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Ms. Linda Lho
Sejong University. Republic of Korea

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Research Keywords & Expertise

0 Hospitality
0 Hospitality Industry
0 Hospitality & Tourism Management
0 Tourism and Hospitality
0 Tourism and leisure

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Journal article
Published: 18 May 2021 in Sustainability
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Despite the importance of social networking services (SNSs), their engagement and their role as a critical marketing technology tool in explaining travellers’ approach behaviours are not well known. The present study investigated the influence of SNS engagement on traveller loyalty generation for a chain hotel brand and the health of this business by considering the roles of brand attitude, awareness, trust, and attachment and the impact of age. Fostering customers’ SNS engagement in the hospitality industry will be a vital constituent of hotels’ sustainable business. A quantitative process was used to meet the research objectives. The proposed research framework encompassing these variables was successfully developed. The framework’s efficiency in predicting brand loyalty was also demonstrated. Our results showed that SNS engagement considerably enhances loyalty and other study constructs. Attachment had a salient role in boosting loyalty. In addition, age had a moderating influence. The study constructs maximized the influence of SNS engagement on loyalty as mediators. Overall, our results considerably increase our understanding regarding the role of SNS engagement in the formation of traveller loyalty to chain hotel brands and the sustainability of such businesses.

ACS Style

Heesup Han; Linda-Heejung Lho; Heekyoung Jung; Antonio Ariza-Montes; Luis Araya-Castillo. Social Networking Service as a Marketing Technology Tool and Sustainable Business in the Lodging Industry: Investigating the Difference across Older and Younger Age Groups among Tourists. Sustainability 2021, 13, 5673 .

AMA Style

Heesup Han, Linda-Heejung Lho, Heekyoung Jung, Antonio Ariza-Montes, Luis Araya-Castillo. Social Networking Service as a Marketing Technology Tool and Sustainable Business in the Lodging Industry: Investigating the Difference across Older and Younger Age Groups among Tourists. Sustainability. 2021; 13 (10):5673.

Chicago/Turabian Style

Heesup Han; Linda-Heejung Lho; Heekyoung Jung; Antonio Ariza-Montes; Luis Araya-Castillo. 2021. "Social Networking Service as a Marketing Technology Tool and Sustainable Business in the Lodging Industry: Investigating the Difference across Older and Younger Age Groups among Tourists." Sustainability 13, no. 10: 5673.

Journal article
Published: 16 March 2021 in International Journal of Environmental Research and Public Health
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Muslim tourism is one of the most rapidly developing sectors in the international tourism industry. Nevertheless, halal food performance and its relationship with international Muslim traveler decision-making and behaviors have not been sufficiently examined. The present research explored the influence of halal food performance, which encompasses availability, health/nutrition, accreditation, and cleanness/safety/hygiene factors, on the Muslim traveler retention process at a non-Islamic destination. A survey methodology with a quantitative data analytic approach was employed to achieve research goals. Our findings indicated that halal food performance increased destination trust and destination attachment, which in turn influenced Muslim traveler retention. Additionally, the efficacy of the higher-order framework of halal food performance was defined. Both destination trust and attachment mediated the effect of halal food performance on retention. A halal-friendly destination image included a moderating influence on the retention process. The effectiveness of the proposed theoretical framework for explicating Muslim traveler behaviors was uncovered. This research better introduces the importance of halal food performance and its attributes for the elicitation of Muslim traveler approach responses and behaviors at a non-Islamic destination to researchers and practitioners.

ACS Style

Heesup Han; Linda Lho; António Raposo; Aleksandar Radic; Abdul Ngah. Halal Food Performance and Its Influence on Patron Retention Process at Tourism Destination. International Journal of Environmental Research and Public Health 2021, 18, 3034 .

AMA Style

Heesup Han, Linda Lho, António Raposo, Aleksandar Radic, Abdul Ngah. Halal Food Performance and Its Influence on Patron Retention Process at Tourism Destination. International Journal of Environmental Research and Public Health. 2021; 18 (6):3034.

Chicago/Turabian Style

Heesup Han; Linda Lho; António Raposo; Aleksandar Radic; Abdul Ngah. 2021. "Halal Food Performance and Its Influence on Patron Retention Process at Tourism Destination." International Journal of Environmental Research and Public Health 18, no. 6: 3034.

Journal article
Published: 19 January 2021 in International Journal of Environmental Research and Public Health
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This research developed a sturdy theoretical framework that offers a better comprehension regarding customer approach intentions for eco-friendly museum products. Using a quantitative process, the apparent role of ecological value, connectedness to nature, social pressure, pro-environmental reputation was explored. Data quality testing demonstrated the validity of the construct measures. The critical mediating nature of customer-product relationship quality and feeling of pride was unveiled by conducting a structural analysis. In addition, the feeling of pride was a prominent factor determining sacrifice, visit, pay, and word of mouth (WOM) intentions. Social pressure played a major role in building relationship quality, whereas pro-environmental reputation was a key contributor to increase the feeling of pride. The model contained a strong prediction power for intentions. Results of this study contribute to enriching the extant knowledge regarding customer pro-environmental decision-making process, which is helpful for an eco-friendly museum and its success.

ACS Style

Heesup Han; Linda Lho; Hyeon-Cheol Kim; Elena-Nicoleta Untaru. Sustainable Choices and Behaviors among Eco-Friendly Museum Travelers: Exploring the Drivers of Sacrifice, Visit, Pay, and WOM Intentions. International Journal of Environmental Research and Public Health 2021, 18, 845 .

AMA Style

Heesup Han, Linda Lho, Hyeon-Cheol Kim, Elena-Nicoleta Untaru. Sustainable Choices and Behaviors among Eco-Friendly Museum Travelers: Exploring the Drivers of Sacrifice, Visit, Pay, and WOM Intentions. International Journal of Environmental Research and Public Health. 2021; 18 (2):845.

Chicago/Turabian Style

Heesup Han; Linda Lho; Hyeon-Cheol Kim; Elena-Nicoleta Untaru. 2021. "Sustainable Choices and Behaviors among Eco-Friendly Museum Travelers: Exploring the Drivers of Sacrifice, Visit, Pay, and WOM Intentions." International Journal of Environmental Research and Public Health 18, no. 2: 845.

Journal article
Published: 19 December 2020 in Sustainability
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The present research presented a conceptual framework by uncovering the apparent role of ambient condition quality (in-flight air, noise level, and temperature), image congruity, love, respect, and perceived ticket price in increasing customer approach behaviors in the full service carrier (FSC) industry. A quantitative method was used. The evaluation of the measurement model verified the quality of construct measures. Findings from statistical analyses demonstrated the significant associations among research variables, and identified the mediating nature of FSC love and FSC respect. In addition, the important moderating effect of perceived FSC ticket price was found. A prominent role of ambient condition quality in eliciting approach behaviors was also explored. Overall, our theoretical framework contained a prediction power for approach behaviors. The research findings thus assist FSC researchers and practitioners to better understand the process of generating the customer decision-making process and behaviors that are positive for full service carriers. This research hence successfully fulfilled its objective to discover the influences of the customer approach behaviors in the full service carrier (FSC) industry.

ACS Style

Heesup Han; Linda Lho; Antonio Ariza-Montes; Kyung-Sik Lee; Hyungshin Baek; Luis Araya-Castillo. Do Ambient Conditions (Air Quality, Noise Level and Temperature) and Image Congruity Matter for Boosting Customer Approach Behaviors in the FSC Sector? Sustainability 2020, 12, 10636 .

AMA Style

Heesup Han, Linda Lho, Antonio Ariza-Montes, Kyung-Sik Lee, Hyungshin Baek, Luis Araya-Castillo. Do Ambient Conditions (Air Quality, Noise Level and Temperature) and Image Congruity Matter for Boosting Customer Approach Behaviors in the FSC Sector? Sustainability. 2020; 12 (24):10636.

Chicago/Turabian Style

Heesup Han; Linda Lho; Antonio Ariza-Montes; Kyung-Sik Lee; Hyungshin Baek; Luis Araya-Castillo. 2020. "Do Ambient Conditions (Air Quality, Noise Level and Temperature) and Image Congruity Matter for Boosting Customer Approach Behaviors in the FSC Sector?" Sustainability 12, no. 24: 10636.

Journal article
Published: 02 December 2020 in Sustainability
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This research was an empirical effort to uncover the influence of eco-design of airport buildings on customer approach responses and behaviors. A survey methodology with empirical data analysis was used to attain the research purpose. Our findings revealed that eco-design contributes to enhancing airport reputation and airport customers’ subjective well-being. In addition, eco-design, reputation, and well-being directly/indirectly increase customer approach intentions. Our result also indicated that the association between eco-design and airport reputation is under the significant influence of biospheric value. Moreover, airport reputation and subjective well-being mediated the effect of eco-design on intentions. The comparative importance of airport reputation in determining approach intentions was identified. Overall, the proposed theoretical framework satisfactorily accounted for approach intentions. Given the lack of knowledge about eco-design in the airport literature, this research help boosts airport researchers’ and practitioners’ understanding of the role of eco-design and its criticality in explicating approach formation and behaviors.

ACS Style

Heesup Han; Wei Quan; Linda Lho; Jongsik Yu. Eco-Design of Airport Buildings and Customer Responses and Behaviors: Uncovering the Role of Biospheric Value, Reputation, and Subjective Well-Being. Sustainability 2020, 12, 10059 .

AMA Style

Heesup Han, Wei Quan, Linda Lho, Jongsik Yu. Eco-Design of Airport Buildings and Customer Responses and Behaviors: Uncovering the Role of Biospheric Value, Reputation, and Subjective Well-Being. Sustainability. 2020; 12 (23):10059.

Chicago/Turabian Style

Heesup Han; Wei Quan; Linda Lho; Jongsik Yu. 2020. "Eco-Design of Airport Buildings and Customer Responses and Behaviors: Uncovering the Role of Biospheric Value, Reputation, and Subjective Well-Being." Sustainability 12, no. 23: 10059.

Journal article
Published: 03 November 2020 in Sustainability
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This research developed an integrated theoretical framework encompassing green image congruence, care for the environmental consequences, eco-conscious behaviors, sense of moral obligation, and perceived environmental corporate social responsibility (CSR) in order to explain customer approach behaviors for green hotels. Previous researches discussed about environmental behavior and consumer behavior. However, customer environmentally responsible approach decision formation and consumption activities are an insufficiently explored topic. This study implemented quantitative research methodological. The findings of this study showed the correlation of research constructs are significant and such relationships contribute to boosting of customer approach behaviors. Sense of obligation to take green actions as a mediator maximized the effect of other research variables on approach behaviors. In addition, a prominent role of the sense of moral obligation to take green actions in determining approach behaviors was uncovered. Perceived environmental CSR played a vital moderating role within the proposed conceptual framework. The outcomes of this research can help hotel operators and academics better comprehend customer pro-environmental decision-making process and behaviors.

ACS Style

Heesup Han; Che Chen; Linda Lho; Hyeran Kim; Jongsik Yu. Green Hotels: Exploring the Drivers of Customer Approach Behaviors for Green Consumption. Sustainability 2020, 12, 9144 .

AMA Style

Heesup Han, Che Chen, Linda Lho, Hyeran Kim, Jongsik Yu. Green Hotels: Exploring the Drivers of Customer Approach Behaviors for Green Consumption. Sustainability. 2020; 12 (21):9144.

Chicago/Turabian Style

Heesup Han; Che Chen; Linda Lho; Hyeran Kim; Jongsik Yu. 2020. "Green Hotels: Exploring the Drivers of Customer Approach Behaviors for Green Consumption." Sustainability 12, no. 21: 9144.

Journal article
Published: 09 December 2019 in Sustainability
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This study uncovered the influence of an airport’s green physical environment on visitors’ psychological responses, affective responses, and loyalty behaviors as well as to build a sturdy theorization that related to the psychological resilience, attitude, satisfaction, brand-self connection, and loyalty for the airport. Based on a quantitative approach, our findings provided insight that a green physical environment affected the psychological resilience considerably. Moreover, such association increased a visitor’s positive attitude, satisfaction, and brand-self connection with the creation of loyalty intentions. The prominent role of attitude in building loyalty intentions was unearthed. Our finding from a metric invariance test further showed that gender moderated the magnitude of the effect of satisfaction and brand-self connection on loyalty intentions. The study variables’ role of mediating effect was also recognizable. Overall, the present study demonstrated the criticality of a green built environment and its role in explicating visitor responses/behaviors in the airport context in a successful manner.

ACS Style

Heesup Han; Linda Heejung Lho; Hyeon-Cheol Kim. Airport Green Environment and Its Influence on Visitors’ Psychological Health and Behaviors. Sustainability 2019, 11, 7018 .

AMA Style

Heesup Han, Linda Heejung Lho, Hyeon-Cheol Kim. Airport Green Environment and Its Influence on Visitors’ Psychological Health and Behaviors. Sustainability. 2019; 11 (24):7018.

Chicago/Turabian Style

Heesup Han; Linda Heejung Lho; Hyeon-Cheol Kim. 2019. "Airport Green Environment and Its Influence on Visitors’ Psychological Health and Behaviors." Sustainability 11, no. 24: 7018.

Journal article
Published: 05 April 2019 in Sustainability
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Utilizing a quantitative methodological approach, the present study presented and investigated an integrated model embracing environmental corporate social responsibility, image, emotional attachment, attitude, and moral norms in order to explicate airline patrons’ intention formation for adopting eco-friendly electric airplanes. Our findings revealed that the proposed associations among research constructs were all significant, and that image, emotional attachment, attitude, and moral norms significantly mediated the effect of environmental corporate social responsibility on intention. In addition, the salient role of image of electric airplanes in building intention was uncovered. Despite the importance of greening airline products in the aviation industry, electric airplanes are a topic that has barely been explored. The results of this study can help airline practitioners and researchers to understand consumer readiness and willingness to adopt such eco-friendly alternatives to conventional air-flights. Implications are discussed.

ACS Style

Heesup Han; Linda Heejung Lho; Amr Al-Ansi; Hyungseo Bobby Ryu; Jinah Park; Wansoo Kim. Factors Triggering Customer Willingness to Travel on Environmentally Responsible Electric Airplanes. Sustainability 2019, 11, 2035 .

AMA Style

Heesup Han, Linda Heejung Lho, Amr Al-Ansi, Hyungseo Bobby Ryu, Jinah Park, Wansoo Kim. Factors Triggering Customer Willingness to Travel on Environmentally Responsible Electric Airplanes. Sustainability. 2019; 11 (7):2035.

Chicago/Turabian Style

Heesup Han; Linda Heejung Lho; Amr Al-Ansi; Hyungseo Bobby Ryu; Jinah Park; Wansoo Kim. 2019. "Factors Triggering Customer Willingness to Travel on Environmentally Responsible Electric Airplanes." Sustainability 11, no. 7: 2035.