This page has only limited features, please log in for full access.
To address climate change, health, and food-related challenges at the international and regional level, policy makers and researchers are starting to acknowledge the importance of building and developing sustainable food systems (SFSs). This study aims to discuss the drivers of, barriers to, and policy recommendations for developing sustainable food systems in four European countries (Germany, Italy, Norway, and Romania). We used critical frame analysis to investigate national policy documents on sustainable food systems and conducted in-depth interviews with various national stakeholders representing policy makers, agrifood businesses, and civil society. The novelty of this research lies in comparing national policy approaches and stakeholders’ opinions on SFS development in a multi-country analysis. These European countries have different conditions in terms of geography, socioeconomic situation, environmental performance, and sustainability orientation. Several cross-cultural differences and gaps in the existing national policies for sustainable food systems were identified, and solutions that help overcome these issues have been suggested. The first step in developing SFS should focus on interdisciplinary and trans-sectorial policy integration combined with increasing stakeholder collaboration across all sectors of the economy. We also recommend more active involvement of consumers in the food system, developing information-sharing networks, and increasing collaborations within the food supply chains.
Alina Zaharia; Maria-Claudia Diaconeasa; Natalia Maehle; Gergely Szolnoki; Roberta Capitello. Developing Sustainable Food Systems in Europe: National Policies and Stakeholder Perspectives in a Four-Country Analysis. International Journal of Environmental Research and Public Health 2021, 18, 7701 .
AMA StyleAlina Zaharia, Maria-Claudia Diaconeasa, Natalia Maehle, Gergely Szolnoki, Roberta Capitello. Developing Sustainable Food Systems in Europe: National Policies and Stakeholder Perspectives in a Four-Country Analysis. International Journal of Environmental Research and Public Health. 2021; 18 (14):7701.
Chicago/Turabian StyleAlina Zaharia; Maria-Claudia Diaconeasa; Natalia Maehle; Gergely Szolnoki; Roberta Capitello. 2021. "Developing Sustainable Food Systems in Europe: National Policies and Stakeholder Perspectives in a Four-Country Analysis." International Journal of Environmental Research and Public Health 18, no. 14: 7701.
This study aims to examine what German wine consumers know and think about organic wine. It also investigates the effects that knowledge and attitudes have on wine purchasing decisions. Data for this survey were collected using a qualitative approach, with 12 focus group discussions at three different locations in Germany, observations of wine choices and an acceptance test to assess consumers’ knowledge of and reactions to organic wine. Most wine consumers are unaware if a wine is organic when they purchase it. A general skepticism and lack of knowledge about organic wines undermine any active demand for these products. Information and comparisons between the production of organic and conventional wines can improve awareness and consideration of the organic variety and increase consumers’ willingness to buy organic wine. To increase the active demand for organic wine, its attributes need to be communicated to consumers. This can be achieved by improving the visibility of organic certification, conducting information campaigns to inform consumers about wine and organic wine production and collaborating with organic wine associations to advance the public image of organic wines.
Katharina Hauck; Gergely Szolnoki. German Consumers’ Perceptions of Organic Wine—A Qualitative Approach. Sustainability 2020, 12, 7729 .
AMA StyleKatharina Hauck, Gergely Szolnoki. German Consumers’ Perceptions of Organic Wine—A Qualitative Approach. Sustainability. 2020; 12 (18):7729.
Chicago/Turabian StyleKatharina Hauck; Gergely Szolnoki. 2020. "German Consumers’ Perceptions of Organic Wine—A Qualitative Approach." Sustainability 12, no. 18: 7729.
With an economic impact of EUR 291 billion, Germany is the number‐one European country in terms of tourism revenue. German wine regions have a long history of production, but the value of these regions as tourism destinations has only recently received recognition. In the last few years, wine tourism has gained increasing importance and is believed to result in sustainable development by creating jobs while at the same time preserving a region's heritage. The aim of this paper is to estimate the economic impact of tourism in German wine regions in order to help stakeholders make the right policy and investment decisions. Therefore, a modified multiplier model was developed that allows for the economic impact of wine tourism to be assessed. By collecting 4,448 questionnaires in all 13 German wine regions, travelers provided information about their travel behavior, expenditures, and socio‐demographic characteristics. After conducting segmentation, the economic impact of tourism as well as wine tourism was estimated for each of the wine regions. The results show that tourism in German wine regions has an economic impact of EUR 26.4 billion, providing 384,878 people with their primary income. Due to higher expenditures, wine tourists show a disproportionately high economic impact of EUR 5.0 billion, which makes this niche market generate income for 71,846 people. The right investments in this lucrative market could help balance regional economic disparities and achieve sustainable tourism development in the country.
Maximilian Tafel; Gergely Szolnoki. Estimating the economic impact of tourism in German wine regions. International Journal of Tourism Research 2020, 22, 788 -799.
AMA StyleMaximilian Tafel, Gergely Szolnoki. Estimating the economic impact of tourism in German wine regions. International Journal of Tourism Research. 2020; 22 (6):788-799.
Chicago/Turabian StyleMaximilian Tafel; Gergely Szolnoki. 2020. "Estimating the economic impact of tourism in German wine regions." International Journal of Tourism Research 22, no. 6: 788-799.
This study aims to investigate the relationship between organizational systems, market orientation, family culture and the long-term business performance of family businesses in the wine sector in three countries. A survey by questionnaire was undertaken with 123 wineries in Australia, Germany and Italy. Multiple-item measurement scales and multiple regression models were used to investigate mediation effects. The findings indicate a marked influence of organizational systems and family culture on financial performance. Market orientation fully mediates the effect of family culture and partially mediates the effect of organizational systems on financial performance. From a managerial perspective, this research indicates the central role of family culture when evaluating a firm’s capabilities and potential in the long term. The findings and their implications are of immediate concern for family firms in the wine sector. For the first time, the antecedents of market orientation are investigated through simultaneous application of two key frameworks from marketing research and family business research in a single joint analysis.
Christopher Karl Köhr; Armando Maria Corsi; Roberta Capitello; Gergely Szolnoki. Family culture and organisational systems as antecedents of market orientation and performance among family wineries. International Journal of Wine Business Research 2019, 31, 180 -202.
AMA StyleChristopher Karl Köhr, Armando Maria Corsi, Roberta Capitello, Gergely Szolnoki. Family culture and organisational systems as antecedents of market orientation and performance among family wineries. International Journal of Wine Business Research. 2019; 31 (2):180-202.
Chicago/Turabian StyleChristopher Karl Köhr; Armando Maria Corsi; Roberta Capitello; Gergely Szolnoki. 2019. "Family culture and organisational systems as antecedents of market orientation and performance among family wineries." International Journal of Wine Business Research 31, no. 2: 180-202.
– The purpose of this study is to examine producers’ perspectives on the mandatory labelling of nutrition and ingredient information for wine, as suggested by the European Commission. Producers’ expectations about consumer reactions to new label information, the consequences of mandatory labelling on production processes and relative competitive advantages for different producer sizes are assessed. – Data for this survey was collected from producers using the quantitative research method of an online survey. In total, 483 German wine producers, covering a substantial share of the country’s wine acreage, took part in the survey, comprising 434 estate wineries, 29 cooperatives and 20 large bottling wineries. The study concludes that mandatory nutrition labelling will have several effects on the wine industry. Producers’ expectations of consumer reactions largely agree with the findings of recent qualitative studies focusing on wine consumers. While nutritional information is unlikely to have an effect on consumer demand, the listing of ingredients is likely to create consumer confusion and uncertainty, weakening wine’s image as a natural product. This creates the opportunity for some wineries to focus on clean labelling strategies by completely avoiding additives that require labelling. From a production point of view, mandatory nutrition labelling is likely to increase costs due to changes in oenological practices, the increased need for laboratory analyses and more challenging labelling processes. Large wineries are better informed, and likely to be better equipped, to react to labelling changes. – The degree to which negative effects will be realised will not only depend on legal decisions about the classification of additives versus processing aids, but also on producers’ willingness and ability to adapt to the changes mandatory nutrition labelling will impose on the industry. Producers should react proactively and anticipate consumers’ requests for fair and transparent ingredient labelling.
Evelyn Pabst; Gergely Szolnoki; Simone Mueller Loose. How will mandatory nutrition and ingredient labelling affect the wine industry? A quantitative study of producers’ perspectives. Wine Economics and Policy 2019, 8, 103 -113.
AMA StyleEvelyn Pabst, Gergely Szolnoki, Simone Mueller Loose. How will mandatory nutrition and ingredient labelling affect the wine industry? A quantitative study of producers’ perspectives. Wine Economics and Policy. 2019; 8 (2):103-113.
Chicago/Turabian StyleEvelyn Pabst; Gergely Szolnoki; Simone Mueller Loose. 2019. "How will mandatory nutrition and ingredient labelling affect the wine industry? A quantitative study of producers’ perspectives." Wine Economics and Policy 8, no. 2: 103-113.
The purpose of this study is to examine how wine consumers react to ingredient and nutrition labelling. It examines how important this information is to consumers, how it affects their attitudes to wine as a natural product and whether it influences consumer demand for wine. A qualitative approach with focus group discussions and an observation of back label usage was utilised to assess consumers’ reactions to this new information. Bias from artificial attention to back label information was thereby reduced compared to that found in direct quantitative research. Three focus groups, consisting of twenty-one wine-involved participants, were run in three different cities in Germany in September 2017. Only one-third of consumers who looked at the back label detected new-to-them nutrition or ingredient information. Most consumers overestimated the caloric value of wine, and nutritional information was largely not perceived as useful. Consumers’ first reaction was to be insecure and confused about ingredient information. Ingredient lists negatively affected the degree to which consumers perceived wine as a natural product. Even though some consumers preferred wines with shorter ingredient lists, most would not exclude a wine when shopping because of labelling that gave nutritional values and ingredients. Nutrition labelling will likely not affect consumers’ wine choices, except when it competes for space with more meaningful back label information such as food pairings and sensory descriptions. There is a niche for wine producers to offer wine with short or no ingredient lists to concerned, high-involved wine consumers. Average or low-involved wine consumers are expected to be less concerned. The industry should inform consumers about typical production procedures before ingredient lists are introduced. Although the observational qualitative study has high external validity, its results cannot be generalised due to the small non-representative sample involved. Thus, further validation is required.
Evelyn Pabst; Gergely Szolnoki; Simone Mueller Loose. The effects of mandatory ingredient and nutrition labelling for wine consumers – A qualitative study. Wine Economics and Policy 2019, 8, 5 -15.
AMA StyleEvelyn Pabst, Gergely Szolnoki, Simone Mueller Loose. The effects of mandatory ingredient and nutrition labelling for wine consumers – A qualitative study. Wine Economics and Policy. 2019; 8 (1):5-15.
Chicago/Turabian StyleEvelyn Pabst; Gergely Szolnoki; Simone Mueller Loose. 2019. "The effects of mandatory ingredient and nutrition labelling for wine consumers – A qualitative study." Wine Economics and Policy 8, no. 1: 5-15.
With the rapid adoption of social media by consumers, it is increasingly important for retailers to investigate and consider their use and adoption of social media, and to know which activities are most effective. This can differ by product line and geographical location. Further, for complex products such as wine, with specific consideration of higher price segments, consumers frequently search for more information before pruchase.. This study investigates the social media adoption and activities of 1,173 wineries located in Germany, the USA, New Zealand and Australia. The results show that Facebook is the main platform that wineries use to engage with consumers, but that the actual reasons social media is used vary. Winery size and the number of hours spent working on social media also varies across respondents and countries. The findings suggest that wineries need to develop a clear purpose for using social media and then adapt to the needs of the consumers in their respective markets.
Gergely Szolnoki; Rebecca Dolan; Sharon Forbes; Liz Thach; Steve Goodman. Using social media for consumer interaction: An international comparison of winery adoption and activity. Wine Economics and Policy 2018, 7, 109 -119.
AMA StyleGergely Szolnoki, Rebecca Dolan, Sharon Forbes, Liz Thach, Steve Goodman. Using social media for consumer interaction: An international comparison of winery adoption and activity. Wine Economics and Policy. 2018; 7 (2):109-119.
Chicago/Turabian StyleGergely Szolnoki; Rebecca Dolan; Sharon Forbes; Liz Thach; Steve Goodman. 2018. "Using social media for consumer interaction: An international comparison of winery adoption and activity." Wine Economics and Policy 7, no. 2: 109-119.
PurposeThe purpose of this paper is to use a new segmentation approach based on objective variables to calculate direct tourism-related sales volume and revenue by selling wine at a winery in the Rheingau region of Germany.Design/methodology/approachIn the framework of a 2015 face-to-face survey in the Rheingau, 1,555 tourists were interviewed. For segmentation, two-step clustering was applied to classify survey participants into homogeneous groups. To calculate tourism-related wine sales volume and revenue, a special model based on official statistics and the survey’s results was used.FindingsFour wine-tourist segments were identified by using cluster analysis with objective variables, such as nationality, visiting frequency and volume of wine purchased in the region: wine and Rheingau lovers who have a high interest in wine, wine-oriented tourists who do not come to the region very often, first-time tourists who came to the region mainly because of the nature and history and international tourists. With the help of calculations on tourism-related wine sales volume and revenue, it can be stated that approximately 18 per cent of total wine production will be purchased directly in the region by tourists, valued at €36m.Originality/valueThis paper contributes to existing wine-tourism research because a multi-dimensional segmentation model was applied using objective variables, such as nationality, visiting frequency and volume of wine purchased in the region. Using the calculation of tourism-related sales volume and revenue, winemakers in the Rheingau can gain a clear picture of tourism’s importance.
Gergely Szolnoki. New approach to segmenting tourists in a German wine region. International Journal of Wine Business Research 2018, 30, 153 -168.
AMA StyleGergely Szolnoki. New approach to segmenting tourists in a German wine region. International Journal of Wine Business Research. 2018; 30 (2):153-168.
Chicago/Turabian StyleGergely Szolnoki. 2018. "New approach to segmenting tourists in a German wine region." International Journal of Wine Business Research 30, no. 2: 153-168.
This chapter provides a funnel view of the Chinese wine market from 2005 to the present day. The illustration starts with a macro assessment of the political, economic, social and technological factors; discusses the alcoholic drink market and further explores the wine market before finishing with a snapshot of the import wine sector, based on secondary research. In the early years of the reviewed decade, China’s wine market impressed the globe with double-digit growth, thanks to the fast-growing Chinese economy and the push of political strategies such as the Four Changes. In the final years of the reviewed period, it transited into a shuffling phase initiated by the shock of the anticorruption campaign and the slow-down of economic growth. Now the Chinese wine market shows a trend of recovery driven by the rise of the affluent upper-middle class and digital innovations in communication and sales channels. China’s wine market is entering into a new stage of growth in line with China’s economy.
L. Zeng; G. Szolnoki. Some Fundamental Facts about the Wine Market in China. The Wine Value Chain in China 2017, 15 -36.
AMA StyleL. Zeng, G. Szolnoki. Some Fundamental Facts about the Wine Market in China. The Wine Value Chain in China. 2017; ():15-36.
Chicago/Turabian StyleL. Zeng; G. Szolnoki. 2017. "Some Fundamental Facts about the Wine Market in China." The Wine Value Chain in China , no. : 15-36.
Gergely Szolnoki; Liz Thach; Dani Kolb. Current Status of Global Wine Ecommerce and Social Media. Successful Social Media and Ecommerce Strategies in the Wine Industry 2016, 1 -12.
AMA StyleGergely Szolnoki, Liz Thach, Dani Kolb. Current Status of Global Wine Ecommerce and Social Media. Successful Social Media and Ecommerce Strategies in the Wine Industry. 2016; ():1-12.
Chicago/Turabian StyleGergely Szolnoki; Liz Thach; Dani Kolb. 2016. "Current Status of Global Wine Ecommerce and Social Media." Successful Social Media and Ecommerce Strategies in the Wine Industry , no. : 1-12.
Social media has become an important part of marketing strategies of wineries around the world, as it provides more than just pure advertisement, but also interactive communication with the customer. In November 2013, two similar surveys among wineries in the United States and in Germany were analyzed in terms of usage and understanding of this medium. This chapter shows how the wineries have adopted this new tool and how they use it for their own purposes. It also reveals their problems and skepticism and gives a good overview of its general acceptance. The results show that the differences between the US wineries and their German counterparts are sometimes immense, although the majority in both countries rated the importance of social media at a similar high level.
Carsten Hoffmann; Gergely Szolnoki; Liz Thach. Cross-Cultural Comparison of Social Media Usage in the Wine Industry: Differences between the United States and Germany. Successful Social Media and Ecommerce Strategies in the Wine Industry 2016, 154 -166.
AMA StyleCarsten Hoffmann, Gergely Szolnoki, Liz Thach. Cross-Cultural Comparison of Social Media Usage in the Wine Industry: Differences between the United States and Germany. Successful Social Media and Ecommerce Strategies in the Wine Industry. 2016; ():154-166.
Chicago/Turabian StyleCarsten Hoffmann; Gergely Szolnoki; Liz Thach. 2016. "Cross-Cultural Comparison of Social Media Usage in the Wine Industry: Differences between the United States and Germany." Successful Social Media and Ecommerce Strategies in the Wine Industry , no. : 154-166.
Gergely Szolnoki; Dieter Hoffmann. Neue Weinkunden-Segmentierung in Deutschland. 37th World Congress of Vine and Wine and 12th General Assembly of the OIV 2014, 07002 .
AMA StyleGergely Szolnoki, Dieter Hoffmann. Neue Weinkunden-Segmentierung in Deutschland. 37th World Congress of Vine and Wine and 12th General Assembly of the OIV. 2014; ():07002.
Chicago/Turabian StyleGergely Szolnoki; Dieter Hoffmann. 2014. "Neue Weinkunden-Segmentierung in Deutschland." 37th World Congress of Vine and Wine and 12th General Assembly of the OIV , no. : 07002.
Purpose – This paper aims to conduct two studies to investigate the use of social media tools by wineries in Germany and assess the impact of Facebook membership on customers by comparing them with customers who were not members. Today, a vast number of books and studies are being published about social media in general, but less is known about their usage and effectiveness in the wine industry. Design/methodology/approach – The first study was conducted among 321 German wineries. It focused on the attitudes and preferences of the winemakers regarding social media, and it analysed the daily use of this new communication tool. The second study took place in August 2012, and it set out to define the value that accrued to a winery from having Facebook fans. This analysis was based on an online survey with customers of the winery as well as on a comparative analysis of the buying patterns of customers who were Facebook fans and those who were not. The analysis compared the turnover from the purchases of both groups over a period of three years. Findings – It was determined that 60 per cent of German wineries did communicate with their customers using social media. Facebook was the most important social media channel, followed by Twitter and YouTube. Of the winemakers interviewed, 40 per cent planned, in the near future, to implement additional activities involving social media. The consumer study proved that Facebook fans had a higher turnover compared to the non-Facebook fans of the winery studied. This finding emphasises the loyalty of Facebook fans. In addition, the study revealed that Facebook fans are open to receiving sales offers from the company which they support. Practical implications – Winery owners should be aware of the effectiveness of this modern communication tool. This is not only because Facebook fans generate a much higher turnover but also because of the possibility that they are interested in additional special offers on Facebook, which could mean an expansion of the available sales channels. Originality/value – To our knowledge, this kind of overview about the Germany wine sector as well as about the value of a Facebook-fan of a winery has not yet been undertaken.
Gergely Szolnoki; Dimitri Taits; Moritz Nagel; Alessio Fortunato. Using social media in the wine business. International Journal of Wine Business Research 2014, 26, 80 -96.
AMA StyleGergely Szolnoki, Dimitri Taits, Moritz Nagel, Alessio Fortunato. Using social media in the wine business. International Journal of Wine Business Research. 2014; 26 (2):80-96.
Chicago/Turabian StyleGergely Szolnoki; Dimitri Taits; Moritz Nagel; Alessio Fortunato. 2014. "Using social media in the wine business." International Journal of Wine Business Research 26, no. 2: 80-96.
Purpose – The purpose of this study is to test the segmentation based on the usage of sales channels and to compare the segments with each other in terms of socio-demographic and behavioural characteristics. Design/methodology/approach – This study was conducted using representative data collected in Germany through a face-to-face interview. 2,000 German consumers answered questions towards the usage of different sales channels when purchasing wine as well as socio-demographic and other behavioural questions. A hierarchical cluster analysis was run, to classify the respondents into segments. Findings – The results illustrate the usefulness of this kind of segmentation and show significant differences between the six consumer groups: discount-customers, food-retail-customers, supermarket-customers, cellar-door-customers, wine-store-customers and multichannel-customers. These segments differ in their socio-demographic as well as in their behavioural structure. Furthermore, the six segments could be split into two groups depending on their average purchase value: a basic group and a premium group. Practical implications – This segmentation provides an analysing tool for the German retailers, which is able to identify the loyal and potential consumers of the different sales channels. Originality/value – This segmentation was conducted using the purchase activity of German consumers in different sales channels. This segmentation approach has been never used to identify, describe and classify wine consumers.
Gergely Szolnoki; Dieter Hoffmann. Consumer segmentation based on usage of sales channels in the German wine market. International Journal of Wine Business Research 2014, 26, 27 -44.
AMA StyleGergely Szolnoki, Dieter Hoffmann. Consumer segmentation based on usage of sales channels in the German wine market. International Journal of Wine Business Research. 2014; 26 (1):27-44.
Chicago/Turabian StyleGergely Szolnoki; Dieter Hoffmann. 2014. "Consumer segmentation based on usage of sales channels in the German wine market." International Journal of Wine Business Research 26, no. 1: 27-44.
Today, depending on topic, goal and budget, all kinds of sampling methods are being used, in order to collect consumer data for research in the wine business. However, it is questionable which survey method is able to generate data that does represent the entire population. A representative face-to-face survey with 2000 respondents and a telephone survey with 1000 respondents were compared with two online surveys, one based on quota sampling (2000) and the other on snowball sampling (3000) using identical questions. Due to the sampling method, three of the surveys were representative of the socio-demographic structure of the German population in terms of six demographic variables that were selected for the quota sampling. The online survey (based on the snowball sample) had large biases concerning representativeness. Regarding the behavioural characteristics of consumers, the face-to-face data delivered the best results, followed by the telephone interviews and finally the online quota survey. Face-to-face surveys still deliver the most representative results. Telephone surveys may provide a good alternative, but we would advise use of a larger sample. The online quota survey needs to be corrected, while in the case of snowball sampling, one should relinquish representativeness.
Gergely Szolnoki; Dieter Hoffmann. Online, face-to-face and telephone surveys—Comparing different sampling methods in wine consumer research. Wine Economics and Policy 2013, 2, 57 -66.
AMA StyleGergely Szolnoki, Dieter Hoffmann. Online, face-to-face and telephone surveys—Comparing different sampling methods in wine consumer research. Wine Economics and Policy. 2013; 2 (2):57-66.
Chicago/Turabian StyleGergely Szolnoki; Dieter Hoffmann. 2013. "Online, face-to-face and telephone surveys—Comparing different sampling methods in wine consumer research." Wine Economics and Policy 2, no. 2: 57-66.
Gergely Szolnoki. A cross-national comparison of sustainability in the wine industry. Journal of Cleaner Production 2013, 53, 243 -251.
AMA StyleGergely Szolnoki. A cross-national comparison of sustainability in the wine industry. Journal of Cleaner Production. 2013; 53 ():243-251.
Chicago/Turabian StyleGergely Szolnoki. 2013. "A cross-national comparison of sustainability in the wine industry." Journal of Cleaner Production 53, no. : 243-251.
Consumers’ experimentally measured food preferences are strongly influenced by extrinsic product characteristics such as labelling and packaging. So far it is unknown if and to what degree these preferences for food packaging are also reflected in market price differences. Using a scanner data set for red wine market transactions in two US markets, this study estimated price premiums and discounts related to a range of packaging characteristics employing a hedonic pricing model. Models partitioning market prices into attribute related price components were first estimated, giving each product the same weight. Additionally, products were weighted by unit sales, whereby higher demanded products were more strongly reflected in marginal price estimates. Separate models were estimated for domestic and imported products to assess the generalisability of implicit packaging prices. Overall, the largest price differences were found to relate to region of origin followed by label design type, grape variety, label colour and label information. The packaging elements bottle closure and bottle form could only explain low price variance shares. The importance of packaging elements in explaining market price differences increased when taking into account unit sales as an indicator of consumer acceptance. Packaging variables were more important for imported rather than for domestic products, where grape variety and label information accounted for larger market price differences. Congruent price premiums for a number of packaging elements across domestic and imported products suggest a generalisable packaging based market price differentiation, which was also found to largely agree with previous experimental findings. Implications for food consumer research and food product marketing are discussed.
Simone Mueller Loose; Gergely Szolnoki. Market price differentials for food packaging characteristics. Food Quality and Preference 2012, 25, 171 -182.
AMA StyleSimone Mueller Loose, Gergely Szolnoki. Market price differentials for food packaging characteristics. Food Quality and Preference. 2012; 25 (2):171-182.
Chicago/Turabian StyleSimone Mueller Loose; Gergely Szolnoki. 2012. "Market price differentials for food packaging characteristics." Food Quality and Preference 25, no. 2: 171-182.
The relative impact of several extrinsic attributes on informed hedonic liking and purchase intent for wine is measured by combining a blind hedonic test with an informed tasting of the same wine packaged in different product concepts. This study separated the relative effect of various attributes and also considers differences between consumers in their responsiveness to various product cues. Five-hundred and twenty-one regular wine consumers participated in a central location test in three German cities in 2005. Respondents first rated hedonic liking of a white wine in a blind condition, then evaluated elements of product concepts differing in four extrinsic attributes, region of origin, grape variety, brand and packaging style, before indicating their liking and purchase intent in an informed condition. Overall, label style and brand evaluation were the strongest drivers for informed liking followed by liking in the blind condition. Purchase intent was influenced directly only by informed liking and price evaluation; the effect of the extrinsic and intrinsic cues is mediated through informed liking. A latent class regression resulted in three consumer segments that differ in the responsiveness of their informed liking to the different product characteristics. Younger inexperienced consumers utilised a mix of various cues, wine experienced consumers based their evaluation mainly on grape variety and blind hedonic liking, and older frequent wine consumers were influenced most strongly by brand and packaging. These findings provide insights into the relative impact of product packaging, branding and labelling on overall product liking and indicate strong differences in how consumers respond to different product characteristics.
Simone Mueller; Gergely Szolnoki. The relative influence of packaging, labelling, branding and sensory attributes on liking and purchase intent: Consumers differ in their responsiveness. Food Quality and Preference 2010, 21, 774 -783.
AMA StyleSimone Mueller, Gergely Szolnoki. The relative influence of packaging, labelling, branding and sensory attributes on liking and purchase intent: Consumers differ in their responsiveness. Food Quality and Preference. 2010; 21 (7):774-783.
Chicago/Turabian StyleSimone Mueller; Gergely Szolnoki. 2010. "The relative influence of packaging, labelling, branding and sensory attributes on liking and purchase intent: Consumers differ in their responsiveness." Food Quality and Preference 21, no. 7: 774-783.