The importance of vocational training and capacity assessment has grown since the 1980s. Vocational education is an important foundation for societal and economic development. Therefore, it is crucial to develop vocational training and education that meet the demands of the labor market. Modern industrial structure is different from that of the past, creating an imbalance in the supply and demand of the labor force. The purpose of the Skills Competition (the collective term for the regional competition under the Taiwan National Skills Competition in this research) is to encourage the young generation to participate in vocational education and training, thereby further improving the effect and efficiency of learning and training. In order to develop suitable indicators for the joinery trade of the regional competition, Taiwan National Skills Competition (hereinafter referred to as the Regional Competition), we first identify the level of importance of each indicator. Firstly, this study formed a hierarchical structure via the fuzzy Delphi method (FDM) with six training indicators (drawings, internal and external joints, assembly, measurements, finishing and appearance, and application of materials), and 27 sub-indicators were developed on the basis of these six major indicators. Secondly, in order to develop suitable training indicators for the joinery trade of the Regional Competition, the fuzzy analytic hierarchy process (fuzzy AHP) was adopted to seek the relative weight value of each indicator by assessing subjects through a paired-comparison. The results show that, among the six indicators, the relative weight value of measurements was the highest, followed by finishing and appearance and drawings. The indicators with higher relative weight value, such as measurement and finishing and appearance, should be paid more attention during the training processes. It is hoped that these results be presented to the trainers or instructors of training institutions or vocational schools as a reference to improve their training models, strategies, and quality.

Today consumers’ demands and choices of products or services are constantly changing rapidly in the internet environment of information technology. The markets emphasize quality, service, and customization, which has been changing the consumption patterns in the decision-making process or companies’ production patterns. The enterprises are essential to respond the changes of the consumption side and production side in order to achieve sustainable development. Moreover, it is important to focus on the relationship of interaction with consumers. This study was intended to explore the influence of brand as symbol on consumer behavior to understand the relations between brand as symbol, perceived transaction value, perceived acquisition value, message-response involvement, and customer loyalty. The empirical analysis is performed by using Structural Equation Modeling (SEM), including measurement and structural models. The measurement models are examined with Confirmatory Factor Analysis (CFA) to identify the relations between latent variables and observed variables whereas the structural models are used to find out the relations between latent variables. Meanwhile, path analysis is adopted to understand the influence between the variables. A questionnaire survey was carried out on customers of chain beverage stores in the Chiayi area through convenient sampling 400 copies were administered and 387 valid samples were retrieved. The response rate was 97%. The results indicate that brand as symbol has significant positive influence on perceived transaction value, perceived acquisition value, and customer loyalty. This means brand as symbol alone can have an effect on customer loyalty and will not be influenced by the level of message-response involvement. This conclusion can be applied to help brand managers to establish close relations with consumers when performing brand design.