Universities, like cities, have embraced novel technologies and data-based solutions to improve their campuses with ‘smart’ becoming a welcomed concept. Campuses in many ways are small-scale cities. They increasingly seek to address similar challenges and to deliver improved experiences to their users. How can data be used in making this vision a reality? What can we learn from smart campuses that can be scaled up to smart cities? A short research study was conducted over a three-month period at a public university in the United Kingdom, employing stakeholder interviews and user surveys, which aimed to gain insight into these questions. Based on the study, the authors suggest that making data publicly available could bring many benefits to different groups of stakeholders and campus users. These benefits come with risks and challenges, such as data privacy and protection and infrastructure hurdles. However, if these challenges can be overcome, then open data could contribute significantly to improving campuses and user experiences, and potentially set an example for smart cities.