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Won Seok Lee
Department of Tourism and Recreation, Kyonggi University, Suwon, Republic of Korea

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Earlycite article
Published: 05 August 2021 in British Food Journal
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Purpose The purpose of this study is to analyze the influence of coffee quality on brand preference and loyalty using Starbucks as a study subject. The determinants of coffee food healthiness are also investigated. Design/methodology/approach Food quality measures are composed of healthiness, taste, customization, price fairness and convenience. Hygiene and nutrition disclosure were examined as determinants of food healthiness. The highlighted food quality attributes were brand love and brand loyalty. Data were collected using Amazon Mechanical Turk. A total of 431 observations were used for data analysis. A structural equation model was conducted for hypotheses testing. Findings The results revealed that healthiness is positively associated with hygiene and nutrition disclosure. Brand love is also significantly influenced by healthiness, taste, customization and price fairness. Moreover, taste and price fairness appeared to be essential determinants of Starbucks brand loyalty. Originality/value This study scrutinized food quality in the domain of coffee business, and presented implications for the business. Data collected in this study contributed to the literature by revealing quality attributes of coffee and its determinants and also showing the significant relationship between coffee food quality, brand love and brand loyalty.

ACS Style

Won Seok Lee; Jiwoo Jung; JoonHo Moon. Exploring the antecedents and consequences of the coffee quality of Starbucks: a case study. British Food Journal 2021, ahead-of-p, 1 .

AMA Style

Won Seok Lee, Jiwoo Jung, JoonHo Moon. Exploring the antecedents and consequences of the coffee quality of Starbucks: a case study. British Food Journal. 2021; ahead-of-p (ahead-of-p):1.

Chicago/Turabian Style

Won Seok Lee; Jiwoo Jung; JoonHo Moon. 2021. "Exploring the antecedents and consequences of the coffee quality of Starbucks: a case study." British Food Journal ahead-of-p, no. ahead-of-p: 1.

Journal article
Published: 05 July 2021 in Sustainability
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As society has developed, fishing villages that have relied solely on traditional fishing have found themselves on the verge of extinction. Therefore, efforts are being made to transform fishing villages into areas with various functions including recreation, tourism, and education. In this regard, the main purpose of this study is to analyze the relative importance and priorities of the multi-criteria decision-making (MCDM) process used in the revitalization of fishing village tourism. To this end, the A’WOT (AHP/SWOT) hybrid approach, developed in combination with the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and the AHP (Analytic Hierarchy Process) method, was used to determine the significant factors. The results of the study demonstrated that the ‘opportunities’ and ‘strengths’ areas are relatively important when it comes to the priority of sustainable development. We also identified the high importance in terms of global weight of both ‘Increased demand for leisure, rest and ecotourism’ and ‘Possession of natural resources of diverse and distinctive fishing villages by sea and region’ as sustainable ways to revitalize fishing communities. This study demonstrates that with appropriate data and an applicable systematic process, the A’WOT approach can adequately show where intervention is most needed. The study shows that the application of tourism in the current context has the potential to approach the issue of fishing village tourism. Furthermore, this study is meaningful in that it quantifies the importance of fishing village tourism attributes by using a systematic approach, and it concludes with suggesting where the emphasis should be placed on policy and strategy.

ACS Style

Sangmin Lee; Donghan Kim; Sunwoo Park; Wonseok Lee. A Study on the Strategic Decision Making Used in the Revitalization of Fishing Village Tourism: Using A’WOT Analysis. Sustainability 2021, 13, 7472 .

AMA Style

Sangmin Lee, Donghan Kim, Sunwoo Park, Wonseok Lee. A Study on the Strategic Decision Making Used in the Revitalization of Fishing Village Tourism: Using A’WOT Analysis. Sustainability. 2021; 13 (13):7472.

Chicago/Turabian Style

Sangmin Lee; Donghan Kim; Sunwoo Park; Wonseok Lee. 2021. "A Study on the Strategic Decision Making Used in the Revitalization of Fishing Village Tourism: Using A’WOT Analysis." Sustainability 13, no. 13: 7472.

Earlycite article
Published: 15 June 2021 in British Food Journal
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Purpose The purpose of this study is to identify the attributes that statistically affect reason intention. The triple bottom line, a theoretical framework of corporate social responsibility (CSR) consisting of economic, social and environmental subdimensions, is used as the theoretical foundation. Design/methodology/approach In this study, price fairness, quarantine and hygiene, and eco-friendliness represent economic, social and environmental CSR, respectively. Amazon Mechanical Turk is used for data collection. The valid number of observations is 474. Structural equation modeling is implemented to test the research hypotheses. Findings The results indicate that price fairness, quarantine and hygiene positively affect the reuse intention of coffee shops. However, eco-friendliness appears to be an attribute that does not significantly affect reuse intention. Originality/value This study theoretically contributes to the literature by demonstrating the explanatory power of triple bottom line theory for café customer intention.

ACS Style

Ji Min Shim; Won Seok Lee; JoonHo Moon; Myungkeun Song. Coffee shop corporate social responsibility (CSR) and reuse intention using triple bottom line theory. British Food Journal 2021, ahead-of-p, 1 .

AMA Style

Ji Min Shim, Won Seok Lee, JoonHo Moon, Myungkeun Song. Coffee shop corporate social responsibility (CSR) and reuse intention using triple bottom line theory. British Food Journal. 2021; ahead-of-p (ahead-of-p):1.

Chicago/Turabian Style

Ji Min Shim; Won Seok Lee; JoonHo Moon; Myungkeun Song. 2021. "Coffee shop corporate social responsibility (CSR) and reuse intention using triple bottom line theory." British Food Journal ahead-of-p, no. ahead-of-p: 1.

Research article
Published: 03 March 2021 in International Journal of Tourism Research
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Using indigenous minorities in Xijian Miao Village in China as a case research, this research examined how residents' perceptions of tourism development could influence their affective commitment, altruistic behavior, and civic virtue. A total of 449 residents took part in the survey. Using structural equation modeling (SEM), this study found that affective commitment was significantly influenced by perceptions of tourism development. It also found that altruistic behavior and civic virtue had a positive relationship with residents' affective commitment.

ACS Style

Ruohan Tang; Sung‐Eun Kang; Won Seok Lee; Sunwoo Park. Influence of residents' perceptions of tourism development on their affective commitment, altruistic behavior, and civic virtue for community. International Journal of Tourism Research 2021, 1 .

AMA Style

Ruohan Tang, Sung‐Eun Kang, Won Seok Lee, Sunwoo Park. Influence of residents' perceptions of tourism development on their affective commitment, altruistic behavior, and civic virtue for community. International Journal of Tourism Research. 2021; ():1.

Chicago/Turabian Style

Ruohan Tang; Sung‐Eun Kang; Won Seok Lee; Sunwoo Park. 2021. "Influence of residents' perceptions of tourism development on their affective commitment, altruistic behavior, and civic virtue for community." International Journal of Tourism Research , no. : 1.

Journal article
Published: 17 February 2021 in Sustainability
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The main goal of this study was to investigate the association between corporate social responsibility (CSR) and the value of restaurant firms by employing triple bottom line theory, a framework for a business model of sustainable development focusing on profit, environment, and people rather than just maximizing profit. Even though triple bottom line has been a common theoretical foundation in the CSR area, there is sparse literature on the theory in the context of CSR in the restaurant domain. Data regarding CSR dimensions and market-to-book value from 32 publicly traded restaurant firms in the US stock market for the period 1999–2012 were gathered, and panel data analysis methods of ordinary least square, one-way fixed effect, and time series feasible generalized least square were employed. The results revealed that economic CSR enhanced restaurant value, whereas environmental CSR diminished the value. The theoretical contribution of this study is that it will broaden the scope of triple bottom line theory. The results of the study will help restaurant administrators determine CSR policy.

ACS Style

Jimin Shim; JoonHo Moon; Won Lee; Namho Chung. The Impact of CSR on Corporate Value of Restaurant Businesses Using Triple Bottom Line Theory. Sustainability 2021, 13, 2131 .

AMA Style

Jimin Shim, JoonHo Moon, Won Lee, Namho Chung. The Impact of CSR on Corporate Value of Restaurant Businesses Using Triple Bottom Line Theory. Sustainability. 2021; 13 (4):2131.

Chicago/Turabian Style

Jimin Shim; JoonHo Moon; Won Lee; Namho Chung. 2021. "The Impact of CSR on Corporate Value of Restaurant Businesses Using Triple Bottom Line Theory." Sustainability 13, no. 4: 2131.

Journal article
Published: 06 February 2021 in Sustainability
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The purpose of this research is to examine the determinants of coffee shop purchase intention. The research domain is Starbucks, which is the brand ranked first in the coffee shop market. This study selects healthiness, hygiene, quarantine, ease of app use, and environmental responsibility as candidates for the antecedents of purchase intention. For hypothesis testing, this research used a survey and recruited survey participants using Amazon Mechanical Turk, and carried out multiple linear regressions to test research hypotheses. The number of valid observations for the data analysis is 474. It was found that purchase intention is positively influenced by healthiness, hygiene, quarantine, and ease of app use. However, environmental responsibility was identified as a nonsignificant attribute to account for purchase intention. Practical implications are presented for coffee shop management. The outcomes contribute to the literature by scrutinizing café customers’ purchase intention with various attributes.

ACS Style

Jimin Shim; JoonHo Moon; Myungkeun Song; Won Lee. Antecedents of Purchase Intention at Starbucks in the Context of Covid-19 Pandemic. Sustainability 2021, 13, 1758 .

AMA Style

Jimin Shim, JoonHo Moon, Myungkeun Song, Won Lee. Antecedents of Purchase Intention at Starbucks in the Context of Covid-19 Pandemic. Sustainability. 2021; 13 (4):1758.

Chicago/Turabian Style

Jimin Shim; JoonHo Moon; Myungkeun Song; Won Lee. 2021. "Antecedents of Purchase Intention at Starbucks in the Context of Covid-19 Pandemic." Sustainability 13, no. 4: 1758.

Journal article
Published: 23 January 2021 in Sustainability
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The purpose of this research is to investigate the accountability of the extended technology acceptance model (TAM) in the domain of sharing accommodation platform service. Based on TAM, this research derived attributes such as network externalities, trust, interactivity, ease of use, usefulness, and intention to repurchase. This study selects Airbnb as the context. A survey was adopted as the main instrument of this research. The total number of valid observations is 450. For the data analysis, this study conducted frequency analysis, confirmatory factor analysis, correlation matrix, reliability test, and path analysis using structural equation modeling. The results show that network externalities are essential to account for trust and interactivity. In addition, the results show that interactivity is an influential element to both ease of use and usefulness. Moreover, usefulness is affected by trust and interactivity. Furthermore, this research reveals the positive association between usefulness and intention to repurchase.

ACS Style

Jiwoo Jung; Eunkyung Park; JoonHo Moon; Won Seok Lee. Exploration of Sharing Accommodation Platform Airbnb Using an Extended Technology Acceptance Model. Sustainability 2021, 13, 1185 .

AMA Style

Jiwoo Jung, Eunkyung Park, JoonHo Moon, Won Seok Lee. Exploration of Sharing Accommodation Platform Airbnb Using an Extended Technology Acceptance Model. Sustainability. 2021; 13 (3):1185.

Chicago/Turabian Style

Jiwoo Jung; Eunkyung Park; JoonHo Moon; Won Seok Lee. 2021. "Exploration of Sharing Accommodation Platform Airbnb Using an Extended Technology Acceptance Model." Sustainability 13, no. 3: 1185.

Research article
Published: 17 January 2021 in Anatolia
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The main purpose of this study is to estimate the preservation value of the Confucianism symbol tree at Jeonju Hyanggyo, a traditional Confucian school in Korea during the Joseon Dynasty (1392–1910), using the contingent valuation method (CVM). CVM is widely used to estimate the economic value of non-market goods in the form of willingness-to-pay (WTP). The secondary purpose is to investigate whether perceived value is statistically related to WTP. A two-step approach is applied to reduce hypothetical bias. The results show that respondents are willing to pay 5,163 KRW (=4.57 USD) to preserve the Jeonju Hyanggyo tree. Further, respondents who perceive higher functional value are more likely to pay more.

ACS Style

Jiwoo Jung; Won Seok Lee. Estimating the preservation value of the confucianism symbol tree: application of the contingent valuation method. Anatolia 2021, 1 -13.

AMA Style

Jiwoo Jung, Won Seok Lee. Estimating the preservation value of the confucianism symbol tree: application of the contingent valuation method. Anatolia. 2021; ():1-13.

Chicago/Turabian Style

Jiwoo Jung; Won Seok Lee. 2021. "Estimating the preservation value of the confucianism symbol tree: application of the contingent valuation method." Anatolia , no. : 1-13.

Journal article
Published: 14 January 2021 in Sustainability
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Given that the use of shared economic resources has increased for leisure, the main goal of the present study is to investigate the influence of the leisure attributes of the sharing economy on leisure benefits and quality of life. For this, the related sub-factors were derived for the verification of the sharing economy’s leisure attributes. Next, the sub-components of the concept were integrated and analyzed using a second confirmatory factor analysis. The results of a study using the structural equation model demonstrated that the sharing economy’s leisure attributes statistically affect the four levels of leisure benefits (i.e., social, physical, personal, and psychological benefits). We also identified two (social and psychological benefits) out of four leisure benefits that ultimately affect quality of life. This study is meaningful in that it elucidates the relationships between the sharing economy’s leisure attributes, leisure benefits, and quality of life.

ACS Style

Sunwoo Park; Hyejin Yoon; Chulmo Koo; Won Lee. Role of the Leisure Attributes of Shared Bicycles in Promoting Leisure Benefits and Quality of Life. Sustainability 2021, 13, 739 .

AMA Style

Sunwoo Park, Hyejin Yoon, Chulmo Koo, Won Lee. Role of the Leisure Attributes of Shared Bicycles in Promoting Leisure Benefits and Quality of Life. Sustainability. 2021; 13 (2):739.

Chicago/Turabian Style

Sunwoo Park; Hyejin Yoon; Chulmo Koo; Won Lee. 2021. "Role of the Leisure Attributes of Shared Bicycles in Promoting Leisure Benefits and Quality of Life." Sustainability 13, no. 2: 739.

Journal article
Published: 17 December 2020 in Sustainability
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The culture of Jeju Haenyeo, the women free divers of Jeju Island, is inscribed on United Nations Educational, Scientific and Cultural Organization (UNESCO)’s Intangible Cultural Heritage list; however, it is proving difficult to maintain this status because, in the absence of conservation measures, the number of Haenyeo is decreasing. Therefore, the purpose of this study was to use contingent valuation to determine the economic value of preserving Jeju Haenyeo culture, which derives from visitor entrance fees, with the aim of justifying the preservation of this and other such intangible cultural resources. Despite its methodological advantage of allowing estimation of the value of non-market goods, the contingent valuation method (CVM) has been criticized because the hypothetical nature of the conditions can cause overestimation. To overcome that limitation, the respondents in this study reported their willingness to pay (WTP), and their responses were repeatedly confirmed to ensure their sincerity. The CVM estimate of the preservation value of Jeju Haenyeo culture was 17,308 South Korean Won. The results of this study serve as referential data on the value of cultural heritages and the need to preserve and utilize these resources.

ACS Style

Sunwoo Park; Namho Chung; Won Lee. Preserving the Culture of Jeju Haenyeo (Women Divers) as a Sustainable Tourism Resource. Sustainability 2020, 12, 10564 .

AMA Style

Sunwoo Park, Namho Chung, Won Lee. Preserving the Culture of Jeju Haenyeo (Women Divers) as a Sustainable Tourism Resource. Sustainability. 2020; 12 (24):10564.

Chicago/Turabian Style

Sunwoo Park; Namho Chung; Won Lee. 2020. "Preserving the Culture of Jeju Haenyeo (Women Divers) as a Sustainable Tourism Resource." Sustainability 12, no. 24: 10564.

Articles
Published: 10 September 2019 in Journal of Quality Assurance in Hospitality & Tourism
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The purpose of this study was to estimate the economic value of Muju (a county in South Korea) firefly (Lampyridae) designated as a natural monument in Korea. To estimate the value of firefly, contingent valuation method (CVM), an appropriate analytical instrument to estimate non-market value, was used. In addition to the main goal of evaluating the economic value, we also investigated how environmental awareness of respondents (measured by the New Environment Paradigm) affected their interest in paying for Muju firefly conservation. To estimate the traditional threshold of CVM, a two-step approach (using reaffirming questions) was employed. Our study results indicated that the economic value of Muju firefly was 17,656 KRW (= 16.58 USD). Our results also reviewed that an eco-friendly attitude was more likely to increase participants’ willingness to pay for firefly conservation.

ACS Style

Young Taek Hwang; JoonHo Moon; Won Seok Lee; Seon A. Kim; JiHee Kim. Evaluation of Firefly as a Tourist Attraction and Resource Using Contingent Valuation Method Based on a New Environmental Paradigm. Journal of Quality Assurance in Hospitality & Tourism 2019, 21, 320 -336.

AMA Style

Young Taek Hwang, JoonHo Moon, Won Seok Lee, Seon A. Kim, JiHee Kim. Evaluation of Firefly as a Tourist Attraction and Resource Using Contingent Valuation Method Based on a New Environmental Paradigm. Journal of Quality Assurance in Hospitality & Tourism. 2019; 21 (3):320-336.

Chicago/Turabian Style

Young Taek Hwang; JoonHo Moon; Won Seok Lee; Seon A. Kim; JiHee Kim. 2019. "Evaluation of Firefly as a Tourist Attraction and Resource Using Contingent Valuation Method Based on a New Environmental Paradigm." Journal of Quality Assurance in Hospitality & Tourism 21, no. 3: 320-336.

Journal article
Published: 03 July 2019 in Tourism Management Perspectives
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The main purpose of this study was to investigate keywords related to medical tourism in daily and medical newspapers and to analyze networks between keywords. We collected newspaper articles by running a web crawler with Python. A total of 3802 articles from 4 medical newspapers and 1705 articles from 5 daily newspapers from 2009 to 2017 were reviewed. The clusters derived from daily newspapers focus mainly on medical tourists, medical care and service, regional vitalization, and field support. In contrast, the clusters derived from medical newspapers focus mainly on medical tourism marketing, introducing medical treatment overseas, the medical community's voice, and medical tourism vitalization with support from a government. We found that the content varied depending on the characteristics of the newspapers. This information is necessary to understand various perspectives on policymaking. The academic contributions and practical implications of the findings are discussed.

ACS Style

Sohyeon Kim; Won Seok Lee. Network text analysis of medical tourism in newspapers using text mining: The South Korea case. Tourism Management Perspectives 2019, 31, 332 -339.

AMA Style

Sohyeon Kim, Won Seok Lee. Network text analysis of medical tourism in newspapers using text mining: The South Korea case. Tourism Management Perspectives. 2019; 31 ():332-339.

Chicago/Turabian Style

Sohyeon Kim; Won Seok Lee. 2019. "Network text analysis of medical tourism in newspapers using text mining: The South Korea case." Tourism Management Perspectives 31, no. : 332-339.

Journal article
Published: 01 July 2019 in Sustainability
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Several studies have mentioned the differentiation between Western and Asian cultures in terms of people’s backgrounds, life styles, and perspectives. In particular, in cruise tourism, tourists from China have shown different behavior from Western tourists. Previous research has investigated the preferences of cruise tourists. However, there have been few systematic studies of their preferences. Thus, it is necessary to examine cultural uniqueness with a systematic method. Therefore, the main purpose of the study is to apply a choice experiment (CE), which is a scientific method for understanding Chinese tourists’ preferences for a given attribute as a form of marginal willingness-to-pay, and to identify their priorities. In order to collect the data from an online data platform, the answers from 244 Chinese were used for multinomial logit analysis. The study results demonstrate that the respondents placed the highest value on having a variety of shopping items in duty-free shops on board. Furthermore, room type, percentage of traditional Chinese food served, and touring in ports of call were also statistically significant attributes. The conclusion and the implications of this study will be discussed.

ACS Style

Seyoung Park; Won Seok Lee; JoonHo Moon; Jun Heo. Examination of Chinese Cruise Tourists’ Attributes Using a Choice Experiment. Sustainability 2019, 11, 3621 .

AMA Style

Seyoung Park, Won Seok Lee, JoonHo Moon, Jun Heo. Examination of Chinese Cruise Tourists’ Attributes Using a Choice Experiment. Sustainability. 2019; 11 (13):3621.

Chicago/Turabian Style

Seyoung Park; Won Seok Lee; JoonHo Moon; Jun Heo. 2019. "Examination of Chinese Cruise Tourists’ Attributes Using a Choice Experiment." Sustainability 11, no. 13: 3621.

Notes
Published: 16 February 2019 in Leisure Studies
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This research note examines the influence of experiential activities and family travel experiences on the school enjoyment of adolescents by applying a panel regression analysis. The authors used data from the Korean Children & Youth Panel Survey (KCYPS) for data analysis and performed a one-way fixed effect regression and a feasible generalized least square (FGLS) regression analyses. The findings reveal that 1) higher levels of satisfaction in experiential activities could enable adolescents to better enjoy their school lives and 2) the frequency of family and group trips had a positive impact on adolescents’ school enjoyment. However, the frequency of experiential activities was negatively associated with adolescents’ school enjoyment. This research discusses the implications with regard to the influence of leisure and family travel experiences on the school enjoyment of adolescents based on the findings.

ACS Style

Sanghoon Kang; Won Seok Lee; JoonHo Moon; Woo Gon Kim. The influence of leisure and travel experiences on the school enjoyment of adolescents: a panel analysis. Leisure Studies 2019, 38, 548 -557.

AMA Style

Sanghoon Kang, Won Seok Lee, JoonHo Moon, Woo Gon Kim. The influence of leisure and travel experiences on the school enjoyment of adolescents: a panel analysis. Leisure Studies. 2019; 38 (4):548-557.

Chicago/Turabian Style

Sanghoon Kang; Won Seok Lee; JoonHo Moon; Woo Gon Kim. 2019. "The influence of leisure and travel experiences on the school enjoyment of adolescents: a panel analysis." Leisure Studies 38, no. 4: 548-557.

Articles
Published: 01 October 2018 in International Journal of Hospitality & Tourism Administration
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The main purpose of the study is to examine the causal relationships among nostalgia, authenticity, satisfaction, and revisit intentions of tourists who visit the Jidong mural alley in Suwon, South Korea. An on-site survey was conducted, and 224 responses were used for the analyses (frequency, reliability, and confirmatory factor analysis, and structural equation modeling). The results showed that “real nostalgia” and “stimulated nostalgia” have a positive effect on authenticity, and authenticity is positively correlated with satisfaction. Moreover, satisfaction had significant influence on revisit intentions. The findings highlight nostalgia and authenticity as critical elements for secondary behavioral intentions, which include the satisfaction and revisit intentions of tourists.

ACS Style

Seyoung Park; Doohyun Hwang; Won Seok Lee; Jun Heo. Influence of nostalgia on authenticity, satisfaction, and revisit intention: The case of Jidong mural alley in Korea. International Journal of Hospitality & Tourism Administration 2018, 21, 440 -455.

AMA Style

Seyoung Park, Doohyun Hwang, Won Seok Lee, Jun Heo. Influence of nostalgia on authenticity, satisfaction, and revisit intention: The case of Jidong mural alley in Korea. International Journal of Hospitality & Tourism Administration. 2018; 21 (4):440-455.

Chicago/Turabian Style

Seyoung Park; Doohyun Hwang; Won Seok Lee; Jun Heo. 2018. "Influence of nostalgia on authenticity, satisfaction, and revisit intention: The case of Jidong mural alley in Korea." International Journal of Hospitality & Tourism Administration 21, no. 4: 440-455.

Journal article
Published: 29 March 2016 in Service Business
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The primary purpose of this study was to investigate how top manager attributes account for the implementation of risk-averse strategy by applying a conceptual framework based on upper echelons theory. We selected franchising as a representative risk-averse strategy based on resource scarcity, agency, and risk-sharing theories. We chose the top management team (TMT) as a proxy for the upper echelon to examine the theoretical argument. The study period was from 2000 to 2013, and 29 restaurant companies were included in the research. Related data were derived from EXECUCOMP, COMPUSTAT, Annual 10-K, and publicly accessible resources (e.g., LinkedIn and Business Week). Feasible generalized least squares and random effect regression models were used to analyze the data. The results suggested that the formal education levels of top managers negatively affected franchising implementation, whereas the tenure of TMT members positively influenced restaurant franchising.

ACS Style

JoonHo Moon; Amit Sharma; Won Seok Lee. Restaurant franchising and top management team. Service Business 2016, 11, 299 -319.

AMA Style

JoonHo Moon, Amit Sharma, Won Seok Lee. Restaurant franchising and top management team. Service Business. 2016; 11 (2):299-319.

Chicago/Turabian Style

JoonHo Moon; Amit Sharma; Won Seok Lee. 2016. "Restaurant franchising and top management team." Service Business 11, no. 2: 299-319.