I specialise in consumer behaviour research within a qualitative methodological approach, including indigenous and local food product perception, use and cultural significance. I further research consumer perception, attitude and motivation towards the consumption of basic food and clothing products within an emerging economy considering the sustainable approach to consumption and local production for small income generating establishments. Currently my consumer interest has expanded into the importance and use of online platforms to access consumers within micro enterprises in a developing country context, to establish a livelihood and sustainable business practice. I further contribute towards theory development within the consumer behaviour perspective of a developing country perspective.