John Fraser has authored over 150 peer-reviewed papers, book chapters, and books across museum studies, environmental science, and education. Their research has focused on the role of museums in society, with emphasis on leadership, inclusion, and ethical responsibilities. His work positions museums as spaces for community dialogue and engagement with social issues. Their climate change communication, studies explore the psychological and social dimensions of environmental engagement, including motivational factors, barriers to climate literacy, and the role of informal learning environments in fostering awareness and action. Fraser has also contributed to the study of informal science learning, analyzing how settings like zoos, aquariums, and museums support STEM education. Notable work includes investigation of how diverse audiences access and interpret scientific knowledge outside formal classrooms. Another area of focus is human-animal relationships. Fraser explores public perceptions of animal cognition and conservation, linking these views to broader attitudes toward wildlife and environmental responsibility. Their approach draws from psychology, conservation biology, and education. Across these areas, Fraser applies social science methods to analyze behavior and communication patterns, often emphasizing how institutions and informal settings contribute to broader social and environmental understanding.