Dr. Francisco Javier Sendra García is an Assistant Professor in the Department of Business Administration “Juan José Renau Piqueras” at the University of Valencia, Spain. He holds a PhD in Information and Communication Sciences from the Complutense University of Madrid, a degree in Economics and Business Administration from the University of Valencia, an MBA from IE Business School, and a Master’s degree in Digital Transformation (DIBEX) from ISDI. He is accredited by ANECA as a Private University Professor. His research focuses on digital transformation, innovation, entrepreneurship, organizational development, sustainability, and strategic management. His work has been published in international journals including Technological Forecasting and Social Change, Journal of Business Research, Review of Managerial Science, Journal of Innovation & Knowledge, and International Entrepreneurship and Management Journal. Alongside his academic career, he has more than 30 years of senior management experience in international companies, including PepsiCo, Ahembo, and King Regal. This combination of academic research and managerial experience informs his interest in how digital technologies, innovation, and organizational capabilities shape organizational transformation and performance.