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Prof. Dr. Pedro Cuesta-Valiño
University of Acala

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Earlycite article
Published: 26 July 2021 in Corporate Governance: The International Journal of Business in Society
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Purpose The study of the antecedents to loyalty is of great interest to both academics and professionals in the context of fashion consumption. The purpose of this paper is to define a SEM model, in which brand image and its dimensions, as well as consumer satisfaction and consumer happiness as mediators, are explained as antecedents to loyalty. Design/methodology/approach A transversal descriptive study based on primary data were, therefore, carried out using a survey with a sample of 2,515 consumers representing the Spanish population. The Partial Least Square method was applied to test the hypotheses. Findings The results of this research tell us which variables have a positive influence on consumer loyalty to fashion brands, where brand image, satisfaction and consumer happiness are the determining variables of loyalty. Research limitations/implications This model has important implications and contributes both to the literature and to the choice of differentiation and brand positioning strategies for marketing to a global and highly competitive market. Originality/value One of the novelties of this study is the fact that it considers the consumer happiness variable as an antecedent to loyalty in the fashion consumer sector.

ACS Style

Pedro Cuesta-Valiño; Pablo Gutiérrez-Rodríguez; Estela Núnez-Barriopedro. The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion. Corporate Governance: The International Journal of Business in Society 2021, ahead-of-p, 1 .

AMA Style

Pedro Cuesta-Valiño, Pablo Gutiérrez-Rodríguez, Estela Núnez-Barriopedro. The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion. Corporate Governance: The International Journal of Business in Society. 2021; ahead-of-p (ahead-of-p):1.

Chicago/Turabian Style

Pedro Cuesta-Valiño; Pablo Gutiérrez-Rodríguez; Estela Núnez-Barriopedro. 2021. "The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion." Corporate Governance: The International Journal of Business in Society ahead-of-p, no. ahead-of-p: 1.

Original research article
Published: 23 July 2021 in Frontiers in Psychology
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Tourism is an activity that contributes directly and indirectly to the development of rural areas. But this development needs to be sustainable. To do this, appropriate policies that positively influence these areas from an economic, social and cultural point of view must be implemented. All this in accordance with the Sustainable Development Goals. This study will analyze the contribution of rural tourism to develop and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products. The variables that most influence the tourist behavior, motivation, the destination image, and the satisfaction obtained by the tourist will be analyzed. After an exhaustive review of the literature, an empirical investigation was carried out with 1,658 valid surveys among rural tourists in Soria, a Spanish province with one of the highest levels of depopulation. A structural equation model was drawn up to discover the relationships between the variables. The results demonstrated the importance of the motivation in the formation of the destination image, as well as satisfaction with the trip. In the same way, we will verify which component of the image of the destination (affective or cognitive) has the most influence on their formation, and how the image of the destination, like motivation, influences tourist satisfaction. The proposed model could be used in many studies that analyze the different variables that influence consumer behavior since its reliability and predictive capacity have been proven. The results of the study can also be used by the authorities to design or modify the most appropriate strategies that influence rural tourism, specially promoting the destination image as a variable that positively influences tourist satisfaction.

ACS Style

José María López-Sanz; Azucena Penelas-Leguía; Pablo Gutiérrez-Rodríguez; Pedro Cuesta-Valiño. Rural Tourism and the Sustainable Development Goals. A Study of the Variables That Most Influence the Behavior of the Tourist. Frontiers in Psychology 2021, 12, 1 .

AMA Style

José María López-Sanz, Azucena Penelas-Leguía, Pablo Gutiérrez-Rodríguez, Pedro Cuesta-Valiño. Rural Tourism and the Sustainable Development Goals. A Study of the Variables That Most Influence the Behavior of the Tourist. Frontiers in Psychology. 2021; 12 ():1.

Chicago/Turabian Style

José María López-Sanz; Azucena Penelas-Leguía; Pablo Gutiérrez-Rodríguez; Pedro Cuesta-Valiño. 2021. "Rural Tourism and the Sustainable Development Goals. A Study of the Variables That Most Influence the Behavior of the Tourist." Frontiers in Psychology 12, no. : 1.

Conference paper
Published: 01 July 2021 in EDULEARN21 Proceedings
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ACS Style

José María López-Sanz; Azucena Penelas-Leguía; Pedro Cuesta-Valiño; Estela Nuñez-Barriopedro. THE TRANSITION FROM FACE-TO-FACE TEACHING TO VIRTUALITY USING A BUSINESS GAME. EDULEARN21 Proceedings 2021, 886 -891.

AMA Style

José María López-Sanz, Azucena Penelas-Leguía, Pedro Cuesta-Valiño, Estela Nuñez-Barriopedro. THE TRANSITION FROM FACE-TO-FACE TEACHING TO VIRTUALITY USING A BUSINESS GAME. EDULEARN21 Proceedings. 2021; ():886-891.

Chicago/Turabian Style

José María López-Sanz; Azucena Penelas-Leguía; Pedro Cuesta-Valiño; Estela Nuñez-Barriopedro. 2021. "THE TRANSITION FROM FACE-TO-FACE TEACHING TO VIRTUALITY USING A BUSINESS GAME." EDULEARN21 Proceedings , no. : 886-891.

Earlycite article
Published: 14 May 2021 in British Food Journal
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Purpose This study analyses the dimensions of the brand equity of organic agri-food products using a multidimensional approach. It also examines the direct and indirect relationships of this brand equity with consumers’ green satisfaction and the green image of organic agri-food products. The green brand can be understood as a tool for entrepreneurial development. Design/methodology/approach The researchers develop a conceptual framework highlighting the dimensions of the green brand equity focusing on five constructs (green brand loyalty, green perceived quality, green brand associations, green brand awareness and the new dimension of green brand emotion), green satisfaction and green brand image. The sample consisted of 392 people aged over 18 who were occasional or habitual consumers of organic agri-food products. Partial least squares (PLS), a structural equation modelling (SEM) tool, was used in the analyses. Findings The results of this study show that the different dimensions of green brand equity (except for green brand awareness) reflect this variable and are important factors in its perception by consumers. This study differs from others in that it treats green brand equity as a truly multidimensional variable made up of different dimensions with different measurement scales. The study also demonstrates the importance of green satisfaction and green brand image as antecedents of green brand equity. Practical implications The measurement scale for green brand equity developed in this study provides entrepreneurs of organic agri-foods with a method for evaluating consumer perception of green brand equity based on those dimensions that are truly significant. Originality/value This is the first study to explore the relationships of green brand equity—as a multidimensional concept—with other variables, such as green satisfaction and green image.

ACS Style

Pedro Cuesta-Valiño; Pablo Gutiérrez-Rodríguez; María-Pilar Sierra-Fernández; María-Belén Aguirre García. Measuring a multidimensional green brand equity: a tool for entrepreneurship development. British Food Journal 2021, ahead-of-p, 1 .

AMA Style

Pedro Cuesta-Valiño, Pablo Gutiérrez-Rodríguez, María-Pilar Sierra-Fernández, María-Belén Aguirre García. Measuring a multidimensional green brand equity: a tool for entrepreneurship development. British Food Journal. 2021; ahead-of-p (ahead-of-p):1.

Chicago/Turabian Style

Pedro Cuesta-Valiño; Pablo Gutiérrez-Rodríguez; María-Pilar Sierra-Fernández; María-Belén Aguirre García. 2021. "Measuring a multidimensional green brand equity: a tool for entrepreneurship development." British Food Journal ahead-of-p, no. ahead-of-p: 1.

Journal article
Published: 23 April 2021 in Sustainability
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In recent years, rural tourism has experienced a major boom; it was once a secondary type of tourism but has now become a significant alternative option within the Spanish economy. This type of tourism facilitates the sustainable development of the host communities and their surrounding areas, becoming an extra source of income in some cases, and the principal business in others. It is therefore important to ascertain which variables influence the behavior of rural tourists. The objective of this study is to demonstrate the influence on rural tourist behavior of destination image, both initial and final, as well as tourist satisfaction and loyalty to the area. Loyalty, which translates into repeat visits to the area and recommendations to third parties, promotes the sustainable development of rural areas. After an exhaustive review of the literature on the relevant variables, an empirical study was carried out using a questionnaire designed for tourists over 18 years old who visited the province of Soria (Spain) and stayed in a rural tourism establishment. This resulted in a total of 1658 valid completed questionnaires. A structural equation model was then drawn up to discover the relationships between all the variables. The results demonstrated the importance of destination image in the formation of the new image, and also showed that tourist satisfaction is the variable that most strongly influences loyalty to the tourist area. This study is a novel contribution to the study of sustainable development in rural areas since it focuses on tourist loyalty and its resulting benefits.

ACS Style

José López-Sanz; Azucena Penelas-Leguía; Pablo Gutiérrez-Rodríguez; Pedro Cuesta-Valiño. Sustainable Development and Consumer Behavior in Rural Tourism—The Importance of Image and Loyalty for Host Communities. Sustainability 2021, 13, 4763 .

AMA Style

José López-Sanz, Azucena Penelas-Leguía, Pablo Gutiérrez-Rodríguez, Pedro Cuesta-Valiño. Sustainable Development and Consumer Behavior in Rural Tourism—The Importance of Image and Loyalty for Host Communities. Sustainability. 2021; 13 (9):4763.

Chicago/Turabian Style

José López-Sanz; Azucena Penelas-Leguía; Pablo Gutiérrez-Rodríguez; Pedro Cuesta-Valiño. 2021. "Sustainable Development and Consumer Behavior in Rural Tourism—The Importance of Image and Loyalty for Host Communities." Sustainability 13, no. 9: 4763.

Original research article
Published: 07 April 2021 in Frontiers in Psychology
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Federations are concerned about attracting new sportsmen and sportswomen and increasing the number of members. The purpose of this research was to describe karate federations' strategies for attracting and retaining members through happiness. The analysis was carried out by designing a structural equation modeling (SEM), which allowed to analyze the main variables that influenced the happiness of the karate athlete and consequently to study their effect on people's loyalty to sports federations. In particular, Partial least squares SEM was applied in an overall model when it was possible to understand the happiness role in relation with other traditional relevant variables on loyalty. The data were obtained through primary sources employing a survey sent to the autonomous federations in the discipline of karate, obtaining a sample of 682 federated members in Spain. The results of the model revealed that consumer satisfaction, engagement, and meaningful influence on consumer happiness, but engagement was the most important and relevant variable for affecting this variable. Finally, consumer satisfaction and consumer happiness influence loyalty, and consumer satisfaction was the most important variable, but consumer happiness showed a real alternative for improving loyalty in karate sports federations. Then, one of the implications of this work was that it helped to explain how the federations can be managed to achieve loyal consumers together with a more considerable increase in the number of federated members.

ACS Style

Estela Núñez-Barriopedro; Pedro Cuesta-Valiño; Pablo Gutiérrez-Rodríguez; Rafael Ravina-Ripoll. How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful. Frontiers in Psychology 2021, 12, 653034 .

AMA Style

Estela Núñez-Barriopedro, Pedro Cuesta-Valiño, Pablo Gutiérrez-Rodríguez, Rafael Ravina-Ripoll. How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful. Frontiers in Psychology. 2021; 12 ():653034.

Chicago/Turabian Style

Estela Núñez-Barriopedro; Pedro Cuesta-Valiño; Pablo Gutiérrez-Rodríguez; Rafael Ravina-Ripoll. 2021. "How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful." Frontiers in Psychology 12, no. : 653034.

Journal article
Published: 06 January 2021 in Sustainability
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Sports federations are non-profit organizations that compete for members and resources. These organizations are obliged to cooperate on the environment, nature conservation, and sustainability together with other public bodies. Given this situation and the necessity to differentiate themselves from commercial sports providers, it is essential for sports federations to create loyalty. The objective of this article is to provide an in-depth study of the variables that explain federation members’ loyalty, which is the best tool for federations to meet their sustainable and non-profit objectives. Having made an exhaustive review of the literature on loyalty, an empirical study is made of the loyalty antecedents (service quality, satisfaction, trust, and commitment), using a questionnaire of members of all of Spain’s karate federations. This empirical study has led to a model of structural equations that gives a perfect explanation of loyalty based on the relationships between the various variables, starting with service quality and considering the other variables to be mediating variables between service quality and loyalty. Furthermore, the findings show that service quality is the best option for improving member loyalty through some of the mediators proposed.

ACS Style

Pedro Cuesta-Valiño; Pablo Gutiérrez-Rodríguez; Cristina Loranca-Valle. Sustainable Management of Sports Federations: The Indirect Effects of Perceived Service on Member’s Loyalty. Sustainability 2021, 13, 458 .

AMA Style

Pedro Cuesta-Valiño, Pablo Gutiérrez-Rodríguez, Cristina Loranca-Valle. Sustainable Management of Sports Federations: The Indirect Effects of Perceived Service on Member’s Loyalty. Sustainability. 2021; 13 (2):458.

Chicago/Turabian Style

Pedro Cuesta-Valiño; Pablo Gutiérrez-Rodríguez; Cristina Loranca-Valle. 2021. "Sustainable Management of Sports Federations: The Indirect Effects of Perceived Service on Member’s Loyalty." Sustainability 13, no. 2: 458.

Journal article
Published: 17 November 2020 in Sustainability
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This article proposes a novel management model for cultural, creative, and historic tourism cities. The creation of the model is based on previous literature and in the study of Barrio de las Letras, in Madrid, to identify the key components to successfully develop creative tourism ecosystems. The model integrates the literature on city center management and, unlike previous studies, incorporates missing elements, such as the role of small businesses associations and collaboration networks among diverse stakeholders to develop a cultural–historic tourism ecosystem. This model represents a proposal that supports the coexistence of the private and public sector and sustainable governance models that integrate the inhabitants of city centers with the economic activity generated by urban tourism. The model was developed by an analysis of secondary sources, interviews with key informants, and questionnaires of entrepreneurs located in a recently invigorated cultural and historic neighborhood. The contribution of knowledge offered by this paper is the proposition of a management model that can aid town centers to create competitive cultural/creative/historic tourism ecosystems while still preserving the sustainability of their social/commercial fabric. Therefore, the collaboration of cultural organizations, hospitality industry and retail can promote cultural, creative, and sustainable management model of historic urban centers.

ACS Style

Blanca Henche; Erica Salvaj; Pedro Cuesta-Valiño. A Sustainable Management Model for Cultural Creative Tourism Ecosystems. Sustainability 2020, 12, 9554 .

AMA Style

Blanca Henche, Erica Salvaj, Pedro Cuesta-Valiño. A Sustainable Management Model for Cultural Creative Tourism Ecosystems. Sustainability. 2020; 12 (22):9554.

Chicago/Turabian Style

Blanca Henche; Erica Salvaj; Pedro Cuesta-Valiño. 2020. "A Sustainable Management Model for Cultural Creative Tourism Ecosystems." Sustainability 12, no. 22: 9554.

Journal article
Published: 04 September 2020 in International Journal of Environmental Research and Public Health
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The growing concern for health is currently a global trend, so promoting healthy products is an opportunity that companies can exploit to differentiate their products in highly competitive markets. The purpose of this research is to examine the antecedents of social media advertising value and their consequences for attitudes to healthy food and intentions to consume it, in a representative sample of Spanish consumers. The theory of Ducoffe’s advertising value model was used as a conceptual framework for the antecedents of attitudes based on utilitarian and hedonic values. To achieve this objective, a descriptive cross-sectional study was carried out based on primary data from a survey of a representative sample of the Spanish population with 2023 valid questionnaires. The Partial Least Square (PLS) method was applied to test the hypothesized relationships and predictive variables. The result of this research allows us to determine which variables influence the consumer’s response, as measured by intention, motivated by the consumer’s attitude to the value of healthy food, as influenced by the advertising value on social networks. Furthermore, the findings show that, for advertising healthy food on social networks to be valuable, it must be credible and richly informative.

ACS Style

Pedro Cuesta-Valiño; Pablo Gutiérrez Rodríguez; Estela Núñez-Barriopedro. Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers’ Response. International Journal of Environmental Research and Public Health 2020, 17, 6463 .

AMA Style

Pedro Cuesta-Valiño, Pablo Gutiérrez Rodríguez, Estela Núñez-Barriopedro. Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers’ Response. International Journal of Environmental Research and Public Health. 2020; 17 (18):6463.

Chicago/Turabian Style

Pedro Cuesta-Valiño; Pablo Gutiérrez Rodríguez; Estela Núñez-Barriopedro. 2020. "Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers’ Response." International Journal of Environmental Research and Public Health 17, no. 18: 6463.

Journal article
Published: 13 July 2020 in Journal of Retailing and Consumer Services
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Brand related goals in the online environment are consistent with those of the retail environment: providing products and services that ultimately convert customers into brand loyal customers. Investigating the components of e-loyalty may be a way to improve it. Using a Spanish sample, this study investigates a nine-dimension, latent variable model to understand the relationship between electronic service quality (e-SQ) and e-satisfaction, as well as that between e-satisfaction and e-loyalty within Spanish fashion brand e-retailers. Results suggest that for fashion e-retailers in Spain, e-service quality is positively related to e-satisfaction and e-satisfaction is positively related to e-loyalty. This work supports the use of this framework in future research to better understand these relationships in other countries.

ACS Style

Pablo Gutiérrez Rodríguez; Ricardo Villarreal; Pedro Cuesta Valiño; Shelley Blozis. A PLS-SEM approach to understanding E-SQ, E-Satisfaction and E-Loyalty for fashion E-Retailers in Spain. Journal of Retailing and Consumer Services 2020, 57, 102201 .

AMA Style

Pablo Gutiérrez Rodríguez, Ricardo Villarreal, Pedro Cuesta Valiño, Shelley Blozis. A PLS-SEM approach to understanding E-SQ, E-Satisfaction and E-Loyalty for fashion E-Retailers in Spain. Journal of Retailing and Consumer Services. 2020; 57 ():102201.

Chicago/Turabian Style

Pablo Gutiérrez Rodríguez; Ricardo Villarreal; Pedro Cuesta Valiño; Shelley Blozis. 2020. "A PLS-SEM approach to understanding E-SQ, E-Satisfaction and E-Loyalty for fashion E-Retailers in Spain." Journal of Retailing and Consumer Services 57, no. : 102201.

Journal article
Published: 27 February 2020 in Sustainability
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Information and Communication Technology (ICT) tools are perfect for developing tourism. Several countries are making an effort to become smart and sustainable tourist destinations, making it easier for tourists to interact with their environment while at the same time improving the quality of life for local people. There are many studies of this process and the benefits it brings, although most of them approach the subject from a western traveler’s point of view. This article aims to study the benefits of being a smart and Muslim-friendly tourist destination. An exploratory study was therefore carried out, including a bibliographical review of over one hundred secondary sources. We analyze the Muslim-friendly online services provided by nine destinations, and one of our principal conclusions is that these online services are of the greatest importance for a destination to be truly Muslim-friendly. We also conclude that such services allow companies to design tailored proposals and promote them through digital channels aimed at Muslim people.

ACS Style

Pedro Cuesta-Valiño; Fadoua Bolifa; Estela Núñez-Barriopedro. Sustainable, Smart and Muslim-Friendly Tourist Destinations. Sustainability 2020, 12, 1778 .

AMA Style

Pedro Cuesta-Valiño, Fadoua Bolifa, Estela Núñez-Barriopedro. Sustainable, Smart and Muslim-Friendly Tourist Destinations. Sustainability. 2020; 12 (5):1778.

Chicago/Turabian Style

Pedro Cuesta-Valiño; Fadoua Bolifa; Estela Núñez-Barriopedro. 2020. "Sustainable, Smart and Muslim-Friendly Tourist Destinations." Sustainability 12, no. 5: 1778.

Journal article
Published: 01 January 2020 in aDResearch ESIC International Journal of Communication Research
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ACS Style

Pedro Cuesta-Valiño; Cristina Loranca-Valle; Estela Nuñez-Barriopedro. La Promoción del Deporte a través de la Felicidad del Deportista Federado en Kárate. aDResearch ESIC International Journal of Communication Research 2020, 21, 48 -69.

AMA Style

Pedro Cuesta-Valiño, Cristina Loranca-Valle, Estela Nuñez-Barriopedro. La Promoción del Deporte a través de la Felicidad del Deportista Federado en Kárate. aDResearch ESIC International Journal of Communication Research. 2020; 21 (21):48-69.

Chicago/Turabian Style

Pedro Cuesta-Valiño; Cristina Loranca-Valle; Estela Nuñez-Barriopedro. 2020. "La Promoción del Deporte a través de la Felicidad del Deportista Federado en Kárate." aDResearch ESIC International Journal of Communication Research 21, no. 21: 48-69.

Journal article
Published: 24 September 2019 in Retos
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La relación entre el deporte y la felicidad es un hecho probado en multitud de ocasiones, el ejercicio físico aporta al deportista diversas sensaciones positivas todas ellas muy relacionadas con el término felicidad. Por tanto, partiendo del hecho de que la práctica deportiva produce felicidad, el objetivo de este estudio es de averiguar qué variables influyen principalmente en la felicidad del deportista. Y en concreto del deportista federado. Una de las novedades de este estudio es que los resultados podrían ayudar a los miembros de las juntas directivas de las federaciones a tomar buenas decisiones y poder contribuir en mayor forma a la felicidad del federado. Las principales variables que encontramos en la literatura que influyen positivamente en la felicidad son la calidad percibida y la satisfacción, a su vez encontramos estudios que confirman la influencia de la confianza y las relaciones sociales sobre la felicidad. El estudio empírico se ha realizado a través de datos primarios mediante encuesta sobre una muestra de 601 individuos federados en las distintas federaciones autonómicas de España, concretamente en la modalidad deportiva de kárate. Los resultados obtenidos confirman todas las hipótesis planteadas en este estudio por lo que como indicaba la literatura revisada las cuatro variables analizadas (la calidad percibida, la satisfacción, la confianza y las relaciones sociales) influyen de forma significativa y positivamente en la felicidad.

ACS Style

Cristina Loranca-Valle; Pedro Cuesta-Valiño; Estela Núñez-Barriopedro. Gestión de calidad como estrategia clave de la felicidad en el deporte federado. Retos 2019, 9, 203 -218.

AMA Style

Cristina Loranca-Valle, Pedro Cuesta-Valiño, Estela Núñez-Barriopedro. Gestión de calidad como estrategia clave de la felicidad en el deporte federado. Retos. 2019; 9 (18):203-218.

Chicago/Turabian Style

Cristina Loranca-Valle; Pedro Cuesta-Valiño; Estela Núñez-Barriopedro. 2019. "Gestión de calidad como estrategia clave de la felicidad en el deporte federado." Retos 9, no. 18: 203-218.

Journal article
Published: 18 January 2019 in Corporate Social Responsibility and Environmental Management
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ACS Style

Pedro Cuesta-Valiño; Pablo Gutiérrez Rodríguez; Estela Núñez-Barriopedro. The impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy. Corporate Social Responsibility and Environmental Management 2019, 26, 761 -769.

AMA Style

Pedro Cuesta-Valiño, Pablo Gutiérrez Rodríguez, Estela Núñez-Barriopedro. The impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy. Corporate Social Responsibility and Environmental Management. 2019; 26 (4):761-769.

Chicago/Turabian Style

Pedro Cuesta-Valiño; Pablo Gutiérrez Rodríguez; Estela Núñez-Barriopedro. 2019. "The impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy." Corporate Social Responsibility and Environmental Management 26, no. 4: 761-769.

Conference paper
Published: 01 July 2018 in EDULEARN18 Proceedings
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Information about the paper titled "CO-EVALUATION, HETERO-EVALUATION AND SELF-EVALUATION IN THE AREA OF MARKETING AND MARKET RESEARCH" at IATED Digital Library

ACS Style

Estela Núñez-Barriopedro; Pedro Cuesta-Valiño; Azucena Penelas-Leguía. CO-EVALUATION, HETERO-EVALUATION AND SELF-EVALUATION IN THE AREA OF MARKETING AND MARKET RESEARCH. EDULEARN18 Proceedings 2018, 3443 -3448.

AMA Style

Estela Núñez-Barriopedro, Pedro Cuesta-Valiño, Azucena Penelas-Leguía. CO-EVALUATION, HETERO-EVALUATION AND SELF-EVALUATION IN THE AREA OF MARKETING AND MARKET RESEARCH. EDULEARN18 Proceedings. 2018; ():3443-3448.

Chicago/Turabian Style

Estela Núñez-Barriopedro; Pedro Cuesta-Valiño; Azucena Penelas-Leguía. 2018. "CO-EVALUATION, HETERO-EVALUATION AND SELF-EVALUATION IN THE AREA OF MARKETING AND MARKET RESEARCH." EDULEARN18 Proceedings , no. : 3443-3448.

Journal article
Published: 01 July 2018 in aDResearch ESIC International Journal of Communication Research
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ACS Style

Fadoua Bolifa; Pedro Cuesta-Valiño; Estela Núñez-Barriopedro; Azucena Penelas Leguía. Los adolescentes musulmanes frente a las oportunidades y las amenazas de la red. aDResearch ESIC International Journal of Communication Research 2018, 18, 60 -79.

AMA Style

Fadoua Bolifa, Pedro Cuesta-Valiño, Estela Núñez-Barriopedro, Azucena Penelas Leguía. Los adolescentes musulmanes frente a las oportunidades y las amenazas de la red. aDResearch ESIC International Journal of Communication Research. 2018; 18 (18):60-79.

Chicago/Turabian Style

Fadoua Bolifa; Pedro Cuesta-Valiño; Estela Núñez-Barriopedro; Azucena Penelas Leguía. 2018. "Los adolescentes musulmanes frente a las oportunidades y las amenazas de la red." aDResearch ESIC International Journal of Communication Research 18, no. 18: 60-79.

Journal article
Published: 01 January 2018 in aDResearch ESIC International Journal of Communication Research
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ACS Style

Jaime González Masip; Pedro Cuesta-Valiño. De responsabilidad social a sostenibilidad corporativa: una revisión actualizada. aDResearch ESIC International Journal of Communication Research 2018, 17, 46 -71.

AMA Style

Jaime González Masip, Pedro Cuesta-Valiño. De responsabilidad social a sostenibilidad corporativa: una revisión actualizada. aDResearch ESIC International Journal of Communication Research. 2018; 17 (17):46-71.

Chicago/Turabian Style

Jaime González Masip; Pedro Cuesta-Valiño. 2018. "De responsabilidad social a sostenibilidad corporativa: una revisión actualizada." aDResearch ESIC International Journal of Communication Research 17, no. 17: 46-71.

Articles
Published: 01 January 2017 in Economic Research-Ekonomska Istraživanja
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Hypermarkets have experienced substantial restructuring in the recent past because their situation has generated the necessity to develop new models that include different new aspects. The question under consideration here is whether the adoption of measures of corporate social responsibility (C.S.R.) by hypermarkets in Spanish markets can solve their continuing problems by establishing a fair degree of consumer-based brand equity. The purpose of the present study is twofold: (a) to investigate the effects of C.S.R. on hypermarket brand equity; and (b) to explore the dimensions of both these variables by using and testing property scales. As such, it is necessary to consider the possibility of integrating the management of C.S.R. into the global strategy of hypermarkets and to analyse its possible effects on the variables that influence consumer-based brand equity. It may be interesting to dedicate resources and efforts to strengthening hypermarkets’ links with their consumers.

ACS Style

Pablo Gutiérrez Rodríguez; Pedro Cuesta-Valiño; José Luis Vázquez Burguete. The effects of corporate social responsibility on customer-based brand equity: Spanish hypermarket case. Economic Research-Ekonomska Istraživanja 2017, 30, 290 -301.

AMA Style

Pablo Gutiérrez Rodríguez, Pedro Cuesta-Valiño, José Luis Vázquez Burguete. The effects of corporate social responsibility on customer-based brand equity: Spanish hypermarket case. Economic Research-Ekonomska Istraživanja. 2017; 30 (1):290-301.

Chicago/Turabian Style

Pablo Gutiérrez Rodríguez; Pedro Cuesta-Valiño; José Luis Vázquez Burguete. 2017. "The effects of corporate social responsibility on customer-based brand equity: Spanish hypermarket case." Economic Research-Ekonomska Istraživanja 30, no. 1: 290-301.

Conference paper
Published: 01 November 2016 in INTED2017 Proceedings
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ACS Style

E. Núñez-Barriopedro; A. Penelas-Leguía; Pedro Cuesta-Valiño; I. Moncluz. INNOVATION IN MARKETING FOR A MORE GLOBALIZED ENVIRONMENT. INTED2017 Proceedings 2016, 1, 6537 -6546.

AMA Style

E. Núñez-Barriopedro, A. Penelas-Leguía, Pedro Cuesta-Valiño, I. Moncluz. INNOVATION IN MARKETING FOR A MORE GLOBALIZED ENVIRONMENT. INTED2017 Proceedings. 2016; 1 ():6537-6546.

Chicago/Turabian Style

E. Núñez-Barriopedro; A. Penelas-Leguía; Pedro Cuesta-Valiño; I. Moncluz. 2016. "INNOVATION IN MARKETING FOR A MORE GLOBALIZED ENVIRONMENT." INTED2017 Proceedings 1, no. : 6537-6546.

Journal article
Published: 01 January 2013 in aDResearch ESIC International Journal of Communication Research
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Estela Núñez Barriopedro; Pedro Cuesta-Valiño; Pablo Gutiérrez Rodríguez. Posicionamiento del valor de marca de firmas de moda. aDResearch ESIC International Journal of Communication Research 2013, 7, 08 -19.

AMA Style

Estela Núñez Barriopedro, Pedro Cuesta-Valiño, Pablo Gutiérrez Rodríguez. Posicionamiento del valor de marca de firmas de moda. aDResearch ESIC International Journal of Communication Research. 2013; 7 (7):08-19.

Chicago/Turabian Style

Estela Núñez Barriopedro; Pedro Cuesta-Valiño; Pablo Gutiérrez Rodríguez. 2013. "Posicionamiento del valor de marca de firmas de moda." aDResearch ESIC International Journal of Communication Research 7, no. 7: 08-19.