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Taking Chengdu as an example, based on the destination image theory and employing the content analysis methodology, this paper conducts data mining on the online comment texts of TikTok short food videos, and analyzes the impact of short food videos on the destination image (cognitive image, affective image and conative image). The results show that: (1) in terms of cognitive image, short food videos have increased potential tourists’ attention to the destination image, especially their attention to the flavor characteristics of food in the destination and the local social environment; (2) in terms of affective image, the comments of short food videos are mainly neutral and positive, and the contents about the flavor characteristics of food and the local social environment are more likely to affect the affective image of the destination; and (3) in terms of conative image, the appearance description of food in short food videos brings about an obvious effect of intention, and it also creates the demand to travel together and obtain information. This paper is inspiring for city managers and tourism marketers to use TikTok short videos to establish and disseminate food-based city brands and destination images.
Yi Li; Xiuxiu Xu; Bo Song; Hong He. Impact of Short Food Videos on the Tourist Destination Image—Take Chengdu as an Example. Sustainability 2020, 12, 6739 .
AMA StyleYi Li, Xiuxiu Xu, Bo Song, Hong He. Impact of Short Food Videos on the Tourist Destination Image—Take Chengdu as an Example. Sustainability. 2020; 12 (17):6739.
Chicago/Turabian StyleYi Li; Xiuxiu Xu; Bo Song; Hong He. 2020. "Impact of Short Food Videos on the Tourist Destination Image—Take Chengdu as an Example." Sustainability 12, no. 17: 6739.
This study investigated the complementary effect of three orientations of knowledge management (KM) strategy on firm performance: external and internal, explicit and tacit, and exploratory and exploitive. We propose a theoretical framework for examining the synergistic effects of KM strategy on firm performance, and the moderating effect of organizational structure. The complementary effect among these orientations of KM strategy was studied. To test our framework, we conducted a survey with a sample of 345 Chinese firms that had applied a KM strategy. The empirical results show that: (1) different KM strategy orientations complement each other, and this complementarity is an essential link in the relationship between KM strategy and firm performance; (2) the direct effect of each orientation of KM strategy on firm performance is not significant; (3) a centralized organizational structure moderates the relationship between KM strategy and firm performance, thus the more centralized is the organizational structure, the stronger is the positive impact of the complementary effect of KM strategy on firm performance; and (4) the moderating effect of formalized organizational structure in the relationship between KM strategy and firm performance is not significant.
Bo Song; Yi Li; Liangjie Zhao. Complementary Effect of Knowledge Management Strategy on Firm Performance: Evidence from Chinese Firms. Sustainability 2019, 11, 3616 .
AMA StyleBo Song, Yi Li, Liangjie Zhao. Complementary Effect of Knowledge Management Strategy on Firm Performance: Evidence from Chinese Firms. Sustainability. 2019; 11 (13):3616.
Chicago/Turabian StyleBo Song; Yi Li; Liangjie Zhao. 2019. "Complementary Effect of Knowledge Management Strategy on Firm Performance: Evidence from Chinese Firms." Sustainability 11, no. 13: 3616.