Martina Morando is currently a PhD candidate in Work and Organisational Psychology at the Department of Educational Sciences, Section of Psychology, University of Catania. Martina conducts research in consumer psychology with reference to the role played by emotions (positive or negative) in consumer behaviour and tourism psychology and develops and validates measurement instruments in the psychological field, such as the Brand Hate Questionnaire, organisational climate, safety climate and organisational behaviour. Martina is also interested in consumer neuroscience and neuromarketing.