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Prof. Dr. Jairo León-Quismondo
Universidad Europea de Madrid. Faculty of Sport Sciences

Basic Info


Research Keywords & Expertise

0 Sport Administration
0 qualitative
0 sport
0 sport management
0 business & management

Honors and Awards

Award "CIED Young Researcher on Economy and Sport Management 2019"

The Organizing Committee and Scientific Committee of the X Ibero-American Congress of Sports Economics convened the Award CIED Young Researcher in Sports Economics and Management 2019", with the aim of promoting scientific work and recognizing the work done by young researchers. The prize was awarded to Dr. Jairo León-Quismondo from Universidad Europea de Madrid. The award was presented by the President of the Higher Sports Council, María José Rienda.

SEED




Career Timeline

Universidad Europea de Madrid. Faculty of Sport Sciences

University Educator/Researcher

01 January 2019 - 01 September 2021


High Council of Sports (Consejo Superior de Deportes CSD)

Others

01 June 2018 - 01 September 2021




Short Biography

PhD in Physical Activity and Sport Sciences. Professor of Sport Management at Universidad Europea de Madrid, Spain, and lecturer in other universities in their sport management courses. He also works together with the Spanish High Sport Council. His research experience includes a research stay at Southern Connecticut State University, CT, USA. His main research interest comprises organizational management and quality service including sporting events and sport organizations. His research has been presented at international conferences such as the European Association of Sport Management (EASM) Conference and the Ibero-American Conference on Sport Economics, being awarded the first Young Researcher Award.

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Journal article
Published: 15 April 2021 in Sexes
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The pace of women’s access to leadership positions is very different from country to country. With 69.4 out of 100 points, Spain ranks fourth in the European Union (EU) on social power, first measured in the 2020 edition of the Gender Equality Index. However, a need of deepening the reasons for gender inequalities remains. The Women As Managers Scale (WAMS) is a useful tool that allows for the measurement of the attitudinal factors that hinder access to managerial positions. The aim of this study was to validate the Spanish version of the WAMS among sport managers through three factors: acceptance of women in key positions, features for business success, and barriers to access to managerial positions. For that purpose, a questionnaire—as is the original WAMS—was distributed to 401 managers working within sports organizations in the community of Madrid, Spain. Interclass correlation coefficient (ICC) and Student’s test were performed to analyze the stability of the scores. The internal consistency of the scales was assessed through Cronbach’s alpha, the Homogeneity Index, and Discriminability Index. The construct validity was completed through exploratory factor analysis using principal components. The results show that the WAMS serves as a reference for use as a measure of attitudinal factors that hinder access to an executive position. Therefore, this work generates an instrument with adequate properties in the Spanish context.

ACS Style

Jana Gallardo-Pérez; Blanca Romero-Moraleda; Víctor Paredes-Hernández; Jairo León-Quismondo. The Glass Ceiling in the Sport Industry: Spanish Version of the Women as Managers Scale (WAMS). Sexes 2021, 2, 163 -173.

AMA Style

Jana Gallardo-Pérez, Blanca Romero-Moraleda, Víctor Paredes-Hernández, Jairo León-Quismondo. The Glass Ceiling in the Sport Industry: Spanish Version of the Women as Managers Scale (WAMS). Sexes. 2021; 2 (2):163-173.

Chicago/Turabian Style

Jana Gallardo-Pérez; Blanca Romero-Moraleda; Víctor Paredes-Hernández; Jairo León-Quismondo. 2021. "The Glass Ceiling in the Sport Industry: Spanish Version of the Women as Managers Scale (WAMS)." Sexes 2, no. 2: 163-173.

Journal article
Published: 04 August 2020 in International Journal of Environmental Research and Public Health
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Walkability has been associated with urban development and political plans, contributing to more connected cities with improvements in communication, shopping, and pedestrian base. Among these services, fitness centers are becoming important elements for communities due to their impact on the health and welfare of citizens. The present study aims to examine how an area’s Walk Score® affects fitness center services, specifically membership costs, opening hours, and aquatic services. Data from 193 fitness centers were retrieved, representing all the areas of the municipality of Madrid, Spain, including fitness centers in the 21 city districts. A nonlinear relationship between an area’s Walk Score® and fitness centers’ monthly fees is observed. Only in premium fitness centers, a weak curvilinear model is observed, following a quadratic equation, showing that fitness centers with higher prices are in less walkable areas. Additionally, the association between Walk Score® and a fitness center’s opening hours reveals that fitness centers with wider hours of operation tend to be in moderately to highly walkable locations. Lastly, the existence of a swimming pool is related to a lower Walk Score®. Thus, fitness centers in less walkable areas try to offer additional services as differentiation from competitors, whereas centers in walkable locations use this advantage as a strength.

ACS Style

Jairo León-Quismondo; José Bonal; Pablo Burillo; Álvaro Fernández-Luna. Walkability and Fitness Center Prices, Opening Hours, and Extra Services: The Case of Madrid, Spain. International Journal of Environmental Research and Public Health 2020, 17, 5622 .

AMA Style

Jairo León-Quismondo, José Bonal, Pablo Burillo, Álvaro Fernández-Luna. Walkability and Fitness Center Prices, Opening Hours, and Extra Services: The Case of Madrid, Spain. International Journal of Environmental Research and Public Health. 2020; 17 (15):5622.

Chicago/Turabian Style

Jairo León-Quismondo; José Bonal; Pablo Burillo; Álvaro Fernández-Luna. 2020. "Walkability and Fitness Center Prices, Opening Hours, and Extra Services: The Case of Madrid, Spain." International Journal of Environmental Research and Public Health 17, no. 15: 5622.

Journal article
Published: 22 June 2020 in Sustainability
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The growing interest in fitness services is demanding optimal service management and operation. This research aims to identify the best practices in fitness center management for increasing customer engagement and for long-term stability and sustainability of the business. A qualitative approach through 23 semi-structured interviews to fitness center managers was performed in Spain, covering private centers with diverse business models (7 low-cost, 13 mid-market, and 3 premium). The managers were asked about their characteristics, the fitness center characteristics, and the managerial decisions and individual opinion. The results showed the best practices divided into five sections: customer service, offered service, marketing, facilities, and general terms and conditions. Kind customer service, the existence of loyalty programs, enough tangible quality, and online marketing strategies are essential for fitness centers’ success. Additionally, a fair fee and a maximum of a 15 min trip to the center should be guaranteed. This information has clear implications for promoting sporting habits and for engaging more people in physical activity, complementing the extensive quantitative data in the existing literature.

ACS Style

Jairo León-Quismondo; Jorge García-Unanue; Pablo Burillo. Best Practices for Fitness Center Business Sustainability: A Qualitative Vision. Sustainability 2020, 12, 5067 .

AMA Style

Jairo León-Quismondo, Jorge García-Unanue, Pablo Burillo. Best Practices for Fitness Center Business Sustainability: A Qualitative Vision. Sustainability. 2020; 12 (12):5067.

Chicago/Turabian Style

Jairo León-Quismondo; Jorge García-Unanue; Pablo Burillo. 2020. "Best Practices for Fitness Center Business Sustainability: A Qualitative Vision." Sustainability 12, no. 12: 5067.

Journal article
Published: 28 May 2020 in Cultura, Ciencia y Deporte
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El creciente interés por la actividad física en los últimos años ha hecho que los centros fitness se hayan convertido en un pilar fundamental para la promoción de hábitos de vida saludables. La competitividad entre empresas del sector del fitness hace necesario el estudio en profundidad de la gestión que en ellas se está llevando a cabo. Se propone la aplicación conjunta del Análisis de Importancia-Valoración y del Modelo Kano para profundizar en la percepción del usuario. Se diseñó un cuestionario y se distribuyó a 419 usuarios de centros fitness de la Comunidad de Madrid (243 hombres y 176 mujeres) con una edad media de 32.33 años (SD = 11.50). Los resultados permitieron profundizar en los elementos con mayor necesidad de atención por parte de los gestores, así como establecer diferencias estadísticamente significativas (p

ACS Style

Jairo León-Quismondo; Jorge García-Unanue; Pablo Burillo. Análisis de Importancia-Valoración (IPA) y Modelo Kano aplicados a centros fitness de la Comunidad de Madrid. Cultura, Ciencia y Deporte 2020, 15, 223 -234.

AMA Style

Jairo León-Quismondo, Jorge García-Unanue, Pablo Burillo. Análisis de Importancia-Valoración (IPA) y Modelo Kano aplicados a centros fitness de la Comunidad de Madrid. Cultura, Ciencia y Deporte. 2020; 15 (44):223-234.

Chicago/Turabian Style

Jairo León-Quismondo; Jorge García-Unanue; Pablo Burillo. 2020. "Análisis de Importancia-Valoración (IPA) y Modelo Kano aplicados a centros fitness de la Comunidad de Madrid." Cultura, Ciencia y Deporte 15, no. 44: 223-234.

Journal article
Published: 21 April 2020 in International Journal of Environmental Research and Public Health
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Background: The number of fitness practitioners has increased in the last decades. A deeper understanding of user perceptions is required for better service design. Methods: An importance-performance analysis (IPA) and correlational analysis were performed on a sample of 414 members (173 women and 241 men) with a mean age of 32.33 years (SD = 11.50) and recruited from 25 fitness centers of Community of Madrid, Spain. Results: The results show that women’s levels of importance and performance are higher than men in most of the service attributes. Women also correlate with a higher priority than men in core elements of the service, such as the variety and number of activities, personal training and fitness service quality. Female members feel more attracted by services like swimming pools and other peripheral services, like a welcome pack and medical or physiotherapist service. According to age, older members feel less satisfied than young users with the cleanliness of activity spaces and with the safety of lockers. Conclusions: Differences in perceptions by age and gender were identified among members of fitness centers. These results should be considered by private and public organizations to provide the best practices and tailored services for engaging more people in physical activity.

ACS Style

Jairo León-Quismondo; Jorge García-Unanue; Pablo Burillo. Service Perceptions in Fitness Centers: IPA Approach by Gender and Age. International Journal of Environmental Research and Public Health 2020, 17, 2844 .

AMA Style

Jairo León-Quismondo, Jorge García-Unanue, Pablo Burillo. Service Perceptions in Fitness Centers: IPA Approach by Gender and Age. International Journal of Environmental Research and Public Health. 2020; 17 (8):2844.

Chicago/Turabian Style

Jairo León-Quismondo; Jorge García-Unanue; Pablo Burillo. 2020. "Service Perceptions in Fitness Centers: IPA Approach by Gender and Age." International Journal of Environmental Research and Public Health 17, no. 8: 2844.