Purpose: This study aims to examine whether citizens of non-Muslim countries accept products with a “halal” logo. In the era of globalization, one of the most crucial issues for Muslim travelers is reliable halal foods when visiting non-Muslim countries. If people in non-Muslim countries accept imported products containing halal certification logos, and such products are readily available in shops, this issue could be substantially improved. Design/methodology/approach: Malaysia and Japan were selected as Muslim and non-Muslim countries, respectively, to conduct a choice experiment (CE) for 656 non-Muslim subjects, and estimated willingness to pay (WTP) for mineral water with and without the halal logo. A random parameter logit model was used for estimation. Findings: The difference between the WTP for mineral water with and without the halal logo was ¥5; however, the associated coefficient is not statistically significant. This implies that the halal logo has no impact on non-Muslim subjects’ purchasing behavior. From this, we can infer that the halal products with certification logo would be accepted in Japanese shops, which may foster foreign Muslim visits. Research limitations/implications: As the results are based on a couple of countries (Malaysia and Japan) and only one product (mineral water), further investigation using other products in different countries would be necessary. However, as suggested in the main text, the results enjoy a degree of generalizability. Originality/value: The results of this study support the possibility of circulating halal products in non-Muslim countries and thus promoting Muslim travel abroad. No such study has examined this issue using CE.

The history, current population status and (un)sustainable management of red deer (Cervus elaphus) in Lithuania are reviewed on the basis of 57 publications and, additionally, analysis of data on numbers and hunting bag. After the extinction of the species at the beginning of the 19th century, red deer were reintroduced into the northern part of the country during World War I. Population re-establishment was further fueled after WWII by immigration from neighboring countries and local translocations. After the introduction of the Law on Hunting in 2002, which enabled hunting organizations to rent hunting grounds for longer than 10 years, local wildlife management strategies were targeted at increasing the number of animals. However, a scientifically-based target population size for C. elaphus, agreed by all major stakeholders, has still not been defined. In the last 20 years, population growth has been exponential, deer numbers in Lithuania being estimated as 68,816 individuals in 2021. An increase in the size of the hunting bag is necessary for the sustainable management of the species at the national scale and to avoid risks of over-population as observed elsewhere in Europe.