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Mr. Christian Nagaynay
Chung Ang University, Seoul, South Korea

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Research Keywords & Expertise

0 Place Branding
0 Urban Planning
0 Urban Policy
0 Urban Regeneration
0 Local development planning

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Short Biography

As a local development planning specialist, my research interests focus mainly on spatial and sectoral planning strategies. Recently my work is on the examination of place branding and urban regeneration narratives in the Philippines.

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Journal article
Published: 02 January 2020 in Sustainability
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Place branding is an emerging concept in urban regeneration strategies. To date, case studies on the link between place branding and urban regeneration have utilized ambiguous terminology and definitions, and often lack empirical and theoretical grounding. Available literature seldom considers the perspectives of government officials and experts, which are critical in terms of policy support and direction. In order to ensure the sustainability of place branding initiatives as core parts of urban regeneration, it will be necessary to engage local development stakeholders. Hence, this study frames place branding and urban regeneration within a dialectic process involving these key actors in the Western Visayas region of the Philippines. Our results indicate sporadic, but pragmatic, perceptions of place branding that are highly focused on slogans and logos. Moreover, the commonality between place promotion and cultural and historical preservation suggests a connection between place branding and urban regeneration. Specifically, flagship construction is the most favored place branding strategy, due to its high-weighted value in terms of applicability, sustainability, and the promotion of local development. The results of this study can serve as the groundwork for policies that will bring place branding and urban regeneration strategies into the mainstream of local development planning, with particular foci on how place branding can strengthen a place’s identity and establish sustainable regeneration strategies.

ACS Style

Christian Nagaynay; Jeongwoo Lee. Place Branding and Urban Regeneration as Dialectical Processes in Local Development Planning: A Case Study on the Western Visayas, Philippines. Sustainability 2020, 12, 369 .

AMA Style

Christian Nagaynay, Jeongwoo Lee. Place Branding and Urban Regeneration as Dialectical Processes in Local Development Planning: A Case Study on the Western Visayas, Philippines. Sustainability. 2020; 12 (1):369.

Chicago/Turabian Style

Christian Nagaynay; Jeongwoo Lee. 2020. "Place Branding and Urban Regeneration as Dialectical Processes in Local Development Planning: A Case Study on the Western Visayas, Philippines." Sustainability 12, no. 1: 369.