This research examines the influence of usability and flow on user satisfaction of mobile gaming. Two structural equation models test the influences resulted from usability and flow and compare differences between two main types of mobile games, the RPG/adventure and causal/puzzle types preferred most in Taiwan. The results show that the integrative model of usability and flow explains user mobile satisfaction well. Accordingly, this paper discusses strategies for enhancing user mobile satisfaction by achieving usability and flow experience through collaboration among three important complementary mobile players: game vendors, mobile phone manufactures, and mobile network operators.
Traditionally, a project team's resource commitment and organizational diversity are thought to be helpful to project performance; however, this relationship may falter when the project performance is considered in light of both cost and benefit. This paper integrates data envelopment analysis (DEA) and analytical hierarchy process (AHP) to evaluate project performance and explores the relationship between project performance and resource commitment and organizational diversity. The empirical study of research teams in the Taiwan National Telecommunication Program shows mixed results of this relationship. Implications for project management and governmental subsidy policy in dealing with resource commitment and organizational diversity are discussed.
1 November 2010 in Evaluation and Program Planning
Medical tourism has become an investment focus for many Asian countries, and has successfully attracted millions of medical tourists each year. Medical tourism consists of diverse industries that can provide abundant opportunities of new businesses. However, few studies in tourism and medical cares have discussed the medical tourism services, or proposed the services quality evaluation strategies to assist in improving performance for long-term development. Therefore, the purpose of this study is to address this problem using the novel method of hybrid MCDM (multiple criteria decision-making), including DEMATEL (decision-making trial and evaluation laboratory), DANP (the DEMATEL-based analytic network process) and VIKOR, to examine the influential relationships among dimensions and criteria of the empirical case and to ultimately present the best improvement schemes, which are valuable for both practitioners and researchers.