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The application of brand theory to destinations has grown in the last few decades, with the destination brand personality being a viable metaphor for creating and positioning destination brands. An often-overlooked tourism typology is geotourism; more specifically, volcanic tourism, since it can be a passive element of any tourism form or active nature tourism. However, its potential is relatively unexplored in terms of online branding. For this reason, the present study analyzes online brand image co-creation, using 300 websites related to three unique volcanic tourism destinations—Iceland, the Azores, and the Canary Islands. Three different types of sources (destination marketing organizations, commercial, and editorial websites) created these contents. The results demonstrate significant differences between the communication of the three destinations, with Iceland, where there is less aligned communication, most valuing geo elements in their communication, and the Azores, where all stakeholders communicate similar brand personality traits, displaying more aligned communication regarding brand personality. In the Canary Islands geotourism is less explored as a destination offer and is consequently less communicated. Acknowledging the different brand positioning and the parity and differentiation points among destinations with the same baseline offer—volcanic tourism—can be helpful for destination brand managers to reignite tourism and promote a unique tourism experience.
Flávio Tiago; Pedro Correia; Victor-Alexandru Briciu; Teresa Borges-Tiago. Geotourism Destinations Online Branding Co-Creation. Sustainability 2021, 13, 8874 .
AMA StyleFlávio Tiago, Pedro Correia, Victor-Alexandru Briciu, Teresa Borges-Tiago. Geotourism Destinations Online Branding Co-Creation. Sustainability. 2021; 13 (16):8874.
Chicago/Turabian StyleFlávio Tiago; Pedro Correia; Victor-Alexandru Briciu; Teresa Borges-Tiago. 2021. "Geotourism Destinations Online Branding Co-Creation." Sustainability 13, no. 16: 8874.
The present research aims to briefly present the impact that COVID-19 virus has had in the online environment, more precisely, on travel blogs from Romania. Because the tourism sector has been and still is affected by this virus, and the subject under investigation consists of the emphasis on travel blogs analyzed from a comparative perspective, following the articles posted in 2019, from March to May and those posted in 2020 during the same months, we were able to identify the various opportunities not exploited so far in connection with this topic. To analyze the impact of COVID-19 on travel blogs from Romania, the main topics in the selected periods and the differences in the articles posted in the two time sequences, content analysis was chosen as a research method. Implications are addressed to the targeted audience and the conclusions revealed an adaptation of the content of the articles from the perspective of the impact of the virus.
Victor-Alexandru Briciu; Arabela Briciu; Andrea-Eniko Csiki. Comparative Analysis of Coronavirus Influence on the Content Generated by Romanian Travel Blogs. Sustainable Transport Development, Innovation and Technology 2021, 49 -57.
AMA StyleVictor-Alexandru Briciu, Arabela Briciu, Andrea-Eniko Csiki. Comparative Analysis of Coronavirus Influence on the Content Generated by Romanian Travel Blogs. Sustainable Transport Development, Innovation and Technology. 2021; ():49-57.
Chicago/Turabian StyleVictor-Alexandru Briciu; Arabela Briciu; Andrea-Eniko Csiki. 2021. "Comparative Analysis of Coronavirus Influence on the Content Generated by Romanian Travel Blogs." Sustainable Transport Development, Innovation and Technology , no. : 49-57.
This chapter will present the online environment as the new channel for social interaction, putting into focus the organizational communication and its development from Web 1.0 to Web 2.0. Nowadays, talking about the online environment, Social Media is the main concept, defined by: social networks, Social Bookmarking sites, business blogs, and many other web pages where users can interact and can generate or access content, as well as more static sites, generating unidirectional information. The chapter will also discuss the implication of Social Media characteristics, defining the main terms and includes a case study discussing the OMV Petrom strategy of communication using Social Media channels. So, the online environment can be seen as a second reality in terms of professional activity. Specialists become users, networking, and communicating permanently. The online environment is therefore in favor of any organization that wants to be connected to this technologically and professionalized world.
Victor-Alexandru Briciu; Arabela Briciu. Social Media and Organizational Communication. Encyclopedia of Organizational Knowledge, Administration, and Technology 2021, 2609 -2624.
AMA StyleVictor-Alexandru Briciu, Arabela Briciu. Social Media and Organizational Communication. Encyclopedia of Organizational Knowledge, Administration, and Technology. 2021; ():2609-2624.
Chicago/Turabian StyleVictor-Alexandru Briciu; Arabela Briciu. 2021. "Social Media and Organizational Communication." Encyclopedia of Organizational Knowledge, Administration, and Technology , no. : 2609-2624.
This chapter provides a new methodological analysis grid on the topic of the variations of identity characteristics that appear on the webpages of country brands, highlighting the theoretical perspectives, strategies, and ways in which brands are built in the socio-cultural environment by their stakeholders or their legal owners and the valences of the reconstruction or adaptation of brands in the online environment, from the perspective of Web 1.0 and Web 2.0 dynamics, while shaping the core components and the dynamics of the nation brand identity. A corpus of 80 cases of official country brands were analyzed as primary data source by applying a quantitative-qualitative research method of studying and analyzing different forms of communication (the content analysis) on the official websites of place brands (countries) in order to determine a systematic and quantifiable way for measuring the identity characteristics of those brands.
Victor Alexandru Briciu; Arabela Briciu. Online Place Branding. Advances in Marketing, Customer Relationship Management, and E-Services 2021, 128 -149.
AMA StyleVictor Alexandru Briciu, Arabela Briciu. Online Place Branding. Advances in Marketing, Customer Relationship Management, and E-Services. 2021; ():128-149.
Chicago/Turabian StyleVictor Alexandru Briciu; Arabela Briciu. 2021. "Online Place Branding." Advances in Marketing, Customer Relationship Management, and E-Services , no. : 128-149.
Artificial Intelligence (AI) and its real-life applications are among the most effervescent research topics of the last couple of years. In the past decade, stakeholders such as private companies, public institutions, non-profit entities, and even individuals, have developed and used various AI algorithms to solve a wide range of problems. Given the extended applicability and the disruption potential of this technology, it was just a matter of time until it connected to the field of cultural heritage. This paper presents the development of an intelligent conversational agent which was built to improve the accessibility to information inside a history museum. We present the cultural context, the application architecture, the implementation challenges, and the visitors’ feedback. We created a smart virtual agent that interacts with users in natural spoken language. This involved the design and implementation of the artificial intelligence-based core responsible for understanding the Romanian language. A short survey regarding the tourist acceptance of the system was conducted at the premises of our partners, the Museum “Casa Mureșenilor” from Brașov, shows good acceptance levels from both visitors and museum staff. Given the flexibility of the implementation, the system can be used by a large array of stakeholders with minor modifications.
Mihai Duguleană; Victor-Alexandru Briciu; Ionuț-Alexandru Duduman; Octavian Machidon. A Virtual Assistant for Natural Interactions in Museums. Sustainability 2020, 12, 6958 .
AMA StyleMihai Duguleană, Victor-Alexandru Briciu, Ionuț-Alexandru Duduman, Octavian Machidon. A Virtual Assistant for Natural Interactions in Museums. Sustainability. 2020; 12 (17):6958.
Chicago/Turabian StyleMihai Duguleană; Victor-Alexandru Briciu; Ionuț-Alexandru Duduman; Octavian Machidon. 2020. "A Virtual Assistant for Natural Interactions in Museums." Sustainability 12, no. 17: 6958.
The objective of this short communication is suggested by the labour market that has become very unpredictable and it is difficult to say what it will look like in five, 10 years or even more. New jobs appear, while others disappear. And all this is happening against a background in which Artificial Intelligence (AI) plays an increasingly important role and it would be very difficult for us to imagine our lives without it, especially since robots save lives today. Technology has become a necessity, many jobs have changed due to robotics, and we must evolve and adapt with it, even though the new rules that came with the onset of restrictions and mutations in the labour market due to the new coronavirus pandemic that spread worldwide. The main idea reflects the possibilities reflected by the Singularity Hypothesis, as new intelligent technologies may alter our human lives and eliminate some jobs, change others and create completely new job categories, but as long as we know the opportunities are there for us, we need to be proactive by providing the skills for the future.
Victor-Alexandru Briciu; Transilvania University of Brașov Faculty of Sociology and Communication Department of Social Sciences and Communication; Arabela Briciu. COVID-19 Influence and Future Perspectives of Artificial Intelligence on the Labour Market. BRAIN. Broad Research in Artificial Intelligence and Neuroscience 2020, 11, 21 -28.
AMA StyleVictor-Alexandru Briciu, Transilvania University of Brașov Faculty of Sociology and Communication Department of Social Sciences and Communication, Arabela Briciu. COVID-19 Influence and Future Perspectives of Artificial Intelligence on the Labour Market. BRAIN. Broad Research in Artificial Intelligence and Neuroscience. 2020; 11 (2sup1):21-28.
Chicago/Turabian StyleVictor-Alexandru Briciu; Transilvania University of Brașov Faculty of Sociology and Communication Department of Social Sciences and Communication; Arabela Briciu. 2020. "COVID-19 Influence and Future Perspectives of Artificial Intelligence on the Labour Market." BRAIN. Broad Research in Artificial Intelligence and Neuroscience 11, no. 2sup1: 21-28.
Global urbanization brings the urge to identify the most intelligent methods to cope with the challenges arising in the modern society. Sustainable and smart cities are the new target for urban development; their representatives are being forced to identify and develop new strategies to increase their city’s performance and ensure that it endures over time. Information and Communication Technology (ICT) contributes to this purpose. Brașov is one of the cities in Romania for which the process of modernization started years ago, and it is currently developing as a smart city. This paper focuses on the development of the city in terms of cultural tourism solutions by presenting a case study on the use of virtual reality with a mobile application and its evaluation on cultural heritage sites. The original contribution of the paper is to describe and analyze the quality of the mobile application by using a proposed analysis grid to identify the main elements of this app. The main findings suggest that the application may bring authenticity of experience through the lens of heritage preservation for further user engagement and participation in real-time, while suggestions are made for future enhancement. Implications are discussed for a) destination managers, b) for developers to improve the general quality of the mobile application in terms of design and features and to implement changes in the near future, and c) for visitors who engage in real-time and co-create experiences.
Arabela Briciu; Victor-Alexandru Briciu; Androniki Kavoura. Evaluating How ‘Smart’ Brașov, Romania Can Be Virtually via a Mobile Application for Cultural Tourism. Sustainability 2020, 12, 5324 .
AMA StyleArabela Briciu, Victor-Alexandru Briciu, Androniki Kavoura. Evaluating How ‘Smart’ Brașov, Romania Can Be Virtually via a Mobile Application for Cultural Tourism. Sustainability. 2020; 12 (13):5324.
Chicago/Turabian StyleArabela Briciu; Victor-Alexandru Briciu; Androniki Kavoura. 2020. "Evaluating How ‘Smart’ Brașov, Romania Can Be Virtually via a Mobile Application for Cultural Tourism." Sustainability 12, no. 13: 5324.
Places have been promoting their attractions throughout history for almost a century now and place marketing started capturing the attention of economic researchers in the early 1990s. Although the globalized space has become a major interdisciplinary field of study in the past few decades, we still do not have a definite solution for measuring or predicting the changes it brings. The aim of this study is to propose an instrument to help scholars quantify the Web 1.0 and Web 2.0 components of the online presence of place brands and their spatial dynamics in a broader global context. By taking the ‘space of flows’ approach to frame globalization, we questioned whether geography is still destiny in the context of online place branding communication. To answer the question, we developed a category grid and applied it in the content analysis of 82 official country websites. We found that geographical position is still important in conditioning the adoption of Web 1.0, and does not make a significant difference in the adoption of Web 2.0. However, the strongest predictors of the adoption of Web 1.0 are not the ones related to geography, but to socio-economic inequality. It is therefore possible for the theorizations of the advantages of the ‘space of flows’ globalization to be suitable only for Web 2.0, Web 1.0 still being under the influence of the ‘space of place’. We discussed the implications of adopting the network society theory in place branding communication in order to nuance the understanding of the transitions from Web 1.0 to Web 2.0 and from Web 2.0 to Web 3.0 in place marketing.
Victor-Alexandru Briciu; Cătălina-Ionela Rezeanu; Arabela Briciu. Online Place Branding: Is Geography ‘Destiny’ in a ‘Space of Flows’ World? Sustainability 2020, 12, 4073 .
AMA StyleVictor-Alexandru Briciu, Cătălina-Ionela Rezeanu, Arabela Briciu. Online Place Branding: Is Geography ‘Destiny’ in a ‘Space of Flows’ World? Sustainability. 2020; 12 (10):4073.
Chicago/Turabian StyleVictor-Alexandru Briciu; Cătălina-Ionela Rezeanu; Arabela Briciu. 2020. "Online Place Branding: Is Geography ‘Destiny’ in a ‘Space of Flows’ World?" Sustainability 12, no. 10: 4073.
Modern corporations invest time and resources to build a favorable image among consumers, using a vast array of communication channels. It is in the interest of companies to manage the impressions and perceptions of individuals in order to create or maintain a strong corporate identity. The present paper aims to identify and analyze the ways in which banks communicate and promote through their official website as an online impression management strategy. To achieve the goal, a descriptive research was conducted, using the content analysis as the research method. A theoretical sampling and a partially guided sampling method based on accessibility (availability) was carried out. The corpus of research was constituted by all the Romanian banks and the sample is represented by those banks that have an official website, resulting 18 cases. The research tool (analysis grid) contains five categories of information, based on the content and structure of the official websites of the selected banks. The study provides an overview of new media communication in the Romanian banking context, as they choose to communicate and promote themselves using the official website to create an online presence. From this point of view, they need to pay special attention to the structure, design and content of their site, because any symbol counts in creating an online reputation. Managers do not have to forget that the reputation in the online environment inevitably influences the offline one, so they should consider the opportunities for managing the impressions on the Internet.
Victor-Alexandru Briciu; Arabela Briciu; Ştefania-Maria Găitan. Impression Management Through Websites: An Analysis of the Romanian Banking Industry. Strategic Innovative Marketing and Tourism 2020, 417 -424.
AMA StyleVictor-Alexandru Briciu, Arabela Briciu, Ştefania-Maria Găitan. Impression Management Through Websites: An Analysis of the Romanian Banking Industry. Strategic Innovative Marketing and Tourism. 2020; ():417-424.
Chicago/Turabian StyleVictor-Alexandru Briciu; Arabela Briciu; Ştefania-Maria Găitan. 2020. "Impression Management Through Websites: An Analysis of the Romanian Banking Industry." Strategic Innovative Marketing and Tourism , no. : 417-424.
Social media tools are viewed as important sources for the tourism sector and different types of consumers and travellers. This article presents the role and the impact of YouTube, as the main video sharing solution in the online environment, for the development of what is called prosumer, the user which generates, circulates and consumes online knowledge and being part of the participatory culture. The goal of this research is to investigate the extent to which social media and YouTube in particular appear to be part of the spreadable media phenomenon, the capacity of the information to be shared among users. The study used a research design by selecting the first 100 video clips promoted by YouTube and addressing the theme of Bran Castle (also known as Dracula Castle) from Braşov, Transylvania region in Romania, uploaded by different categories of users. For the analysis of the results, this paper used elements of descriptive statistics from YouTube and methods of quantitative content analysis, regarding the YouTube video characteristics such as the frequencies of views, comments, appreciations (likes, dislikes), channel subscribers etc. This study shows that YouTube is considered to be important for the development of the tourist industry as it provides travellers with new practices for choosing their destination after viewing video materials.
Arabela Briciu; Victor-Alexandru Briciu. Participatory Culture and Tourist Experience: Promoting Destinations Through YouTube. Effective Investments on Capital Markets 2020, 425 -433.
AMA StyleArabela Briciu, Victor-Alexandru Briciu. Participatory Culture and Tourist Experience: Promoting Destinations Through YouTube. Effective Investments on Capital Markets. 2020; ():425-433.
Chicago/Turabian StyleArabela Briciu; Victor-Alexandru Briciu. 2020. "Participatory Culture and Tourist Experience: Promoting Destinations Through YouTube." Effective Investments on Capital Markets , no. : 425-433.
At the borders of academic and research fields of psychology, IT&C, advertising, marketing and many more, the notions of virtual experience and virtual product experience developed because technological advances are directing towards a movement involving multi-sensory interactions that introduce high-quality images, sound and 3D images. However, online stores are limited in terms of the sensory information they can provide. In a virtual environment, people simply cannot physically look at products before buying them and have to rely on information provided by the online seller. At the same time, the fact that there is no direct contact with the product can reduce the consumer’s pleasure, which has proven to be a very important thing in the online shopping experience. Starting from these considerations, the case study presented in this paper outline the developments introduced by ESUN 3D+, a company affiliated to Shenzhen ESUN Display Co., Ltd., which dedicates to 3D digitizing technology research and related ecosystem construction, offering solutions for 3D scanning, 3D printing, virtual reality, augmented reality, 3D design and manufacturing services, as well as 3D cloud platform.
Arabela Briciu; Victor-Alexandru Briciu. Designing the Virtual Product Experience: Learnings from Shenzhen, China and the ESUN Solutions. Strategic Innovative Marketing and Tourism 2020, 435 -442.
AMA StyleArabela Briciu, Victor-Alexandru Briciu. Designing the Virtual Product Experience: Learnings from Shenzhen, China and the ESUN Solutions. Strategic Innovative Marketing and Tourism. 2020; ():435-442.
Chicago/Turabian StyleArabela Briciu; Victor-Alexandru Briciu. 2020. "Designing the Virtual Product Experience: Learnings from Shenzhen, China and the ESUN Solutions." Strategic Innovative Marketing and Tourism , no. : 435-442.
The entrepreneurs need to create a good impression in order to act in the business environment. A bad impression affects the communication and implicitly the collaboration that can turn into unintended results. Thus, they access information on how to make a good impression by using several sources: specialty literature, training guides, and courses and online shows promoted by business sites. The main objectives of this chapter are to clarify the notions and the relations between communication and entrepreneurship in the Romanian context and also to present the main results of a research that aimed to identify if the first impression of a person in the Romanian business context is dissimulated or not. The implications for entrepreneurs consist in the degree of promotion of achieving a good first impression and the manipulative or persuasive value of the negotiation techniques applied in the Romanian business environment.
Victor-Alexandru Briciu; Ioana-Alexandra Mircea; Arabela Briciu. Communication and Entrepreneurship in Romania. Advances in Business Strategy and Competitive Advantage 2020, 22 -38.
AMA StyleVictor-Alexandru Briciu, Ioana-Alexandra Mircea, Arabela Briciu. Communication and Entrepreneurship in Romania. Advances in Business Strategy and Competitive Advantage. 2020; ():22-38.
Chicago/Turabian StyleVictor-Alexandru Briciu; Ioana-Alexandra Mircea; Arabela Briciu. 2020. "Communication and Entrepreneurship in Romania." Advances in Business Strategy and Competitive Advantage , no. : 22-38.
This paper addresses some initial scientific points of view about the new topic regarding the Coronavirus influence known until now and the objective is to reveal some unexpected consequences of the virus for tourism. The research aims to present the impact that the virus had on travel blogs from Romania. Because the tourism sector has been and still is affected due to this virus we decided to analyse travel blogs from a comparative perspective, more precisely, the articles posted in 2019, in March-May, and those of this year. The novelty element that the paper brings is represented by the impact of the virus determined on the content generated by travel bloggers, and in Romanian research, there is a small number of such studies, focused on travel blogs.
Arabela Briciu; Victor-Alexandru Briciu; Andrea-Eniko Csiki. INITIAL THOUGHTS OF COVID-19 UNEXPECTED CONSEQUENCES FOR TOURISM. Selected Papers (part of ITEMA conference collection) 2020, 1 .
AMA StyleArabela Briciu, Victor-Alexandru Briciu, Andrea-Eniko Csiki. INITIAL THOUGHTS OF COVID-19 UNEXPECTED CONSEQUENCES FOR TOURISM. Selected Papers (part of ITEMA conference collection). 2020; ():1.
Chicago/Turabian StyleArabela Briciu; Victor-Alexandru Briciu; Andrea-Eniko Csiki. 2020. "INITIAL THOUGHTS OF COVID-19 UNEXPECTED CONSEQUENCES FOR TOURISM." Selected Papers (part of ITEMA conference collection) , no. : 1.
This paper aims to present an interactive online solution developed for students to better understand the application of content analysis (as a research method) and the use of a coding scheme (as the research instrument) by using a software platform, an application for analysing an online place brand’s content, in terms of the characteristics of a place brand’s identity communicated through official websites.
Victor-Alexandru Briciu; Arabela Briciu; Florin Nechita. Content Analysis Made Simple for Students. An Interactive Online Application Solution. Cognitive Science – New Media – Education 2019, 5, 77 -91.
AMA StyleVictor-Alexandru Briciu, Arabela Briciu, Florin Nechita. Content Analysis Made Simple for Students. An Interactive Online Application Solution. Cognitive Science – New Media – Education. 2019; 5 (2):77-91.
Chicago/Turabian StyleVictor-Alexandru Briciu; Arabela Briciu; Florin Nechita. 2019. "Content Analysis Made Simple for Students. An Interactive Online Application Solution." Cognitive Science – New Media – Education 5, no. 2: 77-91.
Victor-Alexandru Briciu; Transilvania University of Brașov; Arabela Briciu. CONCEPT VARIATIONS ON DESTINATION, PLACE AND NATION MARKETING AND BRANDING. SERIES VII - SOCIAL SCIENCES AND LAW 2019, 61(12), 389 -394.
AMA StyleVictor-Alexandru Briciu, Transilvania University of Brașov, Arabela Briciu. CONCEPT VARIATIONS ON DESTINATION, PLACE AND NATION MARKETING AND BRANDING. SERIES VII - SOCIAL SCIENCES AND LAW. 2019; 61(12) (2):389-394.
Chicago/Turabian StyleVictor-Alexandru Briciu; Transilvania University of Brașov; Arabela Briciu. 2019. "CONCEPT VARIATIONS ON DESTINATION, PLACE AND NATION MARKETING AND BRANDING." SERIES VII - SOCIAL SCIENCES AND LAW 61(12), no. 2: 389-394.
Victor-Alexandru Briciu; Arabela Briciu; Ana-Maria Gulpe. An Empirical Research for Identifying and Analyzing the Identity Characteristics of Different Online Destination Websites. 12th LUMEN International Scientific Conference Rethinking Social Action. Core Values in Practice RSACVP 2019, 15-17 May 2019, Iasi, Romania 2019, 1 .
AMA StyleVictor-Alexandru Briciu, Arabela Briciu, Ana-Maria Gulpe. An Empirical Research for Identifying and Analyzing the Identity Characteristics of Different Online Destination Websites. 12th LUMEN International Scientific Conference Rethinking Social Action. Core Values in Practice RSACVP 2019, 15-17 May 2019, Iasi, Romania. 2019; ():1.
Chicago/Turabian StyleVictor-Alexandru Briciu; Arabela Briciu; Ana-Maria Gulpe. 2019. "An Empirical Research for Identifying and Analyzing the Identity Characteristics of Different Online Destination Websites." 12th LUMEN International Scientific Conference Rethinking Social Action. Core Values in Practice RSACVP 2019, 15-17 May 2019, Iasi, Romania , no. : 1.
We assessed the effect of invalid responding on factor structure and on scores of schizotypy through the factor analysis of the Schizotypal Personality Questionnaire-Brief (SPQ-B) in a sample of 580 Romanian students using 3 validity items and 5 social desirability items. We examined the factor structure of the SPQ-B, we compared the mean SPQ-B scores between reliable and unreliable responders and between high vs. low social desirability responders, and we re-run the factor analysis restricting the sample to the reliable or low social desirability responders. Factor analysis resulted in a 3-factor solution: Cognitive-perceptual, Interpersonal and Disorganized dimensions. Unreliable responders had lower scores of positive, negative and total schizotypy. Subjects with high social desirability scores had lower scores of disorganized schizotypy. Factor analyses in the samples of “good” responders showed minor differences in reliable responders, whereas, after taking into account the effect of social desirability, 2 items correctly loaded on expected dimensions. Random responding and social desirability could influence scores of schizotypy and factor structure. Simple methods could be used to identify invalid responses. The effect of social desirability could be linked to the phrasing of items. Plusieurs facteurs peuvent influencer la fiabilité des réponses à un auto-questionnaire et biaiser les résultats s’ils ne sont pas dépistés et pris en compte. L’objectif principal de notre étude était d’évaluer l’effet de la fiabilité des réponses sur la structure factorielle et sur les scores de schizotypie. Notre objectif secondaire était d’analyser la structure factorielle de la version Brève du Questionnaire de Personnalité Schizotypique (SPQ-B) dans un échantillon d’étudiants roumains. Nous avons fait remplir une traduction roumaine du SPQ-B format Likert à 580 étudiants de 3 universités roumaines. Afin d’évaluer la fiabilité des réponses, nous avons ajouté au SPQ-B 3 items de validité et 5 items de désirabilité sociale extraits de l’échelle de mensonge d’Eysenck (Eysenck's Lie Scale). Nous avons d’abord examiné la structure factorielle du SPQ-B, puis nous avons comparé la moyenne des scores du SPQ-B entre répondeurs fiables et non fiables et entre répondeurs à faible désirabilité sociale et ceux à désirabilité sociale élevée, et enfin nous avons relancé l’analyse factorielle limitée aux échantillons des répondeurs fiables et de ceux à désirabilité sociale faible. L’analyse factorielle a montré une solution à 3 facteurs expliquant 43,8 % de la variance et correspondant aux dimensions cognitive-perceptive (positive), interpersonnelle (négative) et désorganisée. Les répondeurs non fiables avaient des scores de schizotypie positive, négative et totale significativement plus faibles que les répondeurs fiables. Les sujets ayant des scores élevés de désirabilité sociale avaient des scores significativement plus faibles de schizotypie désorganisée comparés à ceux ayant des scores faibles de désirabilité sociale. L’analyse factorielle de l’échantillon des répondeurs fiables a retrouvé des différences mineures en comparaison avec l’analyse factorielle initiale. Par contre, lorsque nous avons tenu compte de l’effet de la désirabilité sociale, 2 items ont chargé correctement sur les dimensions attendues. Le mode de réponse aléatoire et la désirabilité sociale pourraient influencer les scores de schizotypie et la structure factorielle. Des méthodes simples pourraient servir à identifier ce type de réponses non valides. L’effet de la désirabilité sociale pourrait être lié à la formulation des questions.
M. Ladea; A. Szöke; M. Bran; G. Baudin; R. Slavu; M.C. Pirlog; Victor-Alexandru Briciu; I. Udristoiu; F. Schürhoff; A. Ferchiou. Schizotypal Personality Questionnaire-Brief: Effect of invalid responding on factor structure analysis and scores of schizotypy. L'Encéphale 2019, 46, 7 -12.
AMA StyleM. Ladea, A. Szöke, M. Bran, G. Baudin, R. Slavu, M.C. Pirlog, Victor-Alexandru Briciu, I. Udristoiu, F. Schürhoff, A. Ferchiou. Schizotypal Personality Questionnaire-Brief: Effect of invalid responding on factor structure analysis and scores of schizotypy. L'Encéphale. 2019; 46 (1):7-12.
Chicago/Turabian StyleM. Ladea; A. Szöke; M. Bran; G. Baudin; R. Slavu; M.C. Pirlog; Victor-Alexandru Briciu; I. Udristoiu; F. Schürhoff; A. Ferchiou. 2019. "Schizotypal Personality Questionnaire-Brief: Effect of invalid responding on factor structure analysis and scores of schizotypy." L'Encéphale 46, no. 1: 7-12.
Victor-Alexandru Briciu. OPPORTUNITIES AND LIMITATIONS OF ONLINE PLACE BRANDING STRATEGIES IN A CIRCULAR ECONOMY CONTEXT. 6th SWS International Scientific Conference on Social Sciences ISCSS 2019 2019, 1 .
AMA StyleVictor-Alexandru Briciu. OPPORTUNITIES AND LIMITATIONS OF ONLINE PLACE BRANDING STRATEGIES IN A CIRCULAR ECONOMY CONTEXT. 6th SWS International Scientific Conference on Social Sciences ISCSS 2019. 2019; ():1.
Chicago/Turabian StyleVictor-Alexandru Briciu. 2019. "OPPORTUNITIES AND LIMITATIONS OF ONLINE PLACE BRANDING STRATEGIES IN A CIRCULAR ECONOMY CONTEXT." 6th SWS International Scientific Conference on Social Sciences ISCSS 2019 , no. : 1.
The article examines a double case study framework for analyzing perceived and projected destinations by using ITC solutions. First, 22,362 photos tagged with “Brasov” were collected and analyzed using the Flickr API. Second, a descriptive-explanatory research was employed, applying an instrument for the analysis and to address the online identity of place brands where a proposed online platform generates an automatic score calculation. The spatial patterns of tourist activity revealed many similarities and differences compared to promoted attractions by the DMOs, as the results indicated that geotagged photos reflect the projected image of the destination as the data provided a hotspot distribution of popular tourist attractions. The article makes a theoretical and practical contribution: (a) visual imagery may be more fully implemented in research studies; and (b) the distribution of popular tourist attractions may be in synergy between the perceived and projected image of a destination. Implications for marketing managers are presented.
Victor-Alexandru Briciu; Florin Nechita; Robert Demeter; Androniki Kavoura. Minding the Gap Between Perceived and Projected Destination Image by Using Information and Communication Platforms and Software. International Journal of Computational Methods in Heritage Science 2019, 3, 1 -17.
AMA StyleVictor-Alexandru Briciu, Florin Nechita, Robert Demeter, Androniki Kavoura. Minding the Gap Between Perceived and Projected Destination Image by Using Information and Communication Platforms and Software. International Journal of Computational Methods in Heritage Science. 2019; 3 (2):1-17.
Chicago/Turabian StyleVictor-Alexandru Briciu; Florin Nechita; Robert Demeter; Androniki Kavoura. 2019. "Minding the Gap Between Perceived and Projected Destination Image by Using Information and Communication Platforms and Software." International Journal of Computational Methods in Heritage Science 3, no. 2: 1-17.
Victor-Alexandru Briciu; Transilvania University of Brașov; Arabela Briciu; R Demeter. A TENTATIVE MODEL FOR AN ONLINE PLACE BRANDING APPLICATION SOLUTION. SERIES VII - SOCIAL SCIENCES AND LAW 2019, 61(12), 149 -160.
AMA StyleVictor-Alexandru Briciu, Transilvania University of Brașov, Arabela Briciu, R Demeter. A TENTATIVE MODEL FOR AN ONLINE PLACE BRANDING APPLICATION SOLUTION. SERIES VII - SOCIAL SCIENCES AND LAW. 2019; 61(12) (1):149-160.
Chicago/Turabian StyleVictor-Alexandru Briciu; Transilvania University of Brașov; Arabela Briciu; R Demeter. 2019. "A TENTATIVE MODEL FOR AN ONLINE PLACE BRANDING APPLICATION SOLUTION." SERIES VII - SOCIAL SCIENCES AND LAW 61(12), no. 1: 149-160.