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Although the importance of green advertising has increased, there is still little research in terms of attributes of green advertising. The purpose of our study was to investigate the relationship between attributes of green advertising and purchase intention when moderated by consumer innovativeness. After collecting data from consumers in South Korea, we analyzed 200 usable surveys in structural equation modeling. The analysis revealed positive relationships between three attributes of green advertising (i.e., attractiveness, informativity, and reliability) and purchase intention and identified the moderating role of consumer innovativeness in those relationships. Our findings have implications for marketing, especially for the development of green advertising strategies.
Woohyuk Kim; Seunghee Cha. How Attributes of Green Advertising Affect Purchase Intention: The Moderating Role of Consumer Innovativeness. Sustainability 2021, 13, 8723 .
AMA StyleWoohyuk Kim, Seunghee Cha. How Attributes of Green Advertising Affect Purchase Intention: The Moderating Role of Consumer Innovativeness. Sustainability. 2021; 13 (16):8723.
Chicago/Turabian StyleWoohyuk Kim; Seunghee Cha. 2021. "How Attributes of Green Advertising Affect Purchase Intention: The Moderating Role of Consumer Innovativeness." Sustainability 13, no. 16: 8723.
Despite the importance of efficiently managing inventory in the restaurant business, evidence of satisfactory inventory turnover in the restaurant industry remains limited. This study examined the relationship between inventory turnover and firm performance as well as the moderating role of exposure to commodity price risk therein. We collected data representing publicly traded US restaurant companies from the Mergent Online’s database for the period from 1999 to 2015. The results indicate there is a positive relationship between inventory turnover and corporate financial performance. Moreover, we found that the interaction effect of exposure to commodity price risk on the relationship between inventory turnover and firms’ profitability. To our knowledge, this is the first study empirically examining the adoption of inventory management by the restaurant industry. Also, these findings provide the importance of effective inventory management based on the specific type of restaurants.
Eunhye (Olivia) Park; Woo-Hyuk Kim. The effect of inventory turnover on financial performance in the US restaurant industry: The moderating role of exposure to commodity price risk. Tourism Economics 2020, 1 .
AMA StyleEunhye (Olivia) Park, Woo-Hyuk Kim. The effect of inventory turnover on financial performance in the US restaurant industry: The moderating role of exposure to commodity price risk. Tourism Economics. 2020; ():1.
Chicago/Turabian StyleEunhye (Olivia) Park; Woo-Hyuk Kim. 2020. "The effect of inventory turnover on financial performance in the US restaurant industry: The moderating role of exposure to commodity price risk." Tourism Economics , no. : 1.
The purpose of this study is to explore the relationships between Hallyu, destination image, and behavioral intentions in light of the moderating effect of service quality. To that purpose, we established two objectives: to investigate relationships between Hallyu, destination image, and behavioral intentions and to examine how service quality at a destination affects the relationship between Hallyu and destination image. We collected data from 250 African students studying in Korea, 223 of whom returned usable surveys that we subjected to structural analysis. The results revealed that there is a positive relationship between Hallyu and destination image and that destination image significantly influenced behavioral intention. Moreover, we found differences in the moderating role of service quality. Such findings contribute to tourism marketing for African tourists.
Woo-Hyuk Kim; Chunghee Lee; Sungsoo Kim. The Influence of Hallyu on Africans’ Perceptions of Korea: The Moderating Role of Service Quality. Sustainability 2020, 12, 3245 .
AMA StyleWoo-Hyuk Kim, Chunghee Lee, Sungsoo Kim. The Influence of Hallyu on Africans’ Perceptions of Korea: The Moderating Role of Service Quality. Sustainability. 2020; 12 (8):3245.
Chicago/Turabian StyleWoo-Hyuk Kim; Chunghee Lee; Sungsoo Kim. 2020. "The Influence of Hallyu on Africans’ Perceptions of Korea: The Moderating Role of Service Quality." Sustainability 12, no. 8: 3245.
Although green practice is increasingly adopted in the restaurant industry, there is still little research in terms of investigating the impacts of green practice on customer satisfaction. This study utilized user-generated content by green restaurant customers to identify various aspects of green restaurants, including perceived green restaurant practices. Our data are based on U.S. green-certified restaurants available on Yelp. Structural topic modeling was used to discover latent restaurant attributes from user-generated content. With a longitudinal approach, the changes in customers’ interest in green practices were estimated. Finally, the common restaurant attributes and green attributes were used to predict customer satisfaction. This study will contribute to marketing strategies for the restaurant industry.
Eunhye (Olivia) Park; Bongsug (Kevin) Chae; Junehee Kwon; Woo-Hyuk Kim. The Effects of Green Restaurant Attributes on Customer Satisfaction Using the Structural Topic Model on Online Customer Reviews. Sustainability 2020, 12, 2843 .
AMA StyleEunhye (Olivia) Park, Bongsug (Kevin) Chae, Junehee Kwon, Woo-Hyuk Kim. The Effects of Green Restaurant Attributes on Customer Satisfaction Using the Structural Topic Model on Online Customer Reviews. Sustainability. 2020; 12 (7):2843.
Chicago/Turabian StyleEunhye (Olivia) Park; Bongsug (Kevin) Chae; Junehee Kwon; Woo-Hyuk Kim. 2020. "The Effects of Green Restaurant Attributes on Customer Satisfaction Using the Structural Topic Model on Online Customer Reviews." Sustainability 12, no. 7: 2843.
The purpose of the study is to investigate the relationships between wine promotion, customer satisfaction, and behavioral intention in light of the moderating effects of customers' gender and age. More specifically, the study had two objectives: first, to examine the relationships between customer satisfaction and both wine promotion and behavioral intention and, second, to analyze how the age and gender of customers affect the relationship between wine promotion and customer satisfaction. Data were collected from customers at a restaurant in South Korea, after which a total of 643 usable surveys were analyzed via structural analysis. The results reveal that there is a positive relationship between wine promotion and customer satisfaction and that customer satisfaction significantly influenced behavioral intention. Subsequent tests for metric invariance showed differences in the moderating roles of customers' age and gender. Such findings can inform strategies to enhance the management and service marketing of restaurants, wine importers, distributors, and retailers.
Woo-Hyuk Kim; Jeong-Lan Cho; Kyung-Sook Kim. The relationships of wine promotion, customer satisfaction, and behavioral intention: The moderating roles of customers' gender and age. Journal of Hospitality and Tourism Management 2019, 39, 212 -218.
AMA StyleWoo-Hyuk Kim, Jeong-Lan Cho, Kyung-Sook Kim. The relationships of wine promotion, customer satisfaction, and behavioral intention: The moderating roles of customers' gender and age. Journal of Hospitality and Tourism Management. 2019; 39 ():212-218.
Chicago/Turabian StyleWoo-Hyuk Kim; Jeong-Lan Cho; Kyung-Sook Kim. 2019. "The relationships of wine promotion, customer satisfaction, and behavioral intention: The moderating roles of customers' gender and age." Journal of Hospitality and Tourism Management 39, no. : 212-218.
Although festival organizers have significantly increased their adoption of green practices, there has been relatively little research on the pro-environmental decision-making process in festival settings. Drawing from the value-belief-norm-theory, the purpose of this study is to investigate the pro-environmental decision-making processes of attendees of eco-friendly food festivals. A structural analysis of responses collected from 601 surveys revealed that affective triggers and personal norms played critical roles in the development of respondents’ pro-environmental intentions in festival settings. This study provides discussions and implications for research and practices related to green festivals.
Woo-Hyuk Kim; Kyung-Sook Kim. Pro-Environmental Intentions among Food Festival Attendees: An Application of the Value-Belief-Norm Model. Sustainability 2018, 10, 3894 .
AMA StyleWoo-Hyuk Kim, Kyung-Sook Kim. Pro-Environmental Intentions among Food Festival Attendees: An Application of the Value-Belief-Norm Model. Sustainability. 2018; 10 (11):3894.
Chicago/Turabian StyleWoo-Hyuk Kim; Kyung-Sook Kim. 2018. "Pro-Environmental Intentions among Food Festival Attendees: An Application of the Value-Belief-Norm Model." Sustainability 10, no. 11: 3894.
The purpose of this study is to understand the relationship between the performance drivers and financial performance of the South Korean casino industry. Data were collected from all 17 casinos in South Korea throughout 2015 and evaluated with path analysis using AMOS. Results revealed significant relationships among visitor type (domestic vs. foreign), total number of visitors, and casino revenue. Moreover, the total number of visitors affected the table games and revenues of casinos. Among implications for the casino industry, casino managers can use the findings to prioritise performance drivers to increase revenues.
Woo-Hyuk Kim. Performance drivers in the casino industry of South Korea. Asian-Pacific Economic Literature 2018, 32, 126 -134.
AMA StyleWoo-Hyuk Kim. Performance drivers in the casino industry of South Korea. Asian-Pacific Economic Literature. 2018; 32 (2):126-134.
Chicago/Turabian StyleWoo-Hyuk Kim. 2018. "Performance drivers in the casino industry of South Korea." Asian-Pacific Economic Literature 32, no. 2: 126-134.
This study investigates whether Google Trends has predictive power for improving casino-revenue forecasting. More specifically, the present study aims to (a) examine the value of using readily available Google Trends data to improve predictive accuracy in the forecasting of casino revenue and (b) compare domestic casinos and foreigner-only casinos given the significantly different spending patterns of such casinos' patrons. Accordingly, this research utilizes time-series analyses that incorporate Google Trend data into five steps: the selection of keywords, the processing of search data, indexing construction, the prediction casino revenues, and evaluations of forecast accuracy. The evidence collected suggests that forecasting models using Google Trends data do significantly improve forecasting models for casino revenue. This study provides discussions of and implications for this type of methodology, for casino research, and for better industry practices.
Woo-Hyuk Kim; Kristin Malek. Forecasting casino revenue by incorporating Google trends. International Journal of Tourism Research 2018, 20, 424 -432.
AMA StyleWoo-Hyuk Kim, Kristin Malek. Forecasting casino revenue by incorporating Google trends. International Journal of Tourism Research. 2018; 20 (4):424-432.
Chicago/Turabian StyleWoo-Hyuk Kim; Kristin Malek. 2018. "Forecasting casino revenue by incorporating Google trends." International Journal of Tourism Research 20, no. 4: 424-432.
When tourists chose destinations, they usually select locations that satisfy the subjective criteria of their requirements. The purpose of this study was to delineate those criteria by analyzing the interrelationships among destination personality, image, and intent to recommend while examining the effects of gender, age, cultural background, and prior tourist experience. The data were collected from a major tourism destination in South Korea. A total of 316 usable surveys were analyzed using structural analysis. The results show that three of the four factors for destination personality significantly affected destination image. In turn, destination image influenced intent to recommend. Subsequent tests for metric invariances showed differences in the moderating role of cultural background, gender, age, and prior experience.
Woohyuk Kim; Kristin Malek; Namjo Kim; SeungHyun “James” Kim. Destination Personality, Destination Image, and Intent to Recommend: The Role of Gender, Age, Cultural Background, and Prior Experiences. Sustainability 2017, 10, 87 .
AMA StyleWoohyuk Kim, Kristin Malek, Namjo Kim, SeungHyun “James” Kim. Destination Personality, Destination Image, and Intent to Recommend: The Role of Gender, Age, Cultural Background, and Prior Experiences. Sustainability. 2017; 10 (2):87.
Chicago/Turabian StyleWoohyuk Kim; Kristin Malek; Namjo Kim; SeungHyun “James” Kim. 2017. "Destination Personality, Destination Image, and Intent to Recommend: The Role of Gender, Age, Cultural Background, and Prior Experiences." Sustainability 10, no. 2: 87.
The purpose of this study is to examine the relationship among convention attendance, satisfaction, and loyalty of medical convention attendees. The data were compiled after a major medical conference held in Las Vegas in 2015. A total of 1,091 completed surveys were evaluated using structural analysis. The study indicated that attendee's motivation for attendance was significantly different than other studies that utilized different target markets. It was found that motivation impacted satisfaction which in turn influenced desire to attend future conventions. This study also provides discussions and implications for convention research and industry practices.
Woohyuk Kim; Kristin Malek. Understanding the relationship among motivation to attend, satisfaction, and loyalty of medical convention attendees. Journal of Convention & Event Tourism 2017, 18, 282 -300.
AMA StyleWoohyuk Kim, Kristin Malek. Understanding the relationship among motivation to attend, satisfaction, and loyalty of medical convention attendees. Journal of Convention & Event Tourism. 2017; 18 (4):282-300.
Chicago/Turabian StyleWoohyuk Kim; Kristin Malek. 2017. "Understanding the relationship among motivation to attend, satisfaction, and loyalty of medical convention attendees." Journal of Convention & Event Tourism 18, no. 4: 282-300.
College age students make up the largest segment of social networking populations, with 75% of adults between the ages of 18 and 24 participating to some degree. Previous research has shown that people are often exposed to social networking sites during their college years. This study examines hospitality students' perceived benefits and drawbacks of social networking sites versus professional networking sites. The sample consisted of students in undergraduate hospitality classes. To analyze the data, descriptive statistics, exploratory factor analysis, and multiple regression methods were utilized. This study found that Facebook was perceived to have no significant benefits and several drawbacks; whereas LinkedIn was found to have several significant benefits and no drawbacks. Implications are provided for the hospitality industry, as well as for business, human resources, and education.
Woohyuk Kim; Kristin Malek. Social networking sites versus professional networking sites: Perceptions of hospitality students. Journal of Human Resources in Hospitality & Tourism 2017, 17, 200 -221.
AMA StyleWoohyuk Kim, Kristin Malek. Social networking sites versus professional networking sites: Perceptions of hospitality students. Journal of Human Resources in Hospitality & Tourism. 2017; 17 (2):200-221.
Chicago/Turabian StyleWoohyuk Kim; Kristin Malek. 2017. "Social networking sites versus professional networking sites: Perceptions of hospitality students." Journal of Human Resources in Hospitality & Tourism 17, no. 2: 200-221.
Destination branding is a key factor in the creation of a differentiated identity to increase a tourist’s interest in travelling to a specific area. This study investigated the effects of self-congruity and destination image on destination loyalty. The sample comprised of both Western and Asian destination tourists to South Korea. To analyse the data, descriptive statistics, confirmatory factor analysis, and structural equation modelling (SEM) methods were utilized. The findings confirmed the influential role of self-congruity and destination image on destination loyalty in both samples. A multi-group SEM analysis revealed the differential effect of self-congruity and destination image on destination loyalty, which was dependent on the tourists’ countries of origin.
Woohyuk Kim; Kristin Malek. Effects of self-congruity and destination image on destination loyalty: the role of cultural differences. Anatolia 2016, 28, 1 -13.
AMA StyleWoohyuk Kim, Kristin Malek. Effects of self-congruity and destination image on destination loyalty: the role of cultural differences. Anatolia. 2016; 28 (1):1-13.
Chicago/Turabian StyleWoohyuk Kim; Kristin Malek. 2016. "Effects of self-congruity and destination image on destination loyalty: the role of cultural differences." Anatolia 28, no. 1: 1-13.