Purpose: Billions of people around the world are experiencing new ways of interacting with people using the social networking sites (SNS). With the heavy traffic and technological capabilities, SNS offers remarkable gratifications to its users, but there is a lack of knowledge about how gratifications play a role in usage intention and whether there are other factors that influence this relationship. Therefore, this study aims to fulfill these research gaps. Design/methodology/approach: To explore these issues in depth, this study conceptualizes a comprehensive framework based on the theory of uses and gratification (UGT), habit and the subjective norm. Structural equation model is used to analyze the survey data. Findings: The results of the study reveal that UGT has a significant direct effect on usage intention. Furthermore, user habit and subjective norm play an important mediating role in the relationship between UGT and usage intention. Originality/value: The proposed framework would extensively contribute to the SNS literature and managerial insights by integrating personal and social factors in determining the user acceptance of the media.

The purpose of this study is to investigate a comprehensive multidimensional model of the gastronomic and accommodation experiences of domestic tourists, their links to satisfaction, trust, revisit, and word-of-mouth (WOM) intention in Bangladesh. Moreover, the present research examines the mediating impacts of tourists’ satisfaction and trust by applying the stimulus-organism-response framework as its theoretical ground. An online survey was conducted to collect usable 365 cross-sectional data and is analyzed by structural equation modeling (SEM). Results confirm that gastronomic experience quality and accommodation experiences, accompanied by several sub-dimensions, have a significant impact on tourists’ satisfaction, trust, and promote repeat visits and WOM intentions. Our results evidenced that satisfaction and trust play important mediating roles, although trust has a few exceptions. This study suggests that industry managers should adopt content marketing strategies and policies that consider various sub dimensions of the gastronomic and accommodation experiences to provide valuable and relevant experiences for psychometric perceptions of tourists, which in turn allows the tourism business to achieve long-term goals and ensuring sustainability in this sector. Tourists’ perceptions of the quality of their gastronomic and accommodation experiences are offered as a tool for strategic experience design, and a model that explains their interactions with accommodation and gastronomy providers is provided.

The “like” feature on Facebook has emerged as a commonly used paralinguistic tool for communicating, and its importance as an indication of positive feelings toward the posts of others is likely to increase. Comprehensive research is needed into why and how users are motivated toward ‘liking’ behavior, and whether this behavior generates an intention to continue using Facebook over time. This study combines the theory of uses and gratification and a subjective norm perspective to create an integrated model that predicts liking behavior and usage intentions on Facebook. The research model is tested with data collected from online users of Facebook and the proposed model is supported by a measurement and structural model analysis based on empirical data collected from 267 Facebook users. The findings indicate that the most salient motivations for users to liking behavior are enjoyment, information seeking, social interaction, and subjective norms, and that they subsequently reinforce their continuous intention toward the Facebook. The results also revealed that subjective norms contribute strongly to the projections of liking behavior and continuous usage intention. The proposed research model contributes to global marketing research and information-technology service management by integrating personal and social motivators to understand the acceptance of social networking technologies by users in Asia. In particular, the outcomes stand to enhance the current state of knowledge of social networking site developers, managers, and organizations to improve acceptance of their services or products, development of customer support, advertising, and/or product development. The present results lay the foundation for uses and gratification theory and subjective norms model that have important theoretical and practical implications and may guide future research efforts in this context.

Purpose: The mobile payment system has changed payment patterns and has the potential to improve people’s quality of life and increase the bank’s efficiency. In return, the risks and trust factors inevitably led to increased challenges and become a major concern in the adoption of mobile payment service. Yet, little is known about how risk and trust factors can affect the adoption of mobile payment. Hence, this paper aims to come into contact to solve these issues in the context.Design/methodology/approach: A comprehensive research model that reflects the customer satisfaction and loyalty to the adoption of mobile payment services is developed and empirically tested using exploratory and confirmatory factor analysis and structural equation modeling.Findings: Findings reveal that the perceived risk has a significant negative impact on perceived trust and customer satisfaction. Perceived trust is the most important variable in building customer satisfaction, and customer satisfaction is the reasonable predictor of customer loyalty. In addition, gender differences moderate the adoption of the mobile payment service.Originality/value: The results of the study hold several implications for scholars in the field of technology adoption on financial transactions and offer valuable managerial insights to design their mobile payment adoption strategies to pursue greater acceptance and diffusion of this new payment system.

Livestreaming has gained popularity as a new e-commerce platform, communication tool, social network, and source of entertainment for millions of users. It is important to examine the nature and history of this developing area of e-commerce since it has the potential to be exploited to overcome the COVID-19 pandemic’s challenges. Therefore, this study critically explores the consumer livestreaming purchasing behavior and proposes a model, which composed of stimulus, organism, and response as the extension of stimuli-organism-organism model. The structural equation modeling approach applies for analyzing 434 survey responses from a convenience sample. The results suggest that the stimulus variable (source credibility, response capability, platform interactivity) significantly affects the organism variables (customer engagement, swift guanxi), which in turn significantly contribute to creating responses (purchase intentions, actual purchase behavior). Customer engagement and swift guanxi also have potent mediating effects in the model. We offer novel insights into new consumer behaviors in livestream commerce that can underpin future research to promote businesses and services even under challenging conditions.