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Shan-Hui Chao
School of Media & Communication, Shanghai Jiao Tong University, Shanghai 200240, China

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Journal article
Published: 03 May 2021 in Sustainability
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This exploratory study aims to fill the gap by adopting Hirose’s two-phase decision-making model with the theory of social networks to explore the environmentally friendly attitudes and environmental behavioral intentions toward pro-environmental behaviors of the citizen scientists who participated in the Bird Survey in Taoyuan’s Farm Ponds Project. The Bird Survey in Taoyuan’s Farm Ponds Project is a systematic citizen science project founded in 2003 with the aim to identify existing and potential irrigation ponds that are important to creating waterbird refuges to secure habitats for wintering waterbirds in anthropogenically influenced areas. The participation in this project itself can be considered as a form of pro-environmental behavior. A total of 24 in-depth semi-structured interviews were conducted with participants of the Bird Survey in Taoyuan’s Farm Ponds Project. Qualitative data showed that participants mentioned six variables (i.e., perceived seriousness, ascription of responsibility, belief in the effectiveness, feasibility evaluation, cost–benefit evaluation, and social norms evaluation) of the two-phase decision-making model in relation to environmentally friendly attitudes and environmental behavioral intention. Findings also revealed three key variables (i.e., social networks, learning and growth, and belonging and contribution) in the theory of social networks that are associated with environmentally friendly attitudes and environmental behavioral intention. Based on the findings, it is proposed that the social needs variables are incorporated as an extension to the two-phase decision-making model to offer a more comprehensive explanation of pro-environmental behavior.

ACS Style

Shan-Hui Chao; Jin-Zhang Jiang; Kuan-Chu Wei; Eric Ng; Chia-Hsuan Hsu; Yi-Te Chiang; Wei-Ta Fang. Understanding Pro-Environmental Behavior of Citizen Science: An Exploratory Study of the Bird Survey in Taoyuan’s Farm Ponds Project. Sustainability 2021, 13, 5126 .

AMA Style

Shan-Hui Chao, Jin-Zhang Jiang, Kuan-Chu Wei, Eric Ng, Chia-Hsuan Hsu, Yi-Te Chiang, Wei-Ta Fang. Understanding Pro-Environmental Behavior of Citizen Science: An Exploratory Study of the Bird Survey in Taoyuan’s Farm Ponds Project. Sustainability. 2021; 13 (9):5126.

Chicago/Turabian Style

Shan-Hui Chao; Jin-Zhang Jiang; Kuan-Chu Wei; Eric Ng; Chia-Hsuan Hsu; Yi-Te Chiang; Wei-Ta Fang. 2021. "Understanding Pro-Environmental Behavior of Citizen Science: An Exploratory Study of the Bird Survey in Taoyuan’s Farm Ponds Project." Sustainability 13, no. 9: 5126.

Journal article
Published: 28 February 2020 in Applied Sciences
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The objective of the research was to explore and compare the differences in potential creative thinking that media richness had on learners in creativity training through two different types of communication formats; computer-mediated communication, and face-to-face communication. The results indicated that the computer-mediated communication format performed better than the face-to-face in terms of the fluency, flexibility, and originality dimensions of creative thinking. The computer-mediated communication format also had a greater level of media richness perception (i.e., use of multiple cues, language diversity, and personal focus of the medium) than the face-to-face format. In terms of the combined effectiveness of computer-mediated communication, and face-to-face formats, the use of multiple cues, language variety of perception of media richness had direct effects on the fluency of creativity. There was also a positive correlation between the elaboration of creativity and the use of multiple cues, language variety, and personal focus of the medium in the perception of media richness. Furthermore, language variety was correlated with creativity and flexibility. The research findings highlighted the importance of the availability of immediate feedback on media richness, whereas creativity cognition should focus on the breadth and depth of the information, which contributes to enhancing the creativity of individuals or a group of employees.

ACS Style

Shan-Hui Chao; Jinzhang Jiang; Chia-Hsuan Hsu; Yi-Te Chiang; Eric Ng; Wei-Ta Fang. Technology-Enhanced Learning for Graduate Students: Exploring the Correlation of Media Richness and Creativity of Computer-Mediated Communication and Face-to-Face Communication. Applied Sciences 2020, 10, 1602 .

AMA Style

Shan-Hui Chao, Jinzhang Jiang, Chia-Hsuan Hsu, Yi-Te Chiang, Eric Ng, Wei-Ta Fang. Technology-Enhanced Learning for Graduate Students: Exploring the Correlation of Media Richness and Creativity of Computer-Mediated Communication and Face-to-Face Communication. Applied Sciences. 2020; 10 (5):1602.

Chicago/Turabian Style

Shan-Hui Chao; Jinzhang Jiang; Chia-Hsuan Hsu; Yi-Te Chiang; Eric Ng; Wei-Ta Fang. 2020. "Technology-Enhanced Learning for Graduate Students: Exploring the Correlation of Media Richness and Creativity of Computer-Mediated Communication and Face-to-Face Communication." Applied Sciences 10, no. 5: 1602.