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Joo Eon Jeon

Prof. Joo Eon Jeon

Department of Global Business Administration, Anyang University

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Joo-Eon Jeon is an associate professor at the Department of Global Business Administration in Anyang University, Korea. His research interests include brand management, user experience design, immersive technology, and extended reality platform.

Research Keywords & Expertise

Brand Management
Consumer Behavior
Marketing Analytics
marketing and sustaina...
Design and Aesthetics ...

Short Biography

Joo-Eon Jeon is an associate professor at the Department of Global Business Administration in Anyang University, Korea. His research interests include brand management, user experience design, immersive technology, and extended reality platform.