Leandro Luís Neves is a Performance Leader and Web Analytics & SEO Coordinator with extensive expertise in digital performance, conversion rate optimization (CRO), and Generative Engine Optimization (GEO). Bridging the gap between technology, cognitive science, and market dynamics, he holds an MBA in Neuroscience, Consumption, and Marketing from PUCRS. His research and personal mission focus on understanding how Large Language Models (LLMs) and generative AI alter consumer decision-making heuristics, cognitive load, and search behavior. As a researcher and digital strategist, he is dedicated to exploring the neurobiological, behavioral, and ethical implications of AI-driven ecosystems.