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Nowadays, in the technological era, social networking sites (SNSs) have the capacity to influence, through electronic word-of-mouth (eWOM), consumers' attitudes towards brands and companies. Consequently, eWOM via SNSs has become an important marketing communication tool for facilitating consumer interaction, acquiring new customers, and enhancing customer loyalty. However, despite the extensive research conducted to identify and depict the antecedents of eWOM, the prediction of whether and to what extent brand-related content will be shared on SNSs, based on consumers' personality traits, is still an area of marketing that needs further research. Grounded in the trait theory of personality, the current study's objective is to analyze the impact of SNS users' materialism, narcissism, self-esteem, and extraversion on eWOM diffusion, both directly and indirectly, mediated by referral visit behavior and knowledge-based validation. For this, an online survey was conducted among a sample of 301 Romanian Facebook users, data being analyzed using partial least squares structural equation modeling. Our findings reveal a high prevalence of eWOM among SNS users, more than one-third of the investigated sample having a tendency to pass along information about products and brands in SNSs. The results show that eWOM diffusion in SNSs is positively predicted (directly and indirectly) by users' materialism, extraversion, and narcissism, while the total effect of self-esteem on eWOM diffusion is insignificant. The research provides useful insights for online marketers, concerning psychographic segmentation and social media communication, as well as for SNS developers, with regard to improving the segmentation and targeting tools offered to online marketers.
Ovidiu‐Ioan Moisescu; Ioana Dan; Oana‐Adriana Gică. An examination of personality traits as predictors of electronic word‐of‐mouth diffusion in social networking sites. Journal of Consumer Behaviour 2021, 1 .
AMA StyleOvidiu‐Ioan Moisescu, Ioana Dan, Oana‐Adriana Gică. An examination of personality traits as predictors of electronic word‐of‐mouth diffusion in social networking sites. Journal of Consumer Behaviour. 2021; ():1.
Chicago/Turabian StyleOvidiu‐Ioan Moisescu; Ioana Dan; Oana‐Adriana Gică. 2021. "An examination of personality traits as predictors of electronic word‐of‐mouth diffusion in social networking sites." Journal of Consumer Behaviour , no. : 1.
The use of partial least squares structural equation modeling (PLS-SEM) has been gaining momentum in family business research. Since the publication of a PLS-SEM guidelines article in the Journal of Family Business Strategy’s special issue on “Innovative and Established Research Methods in Family Business” in 2014, methodological research has developed new model evaluation methods and metrics and sharpened our understanding of the method’s strengths and limitations. In light of these developments, we extend prior guidelines on PLS-SEM applications by discussing new model evaluation procedures (e.g., model selection) and metrics (e.g., PLSpredict). In addition, we highlight the usefulness of methodological extensions for discrete choice modeling and endogeneity assessment that considerably extend the scope of the PLS-SEM method, and emerging opportunities for the application of PLS-SEM with archival (secondary) data. PLS-SEM remains a valuable method in the context of family business research, especially when it comes to gaining a more sophisticated understanding of the drivers of family business behavior. Because of its properties, the PLS-SEM approach proves particularly valuable when the aim is to predict target variables (e.g., family firm performance) in the context of a causal model.
Joseph F. Hair; Claudia Binz Astrachan; Ovidiu I. Moisescu; Lăcrămioara Radomir; Marko Sarstedt; Santha Vaithilingam; Christian M. Ringle. Executing and interpreting applications of PLS-SEM: Updates for family business researchers. Journal of Family Business Strategy 2020, 100392 .
AMA StyleJoseph F. Hair, Claudia Binz Astrachan, Ovidiu I. Moisescu, Lăcrămioara Radomir, Marko Sarstedt, Santha Vaithilingam, Christian M. Ringle. Executing and interpreting applications of PLS-SEM: Updates for family business researchers. Journal of Family Business Strategy. 2020; ():100392.
Chicago/Turabian StyleJoseph F. Hair; Claudia Binz Astrachan; Ovidiu I. Moisescu; Lăcrămioara Radomir; Marko Sarstedt; Santha Vaithilingam; Christian M. Ringle. 2020. "Executing and interpreting applications of PLS-SEM: Updates for family business researchers." Journal of Family Business Strategy , no. : 100392.
The purpose of the current study was to comparatively estimate, for generation X and generation Y, the impact of corporate environmental and social responsibility on customer loyalty, via customer–company identification and customer satisfaction as mediators. For this, a survey was conducted among a sample of telecom customers, comprising 445 members of generation X, and 601 of generation Y. Data were analyzed using partial least squares structural equation modeling and multigroup analysis. Results revealed that the impact of corporate environmental responsibility on customer loyalty is significantly higher within generation Y, while the social facet of corporate responsibility is more relevant for customers from generation X. The current study contributes to the literature by developing and testing, within multiple generational groups, a theoretical model which outlines the links between environmental and social responsibility and customer outcomes. As these relationships have been scarcely analyzed in the context of age cohort membership as a moderator, our study fills an important literature gap, emphasizing significant differences between generations X and Y. The findings have relevant implications for the effective communication of corporate environmental and social responsibility activities, providing important insights on how messages and communication channels should be adapted to generations X and Y as target audiences.
Ovidiu-Ioan Moisescu; Oana-Adriana Gică. The Impact of Environmental and Social Responsibility on Customer Loyalty: A Multigroup Analysis among Generations X and Y. International Journal of Environmental Research and Public Health 2020, 17, 6466 .
AMA StyleOvidiu-Ioan Moisescu, Oana-Adriana Gică. The Impact of Environmental and Social Responsibility on Customer Loyalty: A Multigroup Analysis among Generations X and Y. International Journal of Environmental Research and Public Health. 2020; 17 (18):6466.
Chicago/Turabian StyleOvidiu-Ioan Moisescu; Oana-Adriana Gică. 2020. "The Impact of Environmental and Social Responsibility on Customer Loyalty: A Multigroup Analysis among Generations X and Y." International Journal of Environmental Research and Public Health 17, no. 18: 6466.
This paper investigates how customer loyalty can be enhanced by improving customers’ perceptions of corporate fairness towards public authorities, taking into account the mediating role of customer-company identification, in a multi-sectorial context, in a developing country in Central and Eastern Europe. The investigation is conducted comparatively within four main industries (telecom services, retail banking services, dairy products and personal care products) and depicts the particular impact these perceptions have on customer loyalty in each domain, with practical implications concerning corporate social responsibility (CSR) communications. A consumer survey was designed and implemented among a sample of 1464 customers from Romania. The collected data was analyzed by means of partial least squares structural equation modeling (PLS-SEM). We found that customers’ perception of corporate fairness towards public authorities has a significant and positive impact on customer loyalty in all investigated industries, both directly and indirectly via customer-company identification, with a higher impact for services, especially for retail banking services.
Ovidiu I. Moisescu; Oana A. Gică; Victor O. Müller; Camelia Ancuța Müller. Can Corporate Fairness towards Public Authorities Enhance Customer Loyalty? A Multi-Sectorial Investigation in a Developing Country. Sustainability 2019, 12, 187 .
AMA StyleOvidiu I. Moisescu, Oana A. Gică, Victor O. Müller, Camelia Ancuța Müller. Can Corporate Fairness towards Public Authorities Enhance Customer Loyalty? A Multi-Sectorial Investigation in a Developing Country. Sustainability. 2019; 12 (1):187.
Chicago/Turabian StyleOvidiu I. Moisescu; Oana A. Gică; Victor O. Müller; Camelia Ancuța Müller. 2019. "Can Corporate Fairness towards Public Authorities Enhance Customer Loyalty? A Multi-Sectorial Investigation in a Developing Country." Sustainability 12, no. 1: 187.
Purpose This paper aims to examine the negative effects of events on residents’ quality of life. Particularly, the paper analyses the specific negative effects generated via “overtourism” for the duration of large-scale music festivals. Design/methodology/approach The paper uses a case study method approach to examine the negative effects that UNTOLD, the largest music festival in Romania, has on residents’ quality of life. The case is analysed via a comprehensive desk research of secondary data from industry and academic sources. Findings Despite its success and the positive economic impact UNTOLD festival had on the host city, several issues have a negative impact on residents’ quality of life and well-being. The negative impacts are noise pollution, vandalism and crime, traffic and parking issues, waste and damages to the natural environment, pressure on and over usage of local services and infrastructure and the increased cost of living. Social implications Whilst organisers, local businesses and local authorities are the main parties benefiting from events, residents mainly feel the negative impact. Organisers, local authorities and businesses need to minimise the negative effects residents’ experience during the event by building sustainable partnerships and taking a more hands-on approach to sustainable and socially responsible practices. Current and potential initiatives are discussed in the paper. Originality/value This paper examines the negative impacts events may have on residents’ quality of life and discusses the case of a large-scale music festival, an under-researched context. The analysis and discussion may assist scholars and industry experts alike in generating new debates in sustainable event management practices, as well as festival organisers and public authorities in developing strategies for avoiding, containing or minimising the negative effects of events.
Ovidiu-Ioan Moisescu; Oana Adriana Gică; Monica Maria Coroș; Anca C. Yallop. The UNTOLD story. Worldwide Hospitality and Tourism Themes 2019, 11, 492 -505.
AMA StyleOvidiu-Ioan Moisescu, Oana Adriana Gică, Monica Maria Coroș, Anca C. Yallop. The UNTOLD story. Worldwide Hospitality and Tourism Themes. 2019; 11 (5):492-505.
Chicago/Turabian StyleOvidiu-Ioan Moisescu; Oana Adriana Gică; Monica Maria Coroș; Anca C. Yallop. 2019. "The UNTOLD story." Worldwide Hospitality and Tourism Themes 11, no. 5: 492-505.
Purpose This study aims to reexamine the discriminant validity of the customer-based corporate reputation (CBR) scale in both its original and short forms. Design/methodology/approach The authors used data from end-use customers in two countries and two service industries. Results obtained in partial least squares structural equation modeling for the heterotrait–monotrait (HTMT)-based inference test and the Fornell and Larcker criterion were compared to make judgements about the empirical distinctiveness of the CBR scale’s five dimensions. Findings This study’s findings demonstrate that the CBR scale in both its original and short forms lacks discriminant validity when using the HTMT-based inference test. Conversely, the discriminant validity of the five corporate reputation dimensions is generally supported when using the more liberal Fornell and Larcker criterion. Research limitations/implications Future studies using the CBR scale in either the original or its short form should rely on the more stringent HTMT criterion to ensure the discriminant validity of the scale’s five dimensions. Originality/value By addressing recent findings regarding the HTMT criterion’s superiority in uncovering discriminant validity issues compared to that of the Fornell and Larcker criterion, this study is the first, to the best of the authors’ knowledge, to reexamine the discriminant validity of the well-known CBR scale.
Lăcrămioara Radomir; Ovidiu I. Moisescu. Discriminant validity of the customer-based corporate reputation scale: some causes for concern. Journal of Product & Brand Management 2019, 29, 457 -469.
AMA StyleLăcrămioara Radomir, Ovidiu I. Moisescu. Discriminant validity of the customer-based corporate reputation scale: some causes for concern. Journal of Product & Brand Management. 2019; 29 (4):457-469.
Chicago/Turabian StyleLăcrămioara Radomir; Ovidiu I. Moisescu. 2019. "Discriminant validity of the customer-based corporate reputation scale: some causes for concern." Journal of Product & Brand Management 29, no. 4: 457-469.
Partial least squares structural equation modeling (PLS-SEM) has become a standard tool for analyzing complex inter-relationships between observed and latent variables in tourism and numerous other fields of scientific inquiry. Along with the recent surge in the method’s use, research has contributed several complementary methods for assessing the robustness of PLS-SEM results. Although these improvements are documented in extant literature, research on tourism has been slow to adopt the relevant complementary methods. This article illustrates the use of recent advances in PLS-SEM, designed to ensure structural model results’ robustness in terms of nonlinear effects, endogeneity, and unobserved heterogeneity in a PLS-SEM framework. Our overarching aim is to encourage the routine use of these complementary methods to increase methodological rigor in the field.
Marko Sarstedt; Christian M Ringle; Jun-Hwa Cheah; Hiram Ting; Ovidiu I Moisescu; Lăcrămioara Radomir. Structural model robustness checks in PLS-SEM. Tourism Economics 2019, 26, 531 -554.
AMA StyleMarko Sarstedt, Christian M Ringle, Jun-Hwa Cheah, Hiram Ting, Ovidiu I Moisescu, Lăcrămioara Radomir. Structural model robustness checks in PLS-SEM. Tourism Economics. 2019; 26 (4):531-554.
Chicago/Turabian StyleMarko Sarstedt; Christian M Ringle; Jun-Hwa Cheah; Hiram Ting; Ovidiu I Moisescu; Lăcrămioara Radomir. 2019. "Structural model robustness checks in PLS-SEM." Tourism Economics 26, no. 4: 531-554.
Ovidiu-Ioan Moisescu; Monica Maria Coros; Oana A. Gică; Anca C. Yallop. Green strategic trends in the Romanian music festival industry. Green Events and Green Tourism 2018, 81 -92.
AMA StyleOvidiu-Ioan Moisescu, Monica Maria Coros, Oana A. Gică, Anca C. Yallop. Green strategic trends in the Romanian music festival industry. Green Events and Green Tourism. 2018; ():81-92.
Chicago/Turabian StyleOvidiu-Ioan Moisescu; Monica Maria Coros; Oana A. Gică; Anca C. Yallop. 2018. "Green strategic trends in the Romanian music festival industry." Green Events and Green Tourism , no. : 81-92.
The purpose of this paper is to investigate the impact of customer-based perceptual corporate sustainability on customer loyalty in a comparative manner, in four important industries (mobile telecommunications services, retail banking services, dairy products and personal care products) in a developing country. A consumer survey was implemented among a sample of 1464 consumers from the urban area of a developing European country. Our research reveals that customer-based perceptual corporate sustainability significantly and positively impacts customer loyalty in all investigated industries, with a stronger impact in retail banking services and a lower one in the case of personal care products. The research identifies those perceptual corporate sustainability dimensions which significantly impact customer loyalty and on which companies should focus within their marketing communication in order to increase customer loyalty. The paper brings relevant multi-sectorial insights, filling a regional knowledge gap, in the particular socio-cultural and economic context of a developing country, and thinking forward the general theoretical knowledge regarding the relationship between customer loyalty and perceptual corporate sustainability as complex constructs. Moreover, by using a quasi-exhaustive manner to conceptualise corporate sustainability, this paper complements previous research on the topic, in which corporate sustainability was constructed narrowly, within limited conceptual frameworks.
Ovidiu-Ioan Moisescu. From perceptual corporate sustainability to customer loyalty: a multi-sectorial investigation in a developing country. Economic Research-Ekonomska Istraživanja 2018, 31, 55 -72.
AMA StyleOvidiu-Ioan Moisescu. From perceptual corporate sustainability to customer loyalty: a multi-sectorial investigation in a developing country. Economic Research-Ekonomska Istraživanja. 2018; 31 (1):55-72.
Chicago/Turabian StyleOvidiu-Ioan Moisescu. 2018. "From perceptual corporate sustainability to customer loyalty: a multi-sectorial investigation in a developing country." Economic Research-Ekonomska Istraživanja 31, no. 1: 55-72.
Ovidiu-Ioan Moisescu; Oana-Adriana Gică. The moderating influence of consumer demographics on the relationship between perceived CSR and brand loyalty in the Romanian retail banking sector. E+M Ekonomie a Management 2017, 20, 187 -202.
AMA StyleOvidiu-Ioan Moisescu, Oana-Adriana Gică. The moderating influence of consumer demographics on the relationship between perceived CSR and brand loyalty in the Romanian retail banking sector. E+M Ekonomie a Management. 2017; 20 (4):187-202.
Chicago/Turabian StyleOvidiu-Ioan Moisescu; Oana-Adriana Gică. 2017. "The moderating influence of consumer demographics on the relationship between perceived CSR and brand loyalty in the Romanian retail banking sector." E+M Ekonomie a Management 20, no. 4: 187-202.
Purpose According to the United Nations World Tourism Organisation, sustainable tourism is a form of tourism that meets the needs of present tourists and host regions while protecting and enhancing the opportunity for the future. It is an industry that aims at having a low impact upon the environment and local culture, generating income and employment, and ensuring the conservation of local ecosystems. The aim of this paper is to examine the ways in which the development and promotion of a new tourism product based on unique rural heritage and traditions contribute to the development of sustainable tourism strategies in Romania. Design/methodology/approach This paper includes a literature review on the topic of sustainable tourism in post-conflict destinations and provides arguments for the adoption and development of sustainable tourism. Using a case study methodological approach, this paper provides an example of a sustainable tourism destination from the Central development region of Romania (Alba County, Transylvania) to depict specific sustainable tourism practices and their impact on the place, in a post-communist and post-conflict context. The study uses a comprehensive desk-research based on secondary data from key industry and academic sources. Findings The research findings show that rural tourism can greatly support the (re)development of post-conflict destinations, and it makes a significant contribution to the sustainable development of the Romanian tourism industry, in general, and rural economies in particular, as shown in the case examined in this paper. Practical implications This paper illustrates that fostering the unique rural heritage and traditions of a post-conflict destination can contribute to the revival and sustainable development of the place. Sustainable tourism practices contribute not only financially to a destination but also to its social infrastructures, jobs, nature conservation, adoption of new working practices and the revitalisation of passive and poor rural areas. Originality/value This paper examines and depicts rural tourism development as an innovative and sustainable strategy for Romania, a post-conflict destination that experienced severe political and social turmoil during the communist regime, and ethnic conflicts and violent events in the 1990s. The research findings may be applicable to other geographic regions and post-conflict destinations with similar contexts.
Monica Maria Coroş; Oana Adriana Gică; Anca C. Yallop; Ovidiu Ioan Moisescu. Innovative and sustainable tourism strategies. Worldwide Hospitality and Tourism Themes 2017, 9, 504 -515.
AMA StyleMonica Maria Coroş, Oana Adriana Gică, Anca C. Yallop, Ovidiu Ioan Moisescu. Innovative and sustainable tourism strategies. Worldwide Hospitality and Tourism Themes. 2017; 9 (5):504-515.
Chicago/Turabian StyleMonica Maria Coroş; Oana Adriana Gică; Anca C. Yallop; Ovidiu Ioan Moisescu. 2017. "Innovative and sustainable tourism strategies." Worldwide Hospitality and Tourism Themes 9, no. 5: 504-515.
The objective of the current paper is to investigate the impact of customers’ perceptions of their service providers’ corporate social responsibility (CSR) on customer loyalty, bringing relevant and useful insights regarding the nature of this relationship in the retail banking industry, and in the particular context of a developing country. The objective was accomplished by planning and implementing a consumer survey among a sample of 1449 Romanian retail banking customers, using an item-pool drawn up from the literature. The observed variables were grouped into several reflective latent variables, and afterwards included into a multiple regression model. The results indicate that customers’ loyalty towards retail banking companies is significantly and positively impacted by how customers perceive their providers’ CSR. Moreover, analyzing each category of responsibilities individually, banks’ responsibility towards their customers can be emphasized as being the most important dimension in our research context. The results convey practical implications for customer loyalty enhancement in a European developing country’s retail banking industry, by identifying those CSR dimensions on which organizations should focus on within their CSR policies implementation and communication.
Ovidiu-Ioan Moisescu. From CSR to Customer Loyalty: An Empirical Investigation in the Retail Banking Industry of a Developing Country. Scientific Annals of Economics and Business 2017, 64, 307 -323.
AMA StyleOvidiu-Ioan Moisescu. From CSR to Customer Loyalty: An Empirical Investigation in the Retail Banking Industry of a Developing Country. Scientific Annals of Economics and Business. 2017; 64 (3):307-323.
Chicago/Turabian StyleOvidiu-Ioan Moisescu. 2017. "From CSR to Customer Loyalty: An Empirical Investigation in the Retail Banking Industry of a Developing Country." Scientific Annals of Economics and Business 64, no. 3: 307-323.
Ovidiu-Ioan Moisescu. The moderating effects of demographics on the relationship between perceived CSR and brand loyalty in the mobile telecom sector. Society and Economy 2017, 39, 109 -124.
AMA StyleOvidiu-Ioan Moisescu. The moderating effects of demographics on the relationship between perceived CSR and brand loyalty in the mobile telecom sector. Society and Economy. 2017; 39 (1):109-124.
Chicago/Turabian StyleOvidiu-Ioan Moisescu. 2017. "The moderating effects of demographics on the relationship between perceived CSR and brand loyalty in the mobile telecom sector." Society and Economy 39, no. 1: 109-124.
The purpose of the current paper is to investigate the demographics-based differences in the relationship between customers’ perceptions of corporate social responsibility (CSR) and their loyalty towards brands/companies in the dairy products market, considering the socio-cultural and economic particularities of one of the largest countries of Central-Eastern Europe. For this purpose, a survey was implemented among a sample of 1461 dairy products consumers from the urban area of Romania, investigating perceived CSR and customer loyalty by using 28, and, respectively, 6 Likert-type items. Results show that customers’ loyalty towards dairy brands/companies is positively and significantly influenced by how customers perceive companies’ responsibility towards their customers, in all investigated demographic segments. However, there are other facets of perceived CSR (community development, the environment, economic success, sponsorship, public authorities) in which case the relationship with customer loyalty is only significant in certain demographics-based market segments
Ovidiu-Ioan Moisescu. Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market. Management & Marketing 2015, 10, 118 -131.
AMA StyleOvidiu-Ioan Moisescu. Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market. Management & Marketing. 2015; 10 (2):118-131.
Chicago/Turabian StyleOvidiu-Ioan Moisescu. 2015. "Demographics-based differences in the relationship between perceived CSR and customer loyalty in the dairy products market." Management & Marketing 10, no. 2: 118-131.
Ovidiu-Ioan Moisescu. The Impact of Customers' Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry. Central European Business Review 2015, 4, 21 -30.
AMA StyleOvidiu-Ioan Moisescu. The Impact of Customers' Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry. Central European Business Review. 2015; 4 (2):21-30.
Chicago/Turabian StyleOvidiu-Ioan Moisescu. 2015. "The Impact of Customers' Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry." Central European Business Review 4, no. 2: 21-30.
Purpose – The purpose of this paper is to investigate the extent to which the largest Romanian travel agencies communicate their CSR practices and policies in the online environment, as reflected by the contents of their websites and social media pages, outlining the manner of this online disclosure within specific CSR domains. Design & methodology – The websites and social media pages of the largest Romanian travel agencies, in terms of net turnover, were analyzed considering several variables related to CSR communication/disclosure: having a CSR dedicated section, including CSR reports, emphasizing legal and economic responsibilities, and disclosing workforce, society, market, and environment oriented CSR actions or policies. Findings – The research reveals significant deficiencies and superficiality in communicating CSR in the online environment by the investigated organizations. Only 10% dedicate a section on their website to CSR, none of them include any form of CSR reports, while the most frequent CSR aspects comprised in their online domains can be categorized as market-oriented, service quality being the most emphasized facet, fair pricing and honest/transparent communication being also consistently outlined. Originality of the research – Research on how the members of the tourism distribution sector communicate CSR in the online environment with focus on Central and Eastern Europe has been extremely scarce. This paper’s contribution consists in reducing this literature gap, bringing insights into CSR communication practices from the Central and Eastern European tourism distribution sector. Moreover, the proposed methodology for analyzing travel agencies’ websites and social media pages can be further used in order to research the issue of online CSR communication in other regions or tourism sectors.
Ovidiu I. Moisescu. Communicating CSR in the online environment: evidence from the Romanian tourism distribution sector. Tourism and hospitality management 2015, 21, 79 -94.
AMA StyleOvidiu I. Moisescu. Communicating CSR in the online environment: evidence from the Romanian tourism distribution sector. Tourism and hospitality management. 2015; 21 (1):79-94.
Chicago/Turabian StyleOvidiu I. Moisescu. 2015. "Communicating CSR in the online environment: evidence from the Romanian tourism distribution sector." Tourism and hospitality management 21, no. 1: 79-94.
Oana Adriana Gică; Cristina Ioana Balint. Planning Practices of SMEs in North-Western Region of ROMANIA – An Empirical Investigation. Procedia Economics and Finance 2012, 3, 896 -901.
AMA StyleOana Adriana Gică, Cristina Ioana Balint. Planning Practices of SMEs in North-Western Region of ROMANIA – An Empirical Investigation. Procedia Economics and Finance. 2012; 3 ():896-901.
Chicago/Turabian StyleOana Adriana Gică; Cristina Ioana Balint. 2012. "Planning Practices of SMEs in North-Western Region of ROMANIA – An Empirical Investigation." Procedia Economics and Finance 3, no. : 896-901.
Oana Adriana Gica; Adina LetiŃia Negrusa. The Impact of Strategic Planning Activities on Transylvanian SMEs - An Empirical Research. Procedia - Social and Behavioral Sciences 2011, 24, 643 -648.
AMA StyleOana Adriana Gica, Adina LetiŃia Negrusa. The Impact of Strategic Planning Activities on Transylvanian SMEs - An Empirical Research. Procedia - Social and Behavioral Sciences. 2011; 24 ():643-648.
Chicago/Turabian StyleOana Adriana Gica; Adina LetiŃia Negrusa. 2011. "The Impact of Strategic Planning Activities on Transylvanian SMEs - An Empirical Research." Procedia - Social and Behavioral Sciences 24, no. : 643-648.