Ahmad Albattat

Prof. Dr. Ahmad Albattat

School of Global Hospitality and Tourism, Asia Pacific University of Technology & Innovation, Kuala Lumpur, Malaysia
orcid
Associate Professor

Research Focus & Metrics

Academic Career Length

14Years (2013-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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11 November 2020 in Current Issues in Tourism
Verified
Journal Article
Closed access
Ahmad AlbattatAhmad Albattat
Ahmad Albattat
AJAzizul Jamaludin
Azizul Jamaludin
NZNini Shaliza Mohd Zuraimi
Nini Shaliza Mohd Zuraimi
MVMarco Valeri
Marco Valeri
The aim of this research is to analyze the factors influencing visit intention and destination image in post-Covid-19 crisis recovery. In post-crisis recovery, the factors influencing visit intention are physical, socio-psychological and financial factors. A total of 426 respondents were selected and analyzed using correlation and multiple regression analyses. The findings demonstrate that physical factors are the main factors that influence tourists’ visit intention. Additionally, destination image significantly affects visit intention and significantly mediates the relationship between the factors and visit intention. All this inevitably affects the organizational structure of the tourist destination.


1 July 2013 in Sage Open
Verified
Journal Article
Open access
Ahmad AlbattatAhmad Albattat
Ahmad Albattat
ASAhmad Puad Mat Som
Ahmad Puad Mat Som
Safety and security are the most important issues to tourist while traveling and the first aspect they consider is to be protected from hazards. Emergency planning and preparedness for a crisis are the most significant components of dealing with disasters. Hospitality practitioners noticed a rising number of natural and man-made crises that harm the hospitality industry, regarding its vulnerability to crisis and internal and external hazards. By using secondary data, this study aims to shed some light on this issue, contributing to knowledge and awareness on emergency preparedness for the hospitality industry. Moreover, the study aims to explain the management’s commitment to adopt, develop, and update emergency plans. The results of this study explain that tourism as an international mobile industry must respond to internal and external hazards such as disease movement and terrorist attacks. Marketing safety is important to promote hotels and tourist destinations to the guests and holiday advisors. Hotels have a long history of being a soft target for terrorist attacks, as can be seen in several accidents that have shaken the hotel industry in the past few decades. Hotels invest a lot to install protective techniques, but terrorists are becoming more organized. Practitioners propose disaster management frameworks using several measurements. Recovery from crisis and learning help business retention that minimizes negative impacts and prevent losses. Finally, evaluation and feedback are very important to overcome the hazards and return to normal, as well as adopting new ideas to deal with emergencies. Single- and double-loop organizational learning should benefit proactive preparedness.

1 January 2020 in Management Science Letters
Verified
Journal Article
Closed access
MAMohammad Al-Laymoun
Mohammad Al-Laymoun
KAKhaled Alsardia
Khaled Alsardia
Ahmad AlbattatAhmad Albattat
Ahmad Albattat

19 February 2013 in International Journal of Business and Management
Verified
Journal Article
Open access
PDF file
Ahmad AlbattatAhmad Albattat
Ahmad Albattat
ASAhmad Puad Mat Som
Ahmad Puad Mat Som
Turnover crises have had great impacts on the hospitality industry. Many studies have been done on employee turnover, but further investigation is needed as labor intensive employees are part of the hospitality product. This study reviews the literature relevant to turn over crises and provides a theoretical review of the Mobley model (1977). The purpose of this study is to give an overview of the causes of job dissatisfaction which force an employee to quit from their current job and consider other job opportunities. This is to clarify the steps of the Mobley model from the feeling of job dissatisfaction to an actual turnover crisis. This study highlights the turnover crises not only on an international level but also the national crises in Malaysia which may not be far away. Furthermore, the findings from the literature review indicates that an international perspective on a turnover crisis begins when an employee faces the case of dissatisfaction from a poor working environment and considers leaving his current job. The Mobley model could be used to predict the case of dissatisfaction and better understand how to retain the employee. Further studies could be useful to shed light on turnover crises.

1 August 2014 in Procedia - Social and Behavioral Sciences
Verified
Journal Article
Open access
Ahmad AlbattatAhmad Albattat
Ahmad Albattat
AMAhmad Puad MatSom
Ahmad Puad MatSom
The current study investigates the impact of several disasters and crises on Malaysian's hospitality and tourism industry. This study aims to review some attempts to investigate the impact of disasters, how emergency planning could mitigate these impacts, and how to recover from it. Furthermore, it will review the governmental statistics and Malaysia‘s growth rate during several man-made and natural disasters. This study evaluates the contribution of the Gross domestic product (GDP) in the Malaysian economy, then discusses its effects on tourist arrivals to Malaysia and analyse the occupancy rate during the disasters. The findings identify that hospitality and tourism sector in Malaysia has been affected by several natural and human made disasters. Most of the industry businesses reported a reactive preparedness rather than proactive emergency planning, with relying on the government planning to recover shortly from disasters. Strategies like increasing service quality, hotel renovation, tax reduction, cheap tour packages, and the important role of media should be used to recover from disasters. Unfortunately, emergency planning for the disaster has been a dereliction by industry key players