This page has only limited features, please log in for full access.
Lecturer, PhD at Lucian Blaga University of Sibiu.
The primary goal of this study was to determine the impact of mergers and acquisitions (M&A) and the environmental, social, and governance (ESG) sustainability scores of companies. In this regard, efforts to measure and analyze the evolution of a company’s performance, taking into account financial and non-financial measures using a score function, are adapted to the pharmaceutical sector. The sample consisted of 100 leading pharmaceutical companies, ranked by stock market capitalization, who registered 30% (n = 492) of the total M&A transactions over the study period (2010–2020). There was a direct and positive link between the M&A process and the evolution of company performance. The ESG score, as an indicator for measuring sustainability, has a positive and direct impact on company performance, indicating that a high ESG score determines an increase in company performance. A similar impact is identified for companies involved in M&A processes, meaning that companies in the pharmaceutical sector tend to register a performance improvement.
Diana Mihaiu; Radu-Alexandru Șerban; Alin Opreana; Mihai Țichindelean; Vasile Brătian; Liliana Barbu. The Impact of Mergers and Acquisitions and Sustainability on Company Performance in the Pharmaceutical Sector. Sustainability 2021, 13, 6525 .
AMA StyleDiana Mihaiu, Radu-Alexandru Șerban, Alin Opreana, Mihai Țichindelean, Vasile Brătian, Liliana Barbu. The Impact of Mergers and Acquisitions and Sustainability on Company Performance in the Pharmaceutical Sector. Sustainability. 2021; 13 (12):6525.
Chicago/Turabian StyleDiana Mihaiu; Radu-Alexandru Șerban; Alin Opreana; Mihai Țichindelean; Vasile Brătian; Liliana Barbu. 2021. "The Impact of Mergers and Acquisitions and Sustainability on Company Performance in the Pharmaceutical Sector." Sustainability 13, no. 12: 6525.
The new marketing practices and developments have had incredible impact on consumers’ purchasing process and information-acquisition process, and most notably, social media is changing marketing. The research setting for this paper refers to consumer behavior on social media services, particularly Facebook and consumers’ interactions with brands on this social platform. Through this research, we examine which consumer behavior concept has a higher impact in generating loyalty for the brands consumers interact with on Facebook. Using Automatic Linear Modeling, we forecast and model a target variable (namely, consumer loyalty) based on linear relationships between the target variable and its established predictors (Involvement, Satisfaction, Customer-to-Customer Interactions or electronic-Word-of-Mouth/eWOM, and Consumer Participation). Results show that the variable with the most significant impact on consumers’ loyalty for a particular brand on Facebook is consumer involvement. Based on the findings, we establish various managerial recommendations for online marketing strategies and tactics on social media and we propose future directions for research, aimed at expanding the current study.
Simona Vinerean; Alin Opreana. Key Predictors of Customer Loyalty for Facebook Brand Pages. Empirical Research on Social Media Marketing. Sustainable Transport Development, Innovation and Technology 2018, 433 -449.
AMA StyleSimona Vinerean, Alin Opreana. Key Predictors of Customer Loyalty for Facebook Brand Pages. Empirical Research on Social Media Marketing. Sustainable Transport Development, Innovation and Technology. 2018; ():433-449.
Chicago/Turabian StyleSimona Vinerean; Alin Opreana. 2018. "Key Predictors of Customer Loyalty for Facebook Brand Pages. Empirical Research on Social Media Marketing." Sustainable Transport Development, Innovation and Technology , no. : 433-449.
Consumer engagement is a multidimensional concept comprising cognitive, emotional, and/or behavioral dimensions, and plays a central role in the process of developing long lasting relationships with mutual benefits for companies and their customers. In the Internet-context, consumers can co-create experiences and personal value through engagement in activities that involve interactivity and networking with companies in the online environment. In this technology-driven framework, consumer engagement programs can offer a valuable opportunities for companies that are active in an online setting. The present research implies a qualitative study conducted using interviews with marketing executives with experience in the online environment and will focus on consumer engagement programs and initiatives that are employed by companies that operate in the online environment. Thus, this study provides substantial insights in terms of online marketing tactics for consumer engagement
Simona Vinerean; Alin Opreana; Mihai Ţichindelean. Analyzing Consumer Engagement Programs from the Perspective of a Qualitative Research of Marketing Executives. Procedia Economics and Finance 2014, 16, 621 -630.
AMA StyleSimona Vinerean, Alin Opreana, Mihai Ţichindelean. Analyzing Consumer Engagement Programs from the Perspective of a Qualitative Research of Marketing Executives. Procedia Economics and Finance. 2014; 16 ():621-630.
Chicago/Turabian StyleSimona Vinerean; Alin Opreana; Mihai Ţichindelean. 2014. "Analyzing Consumer Engagement Programs from the Perspective of a Qualitative Research of Marketing Executives." Procedia Economics and Finance 16, no. : 621-630.