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Heterogeneity studies have analyzed different clusters of residents according to their perception and attitude toward tourism in general or a specific type of tourism, but there are still no studies on the heterogeneity in the acceptance of tourist offers. The aim of this article was to segment residents according to their acceptance of different tourist offers focused on the territory. This is a new approach that seeks to determine the profiles of residents based on their preferences for the future development of a destination’s offer in order to solve land-related problems. Cluster analysis carried out by the K-means algorithm made it possible to create five clusters: Disappointed, favorable with nuances, moderate, enthusiasts but anti-nightclub, and enthusiasts. The clusters were characterized by the rejection of the “all inclusive” offer and by the acceptance of most offers. The types of tourism that involve an enhancement of the landscape and heritage were shown to be the best valued. The differences between the clusters were marked by the degree of general acceptance and by the rejection of some offers considered “conflicting.” The offers that imply a high consumption of land (golf courses) or annoyances from the immediate surroundings (nightclubs) generated discrepancies.
José Ramón-Cardona; David Peña-Miranda; María Sánchez-Fernández. Acceptance of Tourist Offers and Territory: Cluster Analysis of Ibiza Residents (Spain). Land 2021, 10, 734 .
AMA StyleJosé Ramón-Cardona, David Peña-Miranda, María Sánchez-Fernández. Acceptance of Tourist Offers and Territory: Cluster Analysis of Ibiza Residents (Spain). Land. 2021; 10 (7):734.
Chicago/Turabian StyleJosé Ramón-Cardona; David Peña-Miranda; María Sánchez-Fernández. 2021. "Acceptance of Tourist Offers and Territory: Cluster Analysis of Ibiza Residents (Spain)." Land 10, no. 7: 734.
This study identifies the determinants of corporate social responsibility (CSR) application in the hotel industry of the Colombian Caribbean. A structured CSR questionnaire was applied to a sample of 224 hotels and multivariate statistical analysis was carried out with the support of the DYANE software. The findings suggest that the degree of CSR application is influenced by the size, age, category, type of contract, financial performance, and level of investment in innovation of the establishments; as well as by the sex, age, level of education, and degree of the directors’ autonomy in CSR-related decision-making and their motivations and perceived obstacles. This study on CSR is one of the first that has been applied in the hotel industry of the Colombian Caribbean and the results have important theoretical and practical implications to academia and the hospitality industry. Businessmen have valuable information to improve the levels of CSR in their companies and therefore contribute to a more responsible and sustainable tourism development in the Colombian Caribbean. Future research should include other variables like the type of corporate governance and the risk appetite of the decision-making body of the hotel and the social responsibility of all the stakeholders implicated in the destination.
David Daniel Peña Miranda; Jesús Arteaga-Ortiz; José Ramón Cardona. Determinants of CSR Application in the Hotel Industry of the Colombian Caribbean. Sustainability 2019, 11, 5045 .
AMA StyleDavid Daniel Peña Miranda, Jesús Arteaga-Ortiz, José Ramón Cardona. Determinants of CSR Application in the Hotel Industry of the Colombian Caribbean. Sustainability. 2019; 11 (18):5045.
Chicago/Turabian StyleDavid Daniel Peña Miranda; Jesús Arteaga-Ortiz; José Ramón Cardona. 2019. "Determinants of CSR Application in the Hotel Industry of the Colombian Caribbean." Sustainability 11, no. 18: 5045.