Dr Chahid Fourali has backgrounds in marketing, psychology and education. He led the consultation with the UK Government to set up the Marketing and Sales Standards Setting Body, which he then led for eight years, as well as the development of three sets of world-class national occupational standards (in marketing, sales and social marketing) that were supported by many internationally recognised marketing/business gurus. These standards are now the basis for all nationally recognised qualifications in the UK in the three professional areas. Dr Fourali is Assistant Professor at the Guildhall School of Business and Law, in London, where he leads the Business Management and Marketing course. His experience includes being an examiner/subject expert for a number of universities in the UK and abroad including Cambridge and Loughborough Universities in the UK and Warsaw and Gdansk Universities in Poland. Dr Fourali is Co-lead Editor for the Palgrave Encyclopaedia of Social Marketing and has published or co-authored over 40 articles/reports, chapters and books. He achieved Fellowship or professional membership status from several international organisations including FRSA, FCIM, FCMI, FHEA and BABCP. Specialties: behaviour change, social marketing, mental health, evaluation and professional education.