Nnamdi O Madichie

Prof. Nnamdi O Madichie

Unizik Business School, Nnamdi Azikiwe University, Awka, Anambra, Nigeria
orcid

Research Focus & Metrics

Academic Career Length

22Years (2005-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 January 2021 in Computers in Human Behavior
Verified
Journal Article
Closed access
NANisreen Ameen
Nisreen Ameen
ATAli Tarhini
Ali Tarhini
MSMahmood Hussain Shah
Mahmood Hussain Shah
Nnamdi O MadichieNnamdi O Madichie
Nnamdi O Madichie
JPJustin Paul
Justin Paul
JCJyoti Choudrie
Jyoti Choudrie

12 October 2010 in International Journal of Bank Marketing
Verified
Journal Article
Closed access
PDF file
RHRobert Hinson
Robert Hinson
RBRichard Boateng
Richard Boateng
Nnamdi O MadichieNnamdi O Madichie
Nnamdi O Madichie
Purpose – The concept of corporate social responsibility (CSR) has witnessed a resurgence in the management literature in recent years. This might be due to a renewed focus on corporate governance and ethical practices of companies the world over. This current study seeks to focus on how banks operating in Ghana communicate their CSR programmes and intentions via their corporate websites. Design/methodology/approach – A conceptual framework was adapted from the extant literature and was used as the basis of a content analysis of 16 banks in Ghana. This paper adopts a qualitative research approach drawing upon available information from the websites of these 16 banks. Findings – One of the banks that had won the most CSR awards at the Ghana banking awards had the poorest CSR communication content on its corporate website. It was also noted that banks that had never won a CSR award previously seemed to have a better organised structure in respect of their CSR activities on their websites. These findings clearly demonstrate the challenges that sometimes exist in transferring bricks-and-mortar organisational capabilities to online environments. Originality/value – Studies focussing on online CSR communications in emerging market contexts are almost non-existent and this study makes an important contribution in not only addressing this imbalance, but more importantly in improving bank marketing practices in Ghana.

1 March 2020 in Computers in Human Behavior
Verified
Journal Article
Closed access
NANisreen Ameen
Nisreen Ameen
ATAli Tarhini
Ali Tarhini
MSMahmood Hussain Shah
Mahmood Hussain Shah
Nnamdi O MadichieNnamdi O Madichie
Nnamdi O Madichie

24 September 2018 in International Journal of Entrepreneurial Behavior & Research
Verified
Journal Article
Closed access
Paul  Agu IgwePaul Agu Igwe
Paul Agu Igwe
RNRobert Newbery
Robert Newbery
NANihar Amoncar
Nihar Amoncar
GWGareth R.T. White
Gareth R.T. White
Nnamdi O MadichieNnamdi O Madichie
Nnamdi O Madichie
Purpose: The purpose of this paper is to examine the attributes of the Igbos in Eastern Nigeria and the underlying factors influencing their entrepreneurial behaviour. More specifically, the study highlights the links between family, culture, institution and entrepreneurial behaviour in the African context. Design/methodology/approach: This paper is based on a qualitative research method by interviewing 50 entrepreneurs and community leaders of the Igbo nation. Igbos have been described as “naturally enterprising and ingenious” and can be found throughout Nigeria and West Africa. Understanding the vagaries of ethnic entrepreneurship can arguably only be achieved through research that is undertaken within these socio-historically rich, traditional and cultural contexts. Findings: Linked to the social learning theory, Igbo families provide an entrepreneurial leadership platform which influences youths through role models, providing mastery experiences and socialisation. The extended family provides a safe environment for risk taking, creativity and innovation. Also, an informal apprenticeship system provides entrepreneurial learning that prepares the younger generation to take to business as a way of life. Research limitations/implications: The study is based on a relatively small sample size of 50 respondents, which makes it difficult to generalise the findings despite the benefits of the research methods adopted in the study. Also, there are limitations to the extension of the findings to a generalised Igbo population comprising individuals who may, or may not, behave entrepreneurially. Practical implications: There are significant practical implications, both nationally and internationally, for policy makers that are concerned with developing jobs for the growing population of unemployed youths and inclusive entrepreneurship in Nigeria. Originality/value: The research has three main contributions. First, it valorises indigenous knowledge of family and institutional entrepreneurial behaviour in an African context. Second, it highlights the importance of the linked institutions of the extended family and the informal apprenticeship system in Igbo culture. Finally, it provides a model and an explanation of how the Igbo culture nurtures and develops transgenerational entrepreneurial behaviour.

8 May 2018 in International Journal of Entrepreneurial Behavior & Research
Verified
Journal Article
Closed access
Paul  Agu IgwePaul Agu Igwe
Paul Agu Igwe
Nnamdi O MadichieNnamdi O Madichie
Nnamdi O Madichie
RNRobert Newbery
Robert Newbery
Purpose: The purpose of this paper is to provide fresh insights into rural artisanal activities in a developing world context. It highlights key determinants of the decision to engage in an artisanal business and the challenges that impact upon the growth of these activities. Design/methodology/approach: The study adopts a mix-method research approach to explore a rural setting where most respondents (81 per cent) combine farm and non-farm livelihood activities. Quantitatively, a multi-nominal regression is used to examine the determinants of diversified artisanal livelihoods. It modelled the differences between farming livelihoods that have not diversified, compared to those also involved in the artisanal activity or wage employment and the intensity of participation. Findings: The findings show that nearly half of artisanal businesses (45.4 per cent) comprise only the owners and no employee, while 54.6 per cent employ one to three workers. Also, some artisanal ventures were more gender-specific than the gender-neutral activities. Other observations were in age (most artisans were under the age of 46 years) and vocational training (most were self-trained followed by a third receiving training only in specific areas such as technical works, building and construction and general trading apprenticeships). Research limitations/implications: The study is based on a relatively small sample size of 306 business owners, which makes it difficult to generalise despite the persuasiveness of the observations made. Practical implications: First, the use of econometric methods enabled the development of valid data sets (and various descriptive statistical and logit regression) to analyse determinants of the decision to engage in artisanal work, and the intensity of participation. Second, the ambiguity in categorising artisanal activities is unravelled. The study characterises the local artisanal sector and examines the intensity of participation. Without these, targeted support would remain elusive for practical and policy interventions. Originality/value: Artisanal activities constitute a high proportion of small businesses in the study area – with more than half (54.2 per cent) of respondents being classified as artisans, yet it is an overlooked area of entrepreneurship. Highlighted here are both types of activities and challenges regarding better conceptualising the understanding of artisans and regarding this mostly unarticulated base of practice.

9 March 2020 in The International Journal of Entrepreneurship and Innovation
Verified
Journal Article
Open access
PDF file
Dieu Hack-PolayDieu Hack-Polay
Dieu Hack-Polay
Paul  Agu IgwePaul Agu Igwe
Paul Agu Igwe
Nnamdi O MadichieNnamdi O Madichie
Nnamdi O Madichie
There is considerable interest among European politicians and policymakers in how to integrate migrants in the local and national economy. Drawing on in-depth qualitative interviews with 20 owners of Sub-Saharan African migrant family businesses (SSAMBs) in the United Kingdom, this article critically examines why SSAMBs fail or underperform. This investigation draws upon three streams of literature – notably migrant business failure, institutional theory and family embeddedness. The findings highlight the challenges of doing business and the reasons for business failure among this group. These are different from other small businesses and include culture, family interference and ethnicity. The main contribution of the article lies in the development of a conceptual model that highlights the relationships between institutional contexts and migrant family business outcomes. The model proposes that institution and family embeddedness results in the enactment of ethnic behaviours that drive migrant businesses into cultural markets leading to business underperformance or failure.