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To address the threat e-cigarettes poses to public health, especially among youths, the Food and Drug Administration (FDA) issued a policy in 2020 that regulates the sale and distribution of e-cigarettes with fruit and mint flavors. Such flavors are alleged to lure youth into smoking and can increase the likelihood for addiction to other drugs. However, this regulation does not address packaging that can have a similar effect on the demand for e-cigarettes products. Indeed, certain e-liquids use youth-oriented (kiddish, cartoonish, and colorful) packaging which are attractive to youth but may also induce a no-harm perception among e-liquids users. In this paper, we examine the impact of the youth-oriented packaging on e-liquid sales. Using data scraped from Amazon, the results of our analysis reveal that youth-oriented packaging increases the sale of e-liquids. In addition, the demand for e-liquids is inelastic and the percentage of propylene glycol (PG), the rating, and the sentiment in the online reviews left by previous buyers also influence the sale of e-liquids. This research suggests that besides fruit and mint flavors, the policy goal of reducing use among youth should also include packaging. The analysis finds that taxation policies to raise prices of e-liquids will not affect appreciably the demand for e-liquids. Policies for e-liquids control should focus on designing packaging that reduces the no- or low-risk perception.
Abdelaziz Lawani; Owusu-Amankwah Georgette; Ihuhwa Anna-Liisa. Youth-oriented packaging and the demand for e-liquids: Evidence from data scraped from Amazon in the United Kingdom. 2021, 1 .
AMA StyleAbdelaziz Lawani, Owusu-Amankwah Georgette, Ihuhwa Anna-Liisa. Youth-oriented packaging and the demand for e-liquids: Evidence from data scraped from Amazon in the United Kingdom. . 2021; ():1.
Chicago/Turabian StyleAbdelaziz Lawani; Owusu-Amankwah Georgette; Ihuhwa Anna-Liisa. 2021. "Youth-oriented packaging and the demand for e-liquids: Evidence from data scraped from Amazon in the United Kingdom." , no. : 1.
There is a growing interest in deriving value from user-generated comments and reviews online. For businesses and consumers using online platforms, the reviews serve as quality metrics and influence consumers purchasing decision. This study examines the relationship between guests' reviews, used as a proxy for quality, and the price set by hosts on the Airbnb platform in Boston. Using sentiment analysis to derive the quality from the reviews and a hedonic spatial autoregressive model applied to rental room prices on Airbnb, we find that prices are strategic complements and are influenced by the review score, the characteristics of the room, and the features of the neighborhood. The marketing implication is that consumers respond to the contents of online reviews, in addition to customer ratings. Policies that improve the quality of the room for one host will have a spillover effect on the price of rooms offered by other hosts.
Abdelaziz Lawani; Michael R. Reed; Tyler Mark; Yuqing Zheng. Reviews and price on online platforms: Evidence from sentiment analysis of Airbnb reviews in Boston. Regional Science and Urban Economics 2018, 75, 22 -34.
AMA StyleAbdelaziz Lawani, Michael R. Reed, Tyler Mark, Yuqing Zheng. Reviews and price on online platforms: Evidence from sentiment analysis of Airbnb reviews in Boston. Regional Science and Urban Economics. 2018; 75 ():22-34.
Chicago/Turabian StyleAbdelaziz Lawani; Michael R. Reed; Tyler Mark; Yuqing Zheng. 2018. "Reviews and price on online platforms: Evidence from sentiment analysis of Airbnb reviews in Boston." Regional Science and Urban Economics 75, no. : 22-34.