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This research examines the difference in the level of entrepreneurial orientation among university employees within the European Union compared to university employees in non-EU countries. The EU Member States included in the research are the Republic of Slovenia and the Republic of Croatia, and the non-EU countries include the Republic of Serbia, the Republic of Montenegro, the Republic of Bosnia and Herzegovina, and the Republic of Northern Macedonia. In the sample of 1474 respondents, the ENTRE-U scale was used to measure the entrepreneurial orientation of universities, and multivariate analysis of MANOVA variance was used for data processing. The ENTRE-U scale has proven applicable not only to developed countries but also developing countries. Moreover, it proved that being a member of the European Union in this part of Eastern Europe does not significantly affect the entrepreneurial orientation of universities.
Jovana Tatarski; Sandra Brkanlić; Javier Sanchez Garcia; Edgar Esteve; Ivana Brkić; Marko Petrović; Andrea Okanović. Measuring Entrepreneurial Orientation of University Employees in Developing Countries Using the ENTRE-U Scale. Sustainability 2020, 12, 8911 .
AMA StyleJovana Tatarski, Sandra Brkanlić, Javier Sanchez Garcia, Edgar Esteve, Ivana Brkić, Marko Petrović, Andrea Okanović. Measuring Entrepreneurial Orientation of University Employees in Developing Countries Using the ENTRE-U Scale. Sustainability. 2020; 12 (21):8911.
Chicago/Turabian StyleJovana Tatarski; Sandra Brkanlić; Javier Sanchez Garcia; Edgar Esteve; Ivana Brkić; Marko Petrović; Andrea Okanović. 2020. "Measuring Entrepreneurial Orientation of University Employees in Developing Countries Using the ENTRE-U Scale." Sustainability 12, no. 21: 8911.
This paper explores the impact of marketing mix instruments on the students’ satisfaction in faculties in the Republic of Serbia and Spain, with the aim of determining how significant the effects of each marketing mix tool and their combinations are in relation to satisfaction of students in Higher Education Institutions (HEIs). The detailed literature review is provided in the theoretical part, which contributes to a better understanding of terms like marketing in higher education, marketing mix instruments in higher education and students’ satisfaction. Data were collected from 896 respondents, who are all students at the faculties in Serbia and Spain, and were obtained using the questionnaire purposefully composed for this research. The methods used to highlight any gaps in this marketing mix practice and the relative customer–student satisfaction in HEIs are statistical analyses (descriptive analysis, correlation analysis, multiple regression analysis and t-independent samples tests), leading to the general conclusions regarding the following: by improving marketing mix instruments (service, distribution, human factor, physical evidence, service process) we can, and by improving (price, promotion) we cannot, improve students’ satisfaction in higher education institutions. The general conclusions clearly highlight what needs to be improved in practice in higher education institutions to improve students’ satisfaction, especially students’ loyalty, students’ choices, students’ satisfaction with the quality of the marketing mix instruments at the faculty, students’ satisfaction with expectation which they had upon enrolment and student satisfaction with the public image of the faculty, which is the main goal of these institutions.
Sandra Brkanlić; Javier Sánchez-García; Edgar Esteve; Ivana Brkić; Maja Ćirić; Jovana Tatarski; Jovana Gardašević; Marko Petrović. Marketing Mix Instruments as Factors of Improvement of Students’ Satisfaction in Higher Education Institutions in Republic of Serbia and Spain. Sustainability 2020, 12, 7802 .
AMA StyleSandra Brkanlić, Javier Sánchez-García, Edgar Esteve, Ivana Brkić, Maja Ćirić, Jovana Tatarski, Jovana Gardašević, Marko Petrović. Marketing Mix Instruments as Factors of Improvement of Students’ Satisfaction in Higher Education Institutions in Republic of Serbia and Spain. Sustainability. 2020; 12 (18):7802.
Chicago/Turabian StyleSandra Brkanlić; Javier Sánchez-García; Edgar Esteve; Ivana Brkić; Maja Ćirić; Jovana Tatarski; Jovana Gardašević; Marko Petrović. 2020. "Marketing Mix Instruments as Factors of Improvement of Students’ Satisfaction in Higher Education Institutions in Republic of Serbia and Spain." Sustainability 12, no. 18: 7802.
U novonastalim uslovima poslovnog okruženja i brzorastućim savremenim trendovima poslovanja, koncept preduzetništva i preduzetnika teži prilagođavanju novim okolnostima poslovne prakse. Iako prema teoriji u preduzetništvu preduzetnici poseduju univerzalne karakteristike, pojedine karakteristike preduzetnika uslovljene su specifičnostima nacionalnih kultura iz kojih potiču. Takođe, koncepti preduzetništva variraju od jedne do druge zemlje. Veza između preduzetništva i preduzetničkog ponašanja i kulturnih vrednosti definisana je okvirom dimenzija nacionalnih kultura utemeljenih od strane naučnika Geerta Hofstedea. Brojna istraživanja na tu temu ukazuju na jaku vezu između preduzetništva i nacionalne kulture. Cilj ovog rada jeste da pruži teorijski prikaz najznačajnijih odredišta koja se tiču veze između preduzetništva i nacionalne kulture uopšte, sa akcentom na nacionalnu kulturu Republike Srbije i njen preduzetnički ambijent. preduzetništvo; nacionalna kultura; dimenzije nacionalne kulture; Republika Srbija
Jovana Gardašević; Sandra Brkanlić; Jelena Kostić. Entrepreneurship, national culture and the Republic of Serbia. Ekonomija: teorija i praksa 2020, 13, 85 -96.
AMA StyleJovana Gardašević, Sandra Brkanlić, Jelena Kostić. Entrepreneurship, national culture and the Republic of Serbia. Ekonomija: teorija i praksa. 2020; 13 (1):85-96.
Chicago/Turabian StyleJovana Gardašević; Sandra Brkanlić; Jelena Kostić. 2020. "Entrepreneurship, national culture and the Republic of Serbia." Ekonomija: teorija i praksa 13, no. 1: 85-96.