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The adventure tourism subsector continues to be popular today. Both industry and academia define adventure tourism’s scope from either the physical (e.g., outdoor activity and physical activity) or psychological aspects (e.g., thrill seeking and challenges). Recent studies have pointed out that adventure tourism can be interpreted differently across cultures and markets. Still, risk has always been universally accepted as an essential characteristic of adventure tourism. Thus, most empirical research has studied the role of risk as one of the motivations. However, attempts to investigate related elements that are either a response to or a coping mechanism for the presence of risk are scarce. This present study adopted one of the most prominent frameworks in explaining behavioral intentions, the theory of planned behavior, and included involvement and knowledge variables to extend it. Furthermore, the sensation-seeking and worry constructs were tested for their moderating impact on intentions to participate in adventure tours. The results of structural equation modeling and multigroup invariance tests revealed that subjective norms were not a significant predictor of intentions, while both sensation seeking and worry significantly moderated the relationships between the study variables.
Kiattipoom Kiatkawsin; Ngoc Bui; Richard Hrankai; Kwangmin Jeong. The Moderating Roles of Sensation Seeking and Worry among Nature-Based Adventure Tourists. International Journal of Environmental Research and Public Health 2021, 18, 2021 .
AMA StyleKiattipoom Kiatkawsin, Ngoc Bui, Richard Hrankai, Kwangmin Jeong. The Moderating Roles of Sensation Seeking and Worry among Nature-Based Adventure Tourists. International Journal of Environmental Research and Public Health. 2021; 18 (4):2021.
Chicago/Turabian StyleKiattipoom Kiatkawsin; Ngoc Bui; Richard Hrankai; Kwangmin Jeong. 2021. "The Moderating Roles of Sensation Seeking and Worry among Nature-Based Adventure Tourists." International Journal of Environmental Research and Public Health 18, no. 4: 2021.
The Korean entertainment industry’s popularity and global reach has prompted private companies and destination management organizations to place Korean products and position Korea as a destination to international viewers. Korean celebrities have also been found to form positively perceived Korean beauty standards, consequently serving as an antecedent of Korean beauty product awareness and perceived beauty product quality among international audiences. Although previous studies have found that audience involvement with entertainment mediums has positively impacted product purchase and visitation, a comprehensive investigation of the audience involvement’s multi-dimensionality has yet to be conducted, specifically, on the distinction between Korean entertainment (movies, TV dramas, TV shows, etc.) involvement and celebrity worship. The present study attempts to fill the research gap by comprehensively examining the role of audience involvement with Korean entertainment, celebrity worship, brand awareness, and perceived Korean beauty product quality on product purchase intentions as well as intentions to visit Korea. A total of 327 female Indonesian Korean entertainment audiences then validated the proposed conceptual framework. The structural equation modeling results found emotional involvement, referential reflection, and entertainment-driven celebrity worshipping tendencies to be significant antecedents of Korean beauty product purchase and Korea visit intentions.
Thalia Halim; Kiattipoom Kiatkawsin. Beauty and Celebrity: Korean Entertainment and Its Impacts on Female Indonesian Viewers’ Consumption Intentions. Sustainability 2021, 13, 1405 .
AMA StyleThalia Halim, Kiattipoom Kiatkawsin. Beauty and Celebrity: Korean Entertainment and Its Impacts on Female Indonesian Viewers’ Consumption Intentions. Sustainability. 2021; 13 (3):1405.
Chicago/Turabian StyleThalia Halim; Kiattipoom Kiatkawsin. 2021. "Beauty and Celebrity: Korean Entertainment and Its Impacts on Female Indonesian Viewers’ Consumption Intentions." Sustainability 13, no. 3: 1405.
Airbnb has emerged as a platform where unique accommodation options can be found. Due to the uniqueness of each accommodation unit and host combination, each listing offers a one-of-a-kind experience. As consumers increasingly rely on text reviews of other customers, managers are also increasingly gaining insight from customer reviews. Thus, this present study aimed to extract those insights from reviews using latent Dirichlet allocation, an unsupervised type of topic modeling that extracts latent discussion topics from text data. Findings of Hong Kong’s 185,695 and Singapore’s 93,571 Airbnb reviews, two long-term rival destinations, were compared. Hong Kong produced 12 total topics that can be categorized into four distinct groups whereas Singapore’s optimal number of topics was only five. Topics produced from both destinations covered the same range of attributes, but Hong Kong’s 12 topics provide a greater degree of precision to formulate managerial recommendations. While many topics are similar to established hotel attributes, topics related to the host and listing management are unique to the Airbnb experience. The findings also revealed keywords used when evaluating the experience that provide more insight beyond typical numeric ratings.
Kiattipoom Kiatkawsin; Ian Sutherland; Jin-Young Kim. A Comparative Automated Text Analysis of Airbnb Reviews in Hong Kong and Singapore Using Latent Dirichlet Allocation. Sustainability 2020, 12, 6673 .
AMA StyleKiattipoom Kiatkawsin, Ian Sutherland, Jin-Young Kim. A Comparative Automated Text Analysis of Airbnb Reviews in Hong Kong and Singapore Using Latent Dirichlet Allocation. Sustainability. 2020; 12 (16):6673.
Chicago/Turabian StyleKiattipoom Kiatkawsin; Ian Sutherland; Jin-Young Kim. 2020. "A Comparative Automated Text Analysis of Airbnb Reviews in Hong Kong and Singapore Using Latent Dirichlet Allocation." Sustainability 12, no. 16: 6673.
Samarkand, Uzbekistan is a relatively unknown but emerging tourism destination. The city was once a major trading hub along the Great Silk Road. The once great city of Samarkand was hidden from the world tourism market, only to emerge after the country gained its independence in 1991. Since then, the artistically beautiful and historically-rich monuments have been attracting tourists from around the world. However, Samarkand has not been gaining much research attention at the same rate as international tourist arrivals. Thus, this study aims to comprehensively assess the city’s destination attributes and their impact on international visitor loyalty behaviors. The literature review process identified 16 destination attribute dimensions. Additionally, cognitive and affective evaluation, satisfaction, revisit intention, and word-of-mouth intention were identified and added to form the study model. A total of 223 international tourist samples were collected in Samarkand to validate the proposed model. The findings revealed 10 attributes to be consistently rated by the samples. Subsequently, the attributes were significantly influencing all subsequent hypothesized relationships. Both theoretical and practical implications are also discussed.
Sanjar Jumanazarov; Alisher Kamilov; Kiattipoom Kiatkawsin. Impact of Samarkand’s Destination Attributes on International Tourists’ Revisit and Word-of-Mouth Intention. Sustainability 2020, 12, 5154 .
AMA StyleSanjar Jumanazarov, Alisher Kamilov, Kiattipoom Kiatkawsin. Impact of Samarkand’s Destination Attributes on International Tourists’ Revisit and Word-of-Mouth Intention. Sustainability. 2020; 12 (12):5154.
Chicago/Turabian StyleSanjar Jumanazarov; Alisher Kamilov; Kiattipoom Kiatkawsin. 2020. "Impact of Samarkand’s Destination Attributes on International Tourists’ Revisit and Word-of-Mouth Intention." Sustainability 12, no. 12: 5154.
The emergence of the smart tourism paradigm has shifted some research attention to the technologies that drive innovations. However, tourism destinations are not freed from the usual threats in the tourism industry. Environmental impacts have remained a fundamental concern for any destinations regardless of their adoption and incorporation of smart technologies. Tourists remain a critical source of harm inflicted on environmental systems. Thus, this present study aims to study smart tourists’ environmentally responsible behavior using an extended norm-activation model. The study model incorporates two new constructs measuring the involvement of culture and attitude towards cultural conservation as additional predictors of environmentally responsible behavior. A total sample of 554 is subjected to data analysis. The results support all proposed hypotheses. Both newly added constructs produce the largest total impact scores on the final construct. Model comparison between the study model and the original framework showed improved predictive ability while retaining superior fit.
Kiattipoom Kiatkawsin; Ian Sutherland; Seul Ki Lee. Determinants of Smart Tourist Environmentally Responsible Behavior Using an Extended Norm-Activation Model. Sustainability 2020, 12, 1 .
AMA StyleKiattipoom Kiatkawsin, Ian Sutherland, Seul Ki Lee. Determinants of Smart Tourist Environmentally Responsible Behavior Using an Extended Norm-Activation Model. Sustainability. 2020; 12 (12):1.
Chicago/Turabian StyleKiattipoom Kiatkawsin; Ian Sutherland; Seul Ki Lee. 2020. "Determinants of Smart Tourist Environmentally Responsible Behavior Using an Extended Norm-Activation Model." Sustainability 12, no. 12: 1.
The growing interest in ruralism among Chinese people has been observed as China’s population in urban areas has exceeded its rural population. Rural tourism has become one of the leading tourism sectors in China, in large part because many of China’s popular tourist attractions are surrounded by rural communities. This study identified 12 dimensions of tourist-perceived quality. In addition, perceived value and satisfaction were used as mediators to explain the relationships between perceived quality and three dimensions of behavioral intentions (i.e., revisitation intention, positive word-of-mouth, and willingness to pay for special rural products). Furthermore, the moderating impact of urban versus rural residence was tested. A total sample of 495 was used for data analysis. Four tourist-perceived quality dimensions (i.e., tourism infrastructure and transportation, hospitality and learning, handicrafts and culture, and rural environment) were found. The results of this study demonstrated the empirical evidence of the relationship between perceived quality, perceived value, satisfaction, and behavioral intentions. Finally, the results showed a moderating effect. The findings of this study can contribute to increasing various behavioral intentions and sustainable rural tourism in China.
Xiaoting Chi; Seul Ki Lee; Young-Joo Ahn; Kiattipoom Kiatkawsin. Tourist-Perceived Quality and Loyalty Intentions towards Rural Tourism in China. Sustainability 2020, 12, 3614 .
AMA StyleXiaoting Chi, Seul Ki Lee, Young-Joo Ahn, Kiattipoom Kiatkawsin. Tourist-Perceived Quality and Loyalty Intentions towards Rural Tourism in China. Sustainability. 2020; 12 (9):3614.
Chicago/Turabian StyleXiaoting Chi; Seul Ki Lee; Young-Joo Ahn; Kiattipoom Kiatkawsin. 2020. "Tourist-Perceived Quality and Loyalty Intentions towards Rural Tourism in China." Sustainability 12, no. 9: 3614.
This study inductively analyzes the topics of interest that drive customer experience and satisfaction within the sharing economy of the accommodation sector. Using a dataset of 1,086,800 Airbnb reviews across New York City, the text is preprocessed and latent Dirichlet allocation is utilized in order to extract 43 topics of interest from the user-generated content. The topics fall into one of several categories, including the general evaluation of guests, centralized or decentralized location attributes of the accommodation, tangible and intangible characteristics of the listed units, management of the listing or unit, and service quality of the host. The deeper complex relationships between topics are explored in detail using hierarchical Ward Clustering.
Ian Sutherland; Kiattipoom Kiatkawsin. Determinants of Guest Experience in Airbnb: A Topic Modeling Approach Using LDA. Sustainability 2020, 12, 3402 .
AMA StyleIan Sutherland, Kiattipoom Kiatkawsin. Determinants of Guest Experience in Airbnb: A Topic Modeling Approach Using LDA. Sustainability. 2020; 12 (8):3402.
Chicago/Turabian StyleIan Sutherland; Kiattipoom Kiatkawsin. 2020. "Determinants of Guest Experience in Airbnb: A Topic Modeling Approach Using LDA." Sustainability 12, no. 8: 3402.
The present study aimed to delineate overseas travelers’ behavioral intention formation for revisiting and recommending Thailand for wellness spa tourism. In addition, cross-cultural differences were examined between Chinese and US travelers. Our results successfully built a sturdy framework linking the second-order structure of wellness spa quality, price perception, brand loves, and behavioral intentions in sequence. Moreover, this research successfully deepened their behavioral intention generation process by adding the significant moderating impact of culture (Chinese and US travelers). Our findings help Thailand destination marketers improve its destination competitiveness using wellness spa tourism as a tool.
Heesup Han; Kiattipoom Kiatkawsin; Bonhak Koo; Wansoo Kim. Thai wellness tourism and quality: comparison between Chinese and American visitors’ behaviors. Asia Pacific Journal of Tourism Research 2020, 25, 424 -440.
AMA StyleHeesup Han, Kiattipoom Kiatkawsin, Bonhak Koo, Wansoo Kim. Thai wellness tourism and quality: comparison between Chinese and American visitors’ behaviors. Asia Pacific Journal of Tourism Research. 2020; 25 (4):424-440.
Chicago/Turabian StyleHeesup Han; Kiattipoom Kiatkawsin; Bonhak Koo; Wansoo Kim. 2020. "Thai wellness tourism and quality: comparison between Chinese and American visitors’ behaviors." Asia Pacific Journal of Tourism Research 25, no. 4: 424-440.
The study aims to investigate the formation of customer loyalty among luxury restaurant patrons in Korea. Moreover, the study investigated how the restaurants’ performance could contribute to the trust and sustainability of the Michelin restaurant guide’s reputation. The study identified meal experience, brand credibility, and brand love to influence customers’ revisit intention and willingness to pay a premium. The study surveyed 400 luxury restaurant patrons in Korea. The Michelin restaurant guide was used to classify fine dining restaurants. Measurement items from previously validated studies were adopted. The results of the study showed the meal experience scale satisfactorily measures service performance and leads to the formation of brand credibility. Subsequently, brand prestige and brand love significantly predicted customers’ loyalty intentions. Additionally, brand credibility helps form the trust of the Michelin guide and eventually predicts the long-term reputation of the guide.
Kiattipoom Kiatkawsin; Ian Sutherland. Examining Luxury Restaurant Dining Experience towards Sustainable Reputation of the Michelin Restaurant Guide. Sustainability 2020, 12, 2134 .
AMA StyleKiattipoom Kiatkawsin, Ian Sutherland. Examining Luxury Restaurant Dining Experience towards Sustainable Reputation of the Michelin Restaurant Guide. Sustainability. 2020; 12 (5):2134.
Chicago/Turabian StyleKiattipoom Kiatkawsin; Ian Sutherland. 2020. "Examining Luxury Restaurant Dining Experience towards Sustainable Reputation of the Michelin Restaurant Guide." Sustainability 12, no. 5: 2134.
There is a lot of attention given to the determinants of guest satisfaction and consumer behavior in the tourism literature. While much extant literature uses a deductive approach for identifying guest satisfaction dimensions, we apply an inductive approach by utilizing large unstructured text data of 104,161 online reviews of Korean accommodation customers to frame which topics of interest guests find important. Using latent Dirichlet allocation, a generative, Bayesian, hierarchical statistical model, we extract and validate topics of interest in the dataset. The results corroborate extant literature in that dimensions, such as location and service quality, are important. However, we extend existing dimensions of importance by more precisely distinguishing aspects of location and service quality. Furthermore, by comparing the characteristics of the accommodations in terms of metropolitan versus rural and the type of accommodation, we reveal differences in topics of importance between different characteristics of the accommodations. Specifically, we find a higher importance for points of competition and points of uniqueness among the accommodation characteristics. This has implications for how managers can improve customer satisfaction and how researchers can more precisely measure customer satisfaction in the hospitality industry.
Ian Sutherland; Youngseok Sim; Seul Ki Lee; JaeMun Byun; Kiattipoom Kiatkawsin. Topic Modeling of Online Accommodation Reviews via Latent Dirichlet Allocation. Sustainability 2020, 12, 1821 .
AMA StyleIan Sutherland, Youngseok Sim, Seul Ki Lee, JaeMun Byun, Kiattipoom Kiatkawsin. Topic Modeling of Online Accommodation Reviews via Latent Dirichlet Allocation. Sustainability. 2020; 12 (5):1821.
Chicago/Turabian StyleIan Sutherland; Youngseok Sim; Seul Ki Lee; JaeMun Byun; Kiattipoom Kiatkawsin. 2020. "Topic Modeling of Online Accommodation Reviews via Latent Dirichlet Allocation." Sustainability 12, no. 5: 1821.
Although adventure tourism is divided into two subgroups based on the level of risk, most previous research has not made a distinction in their research. However, due to the high risk, skills, experience, and physical condition required of participants, hard adventure tourism should be studied separately from soft tourism activities. Thus, this study investigates the antecedents influencing hard adventure tourists’ visit intention by adopting the model of goal-directed behavior. Furthermore, two new variables, social media consumption and hardy tourism knowledge, were added to improve the model’s predictive ability. Using 441 Vietnamese hard adventure tourists as research samples, the results have shown the conceptual model to be robust and effective in explaining behavioral intention. Generally, the results were consistent with previous research. However, subjective norms, negative anticipated emotion, and frequency of past behavior produced unexpected results.
Ngoc Anh Bui; Kiattipoom Kiatkawsin. Examining Vietnamese Hard-Adventure Tourists’ Visit Intention Using an Extended Model of Goal-Directed Behavior. Sustainability 2020, 12, 1747 .
AMA StyleNgoc Anh Bui, Kiattipoom Kiatkawsin. Examining Vietnamese Hard-Adventure Tourists’ Visit Intention Using an Extended Model of Goal-Directed Behavior. Sustainability. 2020; 12 (5):1747.
Chicago/Turabian StyleNgoc Anh Bui; Kiattipoom Kiatkawsin. 2020. "Examining Vietnamese Hard-Adventure Tourists’ Visit Intention Using an Extended Model of Goal-Directed Behavior." Sustainability 12, no. 5: 1747.
This study developed a study model to unearth the influences of the symbolic manifestation of luxury service consumption. During an extensive cross-disciplinary literature review process, other variables such as the snob effect, bandwagon effect and hedonic effects were identified as influencing prestige consumption. Moreover, gastronomic involvement and knowledge were also proposed to explain customers’ willingness to pay a price premium for a luxury gastronomic experience. 373 effective samples were subjected to structural equation analysis. Michelin-starred restaurant patrons in Korea were chosen to represent luxury restaurant customers. The results supported all but one of the hypotheses. The final dependent variable, willingness to pay a premium price, was explained by 57.1% of the total variance. Gastronomic involvement accounted for an astonishing 95.3% of the total variance explained. The findings of this study show important evidence that patronizing luxury restaurants can be a representation of success and has a strong interpersonal influence.
Kiattipoom Kiatkawsin; Heesup Han. What drives customers’ willingness to pay price premiums for luxury gastronomic experiences at michelin-starred restaurants? International Journal of Hospitality Management 2019, 82, 209 -219.
AMA StyleKiattipoom Kiatkawsin, Heesup Han. What drives customers’ willingness to pay price premiums for luxury gastronomic experiences at michelin-starred restaurants? International Journal of Hospitality Management. 2019; 82 ():209-219.
Chicago/Turabian StyleKiattipoom Kiatkawsin; Heesup Han. 2019. "What drives customers’ willingness to pay price premiums for luxury gastronomic experiences at michelin-starred restaurants?" International Journal of Hospitality Management 82, no. : 209-219.
Our purpose in this study was to provide a clear understanding of spa hotel customers’ behavioral intention formation by examining the intricate relationships among quality, emotion (pleasure and arousal), satisfaction, and desire, and their effect on behavioral intention. Participants were 300 customers who had visited a spa hotel and used spa services in South Korea at least once within the past 3 years. Results showed the criticality of 3 spa quality dimensions (tangibility, assurance, and empathy) in eliciting pleasure. In addition, pleasure significantly contributed to improving satisfaction and desire, both of which led to behavioral intention. Results also showed that pleasure, satisfaction, and desire played a crucial mediating role in the theoretical framework. Finally, we successfully built a theoretical framework that efficiently links spa quality → emotion → satisfaction/desire → behavioral intention in a sequential manner.
Heesup Han; Pham Thi Mai Thuong; Kiattipoom Kiatkawsin; Hyungseo Bobby Ryu; Jinkyung (Jenny) Kim; Wansoo Kim. Spa hotels: Factors promoting wellness travelers’ postpurchase behavior. Social Behavior and Personality: an international journal 2019, 47, 1 -13.
AMA StyleHeesup Han, Pham Thi Mai Thuong, Kiattipoom Kiatkawsin, Hyungseo Bobby Ryu, Jinkyung (Jenny) Kim, Wansoo Kim. Spa hotels: Factors promoting wellness travelers’ postpurchase behavior. Social Behavior and Personality: an international journal. 2019; 47 (6):1-13.
Chicago/Turabian StyleHeesup Han; Pham Thi Mai Thuong; Kiattipoom Kiatkawsin; Hyungseo Bobby Ryu; Jinkyung (Jenny) Kim; Wansoo Kim. 2019. "Spa hotels: Factors promoting wellness travelers’ postpurchase behavior." Social Behavior and Personality: an international journal 47, no. 6: 1-13.
User-generated hotel ratings have been found to be an important element in customers’ decision making. Nevertheless, most hotel ratings online show average ratings that are extremely positive. Thus, the question is raised of whether online ratings reflect objective evaluation of the reviewers. This study examines the distribution of online ratings and compares it the distribution of offline ratings. Online hotel score ratings reported on Booking.com were extracted and compared with offline rating scores from a field survey. Online and offline hotel ratings of eight hotels located in Seoul were collected. The ratings were compared using Welch’s t-test. Overall, both online and offline ratings for all eight hotels show generally positive distribution curves. The distribution curves exhibit shapes analogous to those considered to contain self-selection bias. The randomized offline ratings did not produce more moderate ratings as predicted. Thus, no indication of non-response bias was found. Practically, this study supports the notion that hotels listed on online travel agencies such as Booking.com may already have passed certain quality criteria, thereby providing competitive marketplaces for customers searching for hotels online.
Ekaterina Smironva; Kiattipoom Kiatkawsin; Seul Ki Lee; Jinhoo Kim; Chung-Hun Lee. Self-selection and non-response biases in customers’ hotel ratings – a comparison of online and offline ratings. Current Issues in Tourism 2019, 23, 1191 -1204.
AMA StyleEkaterina Smironva, Kiattipoom Kiatkawsin, Seul Ki Lee, Jinhoo Kim, Chung-Hun Lee. Self-selection and non-response biases in customers’ hotel ratings – a comparison of online and offline ratings. Current Issues in Tourism. 2019; 23 (10):1191-1204.
Chicago/Turabian StyleEkaterina Smironva; Kiattipoom Kiatkawsin; Seul Ki Lee; Jinhoo Kim; Chung-Hun Lee. 2019. "Self-selection and non-response biases in customers’ hotel ratings – a comparison of online and offline ratings." Current Issues in Tourism 23, no. 10: 1191-1204.
We investigated key cognitive determinants that predict young vacationers’ recycling and water/energy/local resources conservation intention when traveling. We also examined the role of gender in this intention formation, used structural equation modeling, and tested for metric invariance. Results showed that environmental values, concern, and awareness significantly contribute to the generation of young vacationers’ intention to engage in recycling and to conserve water, energy, and local resources at a destination. In addition, environmental values had the strongest relationship with recycling and conservation intention, and gender significantly moderated the impact of environmental awareness on their intention. Overall, the findings inform researchers and practitioners about young vacationers’ environmentally sustainable tourism behavior.
Heesup Han; Kiattipoom Kiatkawsin; Hyungseo Bobby Ryu; Heekyoung Jung; Wansoo Kim. Determinants of young vacationers’ recycling and conservation behavior when traveling. Social Behavior and Personality: an international journal 2019, 47, 1 -11.
AMA StyleHeesup Han, Kiattipoom Kiatkawsin, Hyungseo Bobby Ryu, Heekyoung Jung, Wansoo Kim. Determinants of young vacationers’ recycling and conservation behavior when traveling. Social Behavior and Personality: an international journal. 2019; 47 (2):1-11.
Chicago/Turabian StyleHeesup Han; Kiattipoom Kiatkawsin; Hyungseo Bobby Ryu; Heekyoung Jung; Wansoo Kim. 2019. "Determinants of young vacationers’ recycling and conservation behavior when traveling." Social Behavior and Personality: an international journal 47, no. 2: 1-11.
PurposeThe purpose of this paper is to examine the intricate associations among the performance of ambient atmospherics, emotional experiences, overall image and guest satisfaction and test the influence of these relationships on loyalty intentions by considering the moderating impact of continuance commitment in the upscale hotel context.Design/methodology/approachA field survey was conducted to collect the data. A quantitative approach was used for data analysis. Structural equation modeling and a test for metric invariance were used to identify the impact of study variables.FindingsThe results of this paper indicated that the hypothesized relationships were in general significant, that the proposed theoretical framework satisfactorily predicted guests’ intentions to be loyal and that the role of satisfaction among study constructs was prominent. Findings from the test for metric invariance also showed that continuance commitment significantly affected the associations among emotional experiences, satisfaction and loyalty intentions. Moreover, emotional experiences, overall hotel image and guest satisfaction were found to play a significant mediating role in generating loyalty intentions.Practical implicationsThe findings of this paper inform hotel practitioners of the clear role of atmospherics, emotional experiences, image, satisfaction and continuous commitment in building loyalty. In addition, these findings can help hotel practitioners and researchers invent thorough and strategic methods for loyalty enhancement.Originality/valueThe existing hotel literature has provided a limited view regarding the impact of these research variables. The present paper filled this research gap through the successfully development of a robust framework for hotel guest loyalty.
Heesup Han; Kiattipoom Kiatkawsin; Wansoo Kim. Traveler loyalty and its antecedents in the hotel industry. International Journal of Contemporary Hospitality Management 2019, 31, 474 -495.
AMA StyleHeesup Han, Kiattipoom Kiatkawsin, Wansoo Kim. Traveler loyalty and its antecedents in the hotel industry. International Journal of Contemporary Hospitality Management. 2019; 31 (1):474-495.
Chicago/Turabian StyleHeesup Han; Kiattipoom Kiatkawsin; Wansoo Kim. 2019. "Traveler loyalty and its antecedents in the hotel industry." International Journal of Contemporary Hospitality Management 31, no. 1: 474-495.
Heesup Han; Kiattipoom Kiatkawsin; Wansoo Kim; Sanghyeop Lee. Investigating customer loyalty formation for wellness spa: Individualism vs. collectivism. International Journal of Hospitality Management 2017, 67, 11 -23.
AMA StyleHeesup Han, Kiattipoom Kiatkawsin, Wansoo Kim, Sanghyeop Lee. Investigating customer loyalty formation for wellness spa: Individualism vs. collectivism. International Journal of Hospitality Management. 2017; 67 ():11-23.
Chicago/Turabian StyleHeesup Han; Kiattipoom Kiatkawsin; Wansoo Kim; Sanghyeop Lee. 2017. "Investigating customer loyalty formation for wellness spa: Individualism vs. collectivism." International Journal of Hospitality Management 67, no. : 11-23.
Despite the considerable growth of the wellness spa tourism market, little research has examined the intricate procedure involved in travelers’ loyalty toward Thailand as a wellness spa tourism destination. This research aimed to explore such loyalty formation by investigating the relationships among performances of wellness spa tourism in Thailand, affective experiences, and overall satisfaction. A field survey methodology was used for data collection. Findings of the structural analysis revealed that product performances, affective experiences, and satisfaction were in general significantly associated, and that these variables contributed to a satisfactory prediction for destination loyalty. In addition, the adequacy of the second-order structure of the performances of Thai wellness spa tourism was demonstrated. Moreover, the relative effectiveness of satisfaction in building loyalty was identified. Both affective experiences and satisfaction were also found to have a significant mediating impact. Implications for destination researchers and practitioners are discussed.
Heesup Han; Kiattipoom Kiatkawsin; Heekyoung Jung; Wansoo Kim. The role of wellness spa tourism performance in building destination loyalty: the case of Thailand. Journal of Travel & Tourism Marketing 2017, 35, 595 -610.
AMA StyleHeesup Han, Kiattipoom Kiatkawsin, Heekyoung Jung, Wansoo Kim. The role of wellness spa tourism performance in building destination loyalty: the case of Thailand. Journal of Travel & Tourism Marketing. 2017; 35 (5):595-610.
Chicago/Turabian StyleHeesup Han; Kiattipoom Kiatkawsin; Heekyoung Jung; Wansoo Kim. 2017. "The role of wellness spa tourism performance in building destination loyalty: the case of Thailand." Journal of Travel & Tourism Marketing 35, no. 5: 595-610.
Kiattipoom Kiatkawsin; Heesup Han. Young travelers' intention to behave pro-environmentally: Merging the value-belief-norm theory and the expectancy theory. Tourism Management 2017, 59, 76 -88.
AMA StyleKiattipoom Kiatkawsin, Heesup Han. Young travelers' intention to behave pro-environmentally: Merging the value-belief-norm theory and the expectancy theory. Tourism Management. 2017; 59 ():76-88.
Chicago/Turabian StyleKiattipoom Kiatkawsin; Heesup Han. 2017. "Young travelers' intention to behave pro-environmentally: Merging the value-belief-norm theory and the expectancy theory." Tourism Management 59, no. : 76-88.
Kiattipoom Kiatkawsin; Heesup Han. An alternative interpretation of attitude and extension of the value–attitude–behavior hierarchy: the destination attributes of Chiang Mai, Thailand. Asia Pacific Journal of Tourism Research 2017, 22, 481 -500.
AMA StyleKiattipoom Kiatkawsin, Heesup Han. An alternative interpretation of attitude and extension of the value–attitude–behavior hierarchy: the destination attributes of Chiang Mai, Thailand. Asia Pacific Journal of Tourism Research. 2017; 22 (5):481-500.
Chicago/Turabian StyleKiattipoom Kiatkawsin; Heesup Han. 2017. "An alternative interpretation of attitude and extension of the value–attitude–behavior hierarchy: the destination attributes of Chiang Mai, Thailand." Asia Pacific Journal of Tourism Research 22, no. 5: 481-500.