Purpose: The aim of this paper is to analyze the role of social capital on innovation through the analysis of the selective nature of network alliances in the tourism sector which is subject to a complex competition – cooperation context.Design/methodology/approach: The paper approximates social capital via active and purposeful engagement in network alliances and estimates several probit models in order to test for the effect of social capital on innovation activity using cross‐section tourism data for Greece.Findings: Overall results indicate that a firm's knowledge base is conducive to innovation activity. Nevertheless, the explanatory power of knowledge base variables weakens once the underlying social capital generation mechanisms are taken into consideration. The selective nature of network links is also evidenced.Research limitations/implications: The use of cross‐section data might be viewed as a limitation. Nevertheless, the robust methodological approach and the very satisfactory fit of the estimated econometric model allow for the findings to be a contribution in the field and a reliable comparison basis for future evidence.Practical implications: The study provides us with useful insights as regards the selective nature of network alliances and their effect upon the innovative activity of tourism firms. Also, the importance of such findings to managerial decision‐making processes is evident as firms are themselves responsible for participating in successful, high impact, network alliances.Originality/value: Innovation in tourism is a critical aspect of the sector's growth potential. Yet, research in tourism innovation and the factors that are conducive to innovation is rather limited. In that sense the paper makes a contribution to the existing body of knowledge.

This study analyzes social capital as a mediator/moderator of social value creation in social entrepreneurship (SE); thus, we adopted a mixed methods review that was performed in two stages. In the first stage, we overviewed the reviews in order to summarize key findings from the analysis of social entrepreneurship. At this stage, the aim was to show the gap in the existing research, with an explicit focus on impact generation and measuring that impact within social enterprises. Then, we conducted a literature review focusing on studies that analyse the relationship between social entrepreneurship and social capital. Our assumption is that social capital is an impact generation mechanism that works at different interaction levels. Our analysis identifies three pathways which show how social entrepreneurship can have an impact, and how it can be generated by higher levels of social capital. These three pathways involve productivity, community resilience, and institutional development. The proposed classification of the empirically identified SE impact pathways offers insights that are useful to informing the available approaches concerning social impact creation and methods which approximate tangible SE outcomes. In addition, the mediator/moderator approach to social capital identifies these pathways as being complementary value creation processes.

Firms are acknowledged to be important actors involved in the deployment of resources available to a tourism destination. In turn, successful tourism firms can contribute to building the competitive advantage of tourism destinations through affecting a destination's tourism product or service. The present study analyses business performance in urban tourism using networks and entrepreneurial perceptions over a city's asset base as a framework of competitive performance. Business performance is measured in terms of productive efficiency—that is, technical and scale efficiency. Results indicate that networks and entrepreneurial perceptions of a city's asset base constitute important determinants of the successful operation of tourism businesses.

Purpose – To analyze the role of price fairness perceptions as a construct underlying individuals' transactions. Design/methodology/approach – The paper formulates and empirically tests the hypothesis that price fairness perceptions endogenously determine consumers' expenditures decisions. Economic transactions are viewed as an allocation choice problem with fairness perceptions being an endogenous variable determining problem outcome. A treatment effects model is utilized, allowing for the analysis of the effects that price fairness perceptions exercise upon both the consumers' decision to realize a transaction as well as upon their consequent level of spending. Findings – Consumers do patronize stores and one important variable determining their level of spending is their perceptions of fairness underlying the transaction with a specific provider. Research limitations/implications – The small usable questionnaire sample may be considered as a limitation. However, the very satisfactory fit of the estimated model allows for the results to be a comparison basis with future findings. Practical implications – Analysis of price fairness perceptions provides new insights regarding consumer behavior, enhancing the analytical validity of typical household demand models. Originality/value – Analysis allows for price fairness perceptions to enter a consumer's expenditures equation usually expressed in terms of socio-economic indicators.