Immediate contextual information and world knowledge allow comprehenders to anticipate incoming language in real time. The cognitive mechanisms that underlie such behavior are, however, still only partially understood. We examined the novel idea that gender attitudes may influence how people make predictions during sentence processing. To this end, we conducted an eye-tracking experiment where participants listened to passive-voice sentences expressing gender-stereotypical actions (e.g., “The wood is being painted by the florist”) while observing displays containing both female and male characters representing gender-stereotypical professions (e.g., florists, soldiers). In addition, we assessed participants’ explicit gender-related attitudes to explore whether they might predict potential effects of gender-stereotypical information on anticipatory eye movements. The observed gaze pattern reflected that participants used gendered information to predict who was agent of the action. These effects were larger for female- vs. male-stereotypical contextual information but were not related to participants’ gender-related attitudes. Our results showed that predictive language processing can be moderated by gender stereotypes, and that anticipation is stronger for female (vs. male) depicted characters. Further research should test the direct relation between gender-stereotypical sentence processing and implicit gender attitudes. These findings contribute to both social psychology and psycholinguistics research, as they extend our understanding of stereotype processing in multimodal contexts and regarding the role of attitudes (on top of world knowledge) in language prediction.

A main challenge for theories of embodied cognition is to understand the task dependency of embodied language processing. One possibility is that perceptual representations (e.g., typical colour of objects mentioned in spoken sentences) are not activated routinely but the influence of perceptual representation emerges only when context strongly supports their involvement in language. To explore this question, we tested the effects of colour representations during language processing in three visual-world eye-tracking experiments. On critical trials, participants listened to sentence-embedded words associated with a prototypical colour (e.g., '...spinach...') while they inspected a visual display with four printed words (Experiment 1), coloured or greyscale line drawings (Experiment 2) and a 'blank screen' after a preview of coloured or greyscale line drawings (Experiment 3). Visual context always presented a word/object (e.g., frog) associated with the same prototypical colour (e.g. green) as the spoken target word and three distractors. When hearing spinach participants did not prefer the written word frog compared to other distractor words (Experiment 1). In Experiment 2, colour competitors attracted more overt attention compared to average distractors, but only for the coloured condition and not for greyscale trials. Finally, when the display was removed at the onset of the sentence, and in contrast to the previous blank-screen experiments with semantic competitors, there was no evidence of colour competition in the eye-tracking record (Experiment 3). These results fit best with the notion that the main role of perceptual representations in language processing is to contextualize language in the immediate environment.