Dr. Connie Atristain-Suárez
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Academic Career Length
17Years (2010-Present)
(Calculated once Scilit publication data is synced: current year − year of first publication + 1)
Representative Publications
View All Publications30 November 2010 in Journal of Transnational Management
Journal Article
Connie Atristain-SuárezRARajagopal
RajagopalThe globalization process has intensified in the different economic environments, affecting the activities of enterprises, regardless of size. Due to this process, small and medium-sized enterprises (SMEs) in Mexico face manifold difficulties in reference to the operational efficiency required to stay on the market. While globalization poses challenges and opportunities for the development of enterprises, SMEs have not found a way to exploit this conjuncture, and they could not be sufficiently competitive with new market requirements. This article lays groundwork for development and implementation of organizational paradigms that could provide specific solutions for SMEs to boost productivity and competitiveness, and to optimize their competitive advantages in order to streamline operations to adapt to the competitive environment that is involved. Considering the RBT model (resource-based theory), the article proposes a model to maximize organizational performance, based on five dimensions (procurement, use or transformation, coordination, functional efficiency, and managerial-mix) that maximize competitive advantage of SMEs in the global marketplace.
Journal Article
JGJesus Antonio Gil-Jardón
Jesus Antonio Gil-JardónPMPaolo Riccardo Morganti
Paolo Riccardo MorgantiConnie Atristain-SuárezThis study examines the impact of credit extended by both commercial and development banks on exports, GDP, and FDI across different sectors in Mexico. The research lies within the broader context of financial sector development and its role in promoting regional development and economic growth. We use panel data techniques to compare traditional models that include only commercial bank credit with models incorporating development bank credit. Our results emphasize the different and complementary roles of commercial and development banks. The latter is crucial in addressing market failures and supporting long-term, socially and economically beneficial projects. The study concludes that development bank credit should be integrated into economic studies to better understand its contribution to sustainable growth. It suggests that policymakers should coordinate the roles of both banking sectors to foster a balanced and resilient economy.
12 September 2024
Book Chapter
SCSusana Castaños-Cervantes
Susana Castaños-CervantesConnie Atristain-Suárez21 November 2023
Book Chapter
Enrique MurilloConnie Atristain-Suárez18 June 2024
Book Chapter
Connie Atristain-SuárezSCSusana Castaños-Cervantes
Susana Castaños-Cervantes20 May 2022
Book Chapter
PLPaulina Aburto-De La Llave
Paulina Aburto-De La Llave
Connie Atristain-SuárezAUAndrea Uribe-Palau
Andrea Uribe-Palau
The wood furniture industry plays a predominant role in the Mexican economy. This research takes as its axis to analyze the competitiveness factors of wooden furniture manufacturing SMEs based on market orientation (MO) and business orientation (EO) strategies that influence consumers' perception and purchase preference in Mexico. Are the wooden furniture manufacturing SMEs aligned with competitive strategies? Do companies in this sector implement MO-EO-oriented strategies? The study showed that Mexican consumers generally recognize the wood furniture industry in Mexico, assign it an authenticity value, and associate it with a positive image. When customers perceive that the company is committed to creating superior value for the customer through the MO and EO, they show loyalty and purchase preference behaviours.
About Me
Connie Atristain-Suárez is a Research Professor and Strategic Project Coordinator at Universidad Panamericana, Mexico City Campus. She holds a Bachelor's and a Master's degree in Administration from ITAM, and a PhD in Administrative Sciences from ITESM, Mexico City Campus. Her professional and academic focus includes competitiveness, strategic planning, and business management and development. As Director of the Doctorate in Business Sciences (2018–2024), she led the program’s creation and growth, implementing a process-based approach that enabled its structured and sustainable development. Her research interests involve measuring and modeling competitiveness, theoretical and empirical models of micro and macro competitiveness, cluster and family business competitiveness, and strategic and operational efficiency in SMEs. She has published in prestigious international academic journals and contributed a chapter on entrepreneurship and MSMEs in the book Administration: An Interdisciplinary Approach. She is also the author of four books: Organizational Performance and Competitiveness: Analysis of Small Firms, Strategy, Power and CSR: Practices and Challenges in Organizational Management, Assertiveness in Educational and Pedagogical Strategies for Institutional Competitiveness, and Assertiveness in the Context of Human Rights, Ethics and Classical Virtues. She was recognized as a National Researcher Level I by Mexico’s National System of Researchers (CONACYT) from 2014 to 2017.