Muhammad Fauzan Abu Bakar

Dr. Muhammad Fauzan Abu Bakar

Universiti Tekbologi MARA
orcid

Research Focus & Metrics

Academic Career Length

7Years (2020-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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16 April 2020 in Information
Verified
Journal Article
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MBMuhammad Fauzan Abu Bakar
Muhammad Fauzan Abu Bakar
MTMajharul Talukder
Majharul Talukder
AQAli Quazi
Ali Quazi
Irfanuzzaman KhanIrfanuzzaman Khan
Irfanuzzaman Khan
This paper looks at the role of government as a novel dimension in the adoption of sustainable technology by small and medium enterprises (SME) in Malaysia. This determinant stems from the fact that, in many transitional economies, private sector organizations encounter resource constraints as a barrier to innovation adoption. This is especially the case with sustainable technology incorporated into business operations. Therefore, third party intervention into the adoption process becomes inevitable and it is considered to make the adoption process more effective. A government has both the power and resources to play a pivotal role in the adoption of sustainable technology. Given this state of affairs, this study examines the government’s role as a critical factor in achieving smooth and efficient adoption. The theory of reasoned action (TRA) serves as the theoretical underpinning of this study. The data were collected from a sample of 263 SMEs in Malaysia. Partial least squares structural equation modeling (PLS-SEM) was used to analyze the data. It was found that government policies and subsidies are critical in encouraging the adoption of sustainable technology in Malaysia. This paper discusses the implications for government-driven adoption of sustainable technology, identifies the limitations of the analysis, and avenues of future research in this very relevant and expanding field.

25 November 2023 in Environment-Behaviour Proceedings Journal
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Journal Article
Open access
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ETEllyana Mohd Muslim Tan
Ellyana Mohd Muslim Tan
VMValerie Michael
Valerie Michael
MHMuhamad Hafiz Hassan
Muhamad Hafiz Hassan
MBMuhammad Fauzan Abu Bakar
Muhammad Fauzan Abu Bakar
The study aims to explore the essential elements of an idea in designing visual marketing, advertising, or design developments to impose sustainable efforts. The final data is distributed into four categories: Behavior and Attitude in Visual Development, Mechanism in Public Information, Process of Public Understanding, and Public Understanding in Visual Sustainability. The research suggests creators of visual communications consider how their work shapes attitudes and behaviours about sustainability. With awareness around information, public understanding, and connections between visual media and sustainability, designers can promote responsible, eco-conscious messages. This framework proposes the development process should cultivate mindfulness about communicating sustainability effectively.

10 February 2023 in International Journal of Asian Social Science
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Journal Article
Closed access
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MBMuhammad Fauzan Abu Bakar
Muhammad Fauzan Abu Bakar
MPMohamad Ezad Hafez Mohd Pahroraji
Mohamad Ezad Hafez Mohd Pahroraji
ETEllyana Mohd Muslim Tan
Ellyana Mohd Muslim Tan
IRIshak Ramli
Ishak Ramli
MTMajharul Talukder
Majharul Talukder
This study explores the effect of visual communication amongst the public in Malaysia towards integrating sustainable living. It is suggested that a proper communication strategy needs to be executed toward public awareness of sustainability. With the current pollution, unmanageable waste, and degradation issues, it is essential to evaluate further and strategise the most efficient way to impact individual perception in integrating sustainable living as part of their lifestyle. Visual communication is considered a powerful tool to distribute information, which needs further evaluation and development to comprehend sustainable living adaptation successfully. This study applied explanatory research by providing quantitative data emphasising the PLS-SEM algorithm to evaluate types of visual communication impact on public attitudes and beliefs. A total of 213 respondents around Malaysia took part in this study, and 188 data were accepted for analysis. The analysis executed bootstrapping methods to allocate the suitable variables that interact with the publics’ intentions. The study found an empirical difference between perceptual and sensual visual communication toward public attitudes and ethical beliefs in integrating sustainable living. This study further discussed the impact of visual communication, the identification of limitations in the analysis, and suggestions for future research in sustainable communication.

17 January 2024 in International Journal of Asian Social Science
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Journal Article
Open access
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DJDai Jundi
Dai Jundi
GDGhazali Daimin
Ghazali Daimin
MBMuhammad Fauzan Abu Bakar
Muhammad Fauzan Abu Bakar
This article aims to explore a new domain within China's online casual menswear industry, proposing a comprehensive conceptual framework to address the complexities inherent in this vibrant sector. At its core is the innovative concept of "super-symbols," envisioned as tools for crafting visually striking and iconic expressions. These super-symbols are designed to shape a new brand identity, capturing not only consumer sentiments but also transcending traditional boundaries to make a lasting impact in the fiercely competitive market. By delving into unique cultural and aesthetic characteristics, the framework identifies elements that resonate with the target consumer base. Grounded in semiotic theory and visual identification principles, the study employs a qualitative research approach to construct a brand visual model. This involves a methodology of literature review, in-depth interviews, and thematic analysis, with coding facilitated by Nvivo software. Integrating theoretical insights with practical applications, this research offers guidance for a nuanced and culturally appropriate methodology for brand rejuvenation. This meticulous framework provides crucial resources for designers and marketers, assisting them in thriving within the ever-evolving landscape of China's online fashion market.

30 June 2024 in INTERNATIONAL JOURNAL OF ART AND DESIGN
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Journal Article
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DDDaygaret Lembut Daya
Daygaret Lembut Daya
VMValerie Michael
Valerie Michael
MBMuhammad Fauzan Abu Bakar
Muhammad Fauzan Abu Bakar
In Malaysia, technological devices such as computers were introduced as one of the art mediums to be used in the 1980s. New media art in Malaysia is often equated with electronic art, digital art, video, and media art. Thus, the objective of this paper is to identify the curatorial practices in new media art practice by the curators in the Malaysian art scene. This paper aims to construct a conceptual framework of curatorial practices in the new media art. This conceptual framework aims to highlight the main attributes and factors in curating new media art in Malaysia’s art scene. The method used in this research is the Kawakita Jiro which extracts the keywords related to the curatorial practices through the literature reviews. The result shows that the curatorial practices in new media art disciplinary, application, concept, perception, production, integration, and awareness are the curatorial practices in new media in the Malaysian art scene, and the conceptual framework shows that the interrelation between each attribute of curatorial practices has contributed to facilitating the production of new media art.

4 August 2023 in International Journal of Asian Social Science
Verified
Journal Article
Open access
PDF file
MBMuhammad Fauzan Abu Bakar
Muhammad Fauzan Abu Bakar
MRMohd Razif Mohd Rathi
Mohd Razif Mohd Rathi
VMValerie Michael
Valerie Michael
CJClement Jimel
Clement Jimel
ZWZaidi Wasli
Zaidi Wasli
ABAzlina Bujang
Azlina Bujang
This study explores the integration routine of daily lifestyle towards practising and producing artworks by managing plastic waste. With the current option of managing plastic waste, pollution has increased on land and across the sea and air. Plastic waste management is not a new trend, implemented extensively through innovations and technological developments. Artists need to fully grasp the concept and understand their role in this sustainable era globally through the reviewed literature. Every individual must know their responsibility and what they can do to make a change. This study has performed participatory research in one of the villages in Malaysia to test the proposed conceptual framework of the study. The study found that artists and communities can collaborate to play a significant role in micro-managing plastic waste and implicating societal awareness by extracting the aesthetic value of plastic waste art. This study further discussed and concluded that the impact of integrating innovative sustainable living into modern art practice has its purpose in developing the human lifestyle. An advanced conceptual framework on art practice toward innovative sustainable living will be proposed in this study as an extension of the previously reviewed literature.