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Prof. Paulo Duarte
Universidade da Beira Interior

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Review
Published: 09 April 2021 in Tourism Management Perspectives
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The flourishing positive psychology field has Flow as a core construct. This systematic review of 185 articles examines Flow's concept, to analyse it theoretically, methodologically, empirically, and to provide an agenda for Tourism research. This paper adds to the knowledge in tourism psychology by exploring the Flow framework's core elements, incorporating its drivers, processes and outcomes, as an instrument to improve tourists' experiences. The study suggests the relevance of considering the tourist's characteristics and both the positive and negative outcomes of the Flow experience and other concepts, such as immersion or cognitive stimulation. Extant studies often use the Flow state scale as a measurement tool, but new opportunities are offered by using physiology instruments. Several propositions are put forth to foster the investigation on Flow in the tourism field, and to further the understanding of the tourists' behaviour and experience.

ACS Style

Nelson Manuel da Silva Dematos; Elisabete Sampaio de Sá; Paulo Alexandre De Oliveira Duarte. A review and extension of the flow experience concept. Insights and directions for Tourism research. Tourism Management Perspectives 2021, 38, 100802 .

AMA Style

Nelson Manuel da Silva Dematos, Elisabete Sampaio de Sá, Paulo Alexandre De Oliveira Duarte. A review and extension of the flow experience concept. Insights and directions for Tourism research. Tourism Management Perspectives. 2021; 38 ():100802.

Chicago/Turabian Style

Nelson Manuel da Silva Dematos; Elisabete Sampaio de Sá; Paulo Alexandre De Oliveira Duarte. 2021. "A review and extension of the flow experience concept. Insights and directions for Tourism research." Tourism Management Perspectives 38, no. : 100802.

Original article
Published: 19 February 2021 in International Review on Public and Nonprofit Marketing
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This study aims to explore millennial consumers’ intention to participate in cause-related marketing (CrM) campaigns. Building upon the previous literature on CrM, the authors outline six determinants of consumers’ intention to purchase products involved with CrM campaigns. Taking into consideration these determinants, the conceptual model was tested using SPSS and SmartPLS software. This study's findings based on the 229 millennials reveal that the company’s perceived motivation, brand–cause fit, consumer-cause identification, type of product, and frame of donation were relevant when it came to purchasing intention of products under CrM campaigns. These results reinforce the findings from previous literature and provide more specific information on the millennial generation. The current findings are useful for companies to develop better cause-related marketing campaigns targeted at this specific group of consumers. To reach the consumer more successfully, it was proved that absolute values provided to the cause are impactful in donators/clients’ perception of the campaign and purchase intention of the products associated.

ACS Style

Susana Costa e Silva; Paulo Duarte; Ana Filipa Lopes Marinho; Božidar Vlačić. How permeable to cause-related marketing are millennials? International Review on Public and Nonprofit Marketing 2021, 18, 335 -360.

AMA Style

Susana Costa e Silva, Paulo Duarte, Ana Filipa Lopes Marinho, Božidar Vlačić. How permeable to cause-related marketing are millennials? International Review on Public and Nonprofit Marketing. 2021; 18 (3):335-360.

Chicago/Turabian Style

Susana Costa e Silva; Paulo Duarte; Ana Filipa Lopes Marinho; Božidar Vlačić. 2021. "How permeable to cause-related marketing are millennials?" International Review on Public and Nonprofit Marketing 18, no. 3: 335-360.

Earlycite article
Published: 12 February 2021 in International Journal of Retail & Distribution Management
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Purpose Second-hand clothing (SHC) has kindled a growing interest among researchers and practitioners. However, despite all the benefits that this market presents, consumer adherence still has considerable room for improvement. Several studies have explored the main motivations that lead consumers to buy second-hand clothes (SHCs), but few have focused on the factors that prevent consumers from adopting this consumption behavior. Hence, this study aims to identify barriers through the differences in the perception of experienced and inexperienced consumers in SHC purchases. Design/methodology/approach Data collected through an online questionnaire from 127 cases were analyzed using means comparison and binomial logistic regression. Findings The findings of this study revealed that having previous experience in purchasing SHCs influences consumers' perception of the barriers. The results also indicate that social embarrassment is the factor that most negatively influences the purchase of SHCs, as well as the consumers' lack of knowledge regarding the available channels. Originality/value Considering the importance of the SHC market and its potential, this study reveals what motivates and at the same time prevents consumers from acquiring SHCs. Original findings regarding the importance of channel familiarity and social embarrassment assist companies in defining their marketing strategies and enhancing the consumer experience in the purchase of SHCs.

ACS Style

Susana Costa e Silva; Ana Santos; Paulo Duarte; Božidar Vlačić. The role of social embarrassment, sustainability, familiarity and perception of hygiene in second-hand clothing purchase experience. International Journal of Retail & Distribution Management 2021, 49, 717 -734.

AMA Style

Susana Costa e Silva, Ana Santos, Paulo Duarte, Božidar Vlačić. The role of social embarrassment, sustainability, familiarity and perception of hygiene in second-hand clothing purchase experience. International Journal of Retail & Distribution Management. 2021; 49 (6):717-734.

Chicago/Turabian Style

Susana Costa e Silva; Ana Santos; Paulo Duarte; Božidar Vlačić. 2021. "The role of social embarrassment, sustainability, familiarity and perception of hygiene in second-hand clothing purchase experience." International Journal of Retail & Distribution Management 49, no. 6: 717-734.

Journal article
Published: 01 January 2021 in Revista de Administração de Empresas
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RESUMO Com a crescente utilização da internet e de tecnologias móveis, este estudo torna-se pertinente uma vez que busca analisar os fatores que condicionam a adoção de Mobile Health (mHealth). Para isso, o modelo conceitual proposto integra a Teoria Unificada de Aceitação e Uso da Tecnologia - Unified Theory of Acceptance and Use of Technology - Utaut2, Condição de Saúde Percebida, e-Literacia em Saúde e Competência de Saúde Percebida como determinantes da adoção do mHealth. Para responder às questões de pesquisa, utilizou-se um questionário on-line aplicado a uma amostra não probabilística de indivíduos brasileiros e portugueses que usaram e não usaram mHealth. Os dados foram analisados por meio dos softwares SPSS e SmartPLS3. Os resultados indicam que a adoção ao mHealth é fortemente impactada apenas por algumas variáveis da Utaut2. Entre os resultados, destaca-se o forte impacto da dimensão da “Expectativa de Desempenho” na adoção ao mHealth, tanto entre os utilizadores como entre os não utilizadores.

ACS Style

Nayra Leandro Miguel Martins; Paulo Duarte; José Carlos M. R. Pinho. ANÁLISE DOS FATORES QUE CONDICIONAM A ADOÇÃO DE MOBILE HEALTH (MHEALTH). Revista de Administração de Empresas 2021, 61, 1 .

AMA Style

Nayra Leandro Miguel Martins, Paulo Duarte, José Carlos M. R. Pinho. ANÁLISE DOS FATORES QUE CONDICIONAM A ADOÇÃO DE MOBILE HEALTH (MHEALTH). Revista de Administração de Empresas. 2021; 61 (4):1.

Chicago/Turabian Style

Nayra Leandro Miguel Martins; Paulo Duarte; José Carlos M. R. Pinho. 2021. "ANÁLISE DOS FATORES QUE CONDICIONAM A ADOÇÃO DE MOBILE HEALTH (MHEALTH)." Revista de Administração de Empresas 61, no. 4: 1.

Chapter
Published: 01 January 2021 in Voyages en gastronomies
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The debate on what should be offered by universities concerning their marketing education curricula in order to serve the market needs, specifically the employers' has been widely present in the literature. Its relevance derives from the fact that employers are one of the most important stakeholders of higher education institutions, given their responsibility in the career of graduate students. In this chapter we intend to contribute to the understanding of the state of undergraduate marketing education offered by Portuguese universities and assess whether there is a mismatch between marketing education and market needs. A better understanding of the mismatch and its implications can lead to better marketing education programs, increasing not only the acceptance and employability of students but also the transfer of innovative marketing knowledge to companies. The findings show that there is indeed a gap between what is being offered by the academia and what is requested by the job market, in terms of marketing, that could be higher than 50% of the requirements expected by employers.

ACS Style

Ana Estima; Paulo Duarte. The Mismatch between Undergraduate Marketing Education and Employers' Requirements in Portugal. Voyages en gastronomies 2021, 1386 -1405.

AMA Style

Ana Estima, Paulo Duarte. The Mismatch between Undergraduate Marketing Education and Employers' Requirements in Portugal. Voyages en gastronomies. 2021; ():1386-1405.

Chicago/Turabian Style

Ana Estima; Paulo Duarte. 2021. "The Mismatch between Undergraduate Marketing Education and Employers' Requirements in Portugal." Voyages en gastronomies , no. : 1386-1405.

Conference paper
Published: 12 September 2020 in Springer Series in Design and Innovation
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Recently fashion brands and designers have been developing clothing having into account particular consumers, including individuals with some kind of disability. This paper has the main purpose of analysing fashion design product development through the research of elements, aspects, and concepts that can be useful for common and inclusive products. During the research, scientific papers, informative articles, and reports were found to address inclusive design as a useful tool for the development of inclusive products for disabled individuals. However, specific guidelines, foundations or models that could help fashion designers to develop products for visually impaired (VI) consumers are non-existent on inclusive design. Regarding the methods, from the literature review contends, were considered Inclusive Design concepts and user experience methods. These two main aspects were the foundation for the creation of the necessary questions of study, propositions, and units of analysis used in the case study. The study offers an original approach considering fashion designers and inclusive concepts, unfortunately, the number of cases is too small. Due to online research, aspects related to the designers’ products were not possible to comprehend, so in further studies could be important to interview these designers and understand the real product. Despite all the effort by designers and deserved merit the cases here presented are indeed specific projects with no projection within the global market. The contents and the findings will be an asset for the scientific community and the development of inclusive products in a fashion directed to VI consumers on a national and international perspective.

ACS Style

Liliana Pina; Paulo Martins; José Lucas; Paulo Duarte; Rui Miguel. Fashion for Visually Impaired Consumers: A Case Study Towards Inclusive Products. Springer Series in Design and Innovation 2020, 311 -329.

AMA Style

Liliana Pina, Paulo Martins, José Lucas, Paulo Duarte, Rui Miguel. Fashion for Visually Impaired Consumers: A Case Study Towards Inclusive Products. Springer Series in Design and Innovation. 2020; ():311-329.

Chicago/Turabian Style

Liliana Pina; Paulo Martins; José Lucas; Paulo Duarte; Rui Miguel. 2020. "Fashion for Visually Impaired Consumers: A Case Study Towards Inclusive Products." Springer Series in Design and Innovation , no. : 311-329.

Article
Published: 05 August 2020 in Environment, Development and Sustainability
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Online purchases can support environmental sustainability by reducing the number of shopping trips. The purpose of this article is to understand how online convenience may be used to increase online purchase intention and therefore contribute to environmental sustainability. Employing a snowball sampling technique data from 226 Chinese respondents were used with Least Squares Structural Equation Modelling (PLS-SEM) to test the research hypotheses. Findings suggest that customers with experience have a strong effect on the relationship between service convenience and customer satisfaction. It is also found that satisfied customers desired to stay longer and are willing to pay more. From a theoretical point of view, this study fills several gapes by extending previous work that investigates the impact of online convenience on customer satisfaction and behavioral intention by revealing the novelty impact on the willingness to pay and desire to stay. From a managerial standpoint, the findings help managers considering doing businesses or planning to do businesses in China and for companies committed to reducing their carbon footprint in understanding how they can use online convenience to stimulate online purchases among their clients and consequently becoming more environmentally friendly and socially responsible.

ACS Style

Swapan Kumar Saha; Paulo Duarte; Susana C. Silva; Guijun Zhuang. Supporting sustainability by promoting online purchase through enhancement of online convenience. Environment, Development and Sustainability 2020, 23, 7251 -7272.

AMA Style

Swapan Kumar Saha, Paulo Duarte, Susana C. Silva, Guijun Zhuang. Supporting sustainability by promoting online purchase through enhancement of online convenience. Environment, Development and Sustainability. 2020; 23 (5):7251-7272.

Chicago/Turabian Style

Swapan Kumar Saha; Paulo Duarte; Susana C. Silva; Guijun Zhuang. 2020. "Supporting sustainability by promoting online purchase through enhancement of online convenience." Environment, Development and Sustainability 23, no. 5: 7251-7272.

Journal article
Published: 30 April 2020 in Journal of Retailing and Consumer Services
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This study analyses the impact of Need-for-Touch (NFT) on online purchase propensity by evaluating the influence of the consumer's country of origin. Although NFT has been a major topic of research over the past years, the link between NFT and purchase propensity has rarely been empirically proven. For assessing the relationship an online questionnaire was made available in Portugal and China. A total of 295 complete responses were obtained and the data studied through exploratory and confirmatory factor analysis, namely multivariate analysis of variance and structural equation modeling using AMOS. The results indicate that the consumer's country of origin seems to affect the relevance of the sense of touch for apparel. Consumers with high levels of NFT are more likely to engage in additional brand touchpoints and consequently having stronger brand experiences. The impact of perceived information credibility and brand experience on the perceived product quality influences the propensity to search and to purchase online. Consumer NFT was shown having no direct influence on online purchase propensity but instead is mediated by other variables such as brand experience and the online research propensity. This study is innovative by comparing the NFT between two very different cultures and by providing insights on the relationships between cultural differences and NFT, which could be of great interest for Portuguese companies planning on investing in the Chinese market and vice versa.

ACS Style

Paulo Duarte; Susana Costa E Silva. Need-for-touch and online purchase propensity: A comparative study of Portuguese and Chinese consumers. Journal of Retailing and Consumer Services 2020, 55, 102122 .

AMA Style

Paulo Duarte, Susana Costa E Silva. Need-for-touch and online purchase propensity: A comparative study of Portuguese and Chinese consumers. Journal of Retailing and Consumer Services. 2020; 55 ():102122.

Chicago/Turabian Style

Paulo Duarte; Susana Costa E Silva. 2020. "Need-for-touch and online purchase propensity: A comparative study of Portuguese and Chinese consumers." Journal of Retailing and Consumer Services 55, no. : 102122.

Earlycite article
Published: 13 March 2020 in International Journal of Retail & Distribution Management
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PurposeThe purpose of this study is to explore and compare how fashion and apparel brands are using the multiple available channels to increase the number of touchpoints with clients by evaluating the use of multichannel and omnichannel strategies.Design/methodology/approachTo determine the differences between fashion and apparel brands in terms of marketing channel used, a multiple case study approach was selected based on a sample of nine well-known and successful fashion brands from three different price segments. The research was carried out by analysing the online and mobile presence of the brands, company reports, news, magazines, and other types of articles.FindingsThe results illustrate that fashion brands tend to act in the same way and have only slight differences concerning the number of channels and features available to clients despite the price segment they belong. The findings indicate that the brands under study have good channel integration, order tracking, on-line communication, and social media. Overall, the findings allow concluding that irrespective of the price segment, all fashion brands act almost in the same way and present only slight differences between the number of channels used and features available.Originality/valueThe current study provides an innovative price-segmented comparison on channel use and integration by fashion brands' and additional valuable information about channel strategy that can be used to guide new comparative research and helps new brands defining points-of-parity and points-of-difference with regard to market standards.

ACS Style

Susana C. Silva; Paulo Duarte; Anel Sundetova. Multichannel versus omnichannel: a price-segmented comparison from the fashion industry. International Journal of Retail & Distribution Management 2020, 48, 417 -430.

AMA Style

Susana C. Silva, Paulo Duarte, Anel Sundetova. Multichannel versus omnichannel: a price-segmented comparison from the fashion industry. International Journal of Retail & Distribution Management. 2020; 48 (4):417-430.

Chicago/Turabian Style

Susana C. Silva; Paulo Duarte; Anel Sundetova. 2020. "Multichannel versus omnichannel: a price-segmented comparison from the fashion industry." International Journal of Retail & Distribution Management 48, no. 4: 417-430.

Earlycite article
Published: 16 January 2020 in Revista de Gestão
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Purpose The purpose of this paper is to understand how a company could improve public engagement on social media (SM) analysing the case of Alento, which is a human resources and consulting company located in Portugal. The company’s presence on Facebook was analysed by using the honeycomb model for SM functionality, by Kietzmann et al. (2011), as a theoretical framework. Design/methodology/approach The authors implemented some actions to change procedures on SM management. Monitoring five months of data, the authors could compare the SM engagement before and after changes on SM management. Then, a convenience sample of 205 useable questionnaires was collected. The population of the study comprised Portuguese Facebook users who liked the Alento Facebook Fan Page. An analysis of honeycomb dimensions was performed. Findings The engagement level on Alento’s SM was increased by changing procedures identified on survey. In five months, Alento’s number of followers was increased by just 4.5 per cent, interactions were increased by 35 per cent, views were more than twice (+122 per cent) and fans who clicked on Alento’s Facebook page’s links were increased by 146 per cent. Research limitations/implications There were also some limitations related to the sample, since the authors only obtained 205 responses. Therefore, the second suggestion for future investigations would be to conduct the survey on a larger number of people. This study just considers five months after changing procedures. A longer range of time could produce different results. Practical implications The most relevant contribution of the current study is the offer of some insights into the use of a simple tool such as the honeycomb model of Kietzmann et al. (2011) for the analysis of the social engagement from a firm’s perspective, regardless of their nature. Social implications The importance of SM to spread good content and to reduce media costs is reinforced in this study. Originality/value This study is innovative, as it identifies a need of change on SM management, proposes and implements new procedures, checking its results. SM marketing is a new wagon of study, and the problem of how to increase engagement on professional SM is on top priorities of the field.

ACS Style

Susana Costa Silva; Wilian Feitosa; Paulo Duarte; Marta Vasconcelos. How to increase engagement on social media using the honeycomb model. Revista de Gestão 2020, 27, 153 -167.

AMA Style

Susana Costa Silva, Wilian Feitosa, Paulo Duarte, Marta Vasconcelos. How to increase engagement on social media using the honeycomb model. Revista de Gestão. 2020; 27 (2):153-167.

Chicago/Turabian Style

Susana Costa Silva; Wilian Feitosa; Paulo Duarte; Marta Vasconcelos. 2020. "How to increase engagement on social media using the honeycomb model." Revista de Gestão 27, no. 2: 153-167.

Original article
Published: 04 December 2019 in Sport Sciences for Health
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Physical activity (PA) is considered central to hypertension prevention and management. The main purpose of this article is to compare supervised exercise (SE) patterns among hypertensive and normotensive Portuguese adults. A total of 966 participants aged between 15 and 90 years old (mean 41.9; SD 19.5) were surveyed face-to-face in public places across Portugal. Participants were considered hypertensives (n = 144) if they have systolic and diastolic blood pressure higher than 160 and 90 mmHg or report taking antihypertensive medication. PA was assessed using the International Physical Activity Questionnaire (IPAQ). Descriptive statistics, Chi-square test for associations and t test for independent samples were used to analyze data. Hypertensive individuals show a higher prevalence of sedentary lifestyle than normotensive (31% vs 20%). About 40% of hypertensive patients have a high level of physical activity. Several significant differences were found between hypertensives and normotensives regarding the causes for non-participation, information sources and motivation to participate. For infrastructures, only the quality of the equipment (p = 0.032), innovative activities (p = 0.027), and the opportunity to socialize (p = 0.000) are capable of differentiating the two groups. This study shows the prevalence of sedentary behavior among the hypertensive population. Hypertensives and normotensive behavior reveal different patterns on the barriers, sources of information, and perception regarding the structures. Service providers seem incapable to make hypertensives aware of the risks associated with PA and the benefits associated with SE. More information is needed to make hypertensives aware of the benefits of SE programs.

ACS Style

Dulce Esteves; Paulo Duarte; Paulo Pinheiro; Rui Brás; Ricardo Gouveia Rodrigues; Ana Gouveia; Kelly O’Hara. Physical activity and supervised exercise among hypertensives and normotensives: status and barriers. Sport Sciences for Health 2019, 16, 323 -330.

AMA Style

Dulce Esteves, Paulo Duarte, Paulo Pinheiro, Rui Brás, Ricardo Gouveia Rodrigues, Ana Gouveia, Kelly O’Hara. Physical activity and supervised exercise among hypertensives and normotensives: status and barriers. Sport Sciences for Health. 2019; 16 (2):323-330.

Chicago/Turabian Style

Dulce Esteves; Paulo Duarte; Paulo Pinheiro; Rui Brás; Ricardo Gouveia Rodrigues; Ana Gouveia; Kelly O’Hara. 2019. "Physical activity and supervised exercise among hypertensives and normotensives: status and barriers." Sport Sciences for Health 16, no. 2: 323-330.

Original article
Published: 27 November 2019 in International Review on Public and Nonprofit Marketing
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This article explores how cause-related marketing influences consumer response in an online environment, by analyzing the relationships between consumers’ perceptions of Cause-related Marketing (CrM) and their behavioral intentions toward an online store. Data was collected through an experiment using a sample of Portuguese respondents focusing on the effects of the cause–brand fit and consumer–cause identification on online stores perception and purchase intention. Structural equation modeling was used to analyze the data. The results show that consumer–cause identification has a positive impact on perceived value and that the relationship is moderated by brand–cause fit but it does not influence online purchase intention. Brand–cause fit was shown to have a positive influence on trust and online purchase intention, which is also impacted by perceived value. Trust was found to be a predictor of perceived value but not of the online purchase intention. The main contributions of the findings include the improved understanding of the importance of the fit to consumer’s perception and efficacy for online cause-related marketing campaigns.

ACS Style

Susana Costa E Silva; Paulo Duarte; Joana César Machado; Carla Martins. Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust. International Review on Public and Nonprofit Marketing 2019, 17, 135 -157.

AMA Style

Susana Costa E Silva, Paulo Duarte, Joana César Machado, Carla Martins. Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust. International Review on Public and Nonprofit Marketing. 2019; 17 (2):135-157.

Chicago/Turabian Style

Susana Costa E Silva; Paulo Duarte; Joana César Machado; Carla Martins. 2019. "Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust." International Review on Public and Nonprofit Marketing 17, no. 2: 135-157.

Original paper
Published: 02 September 2019 in Journal of Food Products Marketing
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The purpose of this article is to explore foods companies’ knowledge of food trends and assess how orthorexia nervosa may affect food companies’ marketing decisions. Data was gathered through a multiple case-study approach, and four semi-structured interviews to CEOs/CMOs of food companies from four distinct non-competing sectors of the food industry. The results show that although marketing managers are conscious of the existence of consumer behavior changes regarding food habits, they are not particularly concerned neither interested in micro-segments as they are not profitable. Despite the deficiencies on CMOs’ knowledge of particular food trends they declare to be attentive to the changes in consumer behavior and prepared to respond to competitors moves. This research adds to the existing knowledge on the food industry since it is the first study to explore the impact of food trends on food companies’ management marketing decisions from the company point of view.

ACS Style

Paulo Duarte; Susana Costa E Silva; Ana Margarida Sintra Pisco; João Moreira De Campos. Orthorexia Nervosa: Can Healthy Eating Food Trends Impact Food Companies Marketing Strategies? Journal of Food Products Marketing 2019, 25, 754 -770.

AMA Style

Paulo Duarte, Susana Costa E Silva, Ana Margarida Sintra Pisco, João Moreira De Campos. Orthorexia Nervosa: Can Healthy Eating Food Trends Impact Food Companies Marketing Strategies? Journal of Food Products Marketing. 2019; 25 (7):754-770.

Chicago/Turabian Style

Paulo Duarte; Susana Costa E Silva; Ana Margarida Sintra Pisco; João Moreira De Campos. 2019. "Orthorexia Nervosa: Can Healthy Eating Food Trends Impact Food Companies Marketing Strategies?" Journal of Food Products Marketing 25, no. 7: 754-770.

Journal article
Published: 30 May 2019 in Journal of Business Research
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Drawing on UTAUT2, this study examines the number of causal recipes that foster mHealth adoption, using a mixed approach combining Partial Least Squares (PLS-SEM) and fuzzy-set qualitative comparative analysis. Two general research propositions are assessed using data collected through a survey administered to 120 mHealth users. The findings point that PLS-SEM and fsQCA are complementary analytical approaches providing comparable results. PLS-SEM indicates that performance expectancy, hedonic motivation, and habit have the ability to predict mHealth adoption, while fsQCA reveals six configurations including the factors identified by PLS-SEM. The findings suggest that several conditions that were not significant in PLS-SEM are in fact sufficient conditions when combined with other conditions. For practitioners concerned with fostering mHealth adoption, the findings stress the importance of adopting an integrated approach centered on performance expectancy, facilitating conditions, and habit, targeting well-educated young women. The existence of multiple solutions also points to the presence of equifinality.

ACS Style

Paulo Duarte; José Carlos Pinho. A mixed methods UTAUT2-based approach to assess mobile health adoption. Journal of Business Research 2019, 102, 140 -150.

AMA Style

Paulo Duarte, José Carlos Pinho. A mixed methods UTAUT2-based approach to assess mobile health adoption. Journal of Business Research. 2019; 102 ():140-150.

Chicago/Turabian Style

Paulo Duarte; José Carlos Pinho. 2019. "A mixed methods UTAUT2-based approach to assess mobile health adoption." Journal of Business Research 102, no. : 140-150.

Journal article
Published: 21 November 2018 in International Marketing Review
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Purpose The purpose of this paper is to extend prior research on the influence of consumer-cause identification on the intention to purchase products from the companies supporting the cause and re-evaluates the role of attitude toward the cause as a mediator of the relationship between identification and intention to purchase. Design/methodology/approach Using a questionnaire, a sample of 156 Portuguese consumers evaluated their personal identification and attitude to one of four causes. Partial least squares path modeling was used to evaluate the proposed conceptual model. Findings The results reveal that more than identification, a positive attitude is vital to be able to predict the intention to purchase. Together, consumer-cause identification and attitude explain 35.1 percent of the variance in purchase intention. The findings show also that attitude acts as a mediator in the relationship between the identification with the cause and intention to purchase. Several differences regarding gender and age are also revealed. Originality/value While the majority of studies were single cause evaluations, the current results are based on the assessment of multiple causes. Consequently, the findings are more comprehensive and robust, providing important insights to researchers. The conclusions confirm within a wider context the role of attitude as a mediator of the identification and intention to purchase and can further assist companies in designing better targeted cause-related marketing campaigns.

ACS Style

Paulo Alexandre De Oliveira Duarte; Susana C. Silva. The role of consumer-cause identification and attitude in the intention to purchase cause-related products. International Marketing Review 2018, 37, 603 -620.

AMA Style

Paulo Alexandre De Oliveira Duarte, Susana C. Silva. The role of consumer-cause identification and attitude in the intention to purchase cause-related products. International Marketing Review. 2018; 37 (4):603-620.

Chicago/Turabian Style

Paulo Alexandre De Oliveira Duarte; Susana C. Silva. 2018. "The role of consumer-cause identification and attitude in the intention to purchase cause-related products." International Marketing Review 37, no. 4: 603-620.

Journal article
Published: 01 September 2018 in Journal of Retailing and Consumer Services
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The purpose of this article is to identify which dimensions of online convenience affect consumers’ intention of using online shopping and explore a conceptual model to measuring consumer perceptions of online shopping convenience in order to surpass the shortcomings of previous studies that did not examine the consequences of convenience shopping experience. A sample of 250 Portuguese young individuals participate in the empirical study. Confirmatory Factor Analysis (CFA) and a covariance-based Structural Equation Model (CB-SEM) were used to validate the measurement model and to test the relationships in the model. The results reveal that Possession, Transaction, and Evaluation are the dimensions with more influence in online shopping convenience. The outcomes of this study extend previous works on online convenience and help to understand which factors drive online satisfaction and enhance behavioral intentions and e-WOM. Contributions to the body of knowledge and the implications for e-commerce retailers are presented. In face of the findings, retailers should be conscious that customer expectations of online convenience have increased as a natural response to the service innovations introduced by website managers and marketers. Therefore, frequent monitoring of consumers’ perceptions and expectations about online convenience is a prerequisite for achieving continuous improvement in rendering highly convenient online service.

ACS Style

Paulo Duarte; Susana Costa e Silva; Margarida Bernardo Ferreira. How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM. Journal of Retailing and Consumer Services 2018, 44, 161 -169.

AMA Style

Paulo Duarte, Susana Costa e Silva, Margarida Bernardo Ferreira. How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM. Journal of Retailing and Consumer Services. 2018; 44 ():161-169.

Chicago/Turabian Style

Paulo Duarte; Susana Costa e Silva; Margarida Bernardo Ferreira. 2018. "How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM." Journal of Retailing and Consumer Services 44, no. : 161-169.

Journal article
Published: 01 August 2018 in Studia Universitatis Babes-Bolyai Oeconomica
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Shoes are probably one of the most difficult products to sell online due to the high need-for-touch (NFT) displayed: people need to experiment the product before buying it, more than in any other item. On another hand, women are more prone than men to buy fashion and apparel products through the web channel. This paper investigates the factors driving women consumers to shop footwear products online. A qualitative research method was used grounded on semi-structured, in-depth interviews that were conducted to corroborate the constructs defined in the proposed conceptual model namely: convenience, recreation, NFT and social e-shopping. The interviews were focused on the demand side to understand the female consumers’ perspective and on the top managers of women’s shoes companies representing the suppliers’ viewpoint. The results show that women highly appreciate the convenience that shopping shoes online provides as well as its recreational nature. The NFT also stands out in the shoe market context mainly due to the particularities related to shoe size. Additionally, social e-shopping was found not be as important for women as anticipated as they see social networks more as a communication platform for brands, and less as a factor that influences their predisposition to shop shoes online. On the suppliers’ side, the interviews revealed that managers believe in bloggers and social media influence and its consideration as part of the overall marketing strategy.

ACS Style

Susana Costa e Silva; Adriana Monteiro; Paulo Duarte. Insights on Consumer Online Purchase Decisions of Women’s Footwear. Studia Universitatis Babes-Bolyai Oeconomica 2018, 63, 49 -66.

AMA Style

Susana Costa e Silva, Adriana Monteiro, Paulo Duarte. Insights on Consumer Online Purchase Decisions of Women’s Footwear. Studia Universitatis Babes-Bolyai Oeconomica. 2018; 63 (2):49-66.

Chicago/Turabian Style

Susana Costa e Silva; Adriana Monteiro; Paulo Duarte. 2018. "Insights on Consumer Online Purchase Decisions of Women’s Footwear." Studia Universitatis Babes-Bolyai Oeconomica 63, no. 2: 49-66.

Journal article
Published: 02 July 2018 in Journal of Hospitality and Tourism Technology
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Purpose This paper aims to discuss the estimation of PLS models with second-order formative constructs as existing research has mainly focused on second-order constructs with a reflective measurement. Design/methodology/approach Using a model grounded on Roger’s innovation diffusion theory applied to online travel shopping, an empirical application is used to assess and compare the different approaches used to estimate a formative second-order construct. The proposed model examines the innovations characteristics that have an impact on intentions to purchase travel online, using data from a convenience sample of 1,732 responses. Findings The findings show that all approaches produce similar results regarding the path coefficients, the predictive relevance of the model and the explained variance. The main differences between the approaches are related to the weights of the first-order constructs on the second-order construct and the significance of those weights. Several recommendations are made for researchers on which approach to use. Originality/value Since most research has focused on second-order constructs with a reflective measurement and there is limited research with formative second-order constructs, this paper provides a comparison of the different approaches typically used to estimate a formative second-order construct and present useful guidelines for researchers to decide the method to analyse a model with second-order constructs and how to assess formative second-order constructs.

ACS Style

Paulo Duarte; Suzanne Amaro. Methods for modelling reflective-formative second order constructs in PLS. Journal of Hospitality and Tourism Technology 2018, 9, 295 -313.

AMA Style

Paulo Duarte, Suzanne Amaro. Methods for modelling reflective-formative second order constructs in PLS. Journal of Hospitality and Tourism Technology. 2018; 9 (3):295-313.

Chicago/Turabian Style

Paulo Duarte; Suzanne Amaro. 2018. "Methods for modelling reflective-formative second order constructs in PLS." Journal of Hospitality and Tourism Technology 9, no. 3: 295-313.

Journal article
Published: 01 July 2018 in Event Management
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This study sought to evaluate, in the context of the commercialisation strategies of tourism destinations, if investment in cultural activities such as the organisation of a well-known music festival can promote the creation and development of the host destination’s image. After a review of the relevant literature, an analysis was done of the responses of tourists who attended the 2013 World of Music, Arts and Dance Festival in Cáceres, Spain. The fieldwork involved a personal interview survey carried out during the event, whereby 301 valid questionnaires were obtained, which were processed using a structural equations model and the partial least squares method. The results show how the brand positioning of a music festival can contribute to creating a positive destination image for participating tourists. The findings have significant implications for managers in terms of music festival tourism, such as the need to emphasise the destination as a unique event setting.

ACS Style

Paulo Duarte; José A. Folgado-Fernández; José M. Hernández-Mogollón. Measurement of the Impact of Music Festivals on Destination Image: The Case of a Womad Festival. Event Management 2018, 22, 517 -526.

AMA Style

Paulo Duarte, José A. Folgado-Fernández, José M. Hernández-Mogollón. Measurement of the Impact of Music Festivals on Destination Image: The Case of a Womad Festival. Event Management. 2018; 22 (4):517-526.

Chicago/Turabian Style

Paulo Duarte; José A. Folgado-Fernández; José M. Hernández-Mogollón. 2018. "Measurement of the Impact of Music Festivals on Destination Image: The Case of a Womad Festival." Event Management 22, no. 4: 517-526.

Journal article
Published: 01 June 2018 in Journal of Destination Marketing & Management
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ACS Style

José Manuel Hernández-Mogollón; Paulo Duarte; José Antonio Folgado-Fernández. The contribution of cultural events to the formation of the cognitive and affective images of a tourist destination. Journal of Destination Marketing & Management 2018, 8, 170 -178.

AMA Style

José Manuel Hernández-Mogollón, Paulo Duarte, José Antonio Folgado-Fernández. The contribution of cultural events to the formation of the cognitive and affective images of a tourist destination. Journal of Destination Marketing & Management. 2018; 8 ():170-178.

Chicago/Turabian Style

José Manuel Hernández-Mogollón; Paulo Duarte; José Antonio Folgado-Fernández. 2018. "The contribution of cultural events to the formation of the cognitive and affective images of a tourist destination." Journal of Destination Marketing & Management 8, no. : 170-178.