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This study examines the effect of omnichannel usage pattern on customers’ purchasing amount by determining statistical significance of different purchasing amount occurred for online and offline channel usage pattern with empirical analysis. The data is collected from a health and lifestyle company operated by Major Pharmaceutical company in Korea, which sells health supplement and skincare products through their owned online and offline channels. The channel usage pattern of customers is categorized into four groups: Customer using online channel only, customer using offline channel only, customer first joined membership through online and use both on/offline channels and customers joined membership through offline channel and use both on/offline. Then, the trading period, total number of purchasing, average purchasing amount per transaction and total purchasing amount during trading period among the above four groups were analyzed. The result demonstrated the number of purchasing, average purchasing amount and total purchasing amount for the omnichannel customer groups who cross used on and offline showed statistical significance. However, the difference in purchasing amount between the group of customers who joined online membership and use offline channel and another customer group that joined offline membership and use online channel was not statistically significant. This study overcame the limitation of conventional studies used survey based data, by the application of empirical data from the real customers in on/offline channels, and provides meaningful insights based on empirical real data that group of customers with higher purchasing experience in both on/offline channels shows high performance.
Jongsoo Kang; Marko Majer; Hyun-Jung Kim. Empirical Study of Omnichannel Purchasing Pattern with Real Customer Data from Health and Lifestyle Company. Sustainability 2019, 11, 7185 .
AMA StyleJongsoo Kang, Marko Majer, Hyun-Jung Kim. Empirical Study of Omnichannel Purchasing Pattern with Real Customer Data from Health and Lifestyle Company. Sustainability. 2019; 11 (24):7185.
Chicago/Turabian StyleJongsoo Kang; Marko Majer; Hyun-Jung Kim. 2019. "Empirical Study of Omnichannel Purchasing Pattern with Real Customer Data from Health and Lifestyle Company." Sustainability 11, no. 24: 7185.
High pressure (HP) is recognized as the alternative process technology of heat treatment in food production. Although milk was the first food product to be treated with HP, the allergenicity of HP-treated milk remains to be elucidated. Thus, this study was conducted to investigate the effects of HP treatment on the alleviation of atopic dermatitis (AD) caused by milk in a mouse model. To investigate the effect of HP treatment on the alleviation of AD, Balb/c mice were fed HP-treated milk orally for 7 days following induction of AD with 1-chloro-2,4-dinitro-benzene (DNCB). Mice fed with HP-treated milk exhibited markedly lower serum IgE level than DNCB-treated mice. These results suggest that HP may be applicable as an alternative process for the development of hypoallergenic milk products.
Jieun Lee; Eun-Ji Choi; Sun Young Park; Ga Young Jeon; Ja-Young Jang; Young Jun Oh; Seul Ki Lim; Min-Sung Kwon; Tae-Woon Kim; Jong-Hee Lee; Hae Woong Park; Hyun Ju Kim; Jongsoo Kang; Jung Tae Jeon; Hak-Jong Choi. High-pressure processing of milk alleviates atopic dermatitis in DNCB-induced Balb/c mice. Dairy Science & Technology 2015, 96, 67 -78.
AMA StyleJieun Lee, Eun-Ji Choi, Sun Young Park, Ga Young Jeon, Ja-Young Jang, Young Jun Oh, Seul Ki Lim, Min-Sung Kwon, Tae-Woon Kim, Jong-Hee Lee, Hae Woong Park, Hyun Ju Kim, Jongsoo Kang, Jung Tae Jeon, Hak-Jong Choi. High-pressure processing of milk alleviates atopic dermatitis in DNCB-induced Balb/c mice. Dairy Science & Technology. 2015; 96 (1):67-78.
Chicago/Turabian StyleJieun Lee; Eun-Ji Choi; Sun Young Park; Ga Young Jeon; Ja-Young Jang; Young Jun Oh; Seul Ki Lim; Min-Sung Kwon; Tae-Woon Kim; Jong-Hee Lee; Hae Woong Park; Hyun Ju Kim; Jongsoo Kang; Jung Tae Jeon; Hak-Jong Choi. 2015. "High-pressure processing of milk alleviates atopic dermatitis in DNCB-induced Balb/c mice." Dairy Science & Technology 96, no. 1: 67-78.