Veronica Yepez-Reyes

Dr. Veronica Yepez-Reyes

Observatorio de Comunicación (OdeCom), Pontificia Universidad Católica del Ecuador, Quito, Pichincha, Ecuador
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Research Focus & Metrics

Academic Career Length

10Years (2017-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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31 May 2024 in Contratexto
Verified
Journal Article
Open access
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VYVeronica Yepez-Reyes
Veronica Yepez-Reyes
JCJorge Cruz-Silva
Jorge Cruz-Silva
Entrevistas, fundamentais para o exercício jornalístico e pesquisa qualitativa, capturam o significado profundo do pensamento humano. Em 2023, ferramentas de inteligência artificial (IA) se popularizaram, incluindo seu uso na gravação, transcrição e legendagem de discursos. O objetivo do estudo é identificar a IA mais adequada para transcrever gravações em espanhol, priorizando a completude das tarefas, eficácia e eficiência. A IA selecionada será aplicada a um corpus de 450 entrevistas curtas, que serão posteriormente codificadas e analisadas quanto ao conteúdo. O artigo foca em quatro ferramentas de transcrição com IA em espanhol: Office 365 (Word) Transcribe, Amazon Transcribe, Notta e Whisper. A tecnologia permite aproveitar a riqueza da gravação original sem a intervenção, e possível modificação, da pessoa ou assistente virtual que a transcreve. Os resultados destacam a rapidez da transcrição e a capacidade das IAs em processar e hospedar documentos escritos online. Em relação às possibilidades de interação com o texto, observa-se o papel fundamental das equipes de pesquisa na compreensão profunda e análise de conteúdo, com o suporte proporcionado pelas IAs nas tarefas de transcrição.

2 August 2019 in Killkana Social
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Journal Article
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JGJuan Carlos González
Juan Carlos González
VYVeronica Yepez-Reyes
Veronica Yepez-Reyes
EGElizabeth García
Elizabeth García
Las funciones sustantivas de la Educación Superior son la docencia, la investigación y la vinculación con la colectividad. Sin embargo, esta última, y sus nexos con investigación y docencia, suelen ser los grandes ausentes en distintos espacios académicos, en donde se privilegia a las otras dos funciones por sobre la vinculación, pese a que esta constituye la razón de ser de la Educación Superior. Este artículo busca llenar este vacío a través de una propuesta de gestión de la vinculación con la colectividad a partir de un método exploratorio de investigación de los proyectos, propuestas y modelos de vinculación que se manejan en el país y a nivel internacional, respondiendo a la pregunta de cómo articular las funciones sustantivas de la educación para otorgar el peso significativo que tiene la vinculación con la sociedad en el quehacer académico. Los resultados comprenden un diseño de articulación de las tres funciones, un sistema de gestión y una plataforma de encuentro entre Instituciones de Educación Superior (IES) y Organizaciones de la Sociedad Civil (OSC). Esta es solo una propuesta que tendrá que ser repensada, replanteada y re-elaborada por las IES, constituyendo un punto de partida para futuras investigaciones.

6 May 2023 in Societies
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Journal Article
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VYVeronica Yepez-Reyes
Veronica Yepez-Reyes
PCPatricio Cevallos
Patricio Cevallos
AAAndrea del Carmen Carrillo Andrade
Andrea del Carmen Carrillo Andrade
JCJorge Cruz-Silva
Jorge Cruz-Silva
Marco López-ParedesMarco López-Paredes
Marco López-Paredes
AGAlejandra González-Quincha
Alejandra González-Quincha
Due to the COVID-19 pandemic, digital interactions ceased to be “just another form of communication”; indeed, they became the only means of social interaction, mediated and driven by information and communication technologies (ICTs). Consequently, working in a digital context switched from being a phenomenon to be studied to the primary means of socializing and the primary workspace for researchers. This study explores four different methodologies to question how discursive interactions related to power and newsworthiness may be addressed in digital contexts. The multimodal approach was reviewed through the affordances of critical discourse analysis, issue ownership and salience, morphological discourse analysis, and protest event analysis. It starts by theoretically addressing concepts of multimodality and phenomenology by focusing on the implications of both perspectives. It examines publications and interactions in digital contexts in Ecuador from March 2017 to December 2020 within three political phenomena. The results of the analysis of these publications and interactions suggest that when analyzing political participation and newsworthiness, the virtual becomes a subjective space. Moreover, qualitative research is one of the primary ways to combine multimodality with other forms of discourse analysis. This paper concludes that perceptions, practices, and meanings assigned to social online representations can be better analyzed through multimodality, which tackles the intertwined characteristics of virtual discourses.

24 February 2022 in Bandung
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Journal Article
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VYVeronica Yepez-Reyes
Veronica Yepez-Reyes
KPKarina A. Ortiz Pacheco
Karina A. Ortiz Pacheco
Community engagement projects create an avenue for university students and faculty to interact with local communities. These endeavors place together groups with different worldviews, cultures, and languages. Service-Learning (sl) has acquired novelty in academic circles; however, there has been limited research analyzing what happens with intercultural communication. This article attempts to fill this gap by asking how intercultural communication is shaped through sl. Research was conducted on a community engagement project in the Andean paramo of Chugchilán, Ecuador involving faculty, students, and members of the indigenous community. For the analysis, a blended design of transcendental phenomenology and sl methodology was used to analyze how participants perceive and make sense of their experience. From a linguistic perspective, we used both bilingualism and diglossia to analyze intercultural communication during the sl experience. The findings show that sl is a valid methodology that can increase intercultural communication while developing cultural competency between participants of the project. Finally, the study considers the revitalization of indigenous languages to be a fundamental step for a global intercultural world.

23 February 2024
Verified
Book Chapter
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VYVeronica Yepez-Reyes
Veronica Yepez-Reyes
JLJesús Tapia López
Jesús Tapia López

22 December 2018 in HERMES - Journal of Language and Communication in Business
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Journal Article
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VYVeronica Yepez-Reyes
Veronica Yepez-Reyes
Social imaginaries are frameworks within which people organise their collective world; where imagination, not simply reason, plays a part in the construction of social practices. Through a grounded theory approach, this article asks whether and how social imaginaries of global fairness are present in connective action, a type of digital interaction for advocacy. From January 2014 to June 2015, the study followed the Facebook accounts of five advocacy organisations: Hivos, Oxfam IBIS, Intermon-Oxfam, SSNC and Vredeseilanden. Connective action, more than just accomplishing an expressing function of posting and sharing – which could be considered as ‘slacktivism’– denotes cooperating and acting by means of dialogic learning involving reflection and action. The research suggests that current social imaginaries may be built in connective action involving topics of nature conservation, equality, eco-farming, among others. Thus, the field of connective action remains open to theorizing how these imaginaries could constitute a strong foundation upon which communication for social change (CFSC) strategies may be grounded.