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Marta Flavián
Department of Marketing and Market Research, University of Zaragoza, Zaragoza, Spain
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Luis V. Casaló
Department of Marketing and ...
Daniel Belanche
Department of Marketing and ...
Sergio Ibáñez-Sánchez
Universidad de Zaragoza, Fac...
Alfredo Perez Rueda
Department of Management, Fa...
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