Thian Song Ong

Prof. Thian Song Ong

Multimedia University, Malacca, Malaysia
orcid

Research Focus & Metrics

Academic Career Length

20Years (2007-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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16 April 2021 in IEEE Access
Verified
Journal Article
Open access
SWShuli Wu
Shuli Wu
WYWei-Chuen Yau
Wei-Chuen Yau
Thian Song OngThian Song Ong
Thian Song Ong
SCSiew-Chin Chong
Siew-Chin Chong
In the telco industry, attracting new customers is no longer a good strategy since the cost of retaining existing customers is much lower. Churn management becomes instrumental in the telco industry. As there is limited study combining churn prediction and customer segmentation, this paper aims to propose an integrated customer analytics framework for churn management. There are six components in the framework, including data pre-processing, exploratory data analysis (EDA), churn prediction, factor analysis, customer segmentation, and customer behaviour analytics. This framework integrates churn prediction and customer segmentation process to provide telco operators with a complete churn analysis to better manage customer churn. Three datasets are used in the experiments with six machine learning classifiers. First, the churn status of the customers is predicted using multiple machine learning classifiers. Synthetic Minority Oversampling Technique (SMOTE) is applied to the training set to deal with the problems with imbalanced datasets. The 10-fold cross-validation is used to assess the models. Accuracy and F1-score are used for model evaluation. F1-score is considered to be an important metric to measure the models for imbalanced datasets since the premise of churn management is to be able to identify customers who will churn. Experimental analysis indicates that AdaBoost performed the best in Dataset 1, with accuracy of 77.19% and F1-score of 63.11%. Random Forest performed the best in Dataset 2, with accuracy of 93.6% and F1-score of 77.20%. Random Forest performed the best in Dataset 3 in terms of accuracy, at 63.09%, while Multi-layer Perceptron performed the best in terms of F1-score, at 42.84%. After implementing churn prediction, Bayesian Logistic Regression is used to conduct the factor analysis and to figure out some important features for churn customer segmentation. Churn customer segmentation is then carried out using K-means clustering. Customers are segmented into different groups, which allows marketers and decision makers to adopt retention strategies more precisely.

11 May 2023 in Sensors
Verified
Journal Article
Open access
PDF file
Xin Roy LimXin Roy Lim
Xin Roy Lim
CLChin Poo Lee
Chin Poo Lee
KLKian Ming Lim
Kian Ming Lim
Thian Song OngThian Song Ong
Thian Song Ong
AAAli Alqahtani
Ali Alqahtani
MAMohammed Ali
Mohammed Ali
Autonomous vehicles have become a topic of interest in recent times due to the rapid advancement of automobile and computer vision technology. The ability of autonomous vehicles to drive safely and efficiently relies heavily on their ability to accurately recognize traffic signs. This makes traffic sign recognition a critical component of autonomous driving systems. To address this challenge, researchers have been exploring various approaches to traffic sign recognition, including machine learning and deep learning. Despite these efforts, the variability of traffic signs across different geographical regions, complex background scenes, and changes in illumination still poses significant challenges to the development of reliable traffic sign recognition systems. This paper provides a comprehensive overview of the latest advancements in the field of traffic sign recognition, covering various key areas, including preprocessing techniques, feature extraction methods, classification techniques, datasets, and performance evaluation. The paper also delves into the commonly used traffic sign recognition datasets and their associated challenges. Additionally, this paper sheds light on the limitations and future research prospects of traffic sign recognition.

23 February 2016 in Multimedia Tools and Applications
Verified
Journal Article
Closed access
PDF file
MSMunalih Ahmad Syarif
Munalih Ahmad Syarif
Thian Song OngThian Song Ong
Thian Song Ong
Andrew Teoh Beng JinAndrew Teoh Beng Jin
Andrew Teoh Beng Jin
CTConnie Tee
Connie Tee

30 May 2024 in IEEE Access
Verified
Journal Article
Open access
JNJia Le Ngwe
Jia Le Ngwe
KLKian Ming Lim
Kian Ming Lim
CLChin Poo Lee
Chin Poo Lee
Thian Song OngThian Song Ong
Thian Song Ong
AAAli Alqahtani
Ali Alqahtani
Facial Expression Recognition (FER) is a machine learning problem that deals with recognizing human facial expressions. While existing work has achieved performance improvements in recent years, FER in the wild and under challenging conditions remains a challenge. In this paper, a lightweight patch and attention network based on MobileNetV1, referred to as PAtt-Lite, is proposed to improve FER performance under challenging conditions. A truncated ImageNet-pre-trained MobileNetV1 is utilized as the backbone feature extractor of the proposed method. In place of the truncated layers is a patch extraction block that is proposed for extracting significant local facial features to enhance the representation from MobileNetV1, especially under challenging conditions. An attention classifier is also proposed to improve the learning of these patched feature maps from the extremely lightweight feature extractor. The experimental results on public benchmark databases proved the effectiveness of the proposed method. PAtt-Lite achieved state-of-the-art results on CK+, RAF-DB, FER2013, FERPlus, and the challenging conditions subsets for RAF-DB and FERPlus.

9 January 2023 in IEEE Access
Verified
Journal Article
Open access
NTNian Chi Tay
Nian Chi Tay
Tee ConnieTee Connie
Tee Connie
Thian Song OngThian Song Ong
Thian Song Ong
Andrew Teoh Beng JinAndrew Teoh Beng Jin
Andrew Teoh Beng Jin
PTPin Shen Teh
Pin Shen Teh
Abnormal behavior detection (ABD) systems are built to automatically identify and recognize abnormal behavior from various input data types, such as sensor-based and vision-based input. As much as the attention received for ABD systems, the number of studies on ABD in activities of daily living (ADL) is limited. Owing to the increasing rate of elderly accidents in the home compound, ABD in ADL research should be given as much attention to preventing accidents by sending out signals when abnormal behavior such as falling is detected. In this study, we compare and contrast the formation of the ABD system in ADL from input data types (sensor-based input and vision-based input) to modeling techniques (conventional and deep learning approaches). We scrutinize the public datasets available and provide solutions for one of the significant issues: the lack of datasets in ABD in ADL. This work aims to guide new research to understand the field of ABD in ADL better and serve as a reference for future study of better Ambient Assisted Living with the growing smart home trend.

29 April 2024 in IEEE Access
Verified
Journal Article
Open access
NLNicole Kai Ning Loh
Nicole Kai Ning Loh
CLChin Poo Lee
Chin Poo Lee
Thian Song OngThian Song Ong
Thian Song Ong
KLKian Ming Lim
Kian Ming Lim
Sentiment analysis, a pivotal task in natural language processing, aims to discern opinions and emotions expressed in text. However, existing methods for sentiment analysis face various challenges such as data scarcity, complex language patterns, and long-range dependencies. In this paper, we propose MPNet-GRUs, a hybrid deep learning model that integrates three key components: MPNet, BiGRU, and GRU. MPNet, a transformer-based pre-trained language model, enhances language understanding through masked and permuted pre-training. BiGRU and GRU, recurrent neural networks, capture long-term dependencies bidirectionally and unidirectionally. By combining the strengths of these models, MPNet-GRUs aims to provide a more effective and efficient solution for sentiment analysis. Evaluation on three benchmark datasets reveals the superior performance of MPNet-GRUs: 94.71% for IMDb, 86.27% for Twitter US Airline Sentiment, and 88.17% for Sentiment140, demonstrating its potential to advance sentiment analysis.