The intrinsic challenges of contemporary marketing encourage discovering new approaches to engage and retain customers effectively. As the main channels of interactions between customers and brands pivot between the physical and the digital world, analyzing the outcome behavioral patterns must be achieved dynamically with the stimulus performed in both poles. This systematic review investigates the collaborative impact of adopting multidisciplinary fields of Affective Computing to evaluate current marketing strategies, upholding the process of using multimodal information from consumers to perform and integrate Sentiment Analysis tasks. The adjusted representation of modalities such as textual, visual, audio, or even psychological indicators enables prospecting a more precise assessment of the advantages and disadvantages of the proposed technique, glimpsing future applications of Multimodal Artificial Intelligence in Marketing. Embracing the Preferred Reporting Items for Systematic Reviews and Meta-Analysis as the research method to be applied, this article warrants a rigorous and sequential identification and interpretation of the synergies between the latest studies about affective computing and marketing. Furthermore, the robustness of the procedure is deepened in knowledge-gathering concerning the current state of Affective Computing in the Marketing area, their technical practices, ethical and legal considerations, and the potential upcoming applications, anticipating insights for the ongoing work of marketers and researchers.

Since its appearance in 2008, blockchain technology has found multiple uses in fields such as banking, supply chain management, and healthcare. One of the most intriguing uses of blockchain is in voting systems, where the technology can overcome the security and transparency concerns that plague traditional voting systems. This paper provides a thorough examination of the implementation of a blockchain-based voting system. The proposed system employs cryptographic methods to protect voters’ privacy and anonymity while ensuring the verifiability and integrity of election results. Digital signatures, homomorphic encryption (He), zero-knowledge proofs (ZKPs), and the Byzantine fault-tolerant consensus method underpin the system. A review of the literature on the use of blockchain technology for voting systems supports the analysis and the technical and logistical constraints connected with implementing the suggested system. The study suggests solutions to problems such as managing voter identification and authentication, ensuring accessibility for all voters, and dealing with network latency and scalability. The suggested blockchain-based voting system can provide a safe and transparent platform for casting and counting votes, ensuring election results’ privacy, anonymity, and verifiability. The implementation of blockchain technology can overcome traditional voting systems’ security and transparency shortcomings while also delivering a high level of integrity and traceability.

Optimization in current decision support systems has a highly interdisciplinary nature related with the need to integrate different techniques and paradigms for solving real-world complex problems. Computing optimal solutions in many of these problems are unmanageable. Heuristic search methods are known to obtain good results in an acceptable time interval. However, parameters need to be adjusted to allow good results. In this sense, learning strategies can enhance the performance of a system, providing it with the ability to learn, for instance, the most suitable optimization technique for solving a particular class of problems, or the most suitable parameterization of a given algorithm on a given scenario. Hyper-heuristics arise in this context as efficient methodologies for selecting or generating (meta) heuristics to solve NP-hard optimization problems. This paper presents the specification of a hyper-heuristic for selecting techniques inspired in nature, for solving the problem of scheduling in manufacturing systems, based on previous experience. The proposed hyper-heuristic module uses a reinforcement learning algorithm, which enables the system with the ability to autonomously select the meta-heuristic to use in optimization process as well as the respective parameters. A computational study was carried out to evaluate the influence of the hyper-heuristics on the performance of a scheduling system. The obtained results allow to conclude about the effectiveness of the proposed approach.