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Jana Hojnik
Faculty of Management, University of Primorska, Cankarjeva 5, 6000, Koper, Slovenia

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Journal article
Published: 26 April 2021 in Renewable Energy
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Renewable energy has become an important objective especially for fighting climate change and improving energy security. This study has employed two methods for data analysis (i.e., regression analysis and fuzzy-set Qualitative Comparative Analysis) in order to seize the complexity of the phenomenon and explore antecedents of willingness to pay for green energy. The results derived from fuzzy-set Qualitative Comparative Analysis indicate that knowledge and/or social norms and moral obligations are present in all configurations when we have high willingness to pay for green energy. Furthermore, we conducted linear regression analysis, which revealed that acceptance of green energy, social norms and moral obligations and knowledge about green energy exert a significant positive impact on willingness to pay for green energy and, thus, work as drivers of willingness to pay for green energy. We have also examined the differences among socio-demographic characteristics of consumers (e.g., gender, education, income, and age) related to their environmental concern, consumers' commitment, acceptance of green energy, perceived risk, social norms and moral obligations, knowledge about green energy, and consumers’ willingness to pay for green energy. Use of different methods allowed us to better understand the issue pertaining to antecedents of willingness to pay for green energy.

ACS Style

Jana Hojnik; Mitja Ruzzier; Stephanie Fabri; Alenka Lena Klopčič. What you give is what you get: Willingness to pay for green energy. Renewable Energy 2021, 174, 733 -746.

AMA Style

Jana Hojnik, Mitja Ruzzier, Stephanie Fabri, Alenka Lena Klopčič. What you give is what you get: Willingness to pay for green energy. Renewable Energy. 2021; 174 ():733-746.

Chicago/Turabian Style

Jana Hojnik; Mitja Ruzzier; Stephanie Fabri; Alenka Lena Klopčič. 2021. "What you give is what you get: Willingness to pay for green energy." Renewable Energy 174, no. : 733-746.

Journal article
Published: 14 July 2020 in Sustainability
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This paper presents a conceptual model of international entrepreneurial intention (IEI) through the lens of planned behavior and expectancy-valence theories. Extending the entrepreneurial intentions literature, where attitude to sustainability has started to have an increasingly important influence, to post-launch decisions, we provide an improved theoretical rationale for new venture internationalization, clarify the relationship between entrepreneurial orientation (EO) and IEI, and more closely align the international entrepreneurship literature with mainstream entrepreneurship literature. In this model, IEI is influenced by the entrepreneur’s attitudes to sustainability, learning, risk, work enjoyment, and work effort, moderated by entrepreneur’s perceived feasibility to act entrepreneurially, and determines the firm-level EO, which may culminate in the internationalization of a new or existing venture.

ACS Style

Mitja Ruzzier; Evan J. Douglas; Maja Konecnik Ruzzier; Jana Hojnik. International Entrepreneurial Orientation and the Intention to Internationalize. Sustainability 2020, 12, 5647 .

AMA Style

Mitja Ruzzier, Evan J. Douglas, Maja Konecnik Ruzzier, Jana Hojnik. International Entrepreneurial Orientation and the Intention to Internationalize. Sustainability. 2020; 12 (14):5647.

Chicago/Turabian Style

Mitja Ruzzier; Evan J. Douglas; Maja Konecnik Ruzzier; Jana Hojnik. 2020. "International Entrepreneurial Orientation and the Intention to Internationalize." Sustainability 12, no. 14: 5647.

Research article
Published: 18 February 2020 in Corporate Social Responsibility and Environmental Management
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Motivated by the growing worldwide concern for sustainable development, in this study, we explore the antecedents of green consumerism in an economy driven by environmental sustainability concerns. Drawing on a survey of 705 Slovenian consumers, we find that consumers' environmental commitment, perception of eco‐products, and perception of barriers to be green all positively affect the green purchase intention, which in turn positively and significantly affects consumers' purchase of eco‐products. The findings further show that consumers' environmental commitment and perception of eco‐products are the strongest determinants of the green purchase intention. In addition, consumers' demographics determine their perceptions of eco‐products, environmental commitment, and green purchase intention. Implications for marketing practice are provided.

ACS Style

Jana Hojnik; Mitja Ruzzier; Tatiana S. Manolova. Sustainable development: Predictors of green consumerism in Slovenia. Corporate Social Responsibility and Environmental Management 2020, 27, 1695 -1708.

AMA Style

Jana Hojnik, Mitja Ruzzier, Tatiana S. Manolova. Sustainable development: Predictors of green consumerism in Slovenia. Corporate Social Responsibility and Environmental Management. 2020; 27 (4):1695-1708.

Chicago/Turabian Style

Jana Hojnik; Mitja Ruzzier; Tatiana S. Manolova. 2020. "Sustainable development: Predictors of green consumerism in Slovenia." Corporate Social Responsibility and Environmental Management 27, no. 4: 1695-1708.

Journal article
Published: 20 November 2019 in Journal of Cleaner Production
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Sustainable development has gained attention in recent years not only among academics but has also become widespread among enterprises, which have realized that their operation should address environmental and societal prosperity as well as economics. However, something cannot be managed without measuring it, and this also applies to sustainability. When conducting a systematic literature review on sustainability indicators (SIs) for the yachting industry, their absence is observed; this must be rectified if enterprises from the yachting industry wish to operate sustainably. Therefore, the research question posited in this research is following: which are the most suitable SIs for small and medium-sized enterprises (SMEs) operating in the yachting industry and its related three business sectors (i.e., yacht-related service sector, yacht-related manufacturing, and yacht-related maritime infrastructure)? After collecting the sustainable indicators evidenced in the literature, a literature review was completed with indicators from other international initiatives and provided a restricted list to be first verified through peer review (expert judgment) with academics from France, Italy, and Slovenia. Afterward, the list of SIs was tested by conducting interviews with 18 SMEs from the yachting industry in Croatia, Cyprus, Greece, Italy, Portugal, Slovenia, and Spain, asking them about the appropriateness and relevance of the proposed SIs. According to their feedback, the proposed SIs were revised and adapted to suit their needs and specific aspects. The final list of SIs for the yachting industry consists of 33 SIs for the yacht-related service industry, 38 for the yacht-related manufacturing industry and 38 for the yacht-related maritime infrastructure industry. The SIs were finally categorized based on both Triple-Bottom-Line (TBL) concept and an operational typology of indicators: input, process, output, and outcome. By suggesting the SIs for the yachting industry, this study aims at helping SMEs in identifying “hot spots” by developing their own sustainability assessment system, being able to develop relevant sustainability reports and increase stakeholders’ engagement.

ACS Style

Jana Hojnik; Roberto Biloslavo; Lucia Cicero; Maria Rosita Cagnina. Sustainability indicators for the yachting industry: Empirical conceptualization. Journal of Cleaner Production 2019, 249, 119368 .

AMA Style

Jana Hojnik, Roberto Biloslavo, Lucia Cicero, Maria Rosita Cagnina. Sustainability indicators for the yachting industry: Empirical conceptualization. Journal of Cleaner Production. 2019; 249 ():119368.

Chicago/Turabian Style

Jana Hojnik; Roberto Biloslavo; Lucia Cicero; Maria Rosita Cagnina. 2019. "Sustainability indicators for the yachting industry: Empirical conceptualization." Journal of Cleaner Production 249, no. : 119368.

Journal article
Published: 09 August 2019 in Sustainability
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Transition to sustainability is a long-term challenge which should also actively engage consumers, as consumption causes environmental stress. In order to understand how consumers adopt eco-products, we conducted an extensive literature review of green consumerism and presented findings of 47 previous research works. In addition, this study’s aim was to explore whether consumers remain only concerned about the environment or whether they actually make a difference. Moreover, we examined gender differences. Because the relationship between consumers’ environmental concern and purchase intention is not straightforward, we aimed to explore the effect of consumers’ environmental concern on their purchase intention. The purpose of this paper was to explore how consumers’ familiarity with and consciousness of eco-products and their perceived sense of environmental responsibility mediate the relationship between consumers’ environmental concern and their purchase intention. We used structural equation modeling to test the proposed conceptual model based on a sample of 705 Slovenian consumers. Our findings suggest that all the above-mentioned constructs mediate the relationship between consumers’ environmental concern and their purchase intention in relation to eco-products. However, consumers’ consciousness of eco-products has the greatest effect in channeling environmental concern into purchase intention of eco-products. In addition, the findings indicate that female consumers express greater environmental concern, consciousness of eco-products, and perceived environmental responsibility than male consumers. The paper concludes with policy and managerial implications, theoretical implications, limitations of the study, and future research directions based on the findings of consumers’ perspectives.

ACS Style

Jana Hojnik; Mitja Ruzzier; Maja Konečnik Ruzzier. Transition towards Sustainability: Adoption of Eco-Products among Consumers. Sustainability 2019, 11, 4308 .

AMA Style

Jana Hojnik, Mitja Ruzzier, Maja Konečnik Ruzzier. Transition towards Sustainability: Adoption of Eco-Products among Consumers. Sustainability. 2019; 11 (16):4308.

Chicago/Turabian Style

Jana Hojnik; Mitja Ruzzier; Maja Konečnik Ruzzier. 2019. "Transition towards Sustainability: Adoption of Eco-Products among Consumers." Sustainability 11, no. 16: 4308.

Journal article
Published: 01 January 2018 in Journal of Cleaner Production
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ACS Style

Jana Hojnik; Mitja Ruzzier; Tatiana S. Manolova. Internationalization and economic performance: The mediating role of eco-innovation. Journal of Cleaner Production 2018, 171, 1312 -1323.

AMA Style

Jana Hojnik, Mitja Ruzzier, Tatiana S. Manolova. Internationalization and economic performance: The mediating role of eco-innovation. Journal of Cleaner Production. 2018; 171 ():1312-1323.

Chicago/Turabian Style

Jana Hojnik; Mitja Ruzzier; Tatiana S. Manolova. 2018. "Internationalization and economic performance: The mediating role of eco-innovation." Journal of Cleaner Production 171, no. : 1312-1323.

Journal article
Published: 01 October 2017 in European Management Journal
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ACS Style

Jana Hojnik; Mitja Ruzzier. Does it pay to be eco? The mediating role of competitive benefits and the effect of ISO14001. European Management Journal 2017, 35, 581 -594.

AMA Style

Jana Hojnik, Mitja Ruzzier. Does it pay to be eco? The mediating role of competitive benefits and the effect of ISO14001. European Management Journal. 2017; 35 (5):581-594.

Chicago/Turabian Style

Jana Hojnik; Mitja Ruzzier. 2017. "Does it pay to be eco? The mediating role of competitive benefits and the effect of ISO14001." European Management Journal 35, no. 5: 581-594.

Journal article
Published: 29 June 2017 in Foresight and STI Governance
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Eco-innovation plays an increasingly important role for the competitiveness of companies. They open up new market opportunities due to the growing demand for eco-friendly products and can increase business efficiency. Using a dynamic capabilities lens, this article analyzes the relationships between various types of eco-innovation (product, process and organizational) and firm efficiency in the context of less innovative and more innovative companies. We use data from an online survey of Slovenian companies that have implemented eco-innovations as part of their operations. Statistical tests include an analysis of variance and a linear regression analysis.We find that organizational eco-innovation positively affects firm efficiency at all companies independent of their innovation potential, while process eco-innovation is positively associated with firm efficiency only among more innovative companies. In addition, at less innovative companies, firm age positively affects firm efficiency, suggesting that older and less innovative companies may enjoy learning curve benefits derived from experience. However, firm size has a positive effect on firm efficiency at more innovative companies, suggesting that more innovative companies may benefit from economies of scale. In general, more innovative companies are more likely to engage in eco-innovation and more likely to derive cost benefits (efficiency) from different types of eco-innovation.The main limitations of our analysis are the subjective data on the level of firms’ innovation and efficiency, the cross-sectional study design, and the single-country setting. Further in-depth longitudinal studies could better model the direction of causality between the implementation of eco-innovation and business efficiency, obtain objective data on business innovation, and ensure a more detailed and nuanced exploration of dynamic firm capabilities.

ACS Style

Jana Hojnik; University of Primorska; Mitja Ruzzier; Tatiana Manolova; Bentley University. Eco-Innovation and Firm Efficiency: Empirical Evidence from Slovenia. Foresight and STI Governance 2017, 11, 103 -111.

AMA Style

Jana Hojnik, University of Primorska, Mitja Ruzzier, Tatiana Manolova, Bentley University. Eco-Innovation and Firm Efficiency: Empirical Evidence from Slovenia. Foresight and STI Governance. 2017; 11 (3):103-111.

Chicago/Turabian Style

Jana Hojnik; University of Primorska; Mitja Ruzzier; Tatiana Manolova; Bentley University. 2017. "Eco-Innovation and Firm Efficiency: Empirical Evidence from Slovenia." Foresight and STI Governance 11, no. 3: 103-111.

Journal article
Published: 01 January 2017 in International Journal of Entrepreneurship and Innovation Management
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ACS Style

Jana Hojnik; Mitja Ruzzier; Boštjan Antončič. Drivers of eco-innovation: empirical evidence from Slovenia. International Journal of Entrepreneurship and Innovation Management 2017, 21, 422 .

AMA Style

Jana Hojnik, Mitja Ruzzier, Boštjan Antončič. Drivers of eco-innovation: empirical evidence from Slovenia. International Journal of Entrepreneurship and Innovation Management. 2017; 21 (4):422.

Chicago/Turabian Style

Jana Hojnik; Mitja Ruzzier; Boštjan Antončič. 2017. "Drivers of eco-innovation: empirical evidence from Slovenia." International Journal of Entrepreneurship and Innovation Management 21, no. 4: 422.

Journal article
Published: 01 October 2016 in Journal of Cleaner Production
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This study endeavors to explore the driving forces of process eco-innovation and its effect on company performance by adopting an integrative appr oach. We focus on process eco-innovation, which per tains to technological and non-technological solutions th at result in a reduction of material and energy cos ts for companies. In this regard, the study sheds light on the drivers and outcomes of process eco-innovation adoption, using data collected from 223 Slovenian companies. The results reveal that certain determinants (i.e., competitive pressure, customer demand, managerial e nvironmental concern, command-and-control instrumen t, and economic incentive instrument) are conducive to the deployment of process eco-innovation. Empirica l evidence reveals competitive pressure as the most i nfluential driving force of process eco-innovation, followed by managerial environmental concern and customer de mand. Effectiveness in spurring process eco-innovat ion is also found to be a command-and-control instrument a nd an economic incentive instrument, while expected benefits do not spur process eco-innovation. Pertai ning to the outcomes of process eco-innovation adop tion, we can conclude that it pays to be ecoprocess eco-in novation is worthwhile in terms of company profitab ility, growth, and competitive benefits. These findings su ggest several courses of action for both policy mak ers and companies. Hence, we conclude by providing implicat ions for both

ACS Style

Jana Hojnik; Mitja Ruzzier. The driving forces of process eco-innovation and its impact on performance: Insights from Slovenia. Journal of Cleaner Production 2016, 133, 812 -825.

AMA Style

Jana Hojnik, Mitja Ruzzier. The driving forces of process eco-innovation and its impact on performance: Insights from Slovenia. Journal of Cleaner Production. 2016; 133 ():812-825.

Chicago/Turabian Style

Jana Hojnik; Mitja Ruzzier. 2016. "The driving forces of process eco-innovation and its impact on performance: Insights from Slovenia." Journal of Cleaner Production 133, no. : 812-825.

Journal article
Published: 01 January 2016 in International Journal of Sustainable Economy
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This study seeks to elucidate the drivers of and barriers to eco-innovation deployment. In order to obtain greater insight into the motives for and hindrances to eco-innovation deployment, we employ a case study approach, based on interviews of five Slovenian companies active in eco-innovation. The main insights of this study are threefold. First, companies seem to be influenced by both internal and external drivers in implementing eco-innovation. Among the internal drivers, the most emphasis has been placed on environmental concerns and cost reduction, while the most important external drivers are customer pressure, competition and regulatory pressure. Second, barriers to eco-innovation also derive from external and internal pressures. Costs (upfront investment for eco-innovation implementation) prevail within the internal barriers, while legislation seems to be the most commonly experienced external barrier. Finally, the outcomes of eco-innovation that companies most often expect are reduction in costs and compliance with legislation, which is coherent with reported outcomes.

ACS Style

Jana Hojnik; Mitja Ruzzier. Drivers of and barriers to eco-innovation: a case study. International Journal of Sustainable Economy 2016, 8, 273 .

AMA Style

Jana Hojnik, Mitja Ruzzier. Drivers of and barriers to eco-innovation: a case study. International Journal of Sustainable Economy. 2016; 8 (4):273.

Chicago/Turabian Style

Jana Hojnik; Mitja Ruzzier. 2016. "Drivers of and barriers to eco-innovation: a case study." International Journal of Sustainable Economy 8, no. 4: 273.

Journal article
Published: 01 November 2014 in orga
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Background and Purpose: Providing a win-win situation for enterprises and the environment is raising the importance of eco-innovation. This article sheds light on the eco-innovation activities implemented within the clusters of the South Eastern European region (hereafter the SEE region). The main objective of this paper is to provide an outline of the situation pertaining to the implementation of eco-innovation activities in analyzed clusters. Methodology: Empirical evidence is provided through the performance of survey research with a sample of 52 clusters, encompassing 11 countries of the SEE region. The basic research method used in this research was a questionnaire developed for cluster organizations, with which we gathered the data and afterwards conducted descriptive statistics. Results: The findings demonstrate that the majority of analyzed clusters implement eco-innovation activities. The results indicate that 40 clusters out of 52 in all have set objectives with regard to eco-innovation support in their national or regional programs, followed by 35 clusters, which include objectives related to eco-innovation in their cluster strategies, and lastly, only 15 clusters are primarily focused on eco-innovation. Hence, our study depicting the current situation regarding the implementation of eco-innovation activities in analyzed clusters and clusters’ orientation towards eco-innovation leads to us the discussion of why such differences in clusters occur. Conclusion: The huge differences related to the implementation of eco-innovation activities in clusters of the SEE region, can also reflect the level of the national/regional development in terms of economic indicators such as GDP and, at the same time, offer room for a lot of improvement, and an exchange of best practice.

ACS Style

Jana Hojnik; Mitja Ruzzier; Aleš Lipnik. Outline of Implemented Eco-innovation Activities – the Case of Clusters of South Eastern European Region. orga 2014, 47, 267 -279.

AMA Style

Jana Hojnik, Mitja Ruzzier, Aleš Lipnik. Outline of Implemented Eco-innovation Activities – the Case of Clusters of South Eastern European Region. orga. 2014; 47 (4):267-279.

Chicago/Turabian Style

Jana Hojnik; Mitja Ruzzier; Aleš Lipnik. 2014. "Outline of Implemented Eco-innovation Activities – the Case of Clusters of South Eastern European Region." orga 47, no. 4: 267-279.

Journal article
Published: 01 January 2014 in International Journal of Sustainable Economy
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Based on a sample of 108 Slovenian companies, from the 1,000 most internationalised ones, we strived to explore the relationship between two strategic directions - innovation and internationalisation. The relationships between factor of innovation and the dependent variables of internationalisation (scale and scope) have been tested with regression analysis. The results have confirmed that models consisting of innovation and internationalisation scope (as a dependent variable) are statistically significant and can be supported, while models dealing with the relationship between the innovation factor and internationalisation scale as a dependent variable cannot be supported. Therefore, the results lead us to the conclusion that innovations are determinants of internationalisation scope of the Slovenian most internationalised companies, but do not determine the extent of their international activities.

ACS Style

Mitja Ruzzier; Jana Hojnik; Aleš Lipnik. Is innovation really a determinant of internationalisation? The case of Slovenian internationalised companies. International Journal of Sustainable Economy 2014, 6, 275 .

AMA Style

Mitja Ruzzier, Jana Hojnik, Aleš Lipnik. Is innovation really a determinant of internationalisation? The case of Slovenian internationalised companies. International Journal of Sustainable Economy. 2014; 6 (3):275.

Chicago/Turabian Style

Mitja Ruzzier; Jana Hojnik; Aleš Lipnik. 2014. "Is innovation really a determinant of internationalisation? The case of Slovenian internationalised companies." International Journal of Sustainable Economy 6, no. 3: 275.