Enterprises are the origin of social innovation. Enterprises implement sustainable relations through “people-oriented” social value creation, particularly other economic developments in the post-2020 COVID-19 pandemic no longer show linear development but more diversity. On the one hand, enterprises must face the fast social transformation towards AI and superintelligence. On the other hand, enterprises must cope with green sustainable development, emphasizing corporate social responsibility in innovative research and development. An increasing number of enterprises respond to the service-oriented and green sustainability-based consumer market today by expanding and collaborating between the upstream and downstream relations in supply chains. Therefore, enterprises must construct a healthy and sustainable dynamic value chain through value co-creation. The study analyzes the types of the dynamic brand value chain and the operational conditions that provide enterprises with the direction in searching for and establishing a sustainable partnership. We employ literature review, case analysis, and in-depth interviews to determine the types and causes of the dynamic brand value chain, followed by integrating sustainable design to verify the sustainability in the dynamic brand value chain model. The study findings show that growth in quadrants of culture for the tandem brand value chain acts as the primary motivation to strengthen a sustainable relationship. Subsequently, the development in pursuit of brand value creation will intensify the sustainable relationships and activities of the brand, causing sustainable partnerships to be more intense. The primary motivation for the branch brand value chain lies in the growth in quadrants of culture; the more extensive the development system, the more diverse the participating niche brand, and the brand value innovation of pursuit climbs higher.

At present, to enhance students’ innovative ability is an important research topic to engineering education. Although engineering students can learn hard engineering techniques step by step through instilled teaching methods, process-based learning methods as well as formulated learning, but...

Packaging is crucial for presenting the image of tea tourism destinations. The public version of tea packaging with images of tea sightseeing spots was pervasive, and builds the impression to tourists that they have visited a certain destination. However, with the rise of independent brand thinking and sensory stimulation consumption, the form of tea packaging in the public version has changed to be based on tourists’ purchasing preferences, leading to the diversity of the packaging style and pattern, and the public version of tea packaging gradually loses the function of promoting brand images. Based on the rooted land of oriental tea culture, this research has the following aims: (1) to construct the concept of “Relational Space for Sustainable Public Version of Tea Packaging and its Concept” through a literature review and field investigation; (2) to give contributions to the improvement of the visual aspect of the existing public packaging of tea; (3) to integrate the image of the destination and the private brand image of tea farmers with the public version of tea packaging to enhance the perception and attraction of tourists to the brand image of tea tourism destinations; (4) to design, operate, and test the concept discussed in this study by utilizing experimental design and questionnaire survey and propose application guidelines for this concept design. The results of the study are as follows: (1) The destination images and geographical symbols of the existing public packaging of tea are beneficial to the promotion of the destination image; however, the visual elements that make up these packages are not conducive to the cultural richness of the destination because of their single relational context, which leads to the solidification of the destination image. (2) The design application guidelines proposed in this study present the concept of destination branding and private branding as a complement to each other by adjusting the packaging layout to create a mutually beneficial partnership visually embodied in the public tea packaging design. Packaging accessories are central to the partnership between the destination and the local industry, and the public tea packaging design created by this concept creates a richness and specificity of the destination’s brand image. In this way, the destination’s industry and brand image will develop in a diverse and multifaceted way to achieve the sustainability of the destination’s industry.

As technology progresses rapidly, personal definition of corporate value has inevitably shifted from tangible output to intangible creativity, transforming from independent work to the amplified benefits of teamwork. Hence, “creativity” and “teamwork” eventually become the key criteria for enterprises to progress towards success. Team creativity also becomes the key issue for the success of enterprises. The study is a literature-review based research which searches for the method of creativity inspiration in design teams, followed by conducting in-depth interview with leaders of integrated design companies to analyse the methods and process of leaders from creativity-oriented integrated design companies provoking team creativity. The findings of interview results show that creativity-oriented integrated design companies launch design strategies before collecting the data, where text is the best methods for stimulating creativity. Moreover, experience serves as the conventional education and training, the organization resources effectively assist the team to learn and grow, leaders’ clear guidance determines the success of team members, friendly interaction will establish good interaction and tacit understanding, freedom of work and spatial use will determine work efficiency, and organization incentive comes from the expectation of leaders.