Sophie I. Hallstedt is Professor at BTH. In 2008 she initiated the research area Sustainable Product Development (SPD). Since then, she has developed the research area together with her colleagues and is now supervising PhD students within this research area. Sophie is leading the research area Sustainable Product Development as one of the prioritized and selected research tracks at BTH. Her research is about how a strategic socio-ecological sustainability perspective can be integrated and implemented on strategic, tactical and operational levels in companies in order to be able to bring forward sustainable solutions. Several methods, models and approaches have resulted from her research which for example, enhance the ability to measure: i) maturity level of sustainability implementation; ii) sustainability consequences of different solutions, and then; iii) quantify and visualize the progress of sustainability implementation. The purpose of her research is to increase the product engineering design teams’ capabilities to make strategic choices and contribute to a more proactive company regarding sustainability issues and make business advantages out of that.