Pilar Gonzalez

Dr. Pilar Gonzalez

University o the Basque Country
orcid

Research Focus & Metrics

Academic Career Length

35Years (1992-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

View All Publications
1 June 1995 in International Journal of Forecasting
Verified
Journal Article
Closed access
Pilar GonzalezPilar Gonzalez
Pilar Gonzalez
PMPaz Moral
Paz Moral

1 October 1996 in Annals of Tourism Research
Verified
Journal Article
Closed access
Pilar GonzalezPilar Gonzalez
Pilar Gonzalez
PMPaz Moral
Paz Moral

25 December 2014 in The Annals of Regional Science
Verified
Journal Article
Open access
PDF file
BPBeatriz Plaza
Beatriz Plaza
Pilar GonzalezPilar Gonzalez
Pilar Gonzalez
PMPaz Moral-Zuazo
Paz Moral-Zuazo
CWCourtney Waldron
Courtney Waldron
Cultural re-imaging through iconic art museums aims to create symbolic capital for a place in the form of creative images, reputation and associations with innovation. While literature has long identified architectural uniqueness as a potential driver of brand competitiveness, we argue diffusion of that image is equally important. This work draws upon economic concepts from other cultural industries (such as film, music and art) to develop a framework for understanding how cultural brands are built: How reproducible images of singular architecture accumulate in the media to strengthen a brand. We then test an art brand’s impact on visitors. This work aims to offer evidence that the Guggenheim Museum Bilbao brand generates tourism to the city of Bilbao. By understanding how iconic cultural infrastructures create symbolic capital, policy makers may better tailor similar culture-led branding strategies to other places.

1 October 2015 in Marine Policy
Verified
Journal Article
Closed access
Javier Fernández-MachoJavier Fernández-Macho
Javier Fernández-Macho
AMArantza Murillas
Arantza Murillas
AAAlberto Ansuategi
Alberto Ansuategi
MEMarta Escapa
Marta Escapa
CGCarmen Gallastegui
Carmen Gallastegui
JVJorge Virto
Jorge Virto

1 February 2015 in Land Use Policy
Verified
Journal Article
Closed access
Lorea MendiolaLorea Mendiola
Lorea Mendiola
Pilar GonzalezPilar Gonzalez
Pilar Gonzalez
ÀCÀngel Cebollada
Àngel Cebollada

1 February 2016 in Marine Policy
Verified
Journal Article
Closed access
Javier Fernández-MachoJavier Fernández-Macho
Javier Fernández-Macho
Pilar GonzalezPilar Gonzalez
Pilar Gonzalez
JVJorge Virto
Jorge Virto