I am Professor of Marketing and Entrepreneurship at the Unizik Business School, Nnamdi Azikiwe University, Awka, Nigeria, and Research Fellow at the Bloomsbury Institute London. I am also a GIBS Visiting Research Fellow (2024/2025). My research cuts across Entrepreneurship (corporate, ethnic, immigrant, indigenous, and women entrepreneurship), Marketing (arts, sports, consumer behaviour), and Sustainability. He is also an NRF (National Research Foundation) research grant recipient (2023/2024) working with a team at the University of Fort Hare (South Africa) on the theme A Practical Model of Indigenous African Entrepreneurship for Enhancing Emerging Economies.
I am Professor of Marketing and Entrepreneurship at the Unizik Business School, Nnamdi Azikiwe University, Awka, Nigeria, and Research Fellow at the Bloomsbury Institute London. I am also a GIBS Visiting Research Fellow (2024/2025). My research cuts across Entrepreneurship (corporate, ethnic, immigrant, indigenous, and women entrepreneurship), Marketing (arts, sports, consumer behaviour), and Sustainability. He is also an NRF (National Research Foundation) research grant recipient (2023/2024) working with a team at the University of Fort Hare (South Africa) on the theme A Practical Model of Indigenous African Entrepreneurship for Enhancing Emerging Economies.