assessed and compared the perceptions of the tour experience across cruise passengers from the contemporary, premium and luxury cruise line segments.

ACS Style

Daniela Buzova; Silvia Sanz-Blas; Amparo Cervera-Taulet. ‘Tour me onshore’: understanding cruise tourists’ evaluation of shore excursions through text mining. Journal of Tourism and Cultural Change 2018, 17, 356 -373.

AMA Style

Daniela Buzova, Silvia Sanz-Blas, Amparo Cervera-Taulet. ‘Tour me onshore’: understanding cruise tourists’ evaluation of shore excursions through text mining. Journal of Tourism and Cultural Change. 2018; 17 (3):356-373.

Chicago/Turabian Style

Daniela Buzova; Silvia Sanz-Blas; Amparo Cervera-Taulet. 2018. "‘Tour me onshore’: understanding cruise tourists’ evaluation of shore excursions through text mining." Journal of Tourism and Cultural Change 17, no. 3: 356-373.

Journal article
Published: 01 January 2018 in BRQ Business Research Quarterly
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ACS Style

Carla Ruiz-Mafe; Enrique Bigne-Alcañiz; Silvia Sanz-Blas; Jose Tronch. Does social climate influence positive eWOM? A study of heavy-users of online communities. BRQ Business Research Quarterly 2018, 21, 26 -38.

AMA Style

Carla Ruiz-Mafe, Enrique Bigne-Alcañiz, Silvia Sanz-Blas, Jose Tronch. Does social climate influence positive eWOM? A study of heavy-users of online communities. BRQ Business Research Quarterly. 2018; 21 (1):26-38.

Chicago/Turabian Style

Carla Ruiz-Mafe; Enrique Bigne-Alcañiz; Silvia Sanz-Blas; Jose Tronch. 2018. "Does social climate influence positive eWOM? A study of heavy-users of online communities." BRQ Business Research Quarterly 21, no. 1: 26-38.

Journal article
Published: 13 November 2017 in Online Information Review
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Purpose The purpose of this paper is to analyse the impact of the following variables: brand fan page dependency; parasocial interaction; attitude towards brand fan pages in enhancing users’ participation in Facebook as a mobile social network (m-WOM). Design/methodology/approach An empirical study was carried out by means of online interviews with structured questionnaires. To analyse the data, and estimate the hypothesised relationships in the theoretical model, the partial least squares equation modelling was used. Findings The results of the study indicate that accessing brands’ mobile Facebook fan pages can satisfy the needs of understanding, orientation and play. These needs, in turn, influence users’ attitude, as well as their active and passive participation. Besides, users’ active participation in brands’ fan pages is enhanced by the direct and positive influence of attitude and passive participation. Practical implications This research enables brands to know which aspects to highlight in their communication strategies in order to increase the user’s active participation and generate m-WOM. Brands need to post information which is not only relevant, but also entertaining and visually attractive. Furthermore, they should foster the user-brand interaction to achieve users’ engagement with the brand. Originality/value The contribution of the present research is threefold. First, it offers a new perspective in explaining eWOM participation in mobile settings based on social networks. Second, it is argued that dependency is a key driver in explaining m-WOM. Lastly, integrating parasocial integration in the authors’ model highlights the communication nature of the word-of-mouth process.

ACS Style

Silvia Sanz-Blas; Enrique Bigné; Daniela Buzova. m-WOM in a brand’s Facebook fan page. Online Information Review 2017, 41, 936 -953.

AMA Style

Silvia Sanz-Blas, Enrique Bigné, Daniela Buzova. m-WOM in a brand’s Facebook fan page. Online Information Review. 2017; 41 (7):936-953.

Chicago/Turabian Style

Silvia Sanz-Blas; Enrique Bigné; Daniela Buzova. 2017. "m-WOM in a brand’s Facebook fan page." Online Information Review 41, no. 7: 936-953.

Book chapter
Published: 20 July 2017 in Advances in Social Media for Travel, Tourism and Hospitality
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ACS Style

Fernando J. Garrigos-Simon; Yeamduan Narangajavana; Silvia Sanz-Blas; Javier Sanchez-Garcia. Crowdsourcing in travel, tourism and hospitality. Advances in Social Media for Travel, Tourism and Hospitality 2017, 119 -130.

AMA Style

Fernando J. Garrigos-Simon, Yeamduan Narangajavana, Silvia Sanz-Blas, Javier Sanchez-Garcia. Crowdsourcing in travel, tourism and hospitality. Advances in Social Media for Travel, Tourism and Hospitality. 2017; ():119-130.

Chicago/Turabian Style

Fernando J. Garrigos-Simon; Yeamduan Narangajavana; Silvia Sanz-Blas; Javier Sanchez-Garcia. 2017. "Crowdsourcing in travel, tourism and hospitality." Advances in Social Media for Travel, Tourism and Hospitality , no. : 119-130.

Journal article
Published: 08 July 2017 in Current Issues in Tourism
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ACS Style

Silvia Sanz-Blas; Elena Carvajal-Trujillo; Daniela Buzova. The moderating effect of personal and situational characteristics in behavioural factors affecting ports of call. Current Issues in Tourism 2017, 22, 133 -141.

AMA Style

Silvia Sanz-Blas, Elena Carvajal-Trujillo, Daniela Buzova. The moderating effect of personal and situational characteristics in behavioural factors affecting ports of call. Current Issues in Tourism. 2017; 22 (2):133-141.

Chicago/Turabian Style

Silvia Sanz-Blas; Elena Carvajal-Trujillo; Daniela Buzova. 2017. "The moderating effect of personal and situational characteristics in behavioural factors affecting ports of call." Current Issues in Tourism 22, no. 2: 133-141.

Original articles
Published: 28 June 2017 in Maritime Policy & Management
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In the present context of booming cruise demand, the study aims to advance the knowledge on port of call performance from cruise passengers’ perspective. The aim of this investigation was twofold: (1) to examine the structural links among port of call perceived quality–satisfaction–future intentions (revisit and word-of-mouth (WOM) behaviour); and (2) to test the moderating effect of cruisers’ motivation (push versus pull factors) to visit the port of call on the proposed structural links. Partial least squares path modelling was used to test the proposed model with a sample of 492 cruise passengers at a Mediterranean port of call. The findings revealed that port of call quality has a positive impact on port of call satisfaction, which in turn, strongly affects revisit and WOM intention. Besides, the results of the multi-group analysis indicated that the links between port of call quality–satisfaction and port of call satisfaction–WOM are moderated by cruisers’ motivation. Implications for port authorities and cruise lines are discussed.

ACS Style

Silvia Sanz-Blas; Elena Carvajal-Trujillo; Daniela Buzova. Assessing cruise port of call performance: a passenger-based approach using PLS modelling. Maritime Policy & Management 2017, 44, 967 -980.

AMA Style

Silvia Sanz-Blas, Elena Carvajal-Trujillo, Daniela Buzova. Assessing cruise port of call performance: a passenger-based approach using PLS modelling. Maritime Policy & Management. 2017; 44 (8):967-980.

Chicago/Turabian Style

Silvia Sanz-Blas; Elena Carvajal-Trujillo; Daniela Buzova. 2017. "Assessing cruise port of call performance: a passenger-based approach using PLS modelling." Maritime Policy & Management 44, no. 8: 967-980.

Journal article
Published: 05 June 2017 in Information Technology & People
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Purpose The purpose of this paper is to analyse the role of perceived value on post-acceptance behaviour for users of advanced mobile messaging services (AMMS). The paper also compares differences in the influence of perceived value on satisfaction and of satisfaction on loyalty to AMMS in Spain and Greece, to test the moderating effect of culture. Design/methodology/approach Partial least squares path modelling is used to test the model. Perceived value is modelled as a multidimensional reflective construct with four dimensions. Culture is studied at a national level. Differences between countries are tested using the multigroup analysis approach proposed by Henseler et al. (2009). Findings Perceived value contributes significantly to satisfaction. Satisfaction also has a significant effect on loyalty. Regarding the moderating effect of culture, the influence of perceived value on satisfaction is higher in Greece than in Spain. The authors report similar findings for the effect of satisfaction on loyalty, demonstrating the relevant moderating role of cultures with different degrees of masculinity, uncertainty avoidance and collectivism. Practical implications This cross-cultural comparison enables mobile phone companies to understand how to provide the greatest value with AMMS in each country in order to increase user satisfaction and loyalty to the service. Originality/value This is one of the first studies that develops cross-cultural research to analyse the post-acceptance of mobile services. It analyses the effect of perceived value and satisfaction, making an original comparison of two countries generally considered too similar to be compared.

ACS Style

Blanca Isabel Hernández Ortega; Joaquin Aldas-Manzano; Carla Ruiz-Mafe; Silvia Sanz-Blas. Perceived value of advanced mobile messaging services. Information Technology & People 2017, 30, 324 -355.

AMA Style

Blanca Isabel Hernández Ortega, Joaquin Aldas-Manzano, Carla Ruiz-Mafe, Silvia Sanz-Blas. Perceived value of advanced mobile messaging services. Information Technology & People. 2017; 30 (2):324-355.

Chicago/Turabian Style

Blanca Isabel Hernández Ortega; Joaquin Aldas-Manzano; Carla Ruiz-Mafe; Silvia Sanz-Blas. 2017. "Perceived value of advanced mobile messaging services." Information Technology & People 30, no. 2: 324-355.

Journal article
Published: 09 January 2017 in International Journal of Contemporary Hospitality Management
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This paper aims to define and demonstrate the importance of crowdsourcing for the improvement of diverse functions of hotels, the advantages and disadvantages of this technique and, specifically, the relevance of crowdvoting for enhancing hotel sales, and diverse hotel performance dimensions. A total of 45,103 opinions from Booking.com, a sample of 184 questionnaires addressed to hotel managers and partial least squares (PLS)-path modeling were combined to contrast the hypotheses. The results empirically show the direct and positive impact of the opinions of the crowd on the amount of hotel sales that do not depend on physical intermediaries, and the impact that this has on the performance dimensions of hotels. The paper shows the relevance of following strategies addressed at increasing the customers’ recommendations in the main social media or virtual travel agencies, as a mechanism to reduce tourism and hospitality organizations’ traditional weaknesses and increase their long-term performance. The novelty of crowdsourcing, means that few works (although with an explosive increase and with high impact) have focused on this aspect in the literature, especially in the tourism and hospitality literature. The results of our research open new areas of research and contrast the relevance of crowdsourcing and specifically crowdvoting for the success of hotels. In addition, the methodology employed, by mixing the data from a social media, with a questionnaire addressed to managers, can open new ideas for future works.

ACS Style

Fernando J. Garrigos-Simon; Jose Luis Galdon; Silvia Sanz-Blas. Effects of crowdvoting on hotels: the Booking.com case. International Journal of Contemporary Hospitality Management 2017, 29, 419 -437.

AMA Style

Fernando J. Garrigos-Simon, Jose Luis Galdon, Silvia Sanz-Blas. Effects of crowdvoting on hotels: the Booking.com case. International Journal of Contemporary Hospitality Management. 2017; 29 (1):419-437.

Chicago/Turabian Style

Fernando J. Garrigos-Simon; Jose Luis Galdon; Silvia Sanz-Blas. 2017. "Effects of crowdvoting on hotels: the Booking.com case." International Journal of Contemporary Hospitality Management 29, no. 1: 419-437.

Journal article
Published: 11 November 2016 in Psychology & Marketing
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Recognizing the importance of the study of guided tour experiences and being aware of the cross-cultural variations of services’ perceptions, the purpose of this article is to examine if cruise tourists from the two main generating markets (Europe and North America) perceive differently a port of call guided tour based on the content of the eWOM generated. The data set was comprised of 334 reviews on guided tours undertaken in Spanish ports of call and published during the period 2009–2015 on the major travel Web site Tripadvisor. The thematic content analysis of the data was performed using the text mining software Leximancer. The results yielded different pictures for the experiences described by both cultures, with Europeans valuing the tour in terms of efficiency and North Americans praising guide's performance and tailor-made tour services. Based on these findings, practical implications are discussed.

ACS Style

Daniela Buzova; Silvia Sanz-Blas; Amparo Cervera-Taulet; Helena Martins Gonçalves; Andrea Rey-Martí; Norat Roig-Tierno; Morgan P. Miles. Cross-cultural Perceptions of Onshore Guided Tours: A Qualitative Approach Based on eWOM. Psychology & Marketing 2016, 33, 1054 -1061.

AMA Style

Daniela Buzova, Silvia Sanz-Blas, Amparo Cervera-Taulet, Helena Martins Gonçalves, Andrea Rey-Martí, Norat Roig-Tierno, Morgan P. Miles. Cross-cultural Perceptions of Onshore Guided Tours: A Qualitative Approach Based on eWOM. Psychology & Marketing. 2016; 33 (12):1054-1061.

Chicago/Turabian Style

Daniela Buzova; Silvia Sanz-Blas; Amparo Cervera-Taulet; Helena Martins Gonçalves; Andrea Rey-Martí; Norat Roig-Tierno; Morgan P. Miles. 2016. "Cross-cultural Perceptions of Onshore Guided Tours: A Qualitative Approach Based on eWOM." Psychology & Marketing 33, no. 12: 1054-1061.

Conference paper
Published: 17 June 2015 in Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users
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ACS Style

Elena Carvajal-Trujillo; Silvia Sanz Blas. The moderating effects of personal and situational characteristics on the image, satisfaction and future behavioral intention with ports of calls. Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users 2015, 1 .

AMA Style

Elena Carvajal-Trujillo, Silvia Sanz Blas. The moderating effects of personal and situational characteristics on the image, satisfaction and future behavioral intention with ports of calls. Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users. 2015; ():1.

Chicago/Turabian Style

Elena Carvajal-Trujillo; Silvia Sanz Blas. 2015. "The moderating effects of personal and situational characteristics on the image, satisfaction and future behavioral intention with ports of calls." Proceedings of the 2nd International Symposium on Partial Least Squares Path Modeling - The Conference for PLS Users , no. : 1.