This research aims to assess consumer attitudes towards purchasing pre-loved luxury fashion items and explore how these attitudes influence their intention to buy such products. Luxury goods consumption is evolving into a multifaceted proposition where customers actively take on new responsibilities. In addition to being purchasers and users, they occasionally turn into luxury brand product dealers. Luxury fashion, which includes more expensive materials, apparel, and frequently new and limited-edition items, is unquestionably stylish. Luxury brands could draw clients and the attention of many audiences, becoming quite prominent, even though luxury fashion only makes up a small portion of the economy compared to other significant businesses. Using a convenience sampling technique, data were collected from 282 individuals in Cairo. The analysis was conducted through SPSS software v2023. Our findings show that consumers’ concerns about the environment have a big influence on their perceived value (PI) of used luxury fashion items, both directly and indirectly through the mediation of their desire for sustainability. Nonetheless, attitude strength has a moderating effect on this association. It is interesting to note that the relationship between environmental concern and sustainability is weakened under the influence of attitude strength. Furthermore, our findings indicate that modest levels of attitude strength make it easy to change how customers’ environmental concerns affect their previously owned luxury fashion items. High-end stores can also fight off counterfeit marketplaces by providing authentication services to consumers of pre-loved luxury clothing. This study emphasizes the role of consumer attitude as a mediator in shaping purchase intentions for pre-loved luxury fashion. However, its focus on one region and cross-sectional data collection presents limitations. Future studies should explore other markets and use longitudinal data for a deeper understanding. This research contributes to the existing literature by offering insights for consumers, marketers, and sellers promoting pre-loved luxury fashion.

Purpose: This study aims to understand the role of dermatology influencers (influencers promoting skin, hair, and nail products) on social media and their impact on consumers' purchase intentions, focusing on variables such as credibility, expertise, trust, and congruence. Design/Methodology/Approach: The study examines the impact of social media influencers' (SMI) perceived credibility and congruence on purchase intention, and explores the direct and indirect relationships between these variables. A purposive sample of 210 consumers of dermatological products was surveyed, with responses measured using a 5-point Likert scale. The variables assessed include perceived credibility, congruence, attitude towards influencers, and purchase intention. Findings: The study found no significant impact of perceived credibility or congruence on purchase intention. However, there is a positive relationship between the attitude towards influencers and purchase intention. Research Gap: Limited research has been conducted on dermatology influencers and their impact on purchase intention, especially in Egypt. Research Limitations: The study faced challenges in data collection and had a small sample size of 210 respondents. It focused only on Egypt, leaving room for further research in other regions. Practical Implications: Marketers and advertisers in the dermatology industry can use these findings to better understand how influencer marketing affects purchase intentions and how attitudes toward influencers play a key role. Managerial Implications: Companies should ensure that dermatology products promoted by influencers are approved by the Ministry of Health. Live promotion with professional doctors could enhance credibility, and more male influencers should be involved to raise awareness among male consumers. Theoretical Implications: Researchers should further investigate the growing influence of dermatology influencers on the purchase decision-making process. Originality/Value: This study is among the few that explore the relationship between influencers' credibility and congruence and their effect on consumer purchase intentions for dermatology products.

Purpose – The primary objective of this study is to explore the influence of brand credibility and brand value congruence on two crucial outcomes: brand advocacy and brand attachment, specifically within the context of humanized brands, such as handmade or artisan brands. Additionally, this research aims to analyze the moderating role of brand engagement in shaping these relationships. By investigating these factors, the study seeks to uncover how the credibility and alignment of brand values with consumer expectations can foster deeper emotional connections, loyalty, and advocacy behaviors among customers.Design/methodology – To achieve this, the study employed an online survey methodology, targeting a sample of Egyptian consumers. Each participant was provided with a unique, one-time access link to complete the online questionnaire. Through this approach, the study successfully collected 300 valid responses, offering a reliable and robust data set for analysis.Findings – The results indicate that the independent variables, namely brand credibility and brand value congruence, significantly influence the dependent variables of brand advocacy and brand attachment. Moreover, customer engagement, functioning as a moderator variable, further amplifies the impact of these relationships, highlighting its critical role in enhancing both advocacy and attachment towards the brand. This demonstrates the importance of active consumer involvement.