This page has only limited features, please log in for full access.
This paper contributes to the theoretical debate in agri-food economics on sustainable innovations. Specifically, it aims to define an interpretative model of sustainable innovation processes conceived at the supply chain level, and the determinants promoting these processes. The paper also proposes a best practice of sustainable collective innovation, namely the “Aureo” wheat supply chain. Sustainable collective innovation requires the commitment and involvement of all actors of the agri-food supply chain, while its effectiveness depends on the governance models adopted. The study findings validate the proposed theoretical framework, highlighting several economic, social, and environmental benefits that the process can provide. The results contribute to the debate on the topic, providing useful insights for practitioners and policy-makers.
Marcello Stanco; Concetta Nazzaro; Marco Lerro; Giuseppe Marotta. Sustainable Collective Innovation in the Agri-Food Value Chain: The Case of the “Aureo” Wheat Supply Chain. Sustainability 2020, 12, 5642 .
AMA StyleMarcello Stanco, Concetta Nazzaro, Marco Lerro, Giuseppe Marotta. Sustainable Collective Innovation in the Agri-Food Value Chain: The Case of the “Aureo” Wheat Supply Chain. Sustainability. 2020; 12 (14):5642.
Chicago/Turabian StyleMarcello Stanco; Concetta Nazzaro; Marco Lerro; Giuseppe Marotta. 2020. "Sustainable Collective Innovation in the Agri-Food Value Chain: The Case of the “Aureo” Wheat Supply Chain." Sustainability 12, no. 14: 5642.
This study explores consumers’ preferences for corporate social responsibility (CSR) initiatives implemented in the wine sector. Moreover, it investigates consumers’ perception and price premium for four wine certifications related to corporate social responsibility (i.e., SQNPI Sustainable Quality; V.I.V.A. Sustainable Wine; Organic, and Equalitas—Sustainable Wine). Overall 251 regular Italian wine consumers participated in an online survey. Their preferences for 11 CSR initiatives implemented in the wine sector were assessed through a best–worst scaling analysis. The study findings show that the most important CSR initiatives for consumers are “health and food safety”, “sustainable agricultural practices”, and “air pollution”. By contrast, those least important for consumers are “energy consumption”, “sustainable packaging”, and “fair trade”. Consumers expressed a positive perception in terms of CSR performance for all the certifications investigated, while their price premium was higher for wine with Organic certification. The study offers several implications for wineries. Specifically, it suggests the CSR initiatives that wineries may implement to fully meet consumers’ preferences.
Marcello Stanco; Marco Lerro. Consumers’ Preferences for and Perception of CSR Initiatives in the Wine Sector. Sustainability 2020, 12, 5230 .
AMA StyleMarcello Stanco, Marco Lerro. Consumers’ Preferences for and Perception of CSR Initiatives in the Wine Sector. Sustainability. 2020; 12 (13):5230.
Chicago/Turabian StyleMarcello Stanco; Marco Lerro. 2020. "Consumers’ Preferences for and Perception of CSR Initiatives in the Wine Sector." Sustainability 12, no. 13: 5230.
The current paper aims to explore consumers’ preferences for wine attributes related to tradition, sustainability, and innovation. A total of 419 regular wine consumers participated in an online survey that took place in Italy. Consumers’ preferences were assessed through a Best-Worst experiment with 11 wine attributes drawn from the literature. The result shows that the wine attributes, more important for consumers, are mainly related to tradition and sustainability. More specifically, the most important attributes for consumers when purchasing wine are “geographical indications”, “grape variety”, “sustainable certification”, “vintage”, and “price”. By contrast, the innovative wine attributes investigated were ranked among the least important ones, namely “canned wine”, “alcohol-free wine”, and “vegan wine”. The study findings offer several implications for wineries and marketers involved in the wine sector. They specifically provide suggestions on the wine attribute wineries should focus on to meet the current consumers’ preferences.
Marcello Stanco; Marco Lerro; Giuseppe Marotta. Consumers’ Preferences for Wine Attributes: A Best-Worst Scaling Analysis. Sustainability 2020, 12, 2819 .
AMA StyleMarcello Stanco, Marco Lerro, Giuseppe Marotta. Consumers’ Preferences for Wine Attributes: A Best-Worst Scaling Analysis. Sustainability. 2020; 12 (7):2819.
Chicago/Turabian StyleMarcello Stanco; Marco Lerro; Giuseppe Marotta. 2020. "Consumers’ Preferences for Wine Attributes: A Best-Worst Scaling Analysis." Sustainability 12, no. 7: 2819.
This paper contributes to the theoretical debate in agri-food economics focusing on corporate social responsibility. Specifically, it aims to define an interpretative model of the processes of social responsibility and value creation in the food industry. An empirical investigation was conducted using an analysis of case studies—representative of sustainable innovation and social responsibility models—as well as in-depth interviews and focus groups with managers of food industries and the sector’s experts. The paper focuses on a topic that has yet to be analysed in agri-food economics literature: corporate social responsibility as a value-creating strategy. Further, it proposes a life cycle model of social responsibility in business processes. The study findings reveal that corporate social responsibility actions may affect the agri-food process and/or the product. Specifically, the investigated case studies reveal that the production sector in which a company operates strongly influences its orientation towards one or more corporate social responsibility dimensions. This study’s results contribute to the debate on the topic and provide useful insights for practitioners and policy-makers.
Concetta Nazzaro; Marcello Stanco; Giuseppe Marotta. The Life Cycle of Corporate Social Responsibility in Agri-Food: Value Creation Models. Sustainability 2020, 12, 1287 .
AMA StyleConcetta Nazzaro, Marcello Stanco, Giuseppe Marotta. The Life Cycle of Corporate Social Responsibility in Agri-Food: Value Creation Models. Sustainability. 2020; 12 (4):1287.
Chicago/Turabian StyleConcetta Nazzaro; Marcello Stanco; Giuseppe Marotta. 2020. "The Life Cycle of Corporate Social Responsibility in Agri-Food: Value Creation Models." Sustainability 12, no. 4: 1287.
Marcello Stanco; Marco Lerro; Giuseppe Marotta; Concetta Nazzaro. Consumers’ and farmers’ characteristics in short food supply chains: an exploratory analysis. Studies in Agricultural Economics 2019, 121, 67 -74.
AMA StyleMarcello Stanco, Marco Lerro, Giuseppe Marotta, Concetta Nazzaro. Consumers’ and farmers’ characteristics in short food supply chains: an exploratory analysis. Studies in Agricultural Economics. 2019; 121 (2):67-74.
Chicago/Turabian StyleMarcello Stanco; Marco Lerro; Giuseppe Marotta; Concetta Nazzaro. 2019. "Consumers’ and farmers’ characteristics in short food supply chains: an exploratory analysis." Studies in Agricultural Economics 121, no. 2: 67-74.
Purpose The purpose of this paper is to investigate consumer’s acceptance toward product innovation in the agri-food sector, uncovering consumers’ characteristics able to encourage food innovation acceptance. Design/methodology/approach The analysis was carried out by administering a web-based structured questionnaire to a convenient sample of 443 Italian consumers. The study relies on consumers’ willingness to pay (WTP) to assess consumers’ acceptance toward the innovative product, while the Food-Related Lifestyle scale was applied to perform a cluster analysis aiming at detecting the attitude of consumers toward innovations in a traditional food. Findings The study findings showed a clear openness of consumers toward product innovation. Indeed, consumers’ WTP for the innovative product was far higher than the traditional one. Further, two out of three consumers’ groups detected (i.e. pro-innovation and rational adopters) exhibit a broad correlation between the innovative product attributes and consumers’ psychographics characteristics, revealing the existence of a large number of potential consumers. Originality/value The contribution of the paper to the current literature is twofold. First, it focused on an emerging topic for the agri-food sector (i.e. product innovation) whereby research works are still scarce. Second, product innovation was addressed toward a traditional food that is mostly reluctant to innovation due to consumers’ resistance and skepticism.
Concetta Nazzaro; Marco Lerro; Marcello Stanco; Giuseppe Marotta. Do consumers like food product innovation? An analysis of willingness to pay for innovative food attributes. British Food Journal 2019, 121, 1413 -1427.
AMA StyleConcetta Nazzaro, Marco Lerro, Marcello Stanco, Giuseppe Marotta. Do consumers like food product innovation? An analysis of willingness to pay for innovative food attributes. British Food Journal. 2019; 121 (6):1413-1427.
Chicago/Turabian StyleConcetta Nazzaro; Marco Lerro; Marcello Stanco; Giuseppe Marotta. 2019. "Do consumers like food product innovation? An analysis of willingness to pay for innovative food attributes." British Food Journal 121, no. 6: 1413-1427.
The current study investigates the willingness of Millennial consumers towards several corporate social responsibility initiatives carried out by food companies. More specifically, it explores four cause related marketing campaigns implemented by food companies to spread corporate social responsibility. The analysis was carried out in Italy by administering a structured questionnaire to 308 consumers. The willingness of participants to switch a chocolate snack of their favourite brand to another with similar characteristics but produced by a company supporting different social and environmental causes was assessed in four different scenarios. The study uncovered the effects of both loyalty towards the brand and trust in cause related marketing on consumers’ willingness to support different corporate social responsibility initiatives. The findings unveiled the willingness of Millennials to support companies’ social and environmental initiatives. Both trust and loyalty played a key role in affecting consumers’ willingness to support corporate social responsibility initiatives of food companies. Social and environmental concerns as well as socio-demographics aspects are also significant in supporting cause related marketing campaigns. The study has shed light on the preference of consumers towards corporate social responsibility and cause related marketing. Specifically, it provides marketing insights on the initiatives most preferred by consumers to which companies should address their efforts.
Marco Lerro; Maria Raimondo; Marcello Stanco; Concetta Nazzaro; Giuseppe Marotta. Cause Related Marketing among Millennial Consumers: The Role of Trust and Loyalty in the Food Industry. Sustainability 2019, 11, 535 .
AMA StyleMarco Lerro, Maria Raimondo, Marcello Stanco, Concetta Nazzaro, Giuseppe Marotta. Cause Related Marketing among Millennial Consumers: The Role of Trust and Loyalty in the Food Industry. Sustainability. 2019; 11 (2):535.
Chicago/Turabian StyleMarco Lerro; Maria Raimondo; Marcello Stanco; Concetta Nazzaro; Giuseppe Marotta. 2019. "Cause Related Marketing among Millennial Consumers: The Role of Trust and Loyalty in the Food Industry." Sustainability 11, no. 2: 535.
C. Nazzaro; G. Marotta; Marcello Stanco. 18. Short food supply chains and shared value on the multifunctional farm: an analysis of determinants. It’s a jungle out there – the strange animals of economic organization in agri-food value chains 2017, 337 -355.
AMA StyleC. Nazzaro, G. Marotta, Marcello Stanco. 18. Short food supply chains and shared value on the multifunctional farm: an analysis of determinants. It’s a jungle out there – the strange animals of economic organization in agri-food value chains. 2017; ():337-355.
Chicago/Turabian StyleC. Nazzaro; G. Marotta; Marcello Stanco. 2017. "18. Short food supply chains and shared value on the multifunctional farm: an analysis of determinants." It’s a jungle out there – the strange animals of economic organization in agri-food value chains , no. : 337-355.
The socio-economic changes of the last decades, in a context of markets globalisation and renewed environmental and food safety problems, have produced new sensitivities of the aware and responsible citizen consumers. In this constantly evolving scenario, agribusiness enterprises, in order to maintain competitiveness in the world market, have fielded efforts to introduce new strategies and paradigms into their corporate approaches. They were inspired more and more to the sustainability and to the social responsibility for pursuing the value creation and for meeting the citizens consumers' needs. The aim of the paper is to contribute to the theoretical debate on corporate social responsibility (CSR) in agri-food and through the analysis of a case study in Italian pasta industry to evaluate the performance of social responsibility in order to value creation. The results are very interesting and confirm the positive relationship, repeatedly stressed in the literature, between orientation to social responsibility and the firm's economic and financial performances.
Giusi Marotta; Concetta Nazzaro; Marcello Stanco. How the social responsibility creates value: models of innovation in Italian pasta industry. International Journal of Globalisation and Small Business 2017, 9, 144 .
AMA StyleGiusi Marotta, Concetta Nazzaro, Marcello Stanco. How the social responsibility creates value: models of innovation in Italian pasta industry. International Journal of Globalisation and Small Business. 2017; 9 (2/3):144.
Chicago/Turabian StyleGiusi Marotta; Concetta Nazzaro; Marcello Stanco. 2017. "How the social responsibility creates value: models of innovation in Italian pasta industry." International Journal of Globalisation and Small Business 9, no. 2/3: 144.